PURE-EVs
PURE-EVs is a Philippine electric mobility company founded in 2017 that sells LiFePO4-powered eTrikes, eVans, and eBuses, plus batteries and DC fast-charging infrastructure, to fleet operators and individual drivers transitioning from fuel-powered public transport.
- Company typePrivate
- Founded2017
- HeadquartersMakati, Philippines
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PURE-EVs does
PURE-EVs (legal name Passenger Urban and Rapid Electric Vehicle Solutions, Inc.) is a Philippine-based privately-held electric mobility company founded in 2017 and headquartered in Makati City, with a warehouse and assembly facility in Antipolo City. It operates an integrated e-Mobility ecosystem targeting public transport operators, fleet buyers, and individual drivers seeking to displace fuel-powered tricycles, vans, and buses with electric alternatives.
The core technology stack centers on Lithium-Ion LiFePO4 battery systems (48V/125A eTrike battery with 80 km range at 40 km/h and 40-minute charge time; 51.2V/100Ah 5.12 kWh Power Wall battery), dual-voltage on-board chargers (OLIDV), and DC fast-charging stations (DCFC). Vehicle products include the HX25 6-seater and HX32 9-seater eTrikes, the Golden Dragon Goldie eVan (14-seater, 50.23 kWh CATL LFP battery), the KingLong eVan, the Golden Dragon eBus, and golf carts. Vehicles are sourced from Chinese OEMs (Golden Dragon, KingLong) and supported by Tritium and OliPower charging technology.
The business model is hardware-sales-driven with hardware (EV units and battery modules), managed-services revenue from charging infrastructure, and professional-services revenue from local EV assembly and repair/maintenance. Pricing is quote-based with a monthly lease-to-own financing option that lowers upfront cost for SMB and individual buyers. Revenue concentration sits with public transportation operators transitioning to electric fleets in the Philippines. Distribution is direct-to-customer via website inquiry forms, supplemented by an on-site installation and route consultation motion and a Robinsons Malls retail partnership. All products carry a 5-year battery warranty and 1-year mechanical warranty.
PURE-EVs firmographics
Firmographics- Name
- PURE-EVs
- Legal name
- Passenger Urban and Rapid Electric Vehicle Solutions, Inc.
- Website
- https://pure-evs.com.ph
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PURE-EVs is a Philippine electric mobility company founded in 2017 that sells LiFePO4-powered eTrikes, eVans, and eBuses, plus batteries and DC fast-charging infrastructure, to fleet operators and individual drivers transitioning from fuel-powered public transport.
- Ownership category
- akta.pro rank
PURE-EVs industry classification
Industry- Product category
- Electric Vehicles and eMobility
- NAICS
- Battery Manufacturing (33591), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
- akta.pro secondary industries
- Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK), EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH), EV & Hybrid Battery Service, Diagnostics & Reconditioning (TLAKAMAA)
Keywords
Where PURE-EVs is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
PURE-EVs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electric Vehicle Sales: Sale of electric vehicles including eTrikes (HX25, HX32), eVans (Golden Dragon, KingLong), eBuses (Golden Dragon), and golf carts to transportation operators and private individuals.
- Battery Sales: Sale of Lithium-Ion (LiFePO4) batteries for eTrikes and power wall applications, with specifications including 48V/125A and 51.2V/100Ah models.
- Repair and Maintenance Services: EV and battery repair and maintenance services including local EV assembly, keeping vehicles running smoothly for customers.
- Charging Infrastructure Services: Operation and maintenance of EV charging stations providing regular and fast charging solutions for electric vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Lease-to-Own financing option for EVs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PURE-EVs product offering
Product offeringCore offering
Pure-EVs manufactures, assembles, and distributes electric vehicles (eTrikes, eVans, eBuses, and golf carts) together with Lithium-Ion (LiFePO4) batteries and EV charging infrastructure (DCFC and regular chargers) for the Philippine market. The company sells to individual transport drivers, fleet operators, and municipalities via direct sales and lease-to-own schemes, and provides EV repair, maintenance, and local assembly services backed by a 5-year battery warranty.
Product overview
Pure-EVs (Passenger Urban and Rapid Electric Vehicle Solutions, Inc.) is a Philippine-based electric mobility company founded in 2017 that provides an ecosystem of e-mobility solutions. The portfolio consists of core electric vehicle products including the HX25 eTrike (6-seater) and HX32 eTrike (9-seater) electric tricycles, the Golden Dragon eVan/Goldie eVan (14-seater passenger/cargo vehicle), the KingLong eVan, and the Golden Dragon eBus. Supporting products include Lithium-Ion (LiFePO4) batteries specifically designed for eTrikes with 48V specifications and the Power Wall LiFePO4 battery (GCB51.2-100-OLP) for golf carts. The company also offers charging infrastructure solutions with DCFC (Direct Current Fast Chargers) and regular chargers, plus services including EV and battery repair/maintenance and local EV assembly. All products are backed by a 5-year battery warranty and 1-year mechanical warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- HX25 eTrike
Quantifiable outcome
- 80km range per full charge at 40 km/h speed
- +2 more outcomes
Companies that use PURE-EVs
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
PURE-EVs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PURE-EVs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TRITIUMcoreTritium charging technology partnership providing DC fast charging solutions for Pure-EVs electric vehicle charging infrastructure.
- OliPowercoreOliPower technology partnership for charging infrastructure solutions and power management systems.
- Golden DragoncoreGolden Dragon bus manufacturer partnership supplying eVan and eBus models (Goldie eVan with 14-15 seaters, Golden Dragon eBus) for the Philippine market.
- KingLongcoreKingLong partnership for eVan products, providing additional electric van options for passenger and cargo transport.
- Robinsons MallsminorRetail partnership with Robinsons Malls for visibility and customer access through established commercial locations.
- Antipolo CitycoreMunicipal government partnership for local deployment of e-Mobility solutions and infrastructure in Antipolo City.
- YULAminorYULA brand partnership for additional market presence and collaborative business development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PURE-EVs competitors and assessment
Company assessmentBroad incumbents
- BYD: Global EV and battery incumbent with growing presence in the Philippines via distributor networks. Comparable in product breadth (passenger EVs, e-buses, batteries) and threat of disintermediating local assemblers like Pure-EVs.
- VinFast: Vietnamese EV OEM with explicit Southeast Asia expansion plans including the Philippines. Comparable as a regional EV manufacturer entering emerging ASEAN markets with vehicles, batteries, and charging infrastructure as a bundle.
- Mahindra Electric: Indian OEM with the Treo electric three-wheeler lineup and established ASEAN presence. Comparable in electric three-wheeler product and emerging-market public-transport focus.
Direct peers
- Tailing Motors: Philippine e-trike and e-vehicle manufacturer competing directly with Pure-EVs in the same eTrike-for-public-transport segment, with similar government partnership-driven go-to-market and local assembly positioning.
- BEMAC Electric Transportation Philippines: Philippine-based e-jeepney and e-trike assembler serving LGU fleet contracts. Directly comparable to Pure-EVs in target customer (public transport operators) and product (electric three-wheelers/minibuses) and Philippine policy-driven market.
Emerging players
- Euler Motors: Indian electric three-wheeler and light commercial vehicle startup targeting commercial fleet operators. Comparable in serving micro-enterprise transport drivers with financing/leasing structures similar to Pure-EVs' lease-to-own.
- Terra Motors: Japan-headquartered electric three-wheeler maker focused on Asian emerging markets. Directly comparable in product (electric three-wheelers for commercial use) and target customer (informal transport operators) to Pure-EVs' eTrike line.
- Gogoro: Taiwan-based electric two-wheeler company with the leading battery-swap business model. Directly comparable in battery-rental/separated-ownership model that Pure-EVs is attempting with 8 kWh eTrike battery rentals.
- Omega Seiki Mobility: Indian electric three-wheeler OEM with Rage+ and other cargo/passenger e-trikes for emerging-market transport operators. Comparable product, customer segment, and emerging-market go-to-market model.
Regional players
- Green Mobilitas Indonesia: Regional Southeast Asian EV leasing and e-mobility-as-a-service operator. Comparable business model (eTrike leasing, charging bundles) to Pure-EVs, operating primarily in Indonesia rather than the Philippines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PURE-EVs social profiles
Digital presencePURE-EVs financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURE-EVs leadership team
Management profileNumber of profiles
Profiles6 records
PURE-EVs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURE-EVs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURE-EVs
What does PURE-EVs do?
Pure-EVs manufactures, assembles, and distributes electric vehicles (eTrikes, eVans, eBuses, and golf carts) together with Lithium-Ion (LiFePO4) batteries and EV charging infrastructure (DCFC and regular chargers) for the Philippine market. The company sells to individual transport drivers, fleet operators, and municipalities via direct sales and lease-to-own schemes, and provides EV repair, maintenance, and local assembly services backed by a 5-year battery warranty.
Is PURE-EVs a public or private company?
PURE-EVs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PURE-EVs founded?
PURE-EVs was founded in 2017. It employs 11 to 50 people.
Where is PURE-EVs based?
PURE-EVs is headquartered in Makati, Philippines, in the Asia region.
How does PURE-EVs make money?
Four revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are battery Sales, repair and Maintenance Services and charging Infrastructure Services.
Who are PURE-EVs's main competitors?
Broad incumbents on record are BYD, VinFast and Mahindra Electric. Direct peers are Tailing Motors and BEMAC Electric Transportation Philippines. Emerging players are Euler Motors, Terra Motors, Gogoro and Omega Seiki Mobility. Green Mobilitas Indonesia is listed as a regional player.
Does PURE-EVs have an API?
No public API is recorded for PURE-EVs.
What industry is PURE-EVs in?
PURE-EVs's product category is Electric Vehicles and eMobility. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers), with a secondary code of IMACAJAK, Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC). Its NAICS code is 33591 and its SIC code is 3600.