Breu Meat and Sausage Products

What Breu Meat and Sausage Products does

Breu GmbH, founded in 1968 by Josef Breu in Furth im Wald, Bavaria, is a family-owned meat and sausage products manufacturer registered as a private limited company (GmbH) under German jurisdiction. The company produces over 100 SKUs across salami specialties, Salami Snack Selection items (pretzel, heart, braid, star shapes), the Wurststommel, an anchor-shaped sausage, raw and cooked ham products, and boiled/grilled sausage articles. Its differentiating capability is an in-house patented skinless sausage production process — registered in over 30 countries — that enables complex sausage shapes without casings, eliminating casing material costs and germ transmission while supporting ultra-small portion sizes of 1.5g-8g. Manufacturing runs across two Bavarian facilities (Furth im Wald and Arnschwang) with approximately 14,000 sqm of combined production area, co-funded in part by an EFRE (European Regional Development Fund) grant for the 2023 expansion.

The company's business model is overwhelmingly B2B wholesale, supplying Metzgerei- (butcher) and Gastronomiegroßhändler (food service wholesalers) across Germany, Austria, and France via its own delivery fleet, with over 90% of revenue originating from customers located more than 50 km from production. Long-standing enterprise customers include Eismann, NETTO Markendiscount, and Wiesenhof. Sales are one-time, transaction-based with no subscription component. Pricing is not publicly disclosed. Since 2018, a complementary direct-to-consumer channel operates through the Wurst-Baron.com online shop. Distribution relationships are supported by IFS (since 2004), DIN ISO 9001:2000, and ÖkoP certifications. The company is led by Managing Directors Andreas Breu (long-standing) and Andrea Kreft (joined by 2023), with no external venture capital or private equity involvement indicated.

Strategically, Breu has invested in capacity expansion (Werk 2 opened in 2019; second Arnschwang hall commissioned in 2023), patent portfolio enforcement through subsidiary BREUKO GmbH (founded 1998), continuous product format innovation (Salami Snack Selection in 2012, Wurststommel in 2016, anchor-shaped sausage in 2021), and brand-direct consumer access via Wurst-Baron.com. The company does not operate its own retail stores, has no app or API footprint, and shows no AI/ML capability in its product or operations.

Name

Breu Meat and Sausage Products

Legal name

Breu GmbH

Website

https://breu-wurstwaren.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Breu GmbH is a family-owned Bavarian manufacturer of salami and sausage products serving butcher and food service wholesalers in Germany, Austria, and France, leveraging a patented caseless sausage technology to produce over 100 differentiated articles including shaped snack salamis.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Animal Slaughtering and Processing (3116), Animal Slaughtering and Processing (31161)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

akta.pro secondary industries

Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Salami specialties
• Caseless sausage production
• Meat and sausage products
• Bavarian salami snacks
• Wholesale sausage manufacturer

Headquarters

HQ city

Furth Im Wald

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale of Meat Products: The company generates revenue primarily through B2B wholesale distribution of its meat and sausage products to Metzgerei- (butcher) and Gastronomiegroßhändler (food service wholesalers) across Germany, Austria, and France. Products include Salamispezialitäten (salami specialties), Knabber- und Snack-Produkte (snack products), Roh- und Kochschinkenprodukte (raw and cooked ham products), and Brüh- und Bratwurstartikeln (boiled and grilled sausage articles). Sales are one-time transaction-based with no recurring subscription component.
2. Online Direct-to-Consumer Sales: Since 2018, the company operates the online shop Wurst-Baron.com for direct-to-consumer sales of its products. This provides a direct sales channel to end consumers alongside the primary B2B wholesale business.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Breu GmbH manufactures and distributes salami specialties, snack products, raw and cooked ham products, and boiled/grilled sausage articles using a patented skinless sausage production process. The company supplies over 100 articles to butcher and food service wholesalers across Germany, Austria, and France, and has operated a direct-to-consumer online shop (Wurst-Baron.com) since 2018.

Product overview

Breu GmbH is a meat and sausage products company offering over 100 articles including Salamispezialitäten (salami specialties), innovative Salami-Snacks, and darmlose Würstchen (caseless sausages) produced using a proprietary patented procedure. The product portfolio encompasses Salami sticks and sliced products, shaped snack items (Salami Brezn, Herzchen, Zöpfchen, Sternchen), specialty items like the Wurststommel and anchor-shaped sausage, raw and cooked ham products, and grilled sausage articles. The company operates production facilities in Furth im Wald and Arnschwang, Bavaria, supplying wholesalers and retailers in Germany, Austria, France, and other export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Wurst-Baron.com: Online shop platform for the company's meat and sausage products, launched in 2018.
• Salami Snack Selection
• Wurststommel

Products and services

• Salami Medium-coarse chopped salami sticks and sliced salami products with Bavarian top quality, spicy seasoning, and a light smoky note, supplied to butcher and food service wholesalers in Germany, Austria, and France.
• Salami Snacks Unique and innovative salami snacks with long shelf life at room temperature, featuring high drying quality, designed for impulse purchases and savory gifts, including shaped varieties like Brezn, Herzchen, Zöpfchen, and Sternchen.
• Salami Snack Selection Selection of uniquely shaped caseless salami snacks (Brezn, Herzchen, Zöpfchen, Sternchen) without casing, with piece weights between 1.5g and 8g, differentiated from competitors by unique form and weight.
• Wurststommel A 3.5-meter-long sausage in one piece wound onto a mini cable drum, an innovative product format with extended shelf life at room temperature.
• Wurst in Ankerform (Anchor-shaped Sausage) Sausage shaped like an anchor with 8g piece weight, targeting the North German market and cruise ship industry.
• Raw and Cooked Ham Products Approximately 10 varieties of handcrafted ham products, including raw and cooked ham.
• Scalded and Grilled Sausage Articles Boiled (Brüh-) and grilled (Bratwurst) sausage articles complementing the company's product portfolio.
• Grilled Sausage Snails (Bratwurstschnecken) Sausage products in snail shape produced using the patented caseless sausage process, originally sold through BREUKO GmbH before operations were transferred to Rohwurst Breu GmbH in 2006.

Quantifiable outcome

• Salami Snack Selection sales grew at mid-two-digit percentages year-over-year since its 2012 launch.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ratisbona Compliance GmbHminorImplementation/ SI/ Consulting PartnerRatisbona Compliance GmbH provides a whistleblower system ('RC-Whistle') for the company, enabling employees and business partners to report misconduct through an accessible, legally sound structure with attorney expertise. The system includes a whistleblower policy document. This partnership supports the company's compliance and risk management framework for sustainable corporate development.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Bell Food Group: Swiss-based meat, sausage, and convenience food producer operating across DACH and Western Europe. Comparable as a multi-country meat/sausage manufacturer with B2B and retail customers and IFS-certified operations.
• Rügenwalder Mühle Carl Müller GmbH & Co. KG: German family-owned manufacturer of salami, sausage, and increasingly plant-based snack products serving German retail and wholesale channels. Highly comparable as a mid-sized German meat/sausage specialist with branded packaged products and B2B/retail distribution.
• Stockmeyer GmbH: German producer of meat and sausage specialty products (salami, cooked ham, poultry products) serving retail and food service. Comparable as a mid-to-large German sausage manufacturer with similar B2B distribution and certified quality standards.
• Zur Mühlen Gruppe (Böklunder, Zimbo, Redlefsen): One of Germany's largest sausage producers with brands like Böklunder and Zimbo, supplying retail and food service. Comparable as a German sausage manufacturer with a broad product portfolio across salami, ham, and cooked sausages for wholesale/retail.
• Abraham GmbH & Co. KG: German family-owned producer of ham, salami, and meat specialties serving retail and food service. Comparable as a mid-sized German meat/sausage manufacturer with branded specialty products and B2B wholesale distribution.
• Meica Ammerländische Fleischwarenfabrik GmbH: Family-owned German producer of canned sausages and meat products (Meica Wiener, etc.) with strong European distribution. Comparable as a mid-sized German meat/sausage manufacturer with retail and food-service presence in DACH and France.

Regional players

• Karwendel-Werke Hubert Kott GmbH: Bavarian/Austrian sausage and meat specialty producer supplying food service and retail in southern Germany/Austria. Comparable as a regional Bavarian competitor with overlapping salami/sausage categories and similar DACH foodservice customer base.
• Handl Tyrol GmbH: Austrian regional producer of Kaminwurzen, Speck, and salami specialties serving Austrian and German retail. Comparable as a regional Alpine sausage/salami manufacturer with specialty formats and comparable product categories (e.g., Kaminwurzen overlap with Breu's salami snacks).

Broad incumbents

• Herta (Nestlé): Mass-market German brand of cold cuts, cooked ham, and sausage products owned by Nestlé. Comparable as a packaged sausage/ham brand in German retail and foodservice, but operated within a global CPG portfolio rather than a specialized mid-sized producer.
• Tönnies Fleischwerk GmbH & Co. KG: One of Germany's largest meat packers and processors, with broad offerings in fresh meat, sausage, and convenience products across multiple European markets. Comparable as a major German meat/sausage manufacturer but at much larger scale and broader product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BreuGmbH

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breu Meat and Sausage Products