Salterns Marina

What Salterns Marina does

Salterns Marina is a privately held, family-owned marine services operator headquartered in Poole, Dorset, on the UK South Coast at the prestigious Sandbanks waterfront. Its core offering is annual berthing across 275 pontoon berths, 75 swinging moorings, and 107 Versadocks, supported by 24-hour no-tidal-restriction access, berths up to 25 metres LOA, and a membership programme that converts berth holders into recurring customers with stacked discounts across fuel, chandlery, boatyard services, and Golden Arrow Marine engineering.

The company operates as the Salterns Group with five wholly owned subsidiaries: Golden Arrow Marine (the South Coast's only main authorised Volvo Penta dealer with four branches across Poole, Portsmouth, Southampton, and Swanwick), Offshore Performance (Sea-Doo PWC and Can-Am electric motorcycle sales and servicing), Salterns Brokerage, Salterns Chandlery, and The Deck at Salterns (a seasonal waterfront bar and restaurant). Boatyard services include a 45-tonne travel hoist capable of lifting vessels up to 20 metres LOA, winter storage, antifouling, valeting, and shipwright work. Revenue streams span subscription (annual berthing and membership), professional services (engineering and boatyard), and transactional (chandlery, fuel, brokerage, F&B).

Salterns derives revenue from leisure boaters, commercial marine operators, marine engineering customers, water-sport enthusiasts, and defence and government clients, with a stated 4.4 Google rating across 302 reviews and a heritage spanning over 200 years. The site is undergoing a multi-year redevelopment under 2016 planning approval, adding a hotel with spa and restaurant, new accommodation, and retail facilities. Recent strategic moves include exclusive UK dealer partnerships for WaterWorld Electronics electric propulsion and Humphree stabilisers, the launch of Can-Am electric motorcycles, and a defence contract expansion via the new Golden Arrow Technologies subsidiary.

Name

Salterns Marina

Legal name

Salterns Marina Limited

Website

https://salterns.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Salterns Marina is a family-owned Poole-based marine services operator providing berthing, boatyard, chandlery, and authorised Volvo Penta engineering across the UK South Coast, serving leisure boaters, commercial marine operators, and defence clients via its Golden Arrow Marine and Offshore Performance subsidiaries.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Ship Building and Repairing (336611), Boat Dealers (441222), Ship and Boat Building (3366), Support Activities for Water Transportation (4883)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)

akta.pro secondary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Marina berthing services
• Boatyard maintenance services
• Marine engine servicing
• Boat brokerage services
• Marine chandlery retail

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marina Berthing Services: Annual berthing fees for pontoon berths (275 available), swinging moorings (75 available), and Versadocks (107 available). Berths available up to 25 metres LOA with 24-hour access and no tidal restrictions. Annual berth holders automatically become Marina Members.
2. Boatyard Services: Comprehensive boatyard services including winter storage ashore, lift out/re-launch, anti-fouling, valeting, gel repairs, shipwright services, and general maintenance. 45-tonne travel hoist and 20m LOA capability. Revenue from parts and labour.
3. Chandlery Sales: On-site chandlery open 7 days a week selling marine hardware, clothing, water sport accessories, and fuel (24/7 pumps).
4. Fuel Sales: Marina fuel pumps located directly in front of chandlery, open 24 hours a day, 7 days a week. Discounts provided to Marina Members (currently 6p per litre).
5. Marina Membership: Annual berth holders automatically become members with benefits including parking permits, fuel discounts, discounts on boatyard services, chandlery discounts, and discounted marine insurance via Gallagher Marine Insurance.
6. Golden Arrow Marine Engineering: Engine sales, repairs, parts and servicing through 4-branch dealer network. Volvo Penta warranty work and commercial contracts. Brands include Yamaha Marine, Torqeedo, MAN, Humphree, Honda Marine, Yanmar, and others.
7. The Deck at Salterns: Seasonal outdoor alfresco bar and restaurant experience open April-September each year. Provides food and beverage sales with Marina Member discounts.
8. Valeting Services: Complete exterior and cockpit deep clean, hand polish, stainless steel polish, dehumidifier installation, and upgrades including teak deck and gelcoat repairs.
9. Offshore Performance (Sea-Doo/PWC/Can-Am): Sales and servicing of Sea-Doo watercraft, PWC, and Can-Am electric motorcycles. Sea-Doo annual docks at £3,045 (Standard) and £3,482 (Premium) per annum for 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Salterns Marina operates a 275-berth luxury marina in Poole Harbour offering annual pontoon berthing, swinging moorings and Versadock storage, complemented by an on-site boatyard providing lift-out, winter storage, antifouling, valeting and maintenance. Through its Salterns Group subsidiaries, it delivers Volvo Penta and other marine engine sales/servicing (Golden Arrow Marine, 4 branches), boat brokerage (Salterns Brokerage), marine retail (Salterns Chandlery), seasonal waterfront hospitality (The Deck at Salterns), and Sea-Doo PWC and Can-Am electric motorcycle sales and servicing (Offshore Performance).

Differentiator

Problem solved

Functional benefit

Brands

• Golden Arrow Marine: Marine engineering business offering boat and yacht engine sales, repairs, parts and servicing, and Volvo Penta South Coast dealer with branches in Poole, Portsmouth, Southampton, and Swanwick.
• Offshore Performance
• Salterns Brokerage
• Salterns Chandlery
• The Deck at Salterns

Products and services

• Marina Berthing Annual berthing service for leisure and commercial vessels at Salterns Marina in Poole Harbour, offering pontoon berths, swinging moorings and Versadocks with 24-hour, no-tidal-restriction access for vessels up to 25 metres LOA. Automatic Marina Membership applies to annual berth holders.
• Boatyard Services On-site boatyard services including lift-out and re-launch (45-tonne travel hoist, up to 20m LOA), winter storage ashore, antifouling, jet wash, anode replacements, gel repairs, valeting, shipwright services, full refits and general maintenance for leisure and commercial vessels.
• Golden Arrow Marine Engineering Authorized marine engineering service across four South Coast branches (Poole, Portsmouth, Southampton, Swanwick), offering Volvo Penta, Torqeedo, Humphree, Yamaha, Honda, MAN, Yanmar and ZF engine sales, servicing, parts, warranty work, mobile engineer support across the UK, and customised marine products and watercraft for commercial and defence customers.
• Salterns Brokerage

Quantifiable outcome

• 4.4 Google rating from 302 reviews demonstrates strong customer satisfaction
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WaterWorld ElectronicscoreTechnology or Integration · 1 March 2024Golden Arrow Marine (part of Salterns Group) appointed as exclusive dealer for WaterWorld Electronics - a leader in electric propulsion systems for the marine industry. Partnership enables offering of cutting-edge electric propulsion systems, batteries, and integrated power management solutions for vessel electrification.
• Volvo PentacoreTechnology or IntegrationGolden Arrow Marine is the only authorized Volvo Penta dealer on the South Coast with 4 branches. Provides full range of maintenance, parts, repairs and warranty work. Authorized engineers are the only ones permitted to work on boats berthed at Salterns Marina.
• HumphreecoreTechnology or IntegrationGolden Arrow Marine named Official UK Humphree Centre - provider of marine stabilizers and trim control systems.
• TorqeedocoreTechnology or IntegrationGolden Arrow Marine is Torqeedo UK Sole Centre - exclusive dealer for electric outboard motors and integrated propulsion systems.
• Gallagher Marine InsuranceminorGTM or Marketing PartnerDiscounted marine insurance available to Salterns Marina Members through Gallagher Marine Insurance partnership.
• Yamaha MarinecoreTechnology or IntegrationGolden Arrow Marine works with Yamaha Marine as authorized dealer for marine engines and products.
• Honda MarinecoreTechnology or IntegrationHonda Marine products and services available through Salterns Group. Salterns website hosts Honda Marine information page.
• BRP (Can-Am)coreChannel Partner/ Reseller/ DistributorOffshore Performance (based at Salterns Marina) is authorized dealer for Can-Am electric motorcycles and Sea-Doo watercraft. Electric motorcycles launched in 2025.
• Defence and Military OrganisationscoreStrategic or Co-development PartnerGolden Arrow Marine has secured defence contract and provides customized products and watercraft through commercial organisations. Golden Arrow Technologies expansion announced.
• ChargeMapminorGTM or Marketing PartnerChargeMap Pass offered to all new Can-Am motorcycle customers - provides access to 550,000+ public charging points across Europe through mobile app and payment card.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyVnuNATxYr3dINKj9dWlBg
• Facebookfacebook.com/salterns
• LinkedInlinkedin.com/company/salterns-marina-ltd
• Instagraminstagram.com/salternsmarina
• Xx.com/salternsmarina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salterns Marina