Shildon Association Football Club

Name

Shildon Association Football Club

Legal name

Shildon Association Football Club

Website

https://shildonafc.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Non-league football
• Youth football development
• Matchday admissions
• Community sports programs
• Women's football club

Headquarters

HQ city

Shildon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Matchday admission fees from league matches, cup competitions, and pre-season friendlies. Revenue from season cards and match tickets.
2. Sponsorship: Corporate sponsorship deals including stadium naming rights (J Denham Metals Stadium) and website sponsors.
3. Digital Content: Digital matchday programmes and video content through Shildon AFC TV YouTube channel.
4. Community Facility Usage: Revenue from community use of the FIFA-quality 3G facility, with over £1m invested into the club and community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shildon Association Football Club operates a non-league football club that fields a men's first team in the Ebac Northern League Division 1 and runs women's (Ladies), girls' (Wildcats), and youth football development programmes. The club sells matchday admissions, season cards, corporate sponsorship, digital content (matchday programmes and YouTube videos), and community access to its FIFA-quality 3G pitch at J Denham Metals Stadium in Shildon, County Durham.

Product overview

Shildon Association Football Club is a non-league football organization offering a portfolio of sporting programs and community initiatives. The club operates its First Team competing in Ebac Northern League Division 1, alongside youth development programs (Shildon AFC Youth), women's football (Ladies and Wildcats), and community engagement activities including a community garden and projects utilizing the FIFA-quality 3G pitch facility. The club also produces digital matchday programmes and hosts fixtures at the J Denham Metals Stadium at Dean Street.

Differentiator

Problem solved

Functional benefit

Products and services

• Shildon AFC First Team Matches Senior men's football team competing in Ebac Northern League Division 1, with matchday admissions sold to local supporters and visitors.

Quantifiable outcome

• Over £1m invested in community facility

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whitby Town FC: A Northern League football club at a similar operational tier to Shildon AFC, with overlapping recruitment market. Shildon recently signed Nathan McGinley following his departure from Whitby Town.
• Spennymoor Town FC: A Northern League-based community football club in County Durham with comparable non-league status, fan base, and revenue model to Shildon AFC. Both clubs compete for regional sponsorship and supporters.
• Whitley Bay FC: A Northern League non-league club in the North East with comparable scale, community focus, and operational model. Operates as a direct comparator within the same football pyramid.
• Blyth Town FC: A non-league club operating in the same Northern League structure, with similar scale and community focus. Shildon sold Alfie Marriott to Blyth Town FC, evidencing direct player-market competition.
• North Shields FC: A Northern League football club operating at the same non-league tier with comparable community-led, matchday-ticket-centric revenue model. Operates in a similar regional competitive ecosystem.
• Bishop Auckland FC: A non-league club operating in the same Northern League ecosystem in County Durham, with comparable resources, community profile, and competitive overlap to Shildon AFC. Shildon recently signed Jack Blackford from Bishop Auckland, evidencing direct player-flow rivalry.
• Chester-le-Street Town FC: A Durham-area non-league football club competing in the same Northern League pyramid as Shildon AFC, with comparable infrastructure profile and community-led operations.
• West Auckland Town FC: A non-league club in the same Northern League pyramid in County Durham with similar scale and community focus. Shildon signed Alfie Steel from West Auckland Town FC, signalling direct roster competition.

Broad incumbents

• South Shields FC: A larger, better-resourced Northern League / Northern Premier League club in the same North East region. Overlaps in sponsorship catchment area and talent market but operates several tiers above Shildon AFC.
• Darlington FC: A National League club based in nearby Darlington, several tiers above Shildon but in the same regional market. Competes directly for sponsorship, supporter attention, and grassroots talent in County Durham.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ShildonAFCTV
• Xx.com/Official_SAFC
• LinkedInlinkedin.com/company/shildon-afc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shildon Association Football Club