HÖRAUF

What HÖRAUF does

HÖRAUF (legal name: Michael Hörauf Maschinenfabrik GmbH & Co. KG) is a Donzdorf, Germany-based mechanical engineering company founded in 1938 that builds specialized industrial machines for paper-based packaging and book/folder case production. Its portfolio spans four technology categories: BMP, BMI/BIW, and CFM series packaging cup and container machines; CLM series paper lid machines; BDM series book case and folder/binder machines; and integrated system solutions under the CartoCan® (aseptic paper-can filling) and CapSure® (paper lid closure) brands, complemented by the CALYX® insulating cup system. The company serves packaging manufacturers and brand owners, with reported reference customers including Beiersdorf (Nivea cream cans), Unilever, and Leitz, and markets its equipment through named direct enterprise sales contacts and a worldwide network of regional service partners. Revenue mechanics combine one-time machine sales (capital equipment), recurring spare and wear parts, packaging materials (consumables tied to CartoCan and CapSure systems), and professional services including the Express Line hotline, remote maintenance via TeamViewer, coaching, and machine upgrades. The company operates as a privately held GmbH & Co. KG under managing directors Werner Stahlecker and Holger Aubele, with no disclosed external institutional investors, ~240 employees, and a recent cadence of product launches through 2024–2025 (BMP 300 SE, BMP 100 COMPACT, BMI 100, CGA 100, side seam application).

Name

HÖRAUF

Legal name

Michael Hörauf Maschinenfabrik GmbH & Co. KG

Website

https://hoerauf.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

HÖRAUF is a German mechanical engineering company founded in 1938 that designs and manufactures specialized industrial machines for paper-based packaging production and book/folder case making, serving packaging manufacturers and brand owners worldwide through direct enterprise sales and a regional service partner network.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

akta.pro secondary industry

Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Paper cup machines
• Packaging machinery
• Book case machines
• Aseptic packaging systems
• Paper container machines

Headquarters

HQ city

Donzdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Machinery Sales: Sale of specialized paper processing machines including BMP cup machines, BDM book case machines, CFM container machines, CLM lid machines, and BMI/BIW insulating cup machines. Machines are sold with comprehensive solutions including machine, material and service.
2. Spare Parts and Wear Parts: Supply of original spare parts and wear parts for all HÖRAUF machines. Customized spare parts packages for safe production processes are also offered.
3. Service and Support: Comprehensive service offerings including Express Line hotline, remote maintenance via Teamviewer, software updates, coaching, training, preventive maintenance, and machine upgrades.
4. Packaging Materials: Supply of packaging materials for CartoCan and CapSure systems including all necessary consumables.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

HÖRAUF manufactures and sells specialized industrial machinery for paper-based packaging production, including paper cup machines (BMP series), insulating cup machines (BMI/BIW series), paper container machines (CFM series), paper lid machines (CLM series), and book case machines (BDM series). The company also offers complete integrated packaging systems such as the CartoCan® aseptic liquid packaging system and CapSure® paper lid solution, complemented by spare parts, upgrades, coaching, and express line technical services.

Product overview

HÖRAUF is a German mechanical engineering company (based in Donzdorf, Germany) offering specialized industrial machines and system solutions for paper-based packaging and book/folder production. The product portfolio consists of four main technology categories: (1) Paper cup/container machines including BMP series conical cup machines (BMP 100 COMPACT/SUPER, BMP 200 SPEED/UNIVERSAL, BMP 300/SUPER/SE), BMI/BIW series insulating cup machines (BMI 100/SUPER/300, BIW 1/2/100), and CFM series cylindrical container machines (CFM 100/300/500); (2) Paper lid machines (CLM 100, CLM 300, CLM 300 SUPER EXTENDED) producing CapSure® branded lids; (3) Book case machines (BDM series including DIGITAL Evolution, UNIVERSAL, SPEED, SUPERIOR, 20) and folder/binder production equipment (PZA Sheeter, BDM LINER, 150/150T, AP 2); (4) Complete system solutions including CartoCan® liquid aseptic packaging system and CartoCan® conic for brand owners. The company also provides comprehensive services including Express Line technical support, spare parts, upgrades, and operator coaching.

Differentiator

Problem solved

Functional benefit

Brands

• CartoCan®: Liquid packaging system for aseptic packaging solutions.
• CapSure®
• CALYX®

Products and services

• BMP Series Paper Cup Machines (Conical) Specialized industrial machines for the production of conical paper-based packaging cups for hot and cold beverages, food, snacks, ice cream, and similar applications. The BMP series includes models such as BMP 100 COMPACT (up to 200 cups/min), BMP 200 SPEED (up to 230 cups/min), BMP 200 UNIVERSAL (flexible round/oval/rectangular cups), BMP 300 (up to 300 cups/min), and BMP 300 SE SUPER EXTENDED for extra-large packaging cups. Targeted at packaging manufacturers serving consumer goods brands.
• BMI / BIW Series Insulating Cup Machines Machines for producing double-walled insulated paper cups using the air-insulating outer sleeve principle, including the CALYX® system. The BMI series includes outer sleeve machines (BMI 100, BMI 100 SUPER, BMI 300) for traditional insulating cup formats, while the BIW series wraps paper sleeves around prefabricated plastic inner cups (BIW 1, BIW 2, BIW 100). Speeds range from 160 to 230 cups per minute. Targeted at packaging manufacturers producing coffee cups, noodle cups, and insulated food containers.
• CLM Series Paper Lid Machines Industrial machines for producing paper lids for cups and containers, including the CapSure® branded lidding system. The CLM 100 produces straight-walled round lids at up to 200 lids/min, while the CLM 300 produces conical CapSure® lids at up to 230 lids/min with high fitting accuracy. The CLM 300 SUPER EXTENDED handles large format lids for ice cream and yogurt applications. Targeted at packaging manufacturers and brand owners needing sustainable paper lid closures.
• CFM Series Paper Container Machines (Cylindrical) Industrial machines for producing cylindrical paper-based packaging containers for pasty, powdery, or chunky goods. The CFM 100 produces containers up to 2,300 cc at 130 containers/min, the CFM 300 offers high-speed output up to 160 containers/min with two expanding sealing stations, and the CFM 500 handles XXL containers up to 2,900 cc with high dimensional accuracy. Targeted at packaging manufacturers producing containers for food and industrial goods.
• BDM Series Book Case Machines

Quantifiable outcome

• Up to 300 paper cups per minute production speed
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Elopak: Elopak manufactures aseptic Pure-Pak® carton packaging systems and filling equipment, directly competing with HÖRAUF's CartoCan® in the same paper-based aseptic liquid packaging space.
• Horizon (Horizon International): Horizon is a Japanese manufacturer of bookbinding, print-finishing, and post-press equipment including perfect binders, trimmers, and case-making machinery that overlaps with HÖRAUF's BDM book case and folder production machines.
• Kolbus GmbH & Co. KG: Kolbus is a German manufacturer of bookbinding and print-finishing machinery (hardcover book case production, perfect binders, thread-sealers), making it the closest direct peer to HÖRAUF's BDM book case machine line.
• Tetra Pak: Tetra Pak is the global incumbent in aseptic carton packaging for beverages and dairy, directly competing with HÖRAUF's CartoCan® liquid form-fill-seal system for paper-based aseptic packaging customers.
• SIG Group: SIG is a leading global supplier of aseptic carton packaging systems (form-fill-seal machines plus proprietary carton packs), making it the most direct competitor to HÖRAUF's CartoCan® aseptic paper-can platform in liquid beverage packaging.
• Müller Martini AG: Müller Martini is a Swiss-German manufacturer of bookbinding, print-finishing, and binding systems, including hardcover and softcover book production lines comparable to HÖRAUF's BDM casemaker range.

Broad incumbents

• IMA Group (IMA S.p.A.): IMA is an Italian global leader in automatic machinery for processing and packaging pharmaceuticals, food, and consumer goods, offering form-fill-seal and aseptic packaging systems comparable in scope to HÖRAUF's CartoCan line.
• Krones AG: Krones is a global broad-line supplier of packaging and bottling machinery for the beverage and food industries, including form-fill-seal and filling equipment that competes at the perimeter with HÖRAUF's CartoCan system in liquid packaging.
• Smurfit Kappa Group: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers with global operations; while it primarily manufactures packaging products rather than machinery, it is the dominant downstream incumbent whose customers HÖRAUF's cup/container machines supply.

Emerging players

• Rychiger AG: Rychiger is a Swiss specialty packaging-machinery builder focused on portion-pack and capsule filling systems for coffee and similar applications — a comparable niche specialty industrial machinery firm addressing brand-owner packaging lines similar to HÖRAUF's CartoCan/CapSure customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Verpackungstechnologie
• LinkedInlinkedin.com/company/hoerauf
• Instagraminstagram.com/hoeraufgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HÖRAUF