Materialfluss
Materialfluss is a German B2B trade publication covering the intralogistics and logistics sector, published by Pelemedia GmbH. It delivers industry news, product information, and event coverage in print, digital, video, and newsletter formats to logistics professionals across DACH markets.
- Company typePrivate
- Founded1969
- HeadquartersHaar, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Materialfluss does
Materialfluss is a German-language B2B trade publication (Fachmedium) covering the intralogistics and logistics sector, published by Pelemedia GmbH, a privately held German GmbH registered in Haar, Germany (Richard-Reitzner-Allee 2, 85540 Haar). The publication is managed by Geschäftsführer Peter Eberhard with Heike Heckmann as Prokuristin, and serves logistics professionals across the DACH region (Germany, Austria, Switzerland). It delivers content covering warehouse technology, material handling, conveyor technology, logistics software, and transport logistics.
The publication operates across multiple formats including a core print magazine (materialfluss Magazin), digital ePaper, email newsletter, video content, image galleries, and a white paper portal, distributed primarily through materialfluss.de and supported by social media channels including LinkedIn, Facebook, Xing, and YouTube. Editorial sub-brands (materialfluss DIREKT, materialfluss MARKTÜBERSICHTEN, materialfluss PORTRÄT EINER BRANCHE) segment coverage within the vertical, and a 'Produkte des Jahres' annual awards program productizes editorial recognition. The Company Connectory functions as a vendor directory, and the publication maintains dedicated coverage partnerships with major DACH logistics trade fairs including LogiMAT and Interpack.
Revenue is generated primarily through advertising, sponsored white papers (with named partners including PSI Software, Movu, Yale Lift Truck Technologies, Geek+ Europe, and Körber), and directory listings, with a consumer-facing €3.99/month contentpass subscription providing an ad-free alternative to the ad-supported free access model. The business is owner-operated with no disclosed venture capital, private equity, or external institutional investment, and operates without disclosed financial scale metrics.
Materialfluss firmographics
Firmographics- Name
- Materialfluss
- Legal name
- Pelemedia GmbH
- Website
- https://materialfluss.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Materialfluss is a German B2B trade publication covering the intralogistics and logistics sector, published by Pelemedia GmbH. It delivers industry news, product information, and event coverage in print, digital, video, and newsletter formats to logistics professionals across DACH markets.
- Ownership category
- akta.pro rank
Materialfluss industry classification
Industry- Product category
- B2B Trade Media (Intralogistics)
- NAICS
- Periodical Publishers (513120), Publishing Industries (513), Directory and Mailing List Publishers (51314)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF)
- akta.pro secondary industry
- Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)
Keywords
Where Materialfluss is headquartered
LocationHeadquarters
- HQ city
- Haar
- HQ country
- Germany
- HQ region
- Europe
Markets served
Materialfluss business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ad-free subscription |
Distribution channels4 records
Marketing channels9 records
Materialfluss product offering
Product offeringCore offering
Materialfluss is a German-language B2B trade publication (Fachmedium) for the intralogistics and logistics industry, published by Pelemedia GmbH. It delivers industry news, product features, video content, white papers, event coverage (LogiMAT, Interpack), and market overviews across warehousing, conveying/lifting technology, industrial trucks, transport logistics, and logistics software/identification. Content is distributed via a website (materialfluss.de), digital ePaper, email newsletter, video channel, image galleries, and a company directory (Company Connectory).
Product overview
Materialfluss is a German-language trade publication (Fachmedium) dedicated to intralogistics and logistics. Published by Pelemedia GmbH, it operates as a B2B media platform offering both print and digital content. The portfolio includes the core materialfluss Magazin, the digital ePaper version, email newsletters, video content, image galleries from trade events, and a white paper portal featuring industry research from partners. The publication also maintains a Company Connectory directory of intralogistics providers and provides dedicated editorial coverage of major trade events like LogiMAT. An annual 'Produkte des Jahres' (Products of the Year) award program highlights innovation in the sector.
Differentiator
Problem solved
Functional benefit
Brands
- materialfluss DIREKT: A subscription service mentioned on the website offering advertising-free access to content.
- materialfluss MARKTÜBERSICHTEN
- materialfluss PORTRÄT EINER BRANCHE
Products and services
- materialfluss Magazin Core German-language trade magazine covering intralogistics topics including warehouse and commissioning technology, conveyor and lifting technology, industrial trucks, logistics and transport, and software/identification systems. Targeted at intralogistics and logistics professionals in the DACH region.
- materialfluss ePaper Digital edition of the materialfluss magazine available for online reading on materialfluss.de, complementing the print publication for intralogistics professionals.
- materialfluss Newsletter Regular email newsletter delivering intralogistics news, product updates, and editorial highlights to subscribed logistics professionals.
- materialfluss Videos Video content covering trade show coverage, product interviews, and industry news from the intralogistics sector, distributed via the materialfluss website and a dedicated YouTube channel.
- materialfluss Bildergalerien (Image Galleries) Photo galleries documenting trade shows, industry events, and product highlights across the intralogistics sector, published on the materialfluss website.
- materialfluss White Paper Portal White paper and technical resource portal on intralogistics topics, featuring sponsored content from industry partners including PSI Software, Movu, Yale Lift Truck Technologies, Geek+ Europe, and Körber.
- Company Connectory Online company directory hosted on materialfluss.de that lists and profiles intralogistics providers such as AutoStore System GmbH, Westfalia Technologies, Beckhoff Automation, and viastore GROUP, serving as a sourcing reference for logistics professionals.
- LogiMAT Special Coverage Dedicated editorial coverage of the LogiMAT trade fair, including exhibitor profiles, trend reports, and event news, distributed as a special section on the materialfluss website.
- materialfluss Produkte des Jahres (Products of the Year) Annual award program run by Materialfluss recognizing outstanding products and innovations in the intralogistics industry, with multiple category winners promoted on the publication's website.
Companies that use Materialfluss
Customer profileSegments1 record
Ideal customer profiles1 record
Materialfluss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Materialfluss partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Materialfluss competitors and assessment
Company assessmentDirect peers
- LOGISTIK HEUTE: A leading German B2B trade magazine and digital media platform covering logistics, supply chain management, and intralogistics. Directly comparable to Materialfluss as a German-language logistics trade title targeting logistics decision-makers with news, white papers, and events coverage.
- trans aktuell: German B2B trade publication covering transport logistics, commercial vehicles, and freight. Competes with Materialfluss for transport logistics advertising budgets and audience within the German-speaking logistics media market.
- Industrie-Anzeiger: Established German industrial B2B trade magazine covering manufacturing and production technology. Comparable as a German-language industrial B2B media brand targeting technical decision-makers, though with a broader industrial scope than Materialfluss's intralogistics focus.
- dhf Intralogistik / Hebezeuge Fördermittel: German trade publication covering intralogistics, lifting equipment, and conveyor technology. Directly comparable niche competitor serving overlapping readers (warehouse managers, material handling buyers) in the DACH intralogistics market.
Broad incumbents
- Vogel Communications Group: Large German B2B media group operating numerous specialized trade titles including in industrial automation and logistics. Comparable as a portfolio operator of niche B2B trade media and a potential acquirer or strategic competitor to Materialfluss's Pelemedia.
- MM Maschinenmarkt: Long-standing German B2B industrial media brand with print and digital coverage of manufacturing technology, automation, and intralogistics. Overlaps with Materialfluss in industrial buyer audiences but operates at a broader industrial scale.
- Haufe Group (LOGISTIK HEUTE / Haufe-Lexware): German media and software group that publishes LOGISTIK HEUTE among other B2B titles. Comparable as a German B2B publishing group with logistics-focused media properties competing for the same advertising and subscriber pools as Materialfluss.
- WEKA Businessmedien: German B2B media group publishing industrial trade titles and operating newsletter infrastructure referenced by Materialfluss's newsletter signup. Comparable as a German B2B media house operating across industrial verticals with potential overlap in audience and advertisers.
Regional players
- Logistics Management (US): US-based B2B trade publication covering logistics, supply chain, and intralogistics. Comparable in editorial franchise and audience but operates in a different geography (North America vs. DACH), making it a regional rather than direct competitor.
Emerging players
- Industrial Production (WEKA): WEKA Businessmedien's digital B2B platform covering industrial production and intralogistics topics, with content that overlaps Materialfluss's coverage of automation and material handling. Comparable as a sibling digital-first publication in the same industrial vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Materialfluss social profiles
Digital presenceMaterialfluss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Materialfluss leadership team
Management profileNumber of profiles
Profiles2 records
Materialfluss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Materialfluss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Materialfluss
What does Materialfluss do?
Materialfluss is a German-language B2B trade publication (Fachmedium) for the intralogistics and logistics industry, published by Pelemedia GmbH. It delivers industry news, product features, video content, white papers, event coverage (LogiMAT, Interpack), and market overviews across warehousing, conveying/lifting technology, industrial trucks, transport logistics, and logistics software/identification. Content is distributed via a website (materialfluss.de), digital ePaper, email newsletter, video channel, image galleries, and a company directory (Company Connectory).
Is Materialfluss a public or private company?
Materialfluss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Materialfluss founded?
Materialfluss was founded in 1969. It employs 1 to 10 people.
Where is Materialfluss based?
Materialfluss is headquartered in Haar, Germany, in the Europe region.
Who are Materialfluss's main competitors?
Direct peers on record are LOGISTIK HEUTE, trans aktuell, Industrie-Anzeiger and dhf Intralogistik / Hebezeuge Fördermittel. Broad incumbents are Vogel Communications Group, MM Maschinenmarkt, Haufe Group (LOGISTIK HEUTE / Haufe-Lexware) and WEKA Businessmedien. Logistics Management (US) is listed as a regional player. Industrial Production (WEKA) is listed as an emerging player.
Does Materialfluss have an API?
No public API is recorded for Materialfluss.
What industry is Materialfluss in?
Materialfluss's product category is B2B Trade Media (Intralogistics). Its primary akta.pro industry code is EDAGAGAF, Business, Management & HR Reference (Operations, Strategy, HR, Leadership), with a secondary code of EDAGAKAL, Content Conversion, Digitization & LMS/SCORM/xAPI Packaging. Its NAICS code is 513120 and its SIC code is 2741.