Sepab Fordonsprodukter AB

What Sepab Fordonsprodukter AB does

Modernum AB (formerly Sepab Fordonsprodukter AB) is a Swedish privately held manufacturer of automotive accessories and household products, founded in 1946 and headquartered in Upplands Väsby, Sweden. The company's product portfolio centers on climate-adapted electromechanical hardware for the Nordic market: battery chargers (Bilbatteriladdare), EV charging cables and chargers (Laddkabel för elbil, EV Charger), auxiliary light wiring harnesses (Extraljuskablage), trailer cables (Släpvagnskabel), engine heater cables (Motorvärmarkabel), and household food containers with warming trays (Matlådor & matlådevärmare). Nearly all products are manufactured in Sweden in collaboration with domestic producers, and the engineering differentiator is products specifically designed to perform in Nordic cold-climate conditions, supported by 80 years of accumulated domain expertise.

The business operates on a B2B hardware-sales model, distributing exclusively through "Nordens ledande återförsäljare" (leading Nordic retailers) across Sweden, Norway, Denmark, and Finland, with no direct-to-consumer e-commerce channel. Customer segments are Nordic vehicle owners (private consumers and small businesses) requiring reliable cold-weather automotive accessories. The company also offers customized wiring and electronic solutions (Kundanpassade lösningar) for specific customer requirements, representing a niche add-on revenue stream. Marketing is conducted through an owned website (modernum.se), organic social media (Facebook, Instagram, YouTube), and retailer partner networks. The company has no disclosed external investors, funding rounds, or revenue figures, and operates as an independent niche player in the Nordic specialty hardware category. In 2022, Sepab Fordonsprodukter AB was reorganized and renamed to Modernum AB, aligning the legal entity with the consumer-facing brand name.

Name

Sepab Fordonsprodukter AB

Legal name

Modernum AB

Website

https://sepab.se

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Modernum AB is a Swedish manufacturer of climate-adapted automotive accessories (EV chargers, battery chargers, engine heater cables, trailer cables) and household products, distributed through leading Nordic retailers across Sweden, Norway, Denmark, and Finland. Founded in 1946, the company serves Nordic vehicle owners with cold-climate-engineered hardware manufactured domestically in Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Products Sales: Sale of automotive products including battery chargers, EV chargers, auxiliary light wiring, trailer cables, and engine heater cables. One-time product purchases through retail channels.
2. Household Products Sales: Sale of household products such as food containers and food container warmers. One-time product purchases.
3. Customized Solutions: Custom-specific wiring and electronic solutions tailored to customer requirements, providing cost-effective, functional, and easy-to-install products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Modernum designs, manufactures, and distributes automotive accessories and household products engineered specifically for Nordic climate conditions. Its core offerings include EV chargers and EV charging cables, car battery chargers, engine pre-heating cables and adapters, auxiliary light wiring harnesses, universal trailer cables, and food containers with warming trays. Nearly all products are manufactured in Sweden in collaboration with domestic producers and are sold through leading Nordic retailers across Sweden, Norway, Denmark, and Finland.

Product overview

Modernum is a Nordic company that has manufactured automotive and household products since 1946, specializing in products adapted for harsh Nordic climates. The product portfolio is a unified set of complementary automotive and household offerings rather than a modular platform. Core products include vehicle accessories: EV chargers and charging cables (Laddkabel för elbil, EV Charger), battery chargers (Bilbatteriladdare), engine pre-heating systems (Motorvärmarkabel), auxiliary light wiring (Extraljuskablage), and trailer cables (Släpvagnskabel). These are complemented by household products including food containers and warming trays (Matlådor & matlådevärmare). The portfolio also includes the Coralba product line, miscellaneous additional products (Övriga produkter), and custom-tailored solutions (Kundanpassade lösningar). Nearly all products are manufactured in Sweden in close collaboration with local manufacturers, emphasizing sustainability and local production.

Differentiator

Problem solved

Functional benefit

Brands

• Modernum: Primary brand for automotive and household products designed for Nordic climate

Products and services

• Extraljuskablage (Auxiliary Light Wiring Harness) Wiring harness system for vehicle auxiliary lights designed to ensure maximum illumination performance on dark Nordic roads, sold through Nordic retailers to vehicle owners.
• Bilbatteriladdare (Car Battery Charger) Battery chargers available in various sizes and variants to suit different needs, suitable for car batteries and tailored for Nordic cold-weather conditions, sold through Nordic retailers.
• Släpvagnskabel (Trailer Cable) Universal trailer cables that are easy to install and compatible with many car models, sold through Nordic retailers to vehicle owners.
• Laddkabel för elbil (EV Charging Cable and Accessories) EV charging cables and related charging accessories designed to withstand Nordic climate conditions, sold through Nordic retailers.
• EV Charger Electric vehicle chargers available in multiple configurations, all adapted for Nordic climates, sold through Nordic retailers.
• Matlådor & matlådevärmare (Food Containers & Container Warmers) Classic Modernum food containers with optional warming trays that allow users to eat warm homemade meals anywhere, sold through Nordic retailers.
• Motorvärmarkabel (Engine Heater Cable) Engine heater cables and adapters compatible with existing engine pre-heating systems, sold through Nordic retailers to Nordic vehicle owners.
• Övriga produkter (Other Wiring and Electronics Kits) Additional wiring and electronics kits from Modernum that can be customized to specific needs and requirements, sold through Nordic retailers.
• Kundanpassade lösningar (Customized Solutions) Customer-specific wiring and electronic solutions from Modernum, engineered to be cost-effective, functional, and easy to install, tailored to individual customer requirements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Domestic Swedish ManufacturerscoreStrategic or Co-development Partner · 1 January 2022Modernum manufactures nearly all products in Sweden in close collaboration with skilled domestic producers. The sustainability focus includes working with producers in the local area (närmiljön). This partnership is fundamental to Modernum's production strategy and quality control.
• Nordens ledande återförsäljare (Leading Nordic Retailers)coreChannel Partner/ Reseller/ DistributorDistribution partnership with leading Nordic retailers across Sweden, Norway, Denmark, and Finland. Products are available through established retail networks throughout the Nordic region.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Calix: Swedish producer of engine pre-heaters, cabin heaters, and vehicle electrical accessories. Directly comparable to Modernum's engine heater cable line with shared Swedish manufacturing heritage.
• DEFA: Norwegian automotive electrical company specializing in EV chargers, engine heaters, and battery chargers adapted for Nordic climate conditions. Directly comparable to Modernum in product range, target customer, and Nordic market focus.
• NOCO: US-based manufacturer of battery chargers, jump starters, and portable power products. Comparable in battery charging product range with similar consumer retail distribution approach.
• Victron Energy: Dutch manufacturer of power conversion, inverter, and battery charging equipment for automotive, marine, and off-grid applications. Comparable in battery charging and power electronics categories.
• CTEK: Swedish manufacturer of professional and consumer battery chargers and vehicle electrical maintenance products. Directly comparable to Modernum's battery charger line with overlapping Nordic retail distribution channels.
• Ring Automotive: UK-based supplier of automotive electrical accessories including battery chargers, lighting, and wiring products. Comparable product range and retail distribution model with similar end-customer focus.
• Easee: Norwegian smart EV charger manufacturer with strong Nordic retail and home installation presence. Direct competitor in EV chargers targeting the same Nordic consumer base.
• Schumacher Electric: US-based manufacturer of battery chargers, jump starters, and power conversion products. Comparable to Modernum in battery charger category with similar consumer channel strategy.

Emerging players

• Zaptec: Norwegian EV charger manufacturer focused on home and commercial charging with strong Nordic retail presence. Emerging challenger specifically competing in Modernum's EV charging category.

Broad incumbents

• Webasto: German global automotive supplier of heating, cooling, and EV charging systems. Broad incumbent that overlaps with Modernum in engine heaters and EV chargers but serves global OEM customers rather than Nordic retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtV5kWr-kiBUTKdhdwPBuSQ
• Facebooksv-se.facebook.com/modernumsweden
• Instagraminstagram.com/modernumsweden
• LinkedInlinkedin.com/company/sepab-fordonsprodukter-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sepab Fordonsprodukter AB