OSU Health Plan

What OSU Health Plan does

OSU Health Plan is a self-insured, employer-sponsored health benefits program that administers medical, pharmacy, and wellness coverage exclusively for The Ohio State University faculty, staff, and their enrolled adult dependents, including employees of the affiliated Ohio State University Wexner Medical Center. Founded in 1991 and based in Columbus, Ohio, the plan functions as an internal benefits administration entity rather than a commercially marketed carrier, with no external ownership or venture backing. The core product is a comprehensive health plan offering access to a Premier Network provider base, prescription drug benefits, preventive care, and a broad suite of wellness programs including the Your Plan for Health (YP4H) wellness initiative, biometric screenings, personal health coaching, the Buckeye Baby maternal program, Prime Access, Prime Care Connect, Care Coordination, Urgent and Express Care access, complimentary flu and COVID-19 vaccinations, chair massage, weight and stress management resources, and a Health Literacy Tool.

The technology footprint is assembled entirely from third-party integrations rather than in-house platform development. Member-facing operations run through the Luminare Health portal for electronic Explanation of Benefits and Coordination of Benefits, the MediKeeper-powered YP4H portal for wellness incentives and health assessments, LifeSpeak for on-demand wellness content, and AllOne Health for the Employee Assistance Program. The plan does not maintain a proprietary mobile application, does not disclose any API surface, and shows no in-house AI/ML development. Member engagement is driven through internal university communications, email newsletters, the osuhealthplan.com website, and a catalog of classes and webinars covering nutrition, physical activity, stress management, financial wellness, and parenting.

The business model is a self-insured employer health plan funded through a combination of Ohio State University employer contributions and employee payroll deductions, with revenue mechanics effectively consisting of premium equivalents and cost-sharing flowing into the plan rather than external commercial premiums. Distribution occurs exclusively through the Ohio State University HR department during annual open enrollment and qualifying life events, eliminating sales-related customer acquisition costs. The plan operates from a single Columbus office at 700 Ackerman Rd. with a staff of 11-50 and has no publicly disclosed pricing, revenue, or financial statements.

Name

OSU Health Plan

Legal name

OSU Health Plan

Website

https://osuhealthplan.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

OSU Health Plan is a self-insured employer-sponsored health benefits administrator serving The Ohio State University faculty, staff, and Wexner Medical Center employees. It provides medical coverage, pharmacy benefits, wellness programs, and health coaching funded through university contributions and employee payroll deductions.

Ownership category

akta.pro rank

Product category

Employer-Sponsored Health Insurance

NAICS

Health and Welfare Funds (525120)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Student Health Insurance Plans (University-Sponsored) (FSAIAFAI)

akta.pro secondary industries

Self-Funded (ERISA) Employer Plans (HLAEAAAC), Student Health Insurance & Benefits Administration (EDALAFAL)

Keywords

• Health insurance benefits
• Employer health plans
• Wellness programs
• Employee assistance program
• Health coaching services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Employer-Sponsored Health Plan Administration: OSU Health Plan is a self-insured health benefits plan sponsored by The Ohio State University. The plan is funded through a combination of employer contributions from Ohio State University and employee payroll deductions. Revenue is derived from monthly premiums paid by the university for its workforce and employee cost-sharing arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OSU Health Plan is a self-insured, employer-sponsored health benefits program administered for The Ohio State University faculty, staff, and their enrolled adult dependents. It provides medical coverage through a Premier Network, prescription drug benefits, an integrated wellness initiative (Your Plan for Health/YP4H), an Employee Assistance Program (EAP), personal health coaching, biometric screenings, the Buckeye Baby maternal program, Prime Access, and dedicated customer support navigators. The plan combines traditional health insurance administration with a holistic employee wellness ecosystem available only to Ohio State University and Wexner Medical Center employees.

Product overview

OSU Health Plan is a comprehensive health insurance and wellness benefits program for Ohio State University employees. The core offering is the health plan itself, which provides access to medical coverage through a Premier Network provider network. The program is supported by an integrated suite of wellness modules including the Employee Assistance Program (EAP) offering confidential counseling and work-life services, Personal Health Coaching providing one-on-one guidance for weight management/nutrition/physical activity, the Your Plan for Health (YP4H) initiative with incentive programs and biometric screenings, the Buckeye Baby maternal health program, Care Coordination services, and various convenience services like Urgent Care, Flu/Covid vaccinations, and Chair Massage. Additional tools include Weight Management resources, Stress Management tools, a Health Literacy Tool for education, and a Classes and Events program with wellness content. The Dedicated Support team provides personalized customer service navigation. Together, these programs form a holistic employee wellness ecosystem managed by OSU Health Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• OSU Health Plan Medical and Pharmacy Coverage Comprehensive medical and prescription drug coverage for benefit-eligible Ohio State University and Wexner Medical Center employees and their enrolled adult dependents, providing access to the Premier Network provider directory and integrated wellness programs.
• Employee Assistance Program (EAP) Confidential counseling, work-life services, financial education, legal consultation, and childcare resources available to Ohio State employees and their families through the AllOne Health EAP platform.
• Personal Health Coaching One-on-one and group health coaching services helping members develop action plans for weight management, nutrition, physical activity, tobacco cessation, and stress management.
• Your Plan for Health (YP4H) Campus-wide wellness initiative offering incentive programs, biometric screenings, nutrition support, fitness programs, health coaching, and wellness classes for OSU Health Plan members.
• Buckeye Baby Program Prenatal and postnatal support program providing guidance on pregnancy health, breastfeeding, and parenting resources for expecting parents covered by the OSU Health Plan.
• Dedicated Support Personalized customer support service connecting members with dedicated navigators who help with claims, coverage questions, provider transitions, and scheduling.
• Prime Access Special health program providing enhanced access and support services for eligible OSU Health Plan members.
• Urgent Care and Express Care Navigation Convenient walk-in care options for non-emergency medical needs, provided through the OSU Health Plan provider network.
• Flu Vaccination Program Complimentary flu shot program for benefit-eligible Ohio State faculty and staff while supplies last.
• COVID-19 Vaccination Program COVID-19 vaccines available at no charge for members with medical coverage through the OSU Health Plan.
• Biometric Health Screening Complimentary biometric health screenings that measure key health indicators as part of the Personal Health & Well-Being Assessment (PHA) for the Your Plan for Health initiative.
• Classes and Events Program Wide variety of health and wellness classes, recordings, and events covering financial wellness, physical fitness, nutrition, and emotional wellbeing topics for OSU Health Plan members.
• Chair Massage Program Workplace wellness chair massage service available to Ohio State employees as part of the OSU Health Plan wellness offerings.
• Pharmacy Residency Program Professional development program for pharmacy professionals affiliated with the OSU Health Plan pharmacy benefits offering.
• Weight Management Tools Resources and programs supporting weight loss and weight management goals, including GLP-1 medication coverage information for OSU Health Plan members.
• Pause and Reset Program Stress management and personal support strategy for Ohio State University Wexner Medical Center staff providing brief reset activities based on RITS principles (Rest + Information + Transition + Services).

Quantifiable outcome

• COVID-19 vaccines available at no charge for members with medical coverage
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Luminare HealthcoreTechnology or IntegrationLuminare Health provides the member portal for OSU Health Plan, enabling electronic Explanation of Benefits (EOB) delivery and Coordination of Benefits management. Members log in to access their benefit documents and manage their health information.
• MediKeepercoreTechnology or IntegrationMediKeeper powers the Your Plan for Health (YP4H) wellness portal, which serves as the central hub for member wellness activities including biometric screening registration, health assessments, incentive tracking, and access to various wellness resources and programs.
• AllOne HealthcoreTechnology or IntegrationAllOne Health (formerly Impact Solutions) provides the Employee Assistance Program (EAP) services for Ohio State employees, offering confidential counseling, work-life services, legal consultations, financial education, and mental health support. The partnership provides up to 5 free counseling sessions and 24/7 assistance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emory University / Emory Healthcare: Emory Healthcare provides clinical services and benefit-plan support for Emory University employees. Comparable model of a university-affiliated health plan tightly integrated with an academic medical center.
• Duke University Health System: Duke administers health benefits and clinical programs for Duke University employees through Duke University Health System. Comparable as a vertically integrated university health plan + delivery network with employee wellness programming.
• Stanford Health Care / Stanford University Health Plans: Health plan and clinical services for Stanford University faculty, staff, and dependents. Directly comparable as a self-insured, university-employer-sponsored health plan integrated with a leading academic medical center.
• UCLA Health (University of California health benefits): University of California's self-funded health benefit programs for UC employees, including UCLA faculty and staff. Comparable as a large public-university-sponsored plan serving both academic and health-system employees with an integrated delivery network.
• University of Michigan Premier Care / U-M Health Plan: Self-funded, university-sponsored group health plan administered by another large public research university (University of Michigan). Closely comparable in structure: employer-funded, focused on university employees, and vertically integrated with the university's academic medical center.

Broad incumbents

• Cigna Healthcare: Global health services company offering employer-sponsored group health plans and wellness programs. Comparable as a broad incumbent capable of administering large university health plans.
• UnitedHealthcare: Largest US health insurer offering fully insured, self-funded, and ASO plans to large employer groups including universities. Operates broadly in Ohio and would be the most likely external replacement if OSU ever outsourced benefits administration.
• Aetna (CVS Health): National carrier providing group health, wellness, and pharmacy benefit management to large employers including higher-education institutions. A credible alternative if OSU outsourced benefits.
• Anthem Blue Cross and Blue Shield (Ohio): Largest commercial health insurer in Ohio and a likely competitor in any OSU benefits RFP. Provides fully insured and self-funded/ASO group health plans, with deeper provider discounting and broader networks than a single-employer captive plan.

Others

• MediKeeper: Wellness technology partner that powers the YP4H portal for OSU Health Plan. Comparable as an enabling platform in the employee-wellness space and an ecosystem participant in OSU's benefits stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/osu-health-plan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSU Health Plan