De Fabulous
De Fabulous Inc. is a Florida-based private company that formulates and sells botanical-based professional hair care products (shampoos, conditioners, masques, keratin treatments) exclusively to licensed cosmetologists and salons via owned e-commerce storefronts in the USA and India.
- Company typePrivate
- Founded2015
- HeadquartersHollywood, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Fabulous does
De Fabulous Inc. is a Florida-based private company that formulates and sells professional hair care products under the De Fabulous brand, targeting licensed cosmetologists, hair stylists, and salon owners. The company positions itself as 'For Professional Only' and operates a sales-led B2B go-to-market, distributing through owned e-commerce storefronts in the USA (defabulous.com) and India (defabulous.in), supplemented by salon retail resale and educational workshops for industry professionals.
The product portfolio spans four core series: the Marula Oil series (shampoo, conditioner, and Miracle Repair Masque) for damaged hair; the Tea Tree Oil series (shampoo, conditioner, masque) for scalp health; the Reviver series (shampoo, conditioner, treatment) for chemically treated and porous hair; and the Amazon Series featuring botanical ingredients sourced from the Amazon rainforest, including Jojoba, Tucuma, MuruMuru, and Açaí (e.g., KerAçaí Restorative Leave-in Treatment). A Professional Treatments tier adds KeraFusion Keratin Treatment, HAIR D-TOX with glycolic acid and cysteine protein, and Clarifying Shampoo. All formulations are sulfate- and paraben-free, leverage hydrolyzed keratin, quinoa protein, and shea butter, and emphasize botanical actives such as Marula, Jojoba, Açaí berry, and MuruMuru butters for lipid restoration and UV/color protection.
De Fabulous generates revenue primarily through one-time unit sales of these products via its own e-commerce sites, with shampoo SKUs priced from $14.50 to $25.00, conditioners from $17.00 to $27.00, and treatments/masques from $25.00 to $35.00. Shipping is $5 flat for orders below $100 within the Continental US via UPS Ground, with a 15-30 day return policy for defective items. Marketing relies on Instagram-driven community engagement, email newsletters, and in-person educational events, with end-client testimonials sourced from individual stylists' social channels. No disclosed funding, headcount, management team, patents, or revenue figures are available, indicating an opaque micro-cap operation with limited public financial disclosure.
De Fabulous firmographics
Firmographics- Name
- De Fabulous
- Legal name
- De Fabulous Inc.
- Website
- https://defabulous.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Fabulous Inc. is a Florida-based private company that formulates and sells botanical-based professional hair care products (shampoos, conditioners, masques, keratin treatments) exclusively to licensed cosmetologists and salons via owned e-commerce storefronts in the USA and India.
- Ownership category
- akta.pro rank
De Fabulous industry classification
Industry- Product category
- Professional Hair Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where De Fabulous is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
De Fabulous business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Product Sales: De Fabulous generates revenue through direct e-commerce sales of professional hair care products. Products are sold in various sizes (8oz/250ml and 33oz/1000ml) at price points ranging from $14.50 to $35.00 per item. The company sells directly to salon professionals through their USA and India online stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shampoo products ranging from $14.50 to $21.00 |
| Unit Pricing | Pay-as-you-go | Conditioner products ranging from $17.00 to $27.00 |
| Unit Pricing | Pay-as-you-go | Treatment and masque products from $25.00 to $35.00 |
| Unit Pricing | Pay-as-you-go | Professional Treatment - KeraFusion Keratin Treatment |
| Other | Pay-as-you-go | Shipping rates for Continental US |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
De Fabulous product offering
Product offeringCore offering
De Fabulous formulates and sells a portfolio of professional hair care products — shampoos, conditioners, masques, leave-in treatments, and keratin treatments — built around botanical ingredients (Marula oil, Tea Tree oil, Açaí, MuruMuru, Tucuma, keratin, quinoa protein) and targeted at chemically treated, damaged, and porous hair. Products are explicitly labeled "For Professional Only" and are sold to licensed cosmetologists, hair stylists, and salon owners through owned e-commerce storefronts in the USA and India and via salon retail channels.
Product overview
De Fabulous is a professional hair care and styling products company offering a portfolio of specialized product lines. The core portfolio includes: Marula Oil Series (Shampoo, Conditioner, Miracle Repair Masque) for damaged hair repair; Tea Tree Oil Series (Shampoo, Conditioner, Hair Masque) for scalp health and healing; Reviver Series (Shampoo, Conditioner, Treatment) designed for chemically treated, porous hair; Professional Treatments including KeraFusion Keratin Treatment, HAIR D-TOX anti-frizz solution, and Clarifying Shampoo; and Amazon Series featuring botanical ingredients like MuruMuru, Jojoba, Tucuma, and Açaí (including KerAçaí Restorative Leave-in Treatment and Açaí Oil). All products are formulated for professional salon use with natural botanical ingredients and are positioned as high-quality, innovative hair care solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Marula Oil Shampoo Sulfate-free moisturizing shampoo formulated for dry, damaged hair. Designed for professional salon use by licensed cosmetologists and stylists.
- Marula Oil Conditioner Conditioner with quinoa protein for repair, protection, and conditioning. Designed for professional salon use by licensed cosmetologists and stylists.
- Marula Oil Miracle Repair Masque Hair masque with hydrolyzed quinoa and Marula Oil for intense strengthening and moisture binding, targeting rough, damaged hair. Designed for professional salon use.
- Tea Tree Oil Shampoo Ultra moisturizing Tea Tree Oil shampoo for dry scalp and dandruff. Designed for professional salon use by licensed cosmetologists and stylists.
- Tea Tree Oil Conditioner Invigorating conditioner with antiseptic properties for scalp health, volume, and shine. Designed for professional salon use.
- Tea Tree Oil Hair Masque Intense moisturizing masque with tea tree oil for scalp and hair healing, removing impurities. Designed for professional salon use.
- Reviver Hair Repair Shampoo Shampoo for chemically treated and porous hair using wheat amino acid protein complex for strength and shine. Designed for professional salon use.
- Reviver Hair Repair Conditioner Conditioner with reviving protein complex for chemically enhanced, porous, and overstressed hair. Designed for professional salon use.
- Reviver Hair Repair Treatment Treatment with vitamin E rejuvenating beads, olive fruit extract, meadow foam seed extract, sweet almond extract, and wheat-amino acid proteins for extremely damaged hair. Designed for professional salon use.
- KeraFusion Keratin Treatment Professional keratin treatment with hydrolyzed keratin, shea butter, and wheat protein for damaged, dry, chemically treated hair to eliminate frizz and curls. Restricted to licensed cosmetologists only; not for resale.
- HAIR D-TOX Anti-frizz hair and scalp solution with glycolic acid, cysteine protein, and botanical ingredients for scalp exfoliation, curl reduction, and internal strengthening. Designed for professional salon use.
- Clarifying Shampoo Deep-cleansing shampoo that removes build-up and prepares hair for keratin treatments. Designed for professional salon use.
- Jojoba Moisturizing Keratin Shampoo Moisturizing shampoo with Jojoba Oil, Wheat Germ Oil, Sacha Inchi Oil, Keratin, and Collagen for dry, damaged hair. Designed for professional salon use.
- Jojoba Daily Moisturizing Keratin Masque Daily moisturizing mask with Jojoba Oil, Shea Butter, Wheat Germ Oil, Sacha Inchi Oil, Keratin, and Collagen for dry, dull, brittle, frizzy hair. Designed for professional salon use.
- Tucuma Color Preservation Shampoo Sulfate-free color-care shampoo with UV protection and Tucuma Seed Butter for color-treated hair. Designed for professional salon use.
- Tucuma Color Preservation Conditioner Color-care conditioner with UV protection, Tucuma Seed Butter, Açaí Berry Oil, Brazil Nut Seed Oil, and Keravis Complex for hydration and color protection. Designed for professional salon use.
- MuruMuru Anti-Frizz Keratin Shampoo Anti-frizz shampoo with pure Keratin and MuruMuru Butter that restores lipid barriers and eliminates frizz. Designed for professional salon use.
- MuruMuru Anti-Frizz Keratin Conditioner Repairing conditioner with MuruMuru Butter and Açaí Berry for moisture restoration, lipid barrier repair, and damaged hair restructuring. Designed for professional salon use.
- Açaí Oil Hair Treatment Oil treatment with Açaí extracts and antioxidants for porous hair, split end elimination, and texture renewal. Designed for professional salon use.
- KerAçaí Restorative Leave-in Treatment Leave-in keratin treatment with Açaí berry extracts and high-percentage pure Keratin for cuticle infusion, lipid restoration, humidity and free-radical protection. Designed for professional salon use.
Quantifiable outcome
- Products restore lipids, protect from humidity and free radicals, improve manageability and shine instantly
- +2 more outcomes
Companies that use De Fabulous
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
De Fabulous technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
De Fabulous partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
De Fabulous competitors and assessment
Company assessmentBroad incumbents
- Matrix (L'Oréal Professionnel): L'Oréal-owned professional hair care brand with shampoo, conditioner, treatment, and styling lines for salons. Comparable to De Fabulous as a multi-line professional hair care label, though Matrix serves a broader price tier and wider stylist base.
- Redken: L'Oréal-owned professional hair care brand with shampoo, conditioner, and treatment lines distributed through salons. Comparable to De Fabulous as a peer in the professional salon channel, though Redken offers a much broader portfolio and longer-established stylist education programs.
- Kérastase: L'Oréal-owned luxury professional hair care brand sold through salons globally. Directly comparable to De Fabulous because both serve licensed stylists with premium shampoo, conditioner, treatment, and masque lines, though Kérastase operates at substantially larger scale and broader distribution.
- Schwarzkopf Professional: Henkel-owned professional hair care brand with global salon distribution and education programs. Comparable to De Fabulous as a competing professional salon brand with keratin treatments, color care, and styling products, though at much larger international scale.
Direct peers
- Olaplex: Professional bond-building hair care brand whose products are restricted to licensed professionals in salons. Directly comparable to De Fabulous's KeraFusion keratin treatment and HAIR D-TOX, with the same professional-only positioning and treatment-focused value proposition.
- Brazilian Bond Builder: Professional bond-building and keratin treatment brand sold exclusively through salons for use during chemical services. Closely comparable to De Fabulous's KeraFusion keratin treatment and HAIR D-TOX anti-frizz solutions for chemically treated hair.
- Moroccanoil: Professional hair care brand built around argan oil and exotic-oil formulations, sold through salons worldwide. Comparable to De Fabulous's Marula Oil and Amazon Series due to its oil-based, premium botanical positioning and salon-only distribution.
- Pureology: L'Oréal-owned professional hair care brand specializing in color-treated hair with sulfate-free, vegan formulations. Highly comparable to De Fabulous's Amazon Series (Tucuma, Açaí) and Reviver line, with the same professional-only salon distribution model.
Emerging players
- Amika: Independent professional hair care brand with botanical-forward packaging and salon plus DTC distribution. Comparable to De Fabulous in its vegan, botanical ingredient positioning and direct professional channel, though Amika has achieved greater brand recognition and scale.
- It's a 10: Multi-benefit hair care brand offering leave-in treatments, masks, and styling products with broad retail and salon distribution. Comparable to De Fabulous's treatment and masque categories, though It's a 10 has built a stronger consumer-facing brand name.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Fabulous social profiles
Digital presenceDe Fabulous financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Fabulous leadership team
Management profileNumber of profiles
De Fabulous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Fabulous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Fabulous
What does De Fabulous do?
De Fabulous formulates and sells a portfolio of professional hair care products — shampoos, conditioners, masques, leave-in treatments, and keratin treatments — built around botanical ingredients (Marula oil, Tea Tree oil, Açaí, MuruMuru, Tucuma, keratin, quinoa protein) and targeted at chemically treated, damaged, and porous hair. Products are explicitly labeled "For Professional Only" and are sold to licensed cosmetologists, hair stylists, and salon owners through owned e-commerce storefronts in the USA and India and via salon retail channels.
Is De Fabulous a public or private company?
De Fabulous is a private company. It is classified as unknown and is currently operating.
When was De Fabulous founded?
De Fabulous was founded in 2015. It employs 1 to 10 people.
Where is De Fabulous based?
De Fabulous is headquartered in Hollywood, United States, in the North America region.
How does De Fabulous make money?
One revenue line is on record: product Sales.
Who are De Fabulous's main competitors?
Broad incumbents on record are Matrix (L'Oréal Professionnel), Redken, Kérastase and Schwarzkopf Professional. Direct peers are Olaplex, Brazilian Bond Builder, Moroccanoil and Pureology. Emerging players are Amika and It's a 10.
Does De Fabulous have an API?
No public API is recorded for De Fabulous.
What industry is De Fabulous in?
De Fabulous's product category is Professional Hair Care. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 32561 and its SIC code is 2844.