Pledge51
Pledge51 (ChopUp) is a Nigerian mobile gaming company that develops and distributes African-themed mobile games to consumers across Nigeria and Africa via app stores under a low-cost weekly subscription model.
- Company typePrivate
- Founded2015
- HeadquartersYaba, Nigeria
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pledge51 does
Pledge51 Ltd is a privately held Nigerian mobile gaming company headquartered in Yaba, Nigeria, operating commercially through its ChopUp division. Founded in 2012 and structured under Pledge51 Ltd from 2015, the company develops mobile games rooted in African cultural narratives and themes, building a portfolio across genres that include action (Sambisa Assault, Jagun: Clash of Kingdoms), social running (Oya Run with Friends), arcade (Mama Put, Jumpology: Baba Lasisi the Legendary Jumper), racing (Tear Rubber Racing), and sports (Monkey Post).
The core product is a mobile-first gaming platform optimized for African mobile infrastructure and consumer behavior, distributed through app stores under a self-serve product-led growth motion. Technology emphasis is on gameplay design and cultural authenticity rather than any advanced AI/ML stack; no APIs, SDKs, or proprietary AI features are disclosed. The platform offers a bundled subscription granting access to all games.
The business model is a low-ARPU consumer subscription at N20 (~$0.06) per week for unlimited access across the catalog, making gaming accessible to price-sensitive African mobile users. Distribution is led by app-store presence and organic social channels (Facebook, Twitter, Instagram) plus earned media (TechCabal, NPR, CNN, Techpoint.ng). The company is funded solely by a $30K seed round in March 2013 and an individual investor in August 2014, with a current headcount of 1–10 employees.
Pledge51 firmographics
Firmographics- Name
- Pledge51
- Legal name
- Pledge51 Ltd
- Website
- https://pledge51.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pledge51 (ChopUp) is a Nigerian mobile gaming company that develops and distributes African-themed mobile games to consumers across Nigeria and Africa via app stores under a low-cost weekly subscription model.
- Ownership category
- akta.pro rank
Pledge51 industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Pledge51 is headquartered
LocationHeadquarters
- HQ city
- Yaba
- HQ country
- Nigeria
- HQ region
- Africa
Markets served
Pledge51 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile Gaming Subscription: Weekly subscription model offering access to all ChopUp games for N20 ($0.06) per week. Users subscribe to unlock free access to the full game portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly subscription - All games access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pledge51 product offering
Product offeringCore offering
Pledge51 Ltd, through its ChopUp division, develops and publishes African-themed mobile games available via a weekly subscription at N20 ($0.06) per week. The portfolio includes racing, action, arcade, and sports games such as Oya Run with Friends, Sambisa Assault, Jagun: Clash of Kingdoms, Jumpology, Tear Rubber Racing, Monkey Post, and Mama Put, distributed through mobile app stores and the chopup.me website to African mobile gamers.
Product overview
ChopUp, a division of Pledge51 Ltd, operates as a mobile gaming platform developing locally relevant games that tell the African narrative. The portfolio consists of multiple distinct mobile games including Oya Run with Friends, Sambisa Assault, Jagun: Clash of Kingdoms, Jumpology, Tear Rubber Racing, Monkey Post, and Mama Put. These games are designed with African themes and cultural narratives, offering gameplay across racing, arcade, action, and sports genres. The platform offers subscription access starting at N20 ($0.06) weekly for free gameplay.
Differentiator
Problem solved
Functional benefit
Products and services
- Oya Run with Friends A competitive running game where players run, win votes, and beat friends in an addictive gameplay experience, designed for African mobile gamers seeking social gaming.
- Sambisa Assault A mission-based action game where players take out terrorists and progress through military ranks, designed for African mobile gamers.
- Jagun: Clash of Kingdoms A strategic game where players must save the Jagunlabi Kingdom from being conquered, featuring African cultural themes and narratives.
- Jumpology: Baba Lasisi the Legendary Jumper A platform game featuring Baba Lasisi who has a secret super power to overcome troubles, designed for African mobile gamers.
- Tear Rubber Racing A racing game featured on the ChopUp platform, part of the African-themed mobile gaming portfolio.
- Monkey Post A sports-themed mobile game available on the ChopUp platform with African cultural elements.
- Mama Put An arcade-style mobile game developed by ChopUp with African cultural themes for African mobile gamers.
Quantifiable outcome
- Weekly subscription available from N20 ($0.06)
Companies that use Pledge51
Customer profileSegments1 record
Ideal customer profiles1 record
Pledge51 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pledge51 partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Pledge51 competitors and assessment
Company assessmentBroad incumbents
- King: Publisher of Candy Crush and a dominant force in casual mobile gaming. Competes for the same casual African mobile gamer attention with vastly superior UA budgets.
- Gameloft: Global mobile game publisher (Asphalt, Modern Combat). Competes for app store attention, talent, and African mobile gamer wallet share, though without ChopUp's local cultural specificity.
- Supercell: F2P mobile gaming leader (Clash of Clans, Brawl Stars). Represents the structural benchmark for mobile F2P unit economics and live ops that ChopUp would need to compete with at scale.
Direct peers
- Gamsole: Nigerian mobile game studio behind titles such as 'Bouncy Bits' and Africa-themed runners. Direct competitor for African mobile gamers and app store slots in Nigeria.
- Maliyo Games: Lagos-based mobile game studio developing African-themed casual games for African consumers. Highly comparable in geography, target market, genre mix, and cultural-narrative differentiation strategy.
- Kuluya: Early Nigerian mobile gaming studio focused on Africa-relevant content; closely comparable in origin, cultural positioning, and mobile-first F2P model.
- Kola Studios: African game development studio producing mobile and digital games with African storytelling — a regional peer in cultural IP and mobile game publishing.
- Leti Arts: Ghanaian game studio creating African mythology-inspired mobile and digital games (e.g., 'Africa's Legends'). Comparable on cultural narrative IP, though operating in a different geography.
Emerging players
- Carry1st: African mobile gaming and digital commerce platform that publishes and monetizes games for African consumers. Comparable in pan-African mobile gaming distribution and payments infrastructure.
- Africa Legends: Mobile game rooted in African legends; overlaps with ChopUp's culturally authentic positioning and mobile F2P delivery, though it operates as a single-title experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Pledge51 social profiles
Digital presencePledge51 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pledge51 leadership team
Management profileNumber of profiles
Profiles2 records
Pledge51 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pledge51 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pledge51 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pledge51
What does Pledge51 do?
Pledge51 Ltd, through its ChopUp division, develops and publishes African-themed mobile games available via a weekly subscription at N20 ($0.06) per week. The portfolio includes racing, action, arcade, and sports games such as Oya Run with Friends, Sambisa Assault, Jagun: Clash of Kingdoms, Jumpology, Tear Rubber Racing, Monkey Post, and Mama Put, distributed through mobile app stores and the chopup.me website to African mobile gamers.
Is Pledge51 a public or private company?
Pledge51 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pledge51 founded?
Pledge51 was founded in 2015. It employs 1 to 10 people.
Where is Pledge51 based?
Pledge51 is headquartered in Yaba, Nigeria, in the Africa region.
How does Pledge51 make money?
One revenue line is on record: mobile Gaming Subscription.
Who are Pledge51's main competitors?
Broad incumbents on record are King, Gameloft and Supercell. Direct peers are Gamsole, Maliyo Games, Kuluya, Kola Studios and Leti Arts. Emerging players are Carry1st and Africa Legends.
Does Pledge51 have an API?
No public API is recorded for Pledge51.
What industry is Pledge51 in?
Pledge51's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 513210 and its SIC code is 7372.