What Madrange does

Madrange is a French charcuterie company founded in 1924 in the Limousin region, operating as a wholly-owned subsidiary of the Cooperl agricultural cooperative under the legal entity COMPAGNIE MADRANGE (SASU, share capital €1,000,000, registered in Saint-Brieuc). The company produces a portfolio of cooked hams, sausages, pâtés, terrines, mousses, and prepared butchered meats made from 100% French pork sourced through the Cooperl cooperative. Its registered headquarters are in Lamballe (Maroué) and its manufacturing operations are in Feytiat (Limoges), where production has been located since the company's founding. Madrange distributes exclusively through French retail grocery — supermarket self-service aisles and traditional butcher counters — and does not currently operate direct e-commerce for product sales.

The company's core technology is built on traditional French charcuterie savoir-faire, augmented by three proprietary differentiators: a nitrite-free preservation process using pork broth and natural plant extracts rich in polyphenols and antioxidants; a reduced-sodium formulation achieving 25% less salt in the superior ham line; and a recyclable paper-based packaging system composed of over 80% FSC-certified virgin fibres, delivering a 70% reduction in plastic versus the prior generation. The product portfolio centres on Jambon Blanc (white ham) as the flagship SKU, with secondary lines in chipolatas, merguez, Toulouse sausages, ribs, paupiettes, lardons, boudin blanc, and spreadable terrines and duck mousse. Many SKUs are offered in the nitrite-free variant. Manufacturing sites hold IFS and BRC certifications.

Madrange operates a direct-to-consumer packaged goods revenue model, selling at unit-level pricing through French retail with periodic coupon campaigns (Espace Bons Plans) and in-store promotional games. The end customer is the French household — families, food enthusiasts, and everyday consumers seeking convenient yet premium charcuterie with natural ingredients, transparent sourcing, and animal-welfare-certified supply. Marketing is multi-channel: a content-heavy website with hundreds of recipes, social media (Facebook, Pinterest), influencer and food-blogger collaborations, email newsletters, and in-store activations including the Reforest'Action sustainability partnership. The company is privately held within a cooperative structure; no PE/VC ownership or external funding rounds are disclosed.

Name

Madrange

Legal name

COMPAGNIE MADRANGE

Website

https://madrange.fr

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Madrange is a French charcuterie and prepared meat company founded in 1924, producing hams, sausages, terrines, and butchered meats from 100% French pork. A subsidiary of the Cooperl cooperative, it sells exclusively through French retail grocery, targeting health- and sustainability-conscious French households.

Ownership category

akta.pro rank

Product category

Charcuterie & Prepared Meat Products

NAICS

Animal Slaughtering and Processing (3116), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)

akta.pro secondary industries

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

Keywords

• French charcuterie products
• Cooked ham manufacturing
• Pork sausage production
• Deli meat manufacturing
• Prepared meat retailer

Headquarters

HQ city

Nouvelle France

HQ country

Mauritius

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer packaged goods (retail): Madrange generates revenue through the sale of packaged charcuterie and prepared meat products sold via retail grocery chains and free-service supermarket shelves in France. Products are sold at various price points across premium and everyday ranges, including standard and nitrite-free variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Madrange manufactures and sells premium French charcuterie and prepared butcher products, with cooked hams (jambon blanc) as its flagship line. The portfolio includes chipolatas, merguez, Toulouse sausages, ribs, paupiettes, lardons, boudin blanc, terrines, mousses, and lomos, primarily made from 100% French pork sourced through the Cooperl cooperative. Many lines feature nitrite-free preservation using natural plant extracts and antioxidants, with products sold via French retail grocery (libre-service) and butcher counters.

Product overview

Madrange is a French charcuterie (deli meat) company offering two main product ranges: Charcuterie (cooked meats, sausages, pâtés, terrines, mousses, bacon, and ham products) and Boucherie (butchered meat products including ribs, pork rolls, and grilled meats). The product portfolio centers on white ham (Jambon Blanc) as the flagship line, complemented by traditional French sausages (chipolatas, merguez, Toulouse sausages), grilled meats (ribs, lomos), stuffed meats (paupiettes), specialty products (boudin blanc, andouillette), and spreadable products (mousses, terrines). Many products are available in 'Conservation Sans Nitrite' (preservation without nitrites) variants using vegetable extracts and antioxidants. Products are primarily made from French pork from animals raised without antibiotics after weaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Jambon Blanc Traditional white cooked ham made from French pork sourced from animals raised without antibiotics after weaning. The flagship product of Madrange, available in multiple cuts and formats including nitrite-free variants.
• Jambon Supérieur à l'Étouffée Conservation Sans Nitrite Superior cooked ham prepared étouffée (steamed) style, preserved without nitrites using vegetable extracts and antioxidants. Made from French pork raised without antibiotics.
• Chipolatas aux Herbes Classic French pork chipolatas with herbs (marjoram and savory). Made from French pork raised without antibiotics, with 94% meat content and 0.4% aromatic herbs.
• Chipolatas Originales Traditional pork chipolatas made with five natural ingredients, containing 95% pork meat from animals raised without antibiotics after weaning.
• Véritables Merguez Traditional merguez sausages made with 65% beef and 14% lamb, seasoned with a blend of spices and natural sheep casing.
• Merguez de Porc Merguez-style sausages made from 90% French pork, seasoned with spices for authentic taste.
• Saucisses de Toulouse Classic Toulouse sausages made from French pork in traditional preparation suitable for various cooking methods.
• Filet Mignon de Porc Cuisiné Moutarde à l'Ancienne Pre-cooked pork tenderloin in old-fashioned mustard sauce. Cooked at low temperature for tenderness, ready to reheat in 15 minutes.
• Ribs Barbecue Original Pre-cooked pork ribs in slightly sweet and smoky barbecue marinade. Cooked at low temperature for tenderness, ready to reheat.
• Paupiettes de Porc Lardées Stuffed pork rolls wrapped in smoked bacon, made with 85% French pork (55% in stuffing, 30% pork loin) and 10% smoked belly.
• Lardons Nature Bacon bits/lardons made from pork belly, preserved without nitrites using vegetable extracts and antioxidants.
• Boudin Blanc au Porto Traditional white pudding with Porto, made from 64% French pork, fresh eggs, fresh milk, and Porto wine.
• Lomos à la Provençale Marinated pork loin slices with Provençal herbs. Made from pork treated in brine (87% pork from animals raised without antibiotics), with olive and sunflower oils.
• Terrine de Campagne Country-style terrine made from pork liver and meat, part of Madrange's mousse and pâté product line.
• Mousse de Canard au Porto Duck mousse with Porto wine; a premium spreadable pâté product.
• Saucisses Cocktail Small cocktail sausages ideal for aperitifs, easy to reheat and serve.

Quantifiable outcome

• Reduction of salt content by 25% in superior ham products
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Reforest'ActionminorStrategic or Co-development Partner · 1 May 2022Madrange partnered with Reforest'Action, a reforestation organisation, for a campaign running from 1 May to 15 June 2022. Customers who purchased Madrange products could register on the website to receive a free code to plant a tree in the Limousin region. A total of 4,000 trees were planted across two domains in the Limousin (Breuilaufa and Saint-Merd-La-Breuille). The campaign also offered 10 electric bicycles as prizes.
• CooperlcoreOthersMadrange (Compagnie Madrange) is a brand and subsidiary of the Cooperl agricultural cooperative. Cooperl supplies Madrange with French pork through its network of member farms. Cooperl initiated welfare and sustainability programmes (e.g., cessation of piglet castration since 2008, animal welfare evaluation framework from 2018) that underpin Madrange's product quality and marketing claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Herta: Herta (Nestlé) is a major French charcuterie brand offering cooked hams, bacon, sausages, and pâtés through grocery retail. Its wide SKU range and grocery-channel presence make it a direct competitor to Madrange's core lines.
• Monique Ranou: Monique Ranou (part of the Cooperl cooperative ecosystem) is a French charcuterie brand offering cooked hams, sausages, and deli meats through retail — directly comparable to Madrange, particularly given the shared cooperative heritage.
• Fleury Michon: Fleury Michon is one of France's leading charcuterie and prepared-meat brands, with a comparable portfolio of cooked hams, delicatessen products, and ready meals sold through French retail. It is the most direct competitor to Madrange in terms of product mix, distribution, and target consumer.
• Jean Caby: Jean Caby is a long-established French charcuterie brand (cooked hams, saucisson, pâtés) with a similar heritage positioning to Madrange, selling through French retail grocery channels.
• Justin Bridou: Justin Bridou is a French charcuterie brand specialising in saucissons and cured meats, sold through French supermarkets. It overlaps with Madrange on charcuterie counters and bacon/lardons categories.
• Brocéliande: Brocéliande (Alliance Elabérés) is a French prepared-meat specialist producing pâtés, mousses, and cooked sausages, competing directly with Madrange in the charcuterie-traiteur and saucisserie categories.
• Charles Christ: Charles Christ is a French charcuterie and traiteur brand offering pâtés, terrines, and cooked specialities, comparable to Madrange's mousse/terrine range and aperitif segment.
• Aoste: Aoste (part of Aoste SNC, formerly Financière Turenne Lafayette) is a leading French charcuterie specialist (jambon sec, saucisson, cooked hams) sold through French retail, directly competing with Madrange in the cooked ham and charcuterie segments.

Broad incumbents

• Bigard: Bigard is one of France's largest meat processors, offering a broad portfolio including charcuterie, fresh beef, and pork products to retail and foodservice. While broader than Madrange, it overlaps meaningfully in French retail charcuterie and butcher categories.
• Hormel Foods: Hormel Foods is a large US/global processed-meat company with a portfolio of hams, deli meats, and sausages. It is a broad incumbent reference for processed-meat scale, branding, and category management comparable to large French charcuterie players.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/compagnie-madrange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrange