Dentistry With A Difference

What Dentistry With A Difference does

Dentistry With A Difference is a privately held, single-location family and cosmetic dental practice founded in 1987 by Dr. Albert Nordone in Dunwoody, Georgia, serving patients across the Dunwoody, Chamblee, and Sandy Springs communities of metro Atlanta. The practice operates as an independent, bootstrapped business with no external investment, no parent company, and no disclosed funding history. Dr. Hannah Oh joined as an associate dentist in 2007, expanding clinical capacity and enabling a broader service mix.

The practice delivers comprehensive dental care across five categories: general dentistry (cleanings, fluoride, sealants, oral cancer screening, pediatric care, periodontal therapy, root canals, extractions), cosmetic dentistry (veneers, bonding, whitening, Botox, crown lengthening, gum contouring, smile makeovers), reconstructive dentistry (implants, crowns, bridges, dentures, bone grafting, sinus lifts), orthodontics (Invisalign clear aligners), and sedation dentistry (IV conscious sedation, nitrous oxide, oral sedation). Its clinical technology stack includes Cerec CAD/CAM for same-day crown fabrication, digital X-rays, intraoral cameras, and digital scanners. Both dentists hold advanced postgraduate credentials from the Pankey Institute, Las Vegas Institute for Advanced Dental Studies, and UCLA, and the practice has been voted Best Dentist in Dunwoody by Dunwoody Crier and Best of Perimeter readers for four consecutive years (2021-2024).

The business operates on a fee-for-service model with transparent upfront pricing on new-patient offers ($125 exam + X-rays, $70 cleaning, $139 children's exam + cleaning), supplemented by CareCredit and Cherry Financing patient payment plans. Distribution is entirely in-office at 5548 Chamblee Dunwoody Rd., with appointments booked via phone or online contact form; there is no teledentistry, mobile service, or online product sales. Patient acquisition relies on community reputation, the four-year award streak, displayed testimonials, and presence on Google, Yelp, Facebook, Instagram, and YouTube. The practice is supported by approximately 8-10 non-dentist staff including dental assistants, hygienists, scheduling coordinators, and an insurance coordinator.

Name

Dentistry With A Difference

Legal name

Dentistry With A Difference

Website

https://dentistrydifference.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry With A Difference is a privately held, single-location family and cosmetic dental practice in Dunwoody, Georgia, founded in 1987 and serving metro Atlanta communities with general, cosmetic, reconstructive, orthodontic, and sedation dentistry using modern digital technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAD

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• Family dental care
• Cosmetic dentistry services
• Sedation dentistry
• Dental implants
• Reconstructive dentistry

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive (cleanings, exams, X-rays), cosmetic (whitening, veneers, bonding), restorative (crowns, bridges, implants), and sedation dentistry. Single-location private practice with no insurance plan participation mentioned; accepts CareCredit and Cherry Financing for patient payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dentistry With A Difference is a private dental practice providing general, cosmetic, reconstructive, orthodontic (Invisalign), and sedation dental services to patients of all ages in Dunwoody, Georgia and surrounding communities. The practice offers preventive care (cleanings, exams, fluoride, sealants), restorative work (crowns, bridges, implants, dentures), cosmetic procedures (veneers, bonding, whitening, Botox), oral surgery (extractions, bone grafting, sinus lifts), and IV conscious, nitrous oxide, and oral sedation. Same-day Cerec CAD/CAM crowns and third-party patient financing (CareCredit, Cherry) are core parts of the offering.

Product overview

Dentistry With A Difference is a family and cosmetic dental practice offering comprehensive dental services across multiple categories. The practice provides General Dentistry services (routine cleanings, fluoride, sealants, oral cancer screening, pediatric care), Cosmetic Dentistry (veneers, bonding, whitening, Botox, crown lengthening, gum contouring, smile makeovers), Reconstructive Dentistry (dental implants, crowns, bridges, dentures, bone grafting, sinus lifts), Orthodontics (Invisalign clear aligners), and Sedation Dentistry (IV sedation, nitrous oxide, oral sedation). The practice features advanced technology including Cerec CAD/CAM for same-day crowns, digital X-rays, and intraoral cameras. Dr. Albert Nordone and Dr. Hannah Oh lead the practice, which has been voted Best Dentist in Dunwoody for four consecutive years (2021-2024).

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Orthodontic treatment using clear aligner trays to straighten teeth discreetly. Provided by a certified Invisalign provider. Targets adult and teen patients seeking discreet orthodontic alignment.
• Cosmetic Dentistry Service category encompassing veneers, bonding, teeth whitening, crown lengthening, gum contouring, and Botox to enhance smile aesthetics. Targets adults seeking cosmetic smile improvement.
• Botox (Cosmetic) Botulinum toxin injections to smooth facial wrinkles and enhance smile aesthetics by targeting muscles around the mouth and jawline. Targets adults seeking cosmetic facial enhancement.
• Crown Lengthening Cosmetic procedure using laser technology to remove excess gum tissue and expose more tooth surface above the gum line, improving gummy smile appearance. Targets adults with excess gingival display.
• Dental Bonding Application of tooth-colored composite resin to repair cracks, discoloration, and aesthetic imperfections, or to alter tooth shape. Targets patients with minor chips, gaps, or discoloration.
• Gum Contouring Procedure to reshape and recontour the gum line for a more balanced, symmetrical smile appearance. Targets patients with uneven or excessive gingival display.
• Teeth Whitening Professional in-office teeth whitening treatment to safely and significantly lighten tooth color. Targets adults with stained or discolored teeth.
• Dental Veneers Thin porcelain or composite resin shells bonded to the front surfaces of teeth to improve appearance by correcting chips, gaps, and discoloration. Targets adults seeking comprehensive aesthetic smile correction.
• General Dentistry Preventive and routine dental care including cleanings, examinations, fluoride treatments, sealants, and oral health maintenance for patients of all ages.
• Dental Sealants Protective thin coating applied to chewing surfaces of molars and premolars to prevent cavities and tooth decay. Targets children and cavity-prone patients.
• Fluoride Treatment Preventive treatment using fluoride to strengthen tooth enamel and help prevent tooth decay. Targets children and at-risk adult patients.
• Oral Cancer Screening Screening examination to detect early signs of oral cancer during routine dental visits. Targets adult patients during routine preventive appointments.
• Pediatric Dental Care Specialized dental care for children, providing examinations, cleanings, and age-appropriate treatments. Targets children and their parents.
• Periodontal Therapy Treatment for gum disease including scaling and root planing, tray distribution systems, gum grafts, and surgical interventions as needed. Targets patients with gum disease.
• Root Canals Endodontic treatment to save severely decayed or infected teeth by removing damaged pulp and sealing the tooth. Targets patients with severely damaged or infected teeth.
• Routine Dental Cleanings Professional dental cleanings to remove plaque, tartar, and stains, typically recommended every six months. Targets patients of all ages.
• Sports Mouthguards Custom-fitted protective mouthguards for athletes to prevent dental injuries during sports activities. Targets athletes and active patients.
• Sleep Apnea Treatment Treatment for sleep apnea using dental sleep appliances to help manage breathing disruptions during sleep. Targets patients diagnosed with sleep apnea.
• Nightguards Custom-fitted oral appliances worn during sleep to prevent teeth grinding and clenching associated with bruxism and TMJ disorders. Targets patients with bruxism or TMJ.
• Tooth-Colored Fillings Composite resin dental fillings that match natural tooth color to restore decayed or damaged teeth aesthetically. Targets patients with cavities or minor tooth damage.
• Tooth Extractions Surgical removal of damaged, decayed, or problematic teeth. Targets patients with non-restorable or problematic teeth.
• Wisdom Teeth Extraction Surgical extraction of wisdom teeth (third molars), often impacted or causing dental problems, with sedation options available. Targets teens and young adults with impacted or problematic wisdom teeth.
• Reconstructive Dentistry Restorative dental procedures to repair or replace damaged or missing teeth, including implants, bridges, crowns, and dentures. Targets patients with missing or severely damaged teeth.
• Bone Grafting Surgical procedure to augment bone in the jaw, typically in preparation for dental implant placement. Targets patients with insufficient jawbone for implants.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by anchoring to adjacent natural teeth or implants. Targets patients with one or more missing adjacent teeth.
• Dental Crowns Custom-made caps that cover damaged or decayed teeth to restore shape, strength, and appearance. The practice offers same-day restorations using Cerec CAD/CAM technology. Targets patients with damaged, decayed, or root-canal-treated teeth.
• Dental Implants Titanium posts surgically placed in the jawbone to serve as artificial tooth roots, topped with crowns for permanent tooth replacement. Targets patients missing one or more teeth seeking permanent replacement.
• Dentures Removable prosthetic devices that replace missing teeth and surrounding tissues, available as full or partial dentures. Targets patients missing multiple or all teeth.
• Sinus Lifts Surgical procedure to add bone to the upper jaw in the molar and premolar areas by lifting the sinus membrane, typically before implant placement. Targets patients needing upper-jaw implants with insufficient bone height.
• Sedation Dentistry Anxiety management and comfort options for dental procedures, including IV conscious sedation, nitrous oxide, and oral sedation. Targets anxious, sensitive, or complex-case patients.
• IV Conscious Sedation Moderate intravenous sedation administered through the bloodstream to help anxious patients remain calm and comfortable during extensive dental procedures. Targets anxious patients or those undergoing complex work.
• Nitrous Oxide Sedation Inhaled minimal sedation (laughing gas) to help patients relax during dental treatments while remaining conscious. Targets patients with mild to moderate dental anxiety.
• Oral Sedation Prescription medication taken orally before dental procedures to reduce anxiety and promote relaxation. Targets patients with dental anxiety or sensitivity.
• Botox for TMJ Botulinum toxin injections to treat TMJ disorders and bruxism by relaxing overactive jaw muscles, reducing pain and preventing tooth damage. Targets patients with TMJ disorders or bruxism.
• Smile Makeovers Comprehensive personalized treatment plans combining multiple cosmetic procedures (whitening, veneers, crowns, bonding) to transform overall smile appearance. Targets patients seeking full aesthetic smile transformation.

Quantifiable outcome

• Same-day crown completion - no waiting two weeks for restorations
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Omni Premier MarketingminorOthersDigital marketing agency responsible for website design and development as noted in website footer.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• MB2 Dental: Dentist-owned DSO partnering with hundreds of practices across the US. Comparable as an alternative affiliation model for an independent practice owner evaluating partnership/succession options.
• Smile Brands Dental Group: DSO supporting branded and partner dental practices across multiple states. Relevant as both a potential acquirer of an attractive independent practice and a competitor in the same suburban dental services category.
• Pacific Dental Services: DSO supporting hundreds of practices with a modern clinical technology platform and insurance-supported model. Comparable as a competitor/aggregator in the metro Atlanta market.
• Heartland Dental: Largest US dental support organization providing non-clinical support to thousands of affiliated practices. Relevant as the dominant DSO consolidator whose affiliated practices compete for the same Dunwoody-area patients and could be an acquirer of a high-quality independent practice like Dentistry With A Difference.
• Aspen Dental Management: Large DSO supporting Aspen Dental branded offices nationwide with extended hours and broad insurance participation. Represents the in-network, high-volume model against which DWAD's premium fee-for-service positioning competes.

Regional players

• Great Expressions Dental Centers: Dental group practice platform with strong Southeast US footprint including Georgia locations. Most directly comparable as a group-practice competitor for general and cosmetic dentistry patients in the Atlanta metro.

Emerging players

• Affordable Care (Affordable Dentures & Implants): Dental support organization specializing in dentures, implants, and extractions. Comparable on the implant/reconstructive side of DWAD's service mix, particularly for higher-value restorative cases.
• Tend Dental: Emerging premium branded dental group focused on patient experience and modern technology in select urban markets. Relevant as a newer competitor format combining DWAD-style premium positioning with chain scale.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Relevant as a key technology partner since DWAD offers Invisalign, and as the supplier whose product enables the practice's orthodontic revenue line.

Direct peers

• Dunwoody Family Dentistry: Local general and family dental practice serving the same Dunwoody/Perimeter trade area. Most directly comparable as a similarly positioned local competitor targeting the same families.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DunwoodyDWAD
• YouTubeyoutube.com/watch?v=At17PSjmilM&t=1s
• Facebookfacebook.com/dentistrywithadifference
• Instagraminstagram.com/dentistrywithadifference
• LinkedInlinkedin.com/company/dentistry-with-a-difference

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry With A Difference