CCAS

What CCAS does

CCAS SDN BHD is a privately held Malaysian creative and advertising agency founded in 1980 and headquartered in Petaling Jaya, Selangor. The firm positions itself as a one-stop integrated communications partner, offering a portfolio of 13 core services spanning publications (annual reports, integrated reports, sustainability reports, coffee table books), campaigns (advertising, public relations, online & social media), and digital production (digitalisation, web design, 3D walkthrough videos, microsite development). It serves enterprise clients across seven verticals: FHC, FMCG, Banking, Construction, Property, Plantation, and Retail, with no named customer logos disclosed in the available data.

The underlying technology stack is conventional creative tooling — no proprietary platforms, AI/ML systems, APIs, or patents are disclosed. The business operates on a professional services, project-based revenue model, with pricing described as quote-based and not publicly available. Customer acquisition relies on the firm's 40-year industry network, direct client relationships, and its website portfolio; no partnerships, channel alliances, or institutional investors are referenced.

CCAS cites a cumulative delivery track record of over 500 campaigns and 1,000 reports and self-describes as "award winning," though no specific awards are listed. Ownership, leadership team composition, revenue figures, and headcount are not disclosed in the input data, limiting visibility into the firm's current operating scale beyond a stated 11-50 employee range. There are no signs of recent funding, M&A, geographic expansion, or strategic restructuring.

Name

CCAS

Legal name

CCAS

Website

https://ccas.com.my

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

CCAS is a Malaysian creative agency founded in 1980 offering integrated advertising, corporate reporting, and digital communications services to enterprise clients across seven industries including FMCG, Banking, Property, and Plantation.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Advertising services
• Annual report design
• Integrated communications
• Creative agency
• Corporate publications

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Advertising Services: Project-based professional services for advertising campaigns, annual reports, integrated reports, sustainability reports, coffee table books, and communications materials. Revenue is generated through one-time project fees and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CCAS is a Malaysian B2B creative agency offering integrated advertising and corporate communications services. The company designs, conceptualizes, and produces annual reports, integrated reports, sustainability reports, coffee table books, advertising campaigns, public relations, web design, 3D walkthrough videos, and microsite development for enterprise clients across diverse industries.

Product overview

CCAS is a one-stop advertising agency offering integrated creative and communications services. The company operates as a single unified service offering that spans the entire integrated value chain of communications. Their core portfolio includes publications and reporting services (Annual Report, Integrated Report, Sustainability Report, Coffee Table Books), marketing campaigns (Advertising, Public Relations, Online & Social Media), and digital services (Digitalisation, Web Design, 3D Walkthrough Video, Microsite Development). With 40 years of experience since 1980, the agency delivers creative solutions across above and below-the-line marketing channels, serving diverse industries including FHC, FMCG, Banking, Construction, Property, Plantation, and Retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Publications Creative publication services including design and production of various printed and digital materials for enterprise corporate clients.
• Annual Report Design and production of annual corporate reports for businesses to communicate financial and operational performance to stakeholders.
• Integrated Report Comprehensive reporting solutions combining financial and non-financial information for holistic corporate communication.
• Sustainability Report Environmental, social, and governance (ESG) reporting services helping companies communicate their sustainability efforts.
• Coffee Table Books Premium-quality illustrated books designed for aesthetic display, typically used for brand storytelling and corporate gifting.
• Campaigns Strategic advertising campaign development and execution across multiple channels and platforms for enterprise clients.
• Advertising Traditional and digital advertising services including creative development and media placement for enterprise clients.
• Public Relations PR services to manage brand reputation, media relations, and public communications for corporate clients.
• Online & Social Media Digital marketing services including social media management, content creation, and online advertising for enterprise clients.
• Digitalisation Digital transformation services helping businesses transition and adapt to digital platforms and processes.
• Web Design Website design and development services creating user-friendly and visually appealing digital presences for enterprise clients.
• 3D Walkthrough Video Three-dimensional animated video presentations, particularly for real estate and property development showcases.
• Microsite Development Creation of standalone mini-websites for specific campaigns, events, or targeted marketing initiatives.

Quantifiable outcome

• Over 500 campaigns delivered successfully
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Grey Malaysia: Malaysian operation of Grey, a global advertising agency offering creative campaign development and integrated communications comparable to CCAS's service mix.
• Naga DDB: Malaysian full-service creative agency offering advertising, digital, and brand communications to enterprise clients across similar verticals to CCAS.
• BBDO Malaysia: Malaysian arm of BBDO, a global creative advertising network serving enterprise clients with similar creative campaign and brand communications needs as CCAS.
• McCann Worldgroup Malaysia: Malaysian arm of McCann, delivering advertising, PR, and integrated communications to enterprise clients comparable to CCAS's full-service positioning.
• Leo Burnett Malaysia: Malaysian arm of Leo Burnett, providing creative advertising and brand communications to enterprise clients with service breadth similar to CCAS.
• VMLY&R Malaysia: Malaysian arm of VMLY&R, offering advertising, digital, and brand experience services to enterprise clients with overlapping capability set to CCAS.
• Ogilvy Malaysia: Malaysian office of Ogilvy, a global advertising and PR agency delivering integrated creative and communications services to enterprise clients in similar verticals as CCAS.
• TBWA\ Malaysia: Malaysian arm of the TBWA global creative network, providing advertising and integrated communications to enterprise clients comparable to CCAS's offering.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose Malaysian operations (including Leo Burnett and Publicis) compete with CCAS for enterprise creative mandates at greater scale and with broader capabilities.

Emerging players

• Entropia: Malaysian independent creative and digital agency serving enterprise and consumer brands; overlaps with CCAS on creative campaigns and digital marketing but with a more digitally native orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/ccas1980
• LinkedInlinkedin.com/company/ccas-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCAS