I22

What I22 does

i22 Digitalagentur GmbH is a German digital services agency founded in 1997 and headquartered in Bonn, operating as a remote-first organization with 120+ specialists. The company provides hands-on professional services across the lifecycle of enterprise digital platforms: rollout management for time-critical platform introductions, ongoing platform and campaign management, custom solution development (including fullstack web applications, MVPs, and cloud hosting), operational 1st/2nd level support, data-based services (tracking, analytics, A/B testing, generative AI, data hubs), and consulting and project management.

Its technology stack and operating model emphasize integration into client structures as an extended team, with custom-composed teams for each engagement. The company's productized offerings include a Rollout Management Framework, configurable Custom Solution Development delivered in under 100 days, and a data-based services layer that includes generative AI as a listed capability. The firm maintains a 25+ year continuous service relationship with Deutsche Telekom and serves additional enterprise clients across telecommunications, insurance (Gothaer), travel (DER Touristik), food/manufacturing (Oetker-Gruppe), drone aviation (Droniq), and smart buildings/energy (Recogizer).

Revenue is generated exclusively through professional services engagements — primarily multi-year, quote-based contracts with enterprise and mid-market clients — under a direct sales motion with no self-serve or product-led channels. The company is privately held and owner-managed, with Christian Ohler and Jan Linketscher serving as Managing Directors, Rainer Balensiefer as CEO, and Babak Baumann-Fashandi holding Prokura. Operations are concentrated in the DACH region, with no disclosed geographic expansion beyond Germany.

Name

I22

Legal name

i22 Digitalagentur GmbH

Website

https://i22.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

i22 Digitalagentur is a Bonn-based, owner-managed German digital agency with 120+ specialists providing hands-on professional services for enterprise digital platform rollouts, operations, and custom development, anchored by a 25+ year Deutsche Telekom relationship and serving clients across telco, insurance, travel, and emerging tech.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• Digital agency services
• Platform rollout management
• Custom software development
• Digital transformation consulting
• Web platform operations

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Digital Services: Hands-on digital business services including rollouts, enabling, and operating of digital platforms. Services are customized to client needs and can range from hands-on support to complete project takeover. Revenue is generated through service contracts and project-based engagements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

i22 Digitalagentur is a hands-on digital agency that supports the rollout, enabling, and operation of digital marketing, sales, and service platforms for enterprise and mid-market clients. Its core offerings include rollout management for time-critical platform introductions, ongoing platform and campaign management, custom solution development (delivered in under 100 days), operational support, data-based services, and consulting and project management. Teams are composed per-client as embedded extended workforces rather than as packaged software products.

Product overview

i22 Digitalagentur is a digital agency (Digitalagentur) that provides hands-on professional services for digital business transformation. Rather than a packaged software product, the company offers a portfolio of service offerings: Rollout Management (supporting time-critical digital platform introductions with planning, configuration, pagebuilding, quality assurance, and migration), Platform- and Campaignmanagement (ongoing web platform maintenance, content management, campaign setup and publishing, SEO), Custom Solution Development (building tailored digital solutions in under 100 days including technology consulting, fullstack development, and cloud hosting), Operational Support (1st/2nd level support, quality audits, troubleshooting), Data-based Services (tracking, analytics, A/B testing, generative AI, data hubs, data protection), and Consulting & Project Management (operating model design, digital organizational consulting, stakeholder management). Founded in 1997, the company has over 120 employees and is headquartered in Bonn, Germany with a remote-first organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollout Management Hands-on service supporting time-critical introduction of new digital platforms, covering rollout planning and control, requirements and stakeholder management, architecture, journeys, design adaptation, production guides, configuration, pagebuilding, publishing, mass data maintenance and migration, quality assurance, and commissioning. Target users are enterprise digital departments introducing or migrating major web platforms.
• Platform- and Campaign Management Ongoing service for maintaining and operating digital platforms and delivering marketing campaigns, including web platform maintenance, content management, campaign setup and publishing, and SEO. Intended for enterprise clients that need continuous operation of their digital marketing, sales, and service platforms.
• Custom Solution Development Development of tailored digital solutions delivered in less than 100 days, including technology consulting, solution design, fullstack software development, custom web applications, rapid prototyping and MVPs, hosting, cloud, and application management. Target users are enterprise and mid-market clients needing custom digital products or features.
• Operational Support Ongoing operational support for live digital platforms, including 1st and 2nd level support, quality audits, and troubleshooting. Provided to enterprise clients running mission-critical digital channels that need daily, flexible relief for internal teams.
• Data-based Services Analytics, optimization, and data-platform services including tracking, analysis, optimization, A/B testing, user tests, generative AI, data hubs, data processing, and data privacy/security. Target users are digital teams that need to instrument, measure, and optimize platforms and campaigns.
• Consulting & Project Management Strategic and project-level consulting including operating model design, digital organizational consulting, stakeholder management, and program/project management. For enterprises structuring or accelerating their digital organizations and initiatives.

Quantifiable outcome

• Custom e-commerce solutions delivered in weeks instead of months
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DroniqcoreStrategic or Co-development PartnerDroniq is a joint venture between Deutsche Flugsicherung (German air traffic control) and Deutsche Telekom. It positions itself as the leading digital platform for unmanned aviation and safe integration of drones into air traffic. i22 accompanies Droniq's product management with software development expertise and manpower to develop and operate their data platform and digital products and apps.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy within Publicis, with German operations serving large enterprises on platform engineering, data, and customer experience. Provides enterprise-scale alternatives to i22's services.
• Thoughtworks Germany: Global technology consultancy with German operations focused on custom software development, digital platforms, and data engineering for enterprise clients. Comparable on custom solution development.
• Capgemini Engineering: Global IT services and digital engineering firm with substantial German operations delivering custom application development and platform modernization. Competes for the same enterprise digital services budgets.
• Valtech GmbH: Global digital agency with strong German presence offering strategy, custom development, and platform services to enterprise clients. Larger and broader scope than i22 but overlapping on digital platform rollouts.

Direct peers

• United Digital Group (UDG): Hamburg-based digital agency group serving enterprise clients with digital marketing, platform operations, and technology services. Comparable in customer segment and integrated delivery approach.
• Neofonie GmbH: Berlin-based German digital agency offering custom software, web platforms, and AI/data services to enterprise clients. Closely comparable to i22 in size, German mid-market focus, and custom digital solution orientation.
• TWT Reality GmbH: Düsseldorf-based German digital agency delivering digital business, marketing platforms, and custom software to mid-sized and enterprise clients. Comparable service portfolio to i22.
• SinnerSchrader (Accenture Song): Formerly independent Hamburg-based digital agency now part of Accenture Song, focused on digital experience, commerce, and platform development for German enterprises. Directly comparable in service mix and target customers.
• diva-e Digital Business Solutions: German full-service digital agency offering e-commerce, platform development, and digital transformation services to enterprise customers. Overlapping service model and enterprise focus with i22.

Regional players

• Netlight Consulting: Stockholm-origin IT and digital strategy consultancy with DACH operations delivering technology and digital transformation services. Comparable in enterprise delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/i22-digitalagentur
• Xx.com/i22_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I22