BusinessToday
BusinessToday is a Malaysian business news media brand operated by Reach Publishing Sdn Bhd, publishing finance, markets, property, and lifestyle news across a digital portal, print edition, and events for Malaysian decision-makers, entrepreneurs, and investors.
- Company typePrivate
- Founded2001
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BusinessToday does
BusinessToday is a Malaysian business news media brand operated by Reach Publishing Sdn Bhd, a privately held company headquartered in Petaling Jaya, Selangor. Founded in 2001, it publishes business, finance, banking, automotive, property, travel, and lifestyle news across a digital portal (businesstoday.com.my), a print edition, and a recurring awards and events franchise. The digital portal is organized across 20-plus content categories including News, Global, Markets, ASEAN, Property, Net Zero, Lifestyle, BT Sports, and tagged verticals such as 5G & AI, Banking, Healthcare, and Technology.
The underlying platform is a standard multi-category digital publishing CMS, with content distributed via the website, email newsletters, and social media channels (Facebook, Instagram, LinkedIn, Twitter). The company has no mobile app, no public API, and no disclosed proprietary technology assets; scale is evidenced by an extensive content archive, including roughly 3,853 pages in the News category alone. No headcount, revenue, funding, or ownership details beyond the legal entity name are disclosed.
BusinessToday monetizes through three streams: digital and print advertising targeted at Malaysian decision-makers and entrepreneurs, an annual print edition subscription, and sponsorship and participation fees from the BusinessToday Industry Choice Awards and related events. It serves business professionals, entrepreneurs and SME owners, investors and financial professionals, and policymakers in Malaysia, with secondary regional reach into ASEAN via dedicated coverage. Pricing for advertising and subscriptions is not publicly disclosed.
BusinessToday firmographics
Firmographics- Name
- BusinessToday
- Legal name
- Reach Publishing Sdn Bhd
- Website
- https://www.businesstoday.com.my
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BusinessToday is a Malaysian business news media brand operated by Reach Publishing Sdn Bhd, publishing finance, markets, property, and lifestyle news across a digital portal, print edition, and events for Malaysian decision-makers, entrepreneurs, and investors.
- Ownership category
- akta.pro rank
BusinessToday industry classification
Industry- Product category
- Business News Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where BusinessToday is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
BusinessToday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Digital and Print Advertising: The platform generates revenue through advertising placements on its digital news portal and print edition, offering businesses reach to decision-makers and entrepreneurs in Malaysia.
- Print Edition Subscription: BusinessToday offers a print edition subscription service for readers who prefer physical copies of business news.
- Events and Awards: The company hosts the BusinessToday Industry Choice Awards and other events, generating revenue through sponsorships and participation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Edition Subscription |
Distribution channels3 records
Marketing channels8 records
BusinessToday product offering
Product offeringCore offering
BusinessToday operates a multi-category business news media platform publishing finance, banking, markets, property, lifestyle, automotive, technology, and travel content for Malaysian business decision-makers. Distribution spans a free-access digital portal (businesstoday.com.my), a subscription-based print edition, social media channels, and curated email newsletters. Revenue is generated through digital and print advertising, print subscriptions, and events such as the BusinessToday Industry Choice Awards.
Product overview
BusinessToday is Malaysia's Premier Business News Portal operated by Reach Publishing Sdn Bhd. It is a business media platform delivering news, insights, and analysis across multiple channels including digital, print, and events. Content covers diverse categories including Markets, Property, News, Global, ASEAN, Net Zero, Lifestyle, BT Sports, and specialized topics such as 5G & AI, Automotive, Banking, Healthcare, and Technology. The platform serves decision-makers and entrepreneurs with coverage of the economy, leadership, innovation, and policy.
Differentiator
Problem solved
Functional benefit
Products and services
- BusinessToday Digital News Portal A free-access online business news portal (businesstoday.com.my) publishing articles, market updates, analysis, and commentary across categories such as Markets, News, Global, ASEAN, Property, Net Zero, Lifestyle, BT Sports, Banking, Automotive, Technology, Finance, Healthcare, and Travel & Dining, targeted at Malaysian business professionals, entrepreneurs, and investors.
- BusinessToday Print Edition Subscription An annual-subscription print edition of BusinessToday providing physical copies of business news, market coverage, and editorial analysis for readers who prefer print media.
- BusinessToday Industry Choice Awards and Events Industry recognition events such as the BusinessToday Industry Choice Awards, providing direct engagement opportunities with the Malaysian business community and generating sponsorship and participation revenue.
Companies that use BusinessToday
Customer profileSegments4 records
Ideal customer profiles4 records
BusinessToday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BusinessToday partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
BusinessToday competitors and assessment
Company assessmentDirect peers
- The Edge Malaysia: The Edge Malaysia is a long-established Malaysian business and investment news outlet covering markets, companies, and policy. It directly competes with BusinessToday for the same Malaysian decision-maker and investor audience with similar digital + print hybrid monetization.
- The Malaysian Reserve: The Malaysian Reserve is a Malaysian business newspaper and digital portal covering economy, markets, and corporate news. It competes head-to-head with BusinessToday for Malaysian business professionals and uses an analogous multi-channel editorial model.
Regional players
- Nikkei Asia: Nikkei Asia is a regional business news platform covering Asian economies, including Malaysia, for a professional audience. It overlaps with BusinessToday's coverage of ASEAN, markets, and corporate news, though serving a broader pan-Asian readership.
- The Business Times (Singapore): The Business Times is a Singapore-based regional business newspaper and digital platform covering ASEAN markets and corporate news. It targets a similar business-professional audience and competes in adjacent Southeast Asia geographies to BusinessToday.
Broad incumbents
- Channel News Asia: Channel News Asia is a Singapore-based regional news broadcaster with extensive business and markets coverage across Southeast Asia. It targets a similar business-decision-maker audience as BusinessToday and competes for ASEAN-focused advertising and subscription revenue.
- Bloomberg: Bloomberg is a global business and financial news platform with extensive Asia-Pacific coverage. While much larger and broader, it competes with BusinessToday for premium Malaysian business readers, advertisers, and event sponsors.
- Reuters: Reuters is a global news wire and digital publisher with deep business, markets, and policy coverage. It overlaps with BusinessToday on Malaysian and ASEAN business news and competes for institutional readers and advertising spend in the same market.
- Financial Times: The Financial Times is a global business news outlet with strong emerging-markets and Asia coverage. It competes with BusinessToday for high-end Malaysian decision-makers, advertisers, and event audiences.
- The Star (Malaysia): The Star is Malaysia's largest English-language general news outlet with a substantial business section. It overlaps with BusinessToday on Malaysian business news and competes for the same advertisers, despite being broader in scope.
- New Straits Times: New Straits Times is a major Malaysian broadsheet with dedicated business coverage. It competes with BusinessToday for Malaysian business readers and corporate advertising, although its scope extends to general news, politics, and lifestyle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
BusinessToday social profiles
Digital presenceBusinessToday financial estimates
Financial estimateRevenue estimate
Valuation estimate
BusinessToday leadership team
Management profileNumber of profiles
BusinessToday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BusinessToday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BusinessToday
What does BusinessToday do?
BusinessToday operates a multi-category business news media platform publishing finance, banking, markets, property, lifestyle, automotive, technology, and travel content for Malaysian business decision-makers. Distribution spans a free-access digital portal (businesstoday.com.my), a subscription-based print edition, social media channels, and curated email newsletters. Revenue is generated through digital and print advertising, print subscriptions, and events such as the BusinessToday Industry Choice Awards.
Is BusinessToday a public or private company?
BusinessToday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BusinessToday founded?
BusinessToday was founded in 2001. It employs 11 to 50 people.
Where is BusinessToday based?
BusinessToday is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does BusinessToday make money?
Three revenue lines are on record. Digital and Print Advertising is the primary driver. The others are print Edition Subscription and events and Awards.
Who are BusinessToday's main competitors?
Direct peers on record are The Edge Malaysia and The Malaysian Reserve. Regional players are Nikkei Asia and The Business Times (Singapore). Broad incumbents are Channel News Asia, Bloomberg, Reuters, Financial Times, The Star (Malaysia) and New Straits Times.
Does BusinessToday have an API?
No public API is recorded for BusinessToday.
What industry is BusinessToday in?
BusinessToday's product category is Business News Publishing. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 5131 and its SIC code is 2711.