Fond du Lac Natural Stone
Privately held family-owned manufacturer of natural stone veneer products including building stone and landscape stone, serving homeowners, architects, and commercial customers across the United States and Canada through a dealer network and digital visualization tools.
- Company typePrivate
- Founded1980
- HeadquartersFond Du Lac, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fond du Lac Natural Stone does
Fond du Lac Natural Stone is a privately held, family-owned manufacturer of natural stone veneer and landscape stone products headquartered in Fond du Lac, Wisconsin. The company offers over 165 natural stone products across 13 named collections (including Biltmore, Country, Ledgestone, Dimensional, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick), serving residential homeowners, commercial/institutional customers (hospitality, education, healthcare), architects and designers, and a dealer network spanning the United States and portions of Canada. Core operating assets include a 12-acre company-owned campus with sales, production, and storage facilities in Wisconsin and a second production facility in Bulgaria.
Fond du Lac Natural Stone firmographics
Firmographics- Name
- Fond du Lac Natural Stone
- Legal name
- Fond du Lac Natural Stone, Inc.
- Website
- https://fdlnaturalstone.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Privately held family-owned manufacturer of natural stone veneer products including building stone and landscape stone, serving homeowners, architects, and commercial customers across the United States and Canada through a dealer network and digital visualization tools.
- Ownership category
- akta.pro rank
Fond du Lac Natural Stone industry classification
Industry- Product category
- Natural Stone Veneer Products
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
Keywords
Where Fond du Lac Natural Stone is headquartered
LocationHeadquarters
- HQ city
- Fond Du Lac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fond du Lac Natural Stone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Natural Stone Products Sales: Core revenue from manufacturing and selling natural stone veneer products including building stone, landscape stone, and accessories. Products are sold through dealers and directly to customers with various packaging options (boxes, crates, pallets).
- Accessories (King Cutter): Sale of the King Cutter tool for trimming masonry veneers, priced at $300 plus shipping. Includes 4% credit card processing fee or ACH transfer option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | King Cutter Tool |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Fond du Lac Natural Stone product offering
Product offeringCore offering
Fond du Lac Natural Stone manufactures and sells over 165 natural stone veneer products, including building stone (thin and full bed-depth) and landscape stone (retaining walls, flagstone, steppers, outcropping, steps), quarried from the United States and abroad. Products are sold through a nationwide dealer network across the U.S. and parts of Canada, with direct sales for accessories such as the King Cutter masonry trimming tool. The company also provides digital tools and architectural resources (BIM Library, MasterSpec/Specpoint specifications, AI-powered Envision visualizer) for architects, designers, contractors, and homeowners.
Product overview
Fond du Lac Natural Stone offers a comprehensive natural stone product portfolio with over 165 products quarried from the United States and abroad. The company operates as a single unified entity combining the legacy of Natural Stone Veneers International (NSVI) and Fond du Lac Stone, merged in 2017. The product portfolio includes two main categories: Building Stone (featuring collections like Biltmore, Country, Ledgestone, Dimensional Ledgestone, Dimensional, Falls, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick) and Landscape Stone (including retaining wall stone, flagstone, steppers, outcropping, and steps). The company also provides digital tools including Envision (AI-powered texture visualizer), BIM Library (Revit materials), and King Cutter (trimming tool), supported by architectural specifications, installation guides, and a 50-year limited warranty.
Differentiator
Problem solved
Functional benefit
Brands
- ENVISION: A seamless texture visualizer powered by Renoworks that allows homeowners, designers, dealers, and contractors to preview natural stone products on photos of real projects before making final decisions.
Products and services
- Building Stone Natural stone building products including thin veneer and full bed-depth stone for residential, commercial, and institutional projects. Combines collections such as Biltmore, Country, Ledgestone, Dimensional Ledgestone, Ledgestone Panels, Dimensional, Falls, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick.
- Landscape Stone Outdoor stone products including retaining wall stone, flagstone, steppers, outcropping, and steps used for landscaping and outdoor living spaces such as patios, walkways, and yard walls.
- Natural Stone Thin Brick Six brick-sized natural sandstone thin-veneer products (Baltic, Carlisle, Monticello, Myrtlewood, Pennington, Winslow) with nominal dimensions of 2-1/4 high x 7-1/2 long and depths of 1/2 to 3/8 inches.
- King Cutter Accessory tool for trimming all types of masonry veneers, sold directly to consumers at $300 per unit plus UPS Ground shipping, with a 4% credit card processing fee (ACH transfer option available).
- Envision Texture Visualizer AI-powered seamless texture visualizer (sub-brand: Envision) that processes uploaded property photos and overlays realistic natural stone textures, with a before-and-after comparison slider and PDF report generation. Useful for homeowners, designers, dealers, and contractors to preview authentic Fond du Lac Natural Stone products on real projects before making purchasing decisions.
- BIM Library (Revit Materials) Digital Revit materials library covering each leading Fond du Lac Natural Stone product line, integrated with BIMsmith to allow architects and designers to design with exact natural stone patterns and textures, customize pre-built Revit wall assemblies, or build their own using BIMsmith Forge.
Quantifiable outcome
- Over 200 customers served across North America through the Renoworks platform
- +1 more outcomes
Companies that use Fond du Lac Natural Stone
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Fond du Lac Natural Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Fond du Lac Natural Stone partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RenoworkscoreRenoworks provides the AI-powered Envision Texture Visualizer technology that powers Fond du Lac Natural Stone's seamless texture visualizer tool. This partnership enables homeowners, designers, dealers, and contractors to instantly preview how natural stone products will look on actual projects before making purchasing decisions.
- BIMsmithcoreFond du Lac Natural Stone's BIM Library is integrated with BIMsmith, allowing architects and designers to configure complete Revit walls on the fly with Fond du Lac Natural Stone products. Users can customize Revit assemblies or visit BIMsmith Forge to craft their own.
- Deltek Specpointcore3-Part CSI Guide Specification powered by Deltek Specpoint. This integration provides architectural specifications for Fond du Lac Natural Stone products, enabling architects to easily specify products in their project documentation.
- SpecMixminorFond du Lac Stone hosts the SpecMix Bricklayer 500 masonry competition, a workforce development event that connects students with industry professionals and promotes careers in masonry.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Fond du Lac Natural Stone competitors and assessment
Company assessmentBroad incumbents
- Eldorado Stone: Eldorado Stone is the largest U.S. manufacturer of stone veneer (now part of Westlake Royal Building Products), offering natural and manufactured profiles across a broad portfolio. It is comparable to Fond du Lac Natural Stone as the dominant broad-line competitor in the same product category and dealer channels, though with much larger scale.
Direct peers
- Cultured Stone (Westlake Royal): Cultured Stone, now under Westlake Royal Building Products, is a leading manufactured stone veneer brand serving the same residential and commercial exteriors/end-uses as Fond du Lac Natural Stone. It competes head-to-head through dealers and DIY channels on lightweight stone veneer applications.
- Coronado Stone Products: Coronado manufactures natural and manufactured stone veneer for residential and commercial projects, distributed through dealers across the U.S. It directly overlaps with Fond du Lac Natural Stone's building stone, landscape stone, and thin-veneer product lines.
- StoneCraft Industries: StoneCraft is a manufactured stone veneer producer with deep product portfolios serving similar residential and commercial exterior applications. Like Fond du Lac Natural Stone, it competes primarily through building-material dealers and architectural specification.
- Realstone Systems: Realstone Systems produces natural thin stone veneer panels and accessories used for interior and exterior cladding, fireplaces, and outdoor living—closely mirroring Fond du Lac Natural Stone's thin-veneer focus, panelized offerings, and architectural specification workflows.
- Buechel Stone Corp. Buechel Stone is a Wisconsin-based natural stone veneer and architectural cut stone manufacturer with deep product collections and quarrying operations. It competes with Fond du Lac Natural Stone in the same Midwestern U.S. market and shares the natural stone veneer, fireplace, and landscape categories.
- Salado StoneWorks: Salado Stone offers natural stone veneer and architectural cut stone for residential and commercial exteriors, fireplaces, and landscaping, sold through dealers. It directly competes with Fond du Lac Natural Stone on product format (thin/full bed veneer), end-uses, and dealer-channel distribution.
- Bybee Stone Company: Bybee Stone Company is a leading Indiana limestone fabricator producing architectural cut stone, veneer, and custom projects for institutional and high-end commercial buildings. Comparable to Fond du Lac Natural Stone's commercial/institutional architectural specification work, particularly through AEC channels.
Regional players
- Halquist Stone: Halquist Stone is a Wisconsin-based natural stone quarrier and fabricator serving primarily Midwest residential and commercial projects. It overlaps with Fond du Lac Natural Stone on natural building stone, thin veneer, and landscape stone but with a more regional geographic footprint.
- Northwest Building Products: Northwest Building Products supplies stone veneer, landscaping stone, and masonry products to Pacific Northwest dealers and builders. Comparable to Fond du Lac Natural Stone's building stone and landscape stone lines and dealer-channel model, but with a focused Western U.S./Western Canada footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fond du Lac Natural Stone social profiles
Digital presenceFond du Lac Natural Stone compliance and trust
Trust signalCompliance2 records
Fond du Lac Natural Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fond du Lac Natural Stone leadership team
Management profileNumber of profiles
Profiles5 records
Fond du Lac Natural Stone subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fond du Lac Natural Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fond du Lac Natural Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fond du Lac Natural Stone
What does Fond du Lac Natural Stone do?
Fond du Lac Natural Stone manufactures and sells over 165 natural stone veneer products, including building stone (thin and full bed-depth) and landscape stone (retaining walls, flagstone, steppers, outcropping, steps), quarried from the United States and abroad. Products are sold through a nationwide dealer network across the U.S. and parts of Canada, with direct sales for accessories such as the King Cutter masonry trimming tool. The company also provides digital tools and architectural resources (BIM Library, MasterSpec/Specpoint specifications, AI-powered Envision visualizer) for architects, designers, contractors, and homeowners.
Is Fond du Lac Natural Stone a public or private company?
Fond du Lac Natural Stone is a private company. It is classified as family owned and is currently operating.
When was Fond du Lac Natural Stone founded?
Fond du Lac Natural Stone was founded in 1980. It employs 11 to 50 people.
Where is Fond du Lac Natural Stone based?
Fond du Lac Natural Stone is headquartered in Fond Du Lac, United States, in the North America region.
How does Fond du Lac Natural Stone make money?
Two revenue lines are on record. Natural Stone Products Sales are the primary driver. The others are accessories (King Cutter).
Who are Fond du Lac Natural Stone's main competitors?
Eldorado Stone is listed as a broad incumbent. Direct peers are Cultured Stone (Westlake Royal), Coronado Stone Products, StoneCraft Industries, Realstone Systems, Buechel Stone Corp., Salado StoneWorks and Bybee Stone Company. Regional players are Halquist Stone and Northwest Building Products.
Does Fond du Lac Natural Stone have an API?
No public API is recorded for Fond du Lac Natural Stone.
What industry is Fond du Lac Natural Stone in?
Fond du Lac Natural Stone's product category is Natural Stone Veneer Products. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its NAICS code is 327991 and its SIC code is 3281.