What Lindholm Biler does

Lindholm Biler A/S is a privately held Danish used-car dealership and leasing company headquartered in Viborg, founded in 1976 by Martin 'Lindholm' Kristensen and led since 2013 (with a brief transition) by owner Henrik Bollerslev. Operating from a single ~6,000 m2 physical dealership at Gl. Århusvej, Lindholm sells hand-picked and mechanically inspected used vehicles — including one of Denmark's largest selections of newer used electric vehicles — with a standing inventory of 300+ cars and reported annual sales of 3,500+ units. Sub-brands extend the proposition into adjacent verticals: Lindholm Collection (classic and vintage cars, separate showroom), Lindholm Outlet (discounted stock), Lindholm Erhverv (commercial fleet sales), Lindholm Leasing (private and commercial leasing), Lindholm Servicecenter (in-house workshop plus a 65+ partner workshop network for nationwide service), Lindholm Skov (a sustainability initiative planting a tree per car sold via Plant Et Træ), Lindholm TV (video and merchandise content), Lindholm Løbet (running event), and Lindholm Grand Tour (motorsport). Revenue is generated through a mix of one-time vehicle sales (the dominant stream), recurring private and commercial leasing subscriptions, service and repair income (including the Lindholm Serviceaftale subscription at ~400 DKK/month), financing referral commissions through Santander Consumer Finance, and warranty-related arrangements via CarGarantie. Customers serve individual Danish consumers and corporate fleet clients nationwide; the company has operated for 50+ years and is recognized with 4x 'Årets Brugtvognsforhandler' and 7x 'Byens Bedste Bilforhandler' awards.

Name

Lindholm Biler

Legal name

Lindholm Biler A/S

Website

https://lindholmbiler.dk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Lindholm Biler A/S is a Viborg, Denmark-based used-car dealership founded in 1976 that sells hand-picked, mechanically inspected vehicles, electric cars, commercial vans, and classic cars, and offers private and commercial leasing plus nationwide aftersales service to Danish consumers and business fleets.

Ownership category

akta.pro rank

Product category

Used Car Dealership and Automotive Retail

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Used car dealership
• Private car leasing
• Commercial fleet leasing
• Automotive workshop services
• Used electric vehicles

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Used Car Sales: Lindholm Biler generates the majority of its revenue from the sale of hand-picked, top-prepared used cars. They sell over 3,500 cars per year from an inventory of 300+ vehicles. They sell directly to consumers through their physical showroom and online platforms. Cars include electric vehicles, petrol, diesel, hybrid, and commercial vans. They also sell trade-in vehicles (byttebiler) and operate a 'Lindholm Outlet' for discounted vehicles.
2. Private Leasing (Privatleasing): Lindholm offers private leasing of used cars on flexible terms. The monthly lease payment includes service and repair. Customers can terminate the lease after 11 months plus the current month. This creates a recurring revenue stream and attracts customers who prefer not to own a car outright.
3. Commercial Fleet Leasing (Erhvervsleasing): Lindholm provides operational leasing of used cars to businesses, ranging from single company cars to large fleets. They advise on firmabil (company car) taxation and compliance. This B2B stream complements private leasing and creates predictable recurring revenue from corporate clients. They have over 15 years of experience in this segment.
4. Service and Repair: Lindholm operates a full-service workshop (Lindholm Servicecenter) offering mechanical inspection, repairs, damage repair, wheel storage, windscreen replacement, and rust protection (PAVA). They partner with over 65 workshops across Denmark. Revenue comes from both customer-paid repairs and work on cars in their own inventory. They also sell used wheels. The Lindholm Serviceaftale creates a recurring subscription revenue stream from covered customers.
5. Financing Services: Lindholm facilitates car financing in partnership with Santander Consumer Finance. They guide customers to appropriate financing solutions for their vehicle purchases. While financing revenue likely comes through referral or commission arrangements, it is a meaningful revenue stream that enables higher-value transactions.
6. Lindholm Collection (Classic Cars): A specialized sub-brand focused on classic and vintage cars. Lindholm Collection sells classic cars with history, operates a separate showroom, and hosts open house events. This premium niche segment attracts collectors and enthusiasts, adding brand prestige and higher-margin sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lindholm Biler is a Danish used car dealership and leasing company that hand-picks, mechanically inspects, and resells more than 3,500 used cars per year from a 300+ vehicle inventory in Viborg, delivered nationwide. It bundles this core retail offering with private leasing (privatleasing), commercial fleet leasing (erhvervsleasing), in-house and partner workshop services, a subscription-style service agreement (Lindholm Serviceaftale), car financing through Santander, and a classic car sub-brand (Lindholm Collection). The integrated buy-lease-service model is supported by a 6,000 m² facility, a 65+ partner workshop network across Denmark, and an ESG initiative (Lindholm Skov) that plants a tree for every car sold.

Product overview

Lindholm Biler is a hand-picked used car dealership founded in 1976, operating as a multi-brand automotive retailer based in Viborg, Denmark. The core offering revolves around Lindholm Biler (used car sales of 300+ vehicles including electric, hybrid, petrol, diesel and commercial vans), supplemented by specialized sub-brands: Lindholm Collection (classic/vintage cars), Lindholm Outlet (discounted vehicles), and Lindholm Erhverv (fleet/business sales). Complementary services include Privatleasing and Erhvervsleasing (private and commercial leasing), Lindholm Servicecenter (workshop/repairs with nationwide agreements), Finansiering (financing), and Lindholm Skov (environmental initiative). The company also operates community-oriented initiatives including Lindholm TV (video content), Lindholm Løbet (running event), and Lindholm Grand Tour (motorsport). The product portfolio is organized as a unified dealership experience rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Lindholm Collection: Specializes in classic cars with historical significance
• Lindholm Outlet
• Lindholm TV
• Lindholm Servicecenter

Products and services

• Lindholm Biler (Used Car Sales) Core retail offering of hand-picked, top-prepared used cars including electric, hybrid, petrol, diesel vehicles and commercial vans. More than 300 cars always in stock, with 3,500+ sold per year to customers across Denmark. Cars are hand-picked by the purchasing team, mechanically inspected bumper-to-bumper, cosmetically and mechanically reconditioned, professionally photographed, and delivered nationwide.
• Privatleasing (Private Leasing) Subscription-style private leasing of hand-picked used cars to individual consumers in Denmark. The monthly lease payment includes service and repair, with flexible contract terms allowing termination after 11 months plus the current month. Excess kilometer charges apply at contracted rates, and trade-in vehicles are accepted. Targets Danish consumers who prefer not to own a car outright.
• Erhvervsleasing (Commercial Fleet Leasing) Operational leasing of used company cars and commercial vans to Danish businesses ranging from sole proprietors to larger enterprises, with over 15 years of experience in the segment. Includes advisory on firmabil (company car) taxation and compliance, trade-in vehicle assessment, service bundling, and nationwide delivery and service through 65+ partner workshops.
• Lindholm Collection (Classic and Vintage Cars) Sub-brand dedicated to selling hand-picked classic and vintage cars with documented history, supported by a separate showroom in Viborg, regular open-house events, and a dedicated 'Solgte klassiske biler' inventory page. Targets Danish collectors and enthusiasts seeking curated classics with provenance.
• Lindholm Outlet (Discounted Used Cars) Outlet sub-brand offering discounted used cars at competitive prices for budget-conscious Danish car buyers, leveraging the same hand-picking discipline as the main Lindholm Biler brand but with a value-pricing positioning.
• Lindholm Servicecenter (Workshop Services) In-house workshop and nationwide service network providing mechanical inspection, repairs, damage repair, wheel storage, windscreen replacement, rust protection (PAVA), and tire changes. The Viborg-based service center is complemented by 65+ partner workshops across Denmark (including Super Dæk Service locations) so leasing and service customers can be served nationwide. Online booking is available.
• Lindholm Serviceaftale (Service Agreement Subscription) Monthly subscription-style service and repair agreement that covers all manufacturer-prescheduled services and repairs, including brake pad and disc replacement (front and rear when worn), free bulb and wiper blade replacement, free windscreen fluid top-up, a complimentary courtesy car during service, and a 15% discount on PAVA rust protection. Pricing starts from approximately 400 kr per month at 15,000 km/year over 36 months, generating recurring revenue and customer lock-in.
• Finansiering (Car Financing) Car financing solutions offered in partnership with Santander Consumer Finance, providing Danish customers with fixed or variable interest rate options for their used car purchases. Sales consultants guide customers to appropriate financing arrangements, with revenue likely structured as referral or commission-based.
• Lindholm Flex (Flexible Business Leasing) Flexible leasing variant for businesses, offering adjustable terms within the broader commercial leasing portfolio for Danish companies whose fleet needs or cash flow constraints require more adaptable contracts than standard erhvervsleasing.
• SEGWAY El-scootere (Electric Scooters) Retail of SEGWAY-branded electric scooters at the dealership, complementing the broader electric mobility product range and Lindholm's positioning around used electric vehicles.

Quantifiable outcome

• Over 3,500 cars sold per year to customers across Denmark
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Super Dæk Service (Super Dæk)coreChannel Partner/ Reseller/ DistributorLindholm Servicecenter partners with Super Dæk Service for workshop services across Denmark. Through this partnership, Lindholm's service agreement customers can access service at Super Dæk workshops nationwide. The partnership enables Lindholm to offer nationwide service coverage to its leasing and service customers through 20+ Super Dæk locations listed on their website, covering cities from Copenhagen to Frederikshavn and Aabenraa to Herning.
• Various Independent Partner WorkshopscoreChannel Partner/ Reseller/ DistributorLindholm maintains a network of 65+ partner workshops across Denmark as part of their service agreement offering. These workshops perform service and repair work for Lindholm's covered customers throughout the country. Workshops include locations in Brøndby, Søborg, Maribo, Odense, Hammelev, Næsbjerg, Vejle, Randers, Aalborg, Hjørring, and more, complementing the Super Dæk network.
• CarGarantiecoreOthersLindholm Biler partners with CarGarantie to offer warranty and extended protection plans to customers purchasing used vehicles. This partnership provides peace of mind to buyers and differentiates Lindholm's offering with one of the market's strongest warranty programs. The warranty is promoted across all vehicle categories including Audi, BMW, Mercedes, and other brands.
• Plant Et TræminorStrategic or Co-development PartnerLindholm Biler partners with the Danish organization 'Plant Et Træ' (Plant a Tree) to plant trees for every car sold at the dealership. This environmental partnership is the foundation of 'Lindholm Skov' (Lindholm Forest), the company's unique sustainability initiative. It provides a tangible, brand-differentiating ESG commitment that is directly tied to sales volume.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTT9cNAbns53zOhRKTxoewg
• Facebookda-dk.facebook.com/Lindholmbiler
• LinkedInlinkedin.com/company/lindholm-biler-a-s
• Instagraminstagram.com/lindholmbiler

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindholm Biler