Hurb Trade Company

What Hurb Trade Company does

Hurb Trade Company is a Cairo-headquartered (Egypt) systems integrator founded in 1992 that supplies, installs, and maintains fully integrable security, life-safety, and building management systems for enterprise and government clients across the Middle East. Its portfolio spans CCTV surveillance, electronic access control, addressable and conventional fire alarm, fire suppression, intrusion detection, public address and evacuation, BMS, structured cabling, VoIP, MATV, queue management, nurse call, master clock, conference room, and parking/gate systems. The company's technical positioning centers on integration interoperability — stitching heterogeneous subsystems from multiple global brands into unified control platforms for complex multi-site deployments, including software-level integration of CCTV, intrusion, access control, and fire alarm into central control-room monitoring environments.

The business operates three complementary revenue streams: hardware sales of partner-branded equipment (acting as authorized distributor for Honeywell, GM Elektronik, Biamp, Siemon, Avaya, Leviton, Cisco, Farenhyt, Gent, Firelite, Securiton, Tyco, LPG MCS, Kathrein, AKI, and Jeron), project-based professional installation and integration services priced via quotation, and recurring maintenance and managed support typically structured as multi-year contracts. Go-to-market is direct enterprise field sales supplemented by channel leverage from vendor partnerships (notably Honeywell Platinum Partner status). Customers skew toward banking (National Bank of Egypt, CIB, Banque Misr, NSGB, AXA), government (Egypt Post, Ministry of Interior, Prosecutor General, Sphinx/West Cairo Airport), and healthcare, with reference deployments covering 1,000+ buildings including 600+ banking branches and 4,000+ Egypt Post branches.

Operationally, Hurb Trade runs from a Sheraton-area Cairo headquarters with regional branch offices in Alexandria and Asyut (Egypt) and Doha (Qatar), supported by six warehouses totaling 2,500 m² of stock equipment. The company is privately held by a partner group — Ehab Saad (Founder/Owner/Tech Director), Albert Wahba (Partner), Ehab Youssef, and Hany Armia — with no disclosed venture capital or institutional ownership, ISO 9001 quality certification, and a headcount in the 190-500 range concentrated in engineering, technical, and administrative functions.

Name

Hurb Trade Company

Legal name

Hurb Trade Company

Website

https://hurbtrade.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Hurb Trade Company is a Cairo-based systems integrator founded in 1992 that supplies, installs, and maintains fully integrable security, life-safety, and building management systems for enterprise and government clients across Egypt and Qatar.

Ownership category

akta.pro rank

Headquarters

HQ city

Heliopolis

HQ country

Egypt

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security & Safety Equipment Sales: Sale of security systems, life-safety equipment, and related hardware including CCTV, access control, fire alarm, fire suppression, intrusion detection, and other security products from partner brands.
2. System Integration & Installation Services: Professional installation and integration services for implementing security and safety solutions. Includes project planning, execution, and system configuration.
3. Maintenance & Support Services: Ongoing maintenance, technical support, and after-installation services for deployed security systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hurb Trade Company is a Middle East-based engineering solutions provider specializing in the supply, installation, and integration of security and life-safety systems for enterprise and government facilities. Its portfolio covers CCTV surveillance, access control, fire alarm and fire suppression, intrusion detection, public address and evacuation, building management systems (BMS), structured cabling, VoIP, MATV, queue management, and related building technologies, delivered as fully integrable solutions backed by global brand partnerships.

Product overview

Hurb Trade Company is a systems integrator offering fully integrable security, life-safety, audio, and building management solutions in the Middle East. Established in 1992, the company provides a comprehensive portfolio including CCTV, Access Control, Fire Alarm, Fire Suppression, Intrusion Detection, Public Address/Evacuation Systems, MATV, Building Management Systems (BMS), Queue Management, Nurse Call, Master Clock, Data Networks, VoIP, and Conference Room Systems. The company's core value proposition is the integration of these diverse systems into a unified security and building automation platform. Their services span consultancy, design, supply, installation, and maintenance, supported by certified project managers and technical staff.

Differentiator

Problem solved

Functional benefit

Products and services

• CCTV Systems

Quantifiable outcome

• 1,000+ buildings and projects completed
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core, major and minor.

• HoneywellflagshipChannel Partner/ Reseller/ DistributorHoneywell Platinum Partner - Authorized distributor for CCTV, Access Control, Security Systems, BMS, Lighting Technology, and MK Electric Products. This is the highest-tier partnership with Honeywell representing a core component of Hurb Trade's business.
• GM ElektronikcoreChannel Partner/ Reseller/ DistributorSole Agent for Evacuation Public Address System - Exclusive representation for GM Elektronik's evacuation and public address solutions.
• BiampcoreChannel Partner/ Reseller/ DistributorSole Agent for Evacuation Public Address System - Exclusive representation for Biamp's audio solutions.
• SiemoncoreChannel Partner/ Reseller/ DistributorPremier Partner for Structured Cable Systems - High-level partnership for network infrastructure solutions.
• AvayacoreChannel Partner/ Reseller/ DistributorPremier Partner for Structured Cable Systems - Partnership for unified communications and network infrastructure.
• LevitoncoreChannel Partner/ Reseller/ DistributorPremier Partner for Structured Cable Systems - Partnership for electrical and network connectivity solutions.
• CiscocoreChannel Partner/ Reseller/ DistributorPremier Partner for Structured Cable Systems - Partnership for networking and communications infrastructure.
• Honeywell FarenhytmajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Alarm Systems - Distribution of Farenhyt fire alarm products.
• GentmajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Alarm Systems - Distribution of Gent fire detection and alarm solutions.
• FirelitemajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Alarm Systems - Distribution of Firelite fire alarm products.
• SecuritonmajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Alarm Systems - Distribution of Securiton fire safety solutions.
• LPG MCSmajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Fighting Systems - Distribution of LPG fire suppression solutions.
• TycomajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Fire Fighting Systems - Distribution of Tyco fire suppression products.
• AKI TechnologiesminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Queuing System - Distribution of AKI Technologies queue management solutions.
• KathreinminorChannel Partner/ Reseller/ DistributorAuthorized distributor for MATV System - Distribution of Kathrein antenna and MATV solutions.
• JeronminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Nurse Call System - Distribution of Jeron nurse call solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tyco Fire Protection Products (Johnson Controls): Fire suppression and detection solutions provider, now part of Johnson Controls, with regional presence across MENA. Directly comparable in fire alarm and fire fighting product lines where Hurb Trade is also an authorized distributor and integrator.
• ASSA ABLOY (Middle East): Global leader in access solutions and door hardware with growing integrated electronic security offerings across MENA. Comparable in access control and integrated security verticals, with deeper global IP portfolio but less local integration depth than Hurb Trade.

Broad incumbents

• Siemens Smart Infrastructure: Global provider of building automation, fire safety, security, and energy management solutions with regional operations across MENA. Overlaps with Hurb Trade across BMS, fire safety, and security categories, but operates as a multi-product global incumbent rather than an independent integrator.
• Schneider Electric: Global energy management and automation company with EcoStruxure building platform covering security, BMS, and structured cabling across MENA. Comparable product overlap in security, BMS, and data networks where Hurb Trade also operates.
• Honeywell Building Technologies: Global building technologies division of Honeywell offering BMS, security, fire, and integrated building solutions through both direct sales and channel partners. Comparable as a broad incumbent supplying the same product categories Hurb Trade integrates, and is also Hurb Trade's flagship supplier.
• Bosch Security and Safety Systems: Global manufacturer and solution provider for video surveillance, intrusion detection, access control, and fire alarm systems with regional MENA distribution. Overlaps in product categories where Hurb Trade integrates and competes for enterprise projects.
• Johnson Controls: Global building technologies company offering integrated BMS, fire, security, and HVAC solutions with a strong presence in MENA through direct and partner channels. Comparable in product categories and large-project execution capability, with deeper balance sheet and global R&D.

Direct peers

• G4S Egypt (Allied Universal): Global security services and solutions provider with an Egyptian operating entity offering integrated security systems, manned guarding, and monitoring. Directly comparable to Hurb Trade as a B2B security solutions integrator serving enterprise and government clients in Egypt.
• Securitas Egypt: Global security services firm with Egyptian operations delivering electronic security, access control, CCTV, and integrated security solutions to enterprise clients. Comparable to Hurb Trade in target customer base (banks, corporates) and integrated security offering.

Regional players

• Almoayyed Security (Bahrain): Bahrain-headquartered regional integrator of security, life-safety, and ELV systems across the GCC, serving banks, government, and large enterprises. Directly comparable in product scope (CCTV, access, fire, BMS) and customer verticals, though operating primarily in GCC rather than Egypt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hurbtradeegypt
• LinkedInlinkedin.com/company/hurbtrade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurb Trade Company