What SUPER11 does

SUPER11 Creative Zrt. is a privately held, full-service creative agency headquartered in Budapest, Hungary, founded in 2016 by Gergely Nagy alongside co-founder Agoston Starmann. The firm operates with a 11-50 person team led by a co-founder CEO with nearly three decades of advertising experience, a COO with prior client-side communications leadership, and tenured heads of content and creative. It delivers integrated creative services spanning strategy, branding and identity, social media content, web design and development, UX, 3D and animation, event production, media planning and buying, PR, and photo/video production.

Its go-to-market is a consultative B2B model selling end-to-end creative engagements to enterprise clients across automotive (KG Mobility, formerly SsangYong), retail (SPAR Hungary), coatings (AkzoNobel), food and beverage (Kikkoman, Shan'shi), and cultural events (Budapest Borfesztivál). Pricing is project-based and quote-driven with no standardized tiers, and revenue is generated through professional services fees rather than recurring SaaS or product subscriptions, with the exception of Fraimsy, a wholly-owned direct-to-consumer sub-brand for custom-framed prints launched in 2022 that operates a U.S. e-commerce site and represents the company's only standalone product offering.

The agency's competitive positioning emphasizes a 'full service plus one' value proposition, combining comprehensive creative capabilities with AI-augmented workflows, strategic partnership-style client engagement, and recognition including Effie Awards (2022-23), Marketing Diamond Awards (2023-24), CSR Awards (2023), and the STRIX AI Award (2025). It has no external institutional investors, no parent company, and operates as a founder-owned Zrt. (private company limited by shares) under Hungarian law, with services concentrated regionally in Central Europe and a nascent consumer channel in North America via Fraimsy.

Name

SUPER11

Legal name

SUPER11 Creative Zrt.

Website

https://super11.hu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SUPER11 is a Budapest-based, founder-owned full-service creative agency founded in 2016, delivering branding, web design, content, events, and AI-augmented creative production to enterprise clients in Hungary, with a wholly-owned D2C framed-prints sub-brand (Fraimsy) in the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency revenue from strategy, branding, web design and development, social media content management, media planning and buying, PR services, and production services including photo/video, print, and events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SUPER11 is a full-service creative agency that designs and delivers integrated brand, digital, and production work for enterprise clients. Its core deliverables span creative strategy, branding and identity, social media content management, web design and development, event planning, media strategy and buying, PR services, and photo/video/print production. The agency pairs these traditional services with AI-enhanced creative workflows and also operates Fraimsy, a direct-to-consumer sub-brand for framed prints.

Product overview

SUPER11 is a full-service creative agency offering strategic creative services, branding and identity, social media content, web design and development, technology solutions (including online and mobile application development, ecommerce, and system administration), integrated media services, and production across photo/video, print, and events. Their notable client projects include the Fraimsy direct-to-consumer framed prints brand, Budapest Borfesztivál wine festival rebranding, Régiók Kincsei regional spotlight program for SPAR Hungary, Let's Colour Club Digital brand asset platform for AkzoNobel, Ázsia Gasztro Ünnep culinary event for Kikkoman/Shan'shi, and Hello KGM brand launch for KG Mobility. Fraimsy represents their only standalone product/sub-brand offering, while other services are project-based agency work.

Differentiator

Problem solved

Functional benefit

Brands

• Fraimsy: Direct-to-consumer brand offering design-forward framed prints, delivered to homes. Built inside the creative studio.

Products and services

• Creative Strategy Strategy service that defines brand positioning, annual marketing strategy, and creative direction for enterprise clients across retail, automotive, F&B, coatings and other industries.
• Branding and Identity Logo, visual identity, and brand-system design services that translate strategic positioning into distinctive brand assets and guidelines for enterprise clients (e.g., KG Mobility rebrand, Budapest Borfesztivál 2022 rebrand).
• Social Media Content Ongoing social media content management and creative production for enterprise brand clients to drive consistent channel presence and engagement.
• Web Design and Development End-to-end UX design, web design, web development, online application development and ecommerce solutions for partner brands (e.g., Fraimsy U.S. launch website; Let's Colour Club Digital platform for AkzoNobel).
• Event Branding and Production Full event planning, on-site branding and event production services, including cultural/culinary events such as Ázsia Gasztro Ünnep (2024) for Kikkoman/Shan'shi and the Budapest Borfesztivál (2022) rebrand and event delivery.
• Fraimsy Direct-to-consumer service brand that turns customer images into custom-framed prints, delivered to their homes via a design-forward e-commerce site with made-to-measure production. U.S. launch website features a calm, fast, beautifully simple user experience.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Independent global creative agency known for brand-led campaigns (Nike, Coca-Cola). Comparable as a reference point for the kind of full-service, AI-augmented, award-winning creative positioning SUPER11 aspires to at enterprise scale.
• AKQA: Global design and innovation agency (WPP), combining brand, experience design, and technology. Comparable as a benchmark for the kind of AI- and technology-led creative services positioning SUPER11 is developing with its STRIX AI Award.
• Serviceplan Group: Largest independent European creative agency, headquartered in Munich with a House of Communications model. Comparable as a European full-service creative house covering strategy, branding, digital, and production under one roof.

Regional players

• Café Communications: Hungarian independent creative and communications agency with a strong local portfolio. Comparable as a Budapest-based independent creative agency in the same size tier and enterprise client range.
• DDB Hungary: Hungarian arm of the global DDB network (Omnicom), offering full-service creative and advertising work to enterprise clients. Directly comparable as a Budapest-headquartered creative agency competing for the same enterprise brand accounts.
• BBDO Hungary: Hungarian office of BBDO (Omnicom), one of the longest-standing creative networks in the local market. Comparable as a full-service Budapest creative agency competing for the same enterprise brand work.
• Publicis Hungary: Hungarian office of Publicis Groupe, offering integrated creative, media, digital, and PR services. Comparable as a full-service Budapest agency with enterprise clients across retail, FMCG, and automotive.
• HPS Group: Hungarian independent communications and creative group covering advertising, PR, digital, and event production. Comparable as a Hungarian full-service competitor competing for similar enterprise budgets.
• Ogilvy Hungary: Hungarian office of Ogilvy (WPP), providing branding, advertising, and integrated marketing services. Comparable as a full-service creative agency with multinational client access and similar enterprise positioning.

Emerging players

• Possible (WPP): WPP's digital creative agency focused on experience, design, and technology-driven campaigns. Comparable as a tech-enabled creative services competitor pitching into the same enterprise digital transformation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@super11creativezrt.56
• Facebookfacebook.com/super11creative
• LinkedInlinkedin.com/company/super11creative
• Instagraminstagram.com/super11_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER11