Cheap Joe's Art Stuff
Cheap Joe's Art Stuff (operating as Journey Art Stuff) is a private, family-run direct-to-consumer e-commerce retailer and small-batch paint manufacturer selling professional and hobbyist art supplies to artists, students, and hobbyists via its Shopify storefront.
- Company typePrivate
- Founded1996
- HeadquartersBoone, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cheap Joe's Art Stuff firmographics
Firmographics- Name
- Cheap Joe's Art Stuff
- Legal name
- Journey Art Stuff
- Website
- https://cheapjoes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheap Joe's Art Stuff (operating as Journey Art Stuff) is a private, family-run direct-to-consumer e-commerce retailer and small-batch paint manufacturer selling professional and hobbyist art supplies to artists, students, and hobbyists via its Shopify storefront.
- Ownership category
- akta.pro rank
Cheap Joe's Art Stuff industry classification
Industry- Product category
- Art Supplies Retail
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
Keywords
Where Cheap Joe's Art Stuff is headquartered
LocationHeadquarters
- HQ city
- Boone
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cheap Joe's Art Stuff business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Art Supplies Retail: Direct retail sales of art supplies including paints, brushes, canvases, easels, paper, and accessories through e-commerce platform. Products are sold at various price points from budget to professional grade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various art supply products at different price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cheap Joe's Art Stuff product offering
Product offeringCore offering
Cheap Joe's Art Stuff (operating as Journey Art Stuff) is a direct-to-consumer e-commerce retailer of professional-grade fine art supplies, manufacturing its own line of small-batch paints (American Journey watercolors, oils, and acrylics) in California and distributing curated third-party brands such as Da Vinci, Faber-Castell, Arches, Best, Richeson, Strathmore, and Moleskine. The catalog spans paints, brushes, papers, canvases, panels, easels, palettes, drawing and illustration supplies, and accessories, sold through journeyartstuff.com and cheapjoes.com to artists, students, and hobbyists worldwide.
Product overview
JourneyArtStuff.com is an e-commerce art supplies retailer offering a curated selection of professional-grade art materials across multiple categories. The product portfolio centers on paints (watercolors, oils, acrylics, gouache), brushes, papers, canvases, easels, and accessories. The company sells both proprietary brands (American Journey, Joe's Prime, Journey Art Stuff, Joe Miller Signature Series) and distributes third-party professional brands including Da Vinci, Faber-Castell, Arches, Best, Richeson, Strathmore, and Moleskine. Their own manufactured paints are made in California, USA, using small-batch processes. The platform operates as a single e-commerce storefront without modular product tiers or platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- American Journey: House brand of professional artist watercolors, acrylics, oil paints, brushes, and art supplies manufactured in California, USA. Includes watercolor sticks, Voyager sets, Nomad palettes, and porcelain palettes.
- Joe's Prime
- Joe Miller Signature
- Grey Matters
Products and services
- American Journey Watercolors
Quantifiable outcome
- Orders ship within 1-4 business days
- +1 more outcomes
Companies that use Cheap Joe's Art Stuff
Customer profileSegments2 records
Ideal customer profiles2 records
Cheap Joe's Art Stuff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cheap Joe's Art Stuff partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cheap Joe's Art Stuff competitors and assessment
Company assessmentDirect peers
- Jerry's Artarama: Long-established online and catalog art supplies retailer offering paints, brushes, canvases, and easels from multiple brands plus its own house labels. Directly comparable to Cheap Joe's as a multi-brand art supply e-tailer serving serious and hobbyist artists.
- Da Vinci Paint Co. Premium professional artist paint manufacturer whose products Cheap Joe's distributes. Operates in the same small-batch, professional-grade paint niche as Cheap Joe's own American Journey line, making it both a brand partner and a direct competitive analog.
- Artist & Craftsman Supply: Independent, employee-owned art supplies retailer with a strong online presence serving fine artists. Closely comparable to Cheap Joe's in mission, indie positioning, and broad multi-brand catalog across paints, brushes, paper, and surfaces.
- Hyatt's Art Supplies: Family-owned art supplies retailer (in operation since 1956) with stores and online sales of fine-art materials. Comparable to Cheap Joe's as a long-running, family/independently-run art supplier targeting serious artists.
Broad incumbents
- Blick Art Materials (Dick Blick): Largest US art supplies retailer combining retail stores, catalog, and e-commerce across professional and student art materials. Comparable to Cheap Joe's on assortment breadth, private-label strategy (Blick Studio), and artist customer base, but at vastly greater scale.
- Michaels: North America's largest specialty arts, crafts, and framing retailer with omnichannel storefronts and e-commerce. Overlaps with Cheap Joe's on canvas, brushes, paints, and easels, but skewed toward hobbyists and craft rather than fine-art professionals.
- Utrecht Art Supplies: Professional-grade art supplies retailer (now operated by Blick) historically known for Utrecht-branded paints and panels. Directly comparable to Cheap Joe's on pro-artist positioning and own-brand manufacturing philosophy.
- Winsor & Newton: Historic British manufacturer and retailer of professional fine-art paints (oils, watercolors, acrylics). Comparable as both a brand Cheap Joe's distributes and as a manufacturer of artist-grade paints, though vertically integrated at scale Cheap Joe's cannot match.
- Amazon (Art Supplies category): General e-commerce marketplace that captures significant share of art supplies purchases across price tiers. Represents the commoditizing competitive threat to Cheap Joe's, particularly on basic brushes, canvases, and student-grade paints.
Others
- Strathmore Artist Papers: Premium artist paper manufacturer whose papers Cheap Joe's distributes. Comparable as a long-established artist-grade consumables brand operating in the same fine-art supply ecosystem, though as a brand partner rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheap Joe's Art Stuff social profiles
Digital presenceCheap Joe's Art Stuff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheap Joe's Art Stuff leadership team
Management profileNumber of profiles
Profiles2 records
Cheap Joe's Art Stuff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheap Joe's Art Stuff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheap Joe's Art Stuff
What does Cheap Joe's Art Stuff do?
Cheap Joe's Art Stuff (operating as Journey Art Stuff) is a direct-to-consumer e-commerce retailer of professional-grade fine art supplies, manufacturing its own line of small-batch paints (American Journey watercolors, oils, and acrylics) in California and distributing curated third-party brands such as Da Vinci, Faber-Castell, Arches, Best, Richeson, Strathmore, and Moleskine. The catalog spans paints, brushes, papers, canvases, panels, easels, palettes, drawing and illustration supplies, and accessories, sold through journeyartstuff.com and cheapjoes.com to artists, students, and hobbyists worldwide.
Is Cheap Joe's Art Stuff a public or private company?
Cheap Joe's Art Stuff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheap Joe's Art Stuff founded?
Cheap Joe's Art Stuff was founded in 1996. It employs 11 to 50 people.
Where is Cheap Joe's Art Stuff based?
Cheap Joe's Art Stuff is headquartered in Boone, United States, in the North America region.
How does Cheap Joe's Art Stuff make money?
One revenue line is on record: art Supplies Retail.
Who are Cheap Joe's Art Stuff's main competitors?
Direct peers on record are Jerry's Artarama, Da Vinci Paint Co., Artist & Craftsman Supply and Hyatt's Art Supplies. Broad incumbents are Blick Art Materials (Dick Blick), Michaels, Utrecht Art Supplies, Winsor & Newton and Amazon (Art Supplies category). Strathmore Artist Papers is listed as an others.
Does Cheap Joe's Art Stuff have an API?
No public API is recorded for Cheap Joe's Art Stuff.
What industry is Cheap Joe's Art Stuff in?
Cheap Joe's Art Stuff's product category is Art Supplies Retail. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail. Its NAICS code is 4594 and its SIC code is 5945.