What Aktiv does

Aktiv (legal entity: aktiv Gebäudedienste GmbH) is a family-owned, private German Mittelstand company founded in 1998 and headquartered in Bremen, delivering B2B building cleaning and facility services across northern Germany. The company operates from seven regional offices (Bremen, Hamburg, Bremerhaven, Kiel, Oldenburg, Hannover, Osnabrück) with over 1,000 employees and serves more than 300 customers, generating revenue through recurring, contract-based service agreements billed monthly at custom quote-based pricing.

The core service portfolio spans Unterhaltsreinigung (maintenance cleaning), Büroreinigung (office cleaning), Glas- und Fassadenreinigung (glass and facade cleaning including osmosis method), Reinigung im Gesundheitssektor (healthcare cleaning including clean rooms and operating theaters), Grund- und Sonderreinigung (deep and special cleaning), Teppichbodenreinigung (carpet cleaning), Hausmeisterservice (caretaker services), Hol- und Bringdienste (pickup and delivery), and Gebäudemanagement (facility management). The technology stack is traditional labor-based service delivery with no proprietary software; supporting infrastructure consists of a content/callback website and XING social presence. Distribution is entirely direct, via local account managers at each branch, with sales-led acquisition supplemented by customer referrals.

The business model is a horizontal B2B services model serving six verticals: administration/office, trade/retail, industry, public institutions, education, and healthcare, with healthcare and administration designated as primary. Aktiv holds DIN EN ISO 9001 quality and DIN EN ISO 14001 environmental certifications (the latter valid through 2026), is a member of the Qualitätsverbund Gebäudedienste quality association and partnerschaft umwelt unternehmen, and operates a CO2-neutral website. The company is led by managing directors Jan-Dirk Horstmann, Josef Horstmann, and Edeltraut Horstmann, and has no disclosed external investors, parent company, subsidiaries, or M&A activity.

Name

Aktiv

Legal name

aktiv Gebäudedienste GmbH

Website

https://aktiv.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aktiv (aktiv Gebäudedienste GmbH) is a family-owned German building cleaning and facility services provider founded in 1998, employing 1,000+ staff across seven northern German branches and serving 300+ commercial, public-sector, and healthcare clients via recurring monthly contracts.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174), Administrative and Support Services (561)

akta.pro primary industry

Window, Façade & High-Rise Exterior Cleaning (IMAIADAK)

akta.pro secondary industries

Commercial Storefront & Building Facade Pressure Washing (HSAEAMAJ), New Build/Pre-Occupancy Cleaning (HSAEADAE)

Keywords

• Building cleaning services
• Commercial cleaning
• Facility maintenance
• Healthcare cleaning
• Facade cleaning

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Cleaning Services: B2B cleaning services including Unterhaltsreinigung (maintenance cleaning), Büroreinigung (office cleaning), Glas- und Fassadenreinigung (glass and facade cleaning), Grund- und Sonderreinigung (deep and special cleaning), Reinigung im Gesundheitssektor (healthcare sector cleaning), Teppichbodenreinigung (carpet cleaning), and Hausmeisterservice (caretaker services). Revenue generated through service contracts with commercial, public, and healthcare clients across northern Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aktiv (Aktiv Gebäudedienste GmbH) is a German building cleaning services provider headquartered in Bremen, offering professional cleaning for offices, facades, windows/glass, healthcare facilities, and public institutions. The company operates more than 25 years in the industry, employs over 1,000 people across seven regional locations in northern Germany, and delivers recurring contract-based cleaning services to commercial, public-sector, and healthcare customers.

Product overview

Aktiv Gebäudedienste GmbH is a mid-sized building cleaning services company offering a comprehensive, unified suite of professional cleaning and facility management services. The product portfolio centers on core cleaning services including Unterhaltsreinigung (maintenance cleaning), Büroreinigung (office cleaning), Glas- und Fassadenreinigung (glass and facade cleaning), Reinigung im Gesundheitssektor (healthcare cleaning), Grund- und Sonderreinigung (deep and special cleaning), Teppichbodenreinigung (carpet cleaning), and Hausmeisterservice (janitorial services). Additional offerings include Hol- und Bringdienste (pickup and delivery) and Gebäudemanagement (facility management). The company serves diverse sectors such as administration, industry, trade, public institutions, education, and healthcare, operating across seven locations in northern Germany with over 1,000 employees serving more than 300 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Cleaning
• Facade Cleaning
• Window and Glass Cleaning

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• KundenzugabenminorOthersAdvertising materials supplier - company sources promotional materials from Kundenzugaben for marketing purposes. Minor operational supplier relationship.
• ONWORKS WerbeagenturminorImplementation/ SI/ Consulting PartnerWebsite design and implementation agency responsible for the company's web presence. Creative/production partner for digital marketing assets.
• Kinderhospiz LöwenherzminorOthersChildren's hospice supported through corporate social responsibility initiatives. One of three charitable projects the company supports.
• Hermann Hildebrand HausminorOthersCare facility supported through corporate social responsibility. One of three charitable projects the company supports.
• Bremer Fonds e.V.minorOthersBremen-based charitable foundation supported through corporate social responsibility. One of three charitable projects the company supports.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Dussmann Service: Major German facility services subsidiary of Dussmann Group, providing cleaning, security, catering, and technical services nationally — directly overlapping with Aktiv's service portfolio but with broader geographic and segment reach.
• Wisag Gebäudereinigung: One of Germany's largest facility services providers with national coverage across building cleaning, security, technical building management, and industrial services — competes with Aktiv for the same B2B contracts but at much larger scale.
• Strabag Property and Facility Services: Subsidiary of major construction group Strabag, offering property and facility management including building cleaning across Germany — a larger national competitor for the same commercial and public-sector cleaning contracts.
• Sodexo Germany: German arm of global facility services major Sodexo, offering cleaning and facility management to corporate, healthcare, and public-sector clients — competes with Aktiv for the same larger enterprise and healthcare RFPs.

Direct peers

• Piepenbrock Facility Management: Family-owned German Mittelstand facility services company headquartered in Osnabrück, offering cleaning, security, and building management — directly comparable to Aktiv in model, regional German concentration, and customer segments including healthcare and office.
• Dorfner Gebäudereinigung: Mid-sized German building cleaning and facility services company with regional footprint — comparable in size, services, and customer segments to Aktiv, providing a relevant peer benchmark.
• Gegenbauer Holding: Berlin-based facility services group specializing in cleaning, maintenance, and security across Germany — provides comparable cleaning, glass/facade, and healthcare-cleaning offerings to Aktiv but operates nationally.
• Kötter Services: Family-owned German facility services company with cleaning, security, and personnel services — similar Mittelstand DNA and B2B contract profile to Aktiv, though operating across more German regions.
• Hochtief Clean (formerly Gegenbauer Clean): Specialist building cleaning subsidiary of German construction group Hochtief, focused on industrial, commercial, and healthcare cleaning — directly comparable offering to Aktiv but with construction-group scale.

Regional players

• Compass Group Germany (Eurest / Medirest): German arm of UK-listed food and support services giant with cleaning and facility services for corporate, healthcare, and education sectors — adjacent competitor for facility-services share of wallet, particularly in healthcare where Aktiv is specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/aktivgeb%C3%A4udedienstegmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiv