Athletics
Athletics: Miami is a privately held sports performance training facility in Miami, Florida, offering athletic development, personal training, and corporate wellness services to youth athletes, college-prep athletes, executives, and tactical professionals. Founded by DeAnthony Williams, it operates from a single location with certified in-person coaching.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Athletics does
Athletics: Miami is a privately held sports performance training facility based in Miami, Florida, specializing in athletic development, personal training, and corporate wellness services. Founded by DeAnthony Williams, a former collegiate athlete with an M.S.Ed. in Exercise Physiology from the University of Miami and credentials including CSCS, USAW, CPT, and EPC, the facility serves athletes ranging from youth (ages 5-18) through college preparation, as well as executive professionals and tactical personnel including military, law enforcement, and emergency responders. The business operates from a single location at 6350 NE 4th Avenue, Miami, FL, with no disclosed external investment, franchise model, or expansion into additional facilities.
The company operates three core service lines: Sport Performance Training (encompassing FUNdamentals for youth, Athletic Development for middle and high-school athletes, College Prep for high school and college athletes, and Executive Athlete), Personal Training (individualized fitness coaching with consultation and fitness evaluation), and Corporate Wellness (workplace health and team-building programs delivered at the facility or on-site at client offices). The delivery model is direct-to-consumer in-person training with certified strength and conditioning coaches; no proprietary software platform, mobile application, or AI-driven technology is disclosed.
Revenue is generated through fee-for-service training sessions and corporate wellness contracts. Distribution relies primarily on the company website (athleticsmiami.com) and direct consultation bookings, with the founder's personal network, professional athlete connections, and credentials functioning as the principal marketing asset. The company is founder-owned with no documented funding rounds, acquisitions, or institutional backing.
Athletics firmographics
Firmographics- Name
- Athletics
- Legal name
- Athletics: Miami
- Website
- https://athleticsmiami.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athletics: Miami is a privately held sports performance training facility in Miami, Florida, offering athletic development, personal training, and corporate wellness services to youth athletes, college-prep athletes, executives, and tactical professionals. Founded by DeAnthony Williams, it operates from a single location with certified in-person coaching.
- Ownership category
- akta.pro rank
Athletics industry classification
Industry- Product category
- Sports Performance Training Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where Athletics is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Athletics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
Athletics product offering
Product offeringCore offering
Athletics: Miami is a sports performance training facility in Miami, Florida that delivers athletic development, sport performance, and executive training to youth athletes, middle/high-school athletes, college-prep athletes, executive professionals, and corporate teams. The facility offers three core service lines: Sport Performance Training (with sub-programs FUNdamentals, Athletic Development, and College Prep), Personal Training (including the Executive Athlete program), and Corporate Wellness programs delivered on-site or at the client's workplace.
Product overview
Athletics: Miami is a sports performance training facility offering three core service lines: Sport Performance Training, Personal Training, and Corporate Wellness. Sport Performance Training encompasses sub-programs including FUNdamentals (youth), Athletic Development (middle/high-school), College Prep (high school/college), and Executive Athlete. Personal Training provides individualized fitness sessions with custom programming. Corporate Wellness delivers workplace health programs. The facility is led by Founder DeAnthony Williams and serves athletes from youth to professional levels, as well as tactical professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Sport Performance Training Comprehensive athletic development program for youth, middle/high-school, and college-prep athletes, focusing on fundamentals, athletic development, strength, speed, power, endurance, and sport-specific drills.
- Personal Training Individualized fitness training sessions tailored to client goals, including consultation, fitness evaluation, and personalized program design with education on exercise principles, delivered by certified fitness professionals.
- Corporate Wellness Workplace health and corporate wellness programs delivered at the Athletics Miami facility or at client offices, featuring team-oriented training environments designed to build employee engagement, passion, and lasting connections with coworkers and community.
- FUNdamentals Youth athletic development program introducing structured movement, athletic awareness, balance, agility, and proper fundamental training for beginning athletes ages 5-18.
- Athletic Development Performance training program for middle and high-school athletes focusing on unrestricted movement, strength patterns, speed development, and power mechanics with performance evaluation.
- College Prep Training program for high school and college athletes preparing for collegiate competition, incorporating athletic gap analysis and comprehensive programming to reach highest potential.
- Executive Athlete Individualized performance training for executive-level clients and weekend warriors, emphasizing quality, efficiency, biomechanical improvement, and long-term athletic development.
Companies that use Athletics
Customer profileSegments4 records
Ideal customer profiles3 records
Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Athletics partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Athletics competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletics
What does Athletics do?
Athletics: Miami is a sports performance training facility in Miami, Florida that delivers athletic development, sport performance, and executive training to youth athletes, middle/high-school athletes, college-prep athletes, executive professionals, and corporate teams. The facility offers three core service lines: Sport Performance Training (with sub-programs FUNdamentals, Athletic Development, and College Prep), Personal Training (including the Executive Athlete program), and Corporate Wellness programs delivered on-site or at the client's workplace.
Is Athletics a public or private company?
Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athletics founded?
Athletics was founded in -1. It employs 11 to 50 people.
Where is Athletics based?
Athletics is headquartered in Miami, United States, in the North America region.
Does Athletics have an API?
No public API is recorded for Athletics.
What industry is Athletics in?
Athletics's product category is Sports Performance Training Services. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of MPAKAJAD, Strength, Conditioning & Speed/Agility Training Facilities. Its NAICS code is 611620 and its SIC code is 8200.