SuperPay
SuperPay is a London-based payment collection platform that lets small businesses, freelancers, and Square merchants accept one-time and recurring payments via secure links, automated billing, and a self-service customer portal, charging 1% per transaction.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SuperPay does
SuperPay is an online payment collection platform operated by Rosenbridge Ltd, a privately held company registered in England & Wales (company number 11745916) and headquartered in London. Founded in 2019, the company targets small businesses, freelancers, and solopreneurs who need to collect one-time and recurring payments without technical expertise. Its product suite spans Recurring Payments (with customizable collection dates, one-off setup fees, and intelligent retries), Payment Requests, multi-currency Payment Links, Quick Pay on-demand links, and a self-service Customer Portal that allows payers to manage cards, view history, and cancel subscriptions. Square merchants are addressed through a dedicated Square Partners integration that layers online recurring payments onto existing Square accounts.
The platform is built as a thin merchant-facing layer atop Stripe (primary processor, PCI Level 1) and Square (secondary processor), meaning SuperPay does not store payment data itself. Disclosed technical features include machine learning-based fraud detection, dynamic application of Strong Customer Authentication (SCA) / 3D Secure, 256-bit TLS/SSL encryption, real-time security monitoring with multi-data-center failover, and a 99.99% uptime SLA. The platform is PCI DSS and GDPR compliant, and is offered globally with multi-currency support and digital-wallet acceptance (Apple Pay, Google Pay, Microsoft Pay). A public API and Zapier integration are listed as 'coming soon'.
Commercially, SuperPay runs a product-led growth motion with a free trial, no credit card required, and no contracts. Primary revenue is a 1% per-transaction fee on top of underlying processor fees; a $99/month Enterprise subscription is available for merchants processing more than $10,000 per month and adds a dedicated account manager and integration engineer. Distribution is direct and self-serve via app.superpayit.com, supported by a content/SEO blog. The company claims 5,000+ customers and $15M+ in cumulative processed volume, operates with 1-10 employees, and has not disclosed any external funding. The single named founder is Che Sampat.
SuperPay firmographics
Firmographics- Name
- SuperPay
- Legal name
- Rosenbridge Ltd
- Website
- https://superpayit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuperPay is a London-based payment collection platform that lets small businesses, freelancers, and Square merchants accept one-time and recurring payments via secure links, automated billing, and a self-service customer portal, charging 1% per transaction.
- Ownership category
- akta.pro rank
SuperPay industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where SuperPay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SuperPay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: 1% per transaction fee for all payments processed through the platform. Additional processing fees from payment partners (Stripe/Square) may apply on top.
- Enterprise Subscription: $99 per month for businesses processing more than $10,000 per month. Includes dedicated account manager, custom onboarding, and dedicated integration engineer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard - Pay-as-you-go at 1% per transaction |
| Subscription | Monthly | Enterprise - Starting at $99/month for high-volume processors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SuperPay product offering
Product offeringCore offering
SuperPay is a self-serve online payment platform that enables small businesses and freelancers to collect one-time and recurring payments through payment links, payment requests, and Quick Pay links. It is built on Stripe's payment infrastructure and integrates with Square, providing PCI DSS-compliant processing, machine-learning fraud detection, and dynamic 3D Secure authentication. The platform charges a flat 1% per-transaction fee with no setup, monthly, or hidden fees, and offers an enterprise subscription tier for high-volume merchants.
Product overview
SuperPay is a unified online payment platform that offers a suite of payment collection tools including Recurring Payments, Payment Requests, Payment Links, and Quick Pay, all accessible through a Customer Portal. The platform is built on Stripe for payment processing and integrates with Square. It targets small businesses and freelancers with simple pay-as-you-go pricing at 1% per transaction, with additional payment partner processing fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Recurring Payments Automated billing system that lets businesses set up payment plans and collect recurring payments from customers on customizable collection dates, with intelligent retries for failed payments. Targeted at small businesses and freelancers needing hands-off subscription billing.
- Payment Requests Friction-free one-time payment requests sent to individual customers or businesses via secure email links within seconds, supporting all major card networks and digital wallets including Apple Pay, Google Pay, and Microsoft Pay.
- Payment Links Shareable links that allow businesses to collect multiple one-time payments from any number of people via email, messaging, or embedded on websites, with multi-currency support and in-depth tracking.
- Quick Pay On-demand payment feature allowing anyone to pay any amount by sharing a unique Quick Pay link, with multi-currency support, pre-filled information via URL, and auto-linking of payments to existing customers.
- Customer Portal Fully managed customer-facing portal that enables end-customers to view recurring payments, see past payments, update card details, and cancel recurring payments independently without contacting the merchant.
- Square Recurring Payments Integration Integration that lets existing Square merchants connect their Square account to SuperPay to accept online recurring payments and credit card transactions, with funds deposited as soon as the next business day.
Quantifiable outcome
- Trusted by over 5,000+ companies with over $15,000,000+ processed
Companies that use SuperPay
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
SuperPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature5 records
SuperPay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is the primary payment processing partner for SuperPay. All payment transfers are processed by Stripe, a PCI Level 1 Service Provider. Stripe's infrastructure powers the actual payment processing while SuperPay provides the merchant-facing layer for payment collection.
- SquarecoreSuperPay has partnered with Square to make it easy for merchants to accept credit cards online. Square merchants can connect their Square account to SuperPay to access recurring payments functionality. Funds are deposited as soon as the next business day.
- Squareup Europe LtdcoreSquareup Europe Ltd is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (registered reference no. 900846) for the issuing of electronic money and provision of payment services in the UK/EU region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SuperPay competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperPay social profiles
Digital presenceSuperPay compliance and trust
Trust signalCompliance2 records
SuperPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperPay leadership team
Management profileNumber of profiles
Profiles1 record
SuperPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperPay
What does SuperPay do?
SuperPay is a self-serve online payment platform that enables small businesses and freelancers to collect one-time and recurring payments through payment links, payment requests, and Quick Pay links. It is built on Stripe's payment infrastructure and integrates with Square, providing PCI DSS-compliant processing, machine-learning fraud detection, and dynamic 3D Secure authentication. The platform charges a flat 1% per-transaction fee with no setup, monthly, or hidden fees, and offers an enterprise subscription tier for high-volume merchants.
Is SuperPay a public or private company?
SuperPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperPay founded?
SuperPay was founded in 2019. It employs 1 to 10 people.
Where is SuperPay based?
SuperPay is headquartered in London, United Kingdom, in the Europe region.
How does SuperPay make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are enterprise Subscription.
Does SuperPay have an API?
No public API is recorded for SuperPay.
What industry is SuperPay in?
SuperPay's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 7372.