cheetah clean

What cheetah clean does

Cheetah Clean is a privately held, multi-location express and full-service car wash operator headquartered in Bowling Green, Kentucky, with twelve owned-and-operated sites spanning Kentucky and Tennessee. The company was founded by Jeff Fields in 2007 in Owensboro, KY, building on a Fields family heritage in the cleaning industry dating to the 1940s, and operates as Cheetah Clean Holding Company, LLC with growth equity backing from Louisville-based Blue Equity. The product portfolio centers on tiered unlimited membership subscriptions (Gazelle, Impala, King Extreme) priced from approximately $0.59/day, complemented by a la carte wash services, full interior and exterior detailing at a dedicated Detail Shop, bug removal treatment, Rhino Mat floor mat cleaning, fleet wash solutions for commercial customers, and gift cards. Memberships include bundled benefits such as free roadside assistance, member-only detailing discounts, and Cheetah Club Rewards points, while pricing was last updated on December 30, 2024 in response to rising operating costs.

The company's core technology is industrial rather than digital: it designs, builds, and installs its own car wash equipment in-house, including the patented Beast Brush fiber synthetic wash system, the proprietary 5-Step Bug Removal Process, and Cheetah X ceramic coating chemistry. Facilities incorporate water reclamation systems using less than half the water of typical home washing (under 45 gallons versus 80-140 gallons), and wash cycles deliver a full exterior clean in under three minutes. Operations are supported by a Bloomsky weather/skycam integration with local partner wxornotBG, a Rinsed.co membership and loyalty platform, and a slick-text SMS club with 9,500+ members. Since founding, Cheetah Clean has washed more than 20 million vehicles.

Commercial activity is overwhelmingly direct-to-consumer and self-serve: physical retail across Bowling Green (six locations), Owensboro, Glasgow, Shepherdsville, Nashville (three sites) and Gallatin; subscription billing through the unlimited membership portal; community-driven marketing including WKU Athletics sponsorship and partnerships with nonprofits such as Second Harvest Food Bank of Middle Tennessee and the American Foundation for Suicide Prevention. Fleet wash is offered as a secondary B2B channel but no enterprise anchor customers are disclosed, and headcount was reported at 100+ jobs at the time the fourth Bowling Green location opened in January 2023.

Name

cheetah clean

Legal name

Cheetah Clean Holding Company, LLC

Website

https://cheetahclean.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Cheetah Clean is a privately held, PE-backed express car wash chain operating twelve locations across Kentucky and Tennessee, serving individual vehicle owners and small commercial fleets via unlimited membership subscriptions, a la carte washes, detailing, and proprietary Beast Brush and Cheetah X ceramic technology.

Ownership category

akta.pro rank

Product category

Car Wash Services

NAICS

Car Washes (811192)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Express car wash
• Car wash memberships
• Vehicle detailing services
• Fleet washing solutions
• Ceramic coating

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Unlimited Car Wash Memberships: Monthly subscription plans (Gazelle, Impala, King Extreme tiers) providing unlimited washes at all locations with free roadside assistance and member perks
2. A La Carte Car Wash Services: One-time wash services at various price points based on vehicle size and treatment level
3. Detailing Services: Full interior and exterior detailing services, plus additional ala carte treatments (engine degreasing, clay bar, carpet shampoo, etc.)
4. Fleet Wash Solutions: Commercial fleet washing services for business customers
5. Gift Cards: Prepaid gift cards for car wash services
6. Roadside Assistance Services: Free roadside assistance included with unlimited membership, providing lockout service, gas delivery, flat tire changes, and jump starts

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cheetah Clean Auto Wash operates a multi-location express and full-service car wash chain across Kentucky and Tennessee, delivering conveyor-belt car washes enhanced by its proprietary Beast Brush system and Cheetah X ceramic coating. The business is anchored by unlimited monthly membership subscriptions (Gazelle, Impala, King Extreme tiers) that grant access to all locations plus roadside assistance, while also offering à la carte washes, interior and full detailing, fleet wash solutions, and gift cards.

Product overview

Cheetah Clean Auto Wash is a multi-location car wash chain operating express and full-service car wash facilities across Kentucky and Tennessee. The company offers a tiered product portfolio anchored by its core express car wash services enhanced by proprietary Beast Brush technology and Cheetah X ceramic coating. The business model centers on UNLIMITED membership subscription plans (Gazelle, Impala, King Extreme tiers) that provide unlimited washes plus ancillary benefits including free roadside assistance, boom vacuums, and member-only discounts. Add-on services include interior and full vehicle detailing (offered at dedicated Detail Shop), bug removal treatments, Rhino Mat floor mat cleaning, and fleet wash solutions for business customers. The company also provides free amenities (mat shampooers, air fresheners, towels) as part of the unlimited membership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• UNLIMITED Membership Plans

Quantifiable outcome

• Over 20 million vehicles washed since founding
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Second Harvest Food Bank of Middle TennesseeminorGTM or Marketing Partner · 7 November 2025Vanderbilt QB Diego Pavia partnered with Cheetah Clean to launch #DiegoDuo fundraising campaign. For every free car wash and membership redeemed using Pavia's promotional link, Cheetah Clean donates $5 to Second Harvest Food Bank addressing food insecurity through 600+ partner agencies.
• Hilltopper Athletic FoundationcoreGTM or Marketing Partner · 30 November 2024Official car wash of WKU Athletics and title sponsor of the Big Red Raffle. Record-breaking 2024 raffle featuring 2024 red Corvette. HAF funds scholarships for WKU student-athletes covering tuition, housing, meals, and books.
• American Foundation for Suicide Prevention (AFSP)minorGTM or Marketing Partner · 27 August 202412th year supporting AFSP during National Suicide Prevention Month. Donated portion of proceeds from each vehicle washed at all 11 locations to support 988 crisis hotline, school systems, advocacy, and suicide research.
• Puzzle PiecesminorGTM or Marketing Partner · 1 July 2024$10,000 donation to Owensboro nonprofit serving individuals with disabilities following community promotion. Cheetah Clean matched free car washes with donations to support Puzzle Pieces' mission.
• Kelly Autism Program (KAP)minorStrategic or Co-development PartnerPartnership with WKU's Kelly Autism Program providing summer employment for individuals with autism. KAP participants assist in car washing, detailing, and office operations while gaining business skills.
• Big Brothers Big Sisters of South Central KentuckyminorGTM or Marketing PartnerTitle sponsor of annual Bowl For Kids' Sake fundraiser supporting youth mentoring programs.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Splash Car Wash: Regional express car wash chain concentrated in the U.S. Northeast; operates a similar unlimited membership model and is comparable in scale and format, though in a different geography.
• Brown Bear Car Wash: Family-owned regional express car wash chain in the Pacific Northwest with conveyor washes and unlimited wash clubs; comparable in size and operating philosophy but geographically separate from Cheetah Clean.

Broad incumbents

• Take 5 Car Wash: National express car wash brand owned by Driven Brands; competes with Cheetah Clean on unlimited memberships and site density, with greater geographic reach and corporate resources.
• Spotless Brands: Multi-brand express car wash platform (e.g., Pure Green, Clean Freak) backed by a national operator; competes with Cheetah Clean in the broader express wash category and is similar in its acquisition-led growth.
• Mister Car Wash: Largest publicly traded express car wash operator in the U.S.; offers a similar unlimited wash club model and is the bellwether for the segment that Cheetah Clean operates in.
• Driven Brands: Public franchisor/operator whose portfolio includes Take 5 Car Wash; competes with Cheetah Clean at the corporate level for members, real estate, and operating talent in Tennessee.

Emerging players

• Tommy's Express Car Wash: Fast-growing franchise express car wash concept with a comparable conveyor-based, membership-driven model and aggressive site expansion across the U.S.

Direct peers

• Zips Car Wash: Express car wash chain that has competed directly with Cheetah Clean in Kentucky and Tennessee; Cheetah Clean even acquired two former Zips locations in 2025, signaling direct overlap in markets and format.
• Wash Me Express Car Wash: Express car wash operator in Tennessee acquired by Cheetah Clean in 2023; its former footprint and customer base directly overlapped Cheetah Clean's Nashville expansion.
• Quick Quack Car Wash: Express car wash franchise/chain built around an unlimited wash club model comparable to Cheetah Clean's UNLIMITED membership, with similar focus on throughput and member retention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cheetahclean
• Facebookfacebook.com/cheetahcleanautowash
• LinkedInlinkedin.com/company/cheetahcleanautowash
• Instagraminstagram.com/cheetahclean
• TikToktiktok.com/@cheetah_clean?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cheetah clean