Latitude Sports Marketing

What Latitude Sports Marketing does

Latitude Sports Marketing, operating as Latitude Sports Memorabilia, is a privately held specialty retailer of authenticated sports and celebrity memorabilia headquartered in Centennial, Colorado. Founded circa 1994 per the company's 30-plus-year operating claim, the business sells autographed jerseys, helmets, footballs, baseballs, pucks, sticks, basketballs, photos, and related collectibles across the NFL, MLB, NHL, NBA, NCAA, Olympic, and motorsports categories, with a dedicated Colorado-team focus on the Broncos, Rockies, Avalanche, and Nuggets. Inventory is authenticated through partnerships with third-party authenticators JSA, Beckett BAS, Fanatics COA, and Upper Deck Authenticated, and the company distributes licensed vintage apparel through a Mitchell & Ness partnership.

The company runs a hybrid distribution model combining a single physical retail showroom at 2154 E Commons Ave, Centennial, open Monday through Friday 11am-4pm, with a Shopify-powered e-commerce storefront at latitudesm.com that supports multi-currency pricing in USD, CAD, and MXN and ships across North America. Ancillary services include professional framing, third-party-referred appraisals, athlete appearance coordination, signing event hosting, and a no-risk charity auction consignment program that supplies authenticated memorabilia to non-profits with no upfront cost. The technology stack is intentionally lightweight — Shopify for commerce, mainstream payment processors (Visa, Mastercard, Amex, Discover, Apple Pay, Google Pay, Shop Pay, Diners Club), and organic social channels on YouTube and Instagram for top-of-funnel awareness.

The business model is predominantly transactional retail with one-time unit purchases priced from approximately $17.99 for entry-level autographed pucks to $1,499.99 for premium framed autographed jerseys. Revenue is generated through direct-to-consumer sales via the website and storefront, supplemented by consignment-based charity auction work that functions as a transaction-fee stream, plus service revenue from framing, appraisals, and athlete bookings. Customer acquisition is driven by in-store signing events, social media engagement, and an email newsletter, with no disclosed institutional or enterprise customers. The company is founder-owned with a small staff of 1-10 employees, led operationally by a key figure identified only as Bob who has run the business for over 30 years.

Name

Latitude Sports Marketing

Legal name

Latitude Sports Marketing

Website

https://latitudesportsmarketing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Latitude Sports Marketing (DBA Latitude Sports Memorabilia) is a Centennial, Colorado-based specialty retailer selling authenticated autographed sports and celebrity memorabilia online via Shopify and through a single physical storefront, serving individual collectors, fans, and charitable organizations across North America.

Ownership category

akta.pro rank

Product category

Sports Memorabilia Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Autographed Memorabilia Retail (CRAMAOAB)

akta.pro secondary industries

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC), Sports Art, Prints & Photography Retail (CRAMAOAG), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Sports memorabilia retail
• Autographed collectibles sales
• Athlete signing events
• Charity auction consignments
• Professional framing services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Sports Memorabilia Retail Sales: One-time purchase of authenticated sports memorabilia including autographed jerseys, helmets, balls, photos, pucks, and sticks from professional athletes across NFL, MLB, NHL, NBA, and other sports. Revenue generated from individual product sales at various price points ranging from under $20 to over $1,000.
2. Charity Auction Consignment: No-risk consignment program where the company provides authentic sports memorabilia for charity auction events with no upfront costs to the organization. The company handles authentication and logistics while the charity receives proceeds from the auction.
3. Services (Framing, Appraisals, Athlete Appearances): Additional services including professional framing of memorabilia, professional appraisals for insurance or estate purposes, and coordinating athlete appearances for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Latitude Sports Marketing (DBA Latitude Sports Memorabilia) is a Colorado-based specialty retailer that sells authenticated autographed sports and celebrity memorabilia online and through a physical storefront. The company sources, authenticates, and sells autographed jerseys, helmets, balls, photos, pucks, and sticks from professional athletes across NFL, MLB, NHL, NBA, NCAA, Olympic sports, and entertainment categories. It also provides ancillary services including professional framing, memorabilia appraisals, athlete appearance coordination, signing events, and a no-risk consignment program for charity auctions.

Product overview

Latitude Sports Marketing operates as a specialty e-commerce retailer offering authenticated sports and celebrity memorabilia through a single Shopify-powered online store. The product portfolio centers on autographed collectibles across major professional sports leagues (NFL, MLB, NHL, NBA), complemented by a Laser Autograph Collection featuring modern laser-etched signatures, and an Investment Grade collection for serious collectors. The company provides integrated ancillary services including professional framing, authentication appraisals, athlete appearance coordination, and a no-risk consignment program for charity auctions. All items are authenticated through major third-party services (JSA, Beckett) and sold through a unified e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Grade Memorabilia Premium authenticated sports memorabilia collection for serious collectors and investors, featuring high-value autographed items with certificates of authenticity from JSA, Beckett BAS, Fanatics COA, and UDA.
• Laser Autograph Collection Specialized memorabilia collection featuring laser-etched autographs, offering a modern alternative to traditional hand-signed collectibles.
• NFL Memorabilia National Football League authenticated memorabilia including autographed footballs, helmets, jerseys, photos, and other collectibles from current and former NFL players, with a strong Denver Broncos focus.
• MLB Memorabilia Major League Baseball authenticated memorabilia featuring autographed baseballs, bats, helmets, jerseys, and photos from MLB teams, with a Colorado Rockies focus.
• NHL Memorabilia National Hockey League authenticated memorabilia including autographed helmets, jerseys, photos, pucks, and sticks, with a Colorado Avalanche focus.
• NBA Memorabilia National Basketball Association authenticated memorabilia featuring autographed basketballs, jerseys, and photos, with a Denver Nuggets focus.
• Celebrity Memorabilia Authenticated memorabilia featuring celebrities from movies, music, and pop art categories.
• Framed Jerseys Deluxe and standard framing applied to autographed jerseys, offering professionally displayed collectibles for sports teams across major leagues.
• Charity Auction Consignment Program No-risk consignment program that supplies authenticated sports memorabilia to non-profit organizations for charity auction events, with certificates of authenticity, professional appraisals, and full logistics handled by Latitude. The charity keeps auction proceeds.
• Athlete Appearance Coordination Arrangement and hosting of professional athlete meet-and-greet events and signing sessions for collectors, fans, and organizations.
• Memorabilia Appraisal Services Professional authentication and appraisal services for sports memorabilia, used for insurance documentation, estate planning, and valuation purposes.
• Professional Framing Services Professional framing services for memorabilia display, offering deluxe and standard framing options for jerseys, photos, and other collectibles.
• Signing Events Organization and hosting of in-store sports memorabilia signing events featuring professional athletes, often combined with meet-and-greet experiences for fans and collectors.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JSA (James Spence Authentication)coreTechnology or IntegrationThird-party authentication provider for sports memorabilia. Items authenticated by JSA include certificates of authenticity, providing buyer confidence in the legitimacy of autographs.
• Beckett Authentication Services (BAS)coreTechnology or IntegrationThird-party authentication and grading service for sports memorabilia. Many items feature Beckett BAS COA (Certificate of Authenticity) ensuring authentic signatures.
• Fanatics COAcoreTechnology or IntegrationOfficial authentication certificate provider associated with Fanatics, the major sports licensed retailer. Used for verifying authenticity of memorabilia items.
• UDA (Upper Deck Authenticated)coreTechnology or IntegrationUpper Deck's authentication service used for verifying autographs on sports memorabilia, particularly for hockey and basketball items.
• Mitchell & NessminorOEM/ Whitelabel/ Licensing PartnerLicensed vintage sports apparel brand. The company sells autographed Mitchell & Ness vintage jerseys, which are officially licensed throwback sportswear.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• PWCC Marketplace: Leading sports card and collectibles marketplace with authentication services; overlaps with Latitude's memorabilia and autograph categories for collectors shopping authenticated sports collectibles online.
• Heritage Auctions: Major auction house running dedicated sports memorabilia signature auctions; competes with Latitude for premium and rare autographed inventory and serves the same high-end collector and estate appraisal buyer.
• Steiner Sports (now part of Fanatics): Historically a leading authenticated memorabilia and athlete-appearance retailer now under Fanatics; directly comparable offering of autographed sports memorabilia and athlete signing events.
• Goldin Auctions: Premier auction marketplace for high-end sports cards and memorabilia, including authenticated autographed items across NFL, MLB, NHL, and NBA; directly competes for the investment-grade collector segment Latitude targets with its 'Investment Grade' collection.

Broad incumbents

• Upper Deck Authenticated (UDA): Authenticated memorabilia manufacturer and seller (and one of Latitude's authentication partners) producing officially licensed autographed collectibles; comparable product lines across NHL, NBA, and other leagues.
• Fanatics: Vertically integrated sports merchandise and memorabilia giant that operates its own authentication (Fanatics COA) and marketplaces; competes with Latitude on licensed autographs, signed memorabilia, and athlete exclusives while also supplying authentication services to Latitude.
• NFL Auction: Official league-run auction of NFL-authenticated memorabilia; competes with Latitude for league-issued autographed inventory, especially around events and championships.
• Sotheby's Sports Memorabilia: Global auction house with a sports memorabilia category serving ultra-premium collectors; comparable on the high-end appraisal, estate, and investment-grade pieces Latitude lists in its Investment Grade collection.

Emerging players

• Beckett Authentication Services (BAS): Authentication and grading service for sports memorabilia and trading cards that is also a Latitude partner; overlaps via third-party authentication and grading, and increasingly via Beckett's own marketplace and price-guide ecosystem.
• James Spence Authentication (JSA): Leading third-party autograph authenticator and one of Latitude's core COA partners; comparable in the trust/verification layer of the memorabilia market and increasingly relevant as authentication becomes a competitive differentiator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8QXKoQPbKumGcZlZlSh3cg
• Instagraminstagram.com/latitude.sm
• Xx.com/Latitude_Sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Sports Marketing