Achensee

What Achensee does

Tourismusverband Achensee is a public-law destination marketing organization constituted as a Körperschaft öffentlichen Rechts under the Tiroler Tourismusgesetz 2006 and supervised by the Tourismusabteilung des Landes Tirol. It is the official tourism body for the Achensee region — Tirol's largest lake — spanning five municipalities (Maurach am Achensee, Pertisau am Achensee, Achenkirch am Achensee, Steinberg am Rofan, and Wiesing). It markets the region as a four-season alpine destination serving leisure visitors across family, hiking, cycling, winter sports, wellness, and camping segments, and operates the job-life.achensee.com portal for workforce and living information.

The technology stack is a destination management platform anchored by the achensee.com website (German/English), the myAchensee web-app companion, an interactive destination map at maps.achensee.com (delivered by General Solutions), live webcam feeds streamed via wetter.com, real-time weather and snow data from GeoSphere Austria, and an AI chatbot (KI-Assist) deployed on the homepage. Transactional infrastructure runs on feratel's Deskline destination management system, which mediates accommodation and experience bookings through booking.achensee.com; package holidays are insured against insolvency by TVA Tourismusversicherungsagentur in line with EU Directive 2015/2302. Marketing reach spans Facebook, Instagram, YouTube, Pinterest, TikTok, LinkedIn, and Flickr, email newsletters via Sendinblue, Google AdWords with remarketing, printed brochures, and a physical Welcome Center in Maurach.

Revenue mechanics blend multiple streams: commissions feratel-mediated on accommodation and experience bookings, transaction fees on package holidays, merchandise sales through the Atoll Achensee Markenshop (€6.90 EU shipping), brochure and map sales, and participation fees for organized programs including the Achensee Kinderprogramm and guided hikes. Core funding derives from regional tourism taxes (Tourismusabgabe) collected across the five member municipalities. The free AchenseeCard guest card is provided to guests staying at partner accommodations, bundling free regional bus transport and partner discounts. Customer segments are horizontally distributed — families, hikers, cyclists/e-bikers, winter sports participants, wellness seekers, and campers — with no enterprise concentration.

Name

Achensee

Legal name

Tourismusverband Achensee

Website

https://achensee.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismusverband Achensee is an Austrian public-law destination marketing organization promoting year-round alpine tourism for Tirol's largest lake across five villages, serving leisure visitors through digital planning tools, an AI chatbot, and a feratel-powered booking platform.

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Services

NAICS

Tour Operators (56152), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

Keywords

• Destination management services
• Tourism marketing
• Acmodation booking
• Guest card program
• Outdoor recreation services

Headquarters

HQ city

Achensee

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Accommodation Commission: The Tourismusverband Achensee facilitates accommodation bookings through the booking.achensee.com platform powered by feratel media technologies AG. Revenue is generated through commissions on bookings mediated between visitors and accommodation providers in the region.
2. Experience Bookings: The Achensee Erlebnisshop (experience shop) sells various tourist experiences and activities including the Achensee Kinderprogramm (children's program), hiking programs, and other guided activities. Participation fees are collected for these organized experiences.
3. Merchandise Sales: The Atoll Achensee Markenshop (brand shop) sells merchandise including clothing, souvenirs, and regional products. Orders are processed through the website with shipping costs of €6.90 per order within EU countries.
4. Brochure Sales and Distribution: The tourism board sells various brochures and maps including the Gastgeberverzeichnis (accommodation directory), Wanderkarte (hiking map), and Rad- und Mountainbikekarte (bike map). Some brochures are free while others have associated costs.
5. Package/Holiday Bookings: Pauschalreisen (package holidays) are sold in partnership with feratel media technologies AG, with insurance protection through TVA Tourismusversicherungsagentur against insolvency as required by EU Directive 2015/2302.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Tourismusverband Achensee operates as the official destination marketing organization and visitor services provider for the Achensee region in Tirol, Austria. It promotes the region's tourism offerings, mediates accommodation bookings through a feratel-powered booking engine, runs a guest card (AchenseeCard) program with free public transport, organizes seasonal experiences and events, and operates digital visitor services including a web app, interactive map, AI chatbot, and live webcams.

Product overview

Achensee is a destination management platform operated by Tourismusverband Achensee, supporting tourism across five villages (Maurach, Pertisau, Achenkirch, Steinberg am Rofan, and Wiesing) in Tirol, Austria. The core product is the AchenseeCard guest card, which provides free bus travel and regional benefits. Digital offerings include the myAchensee web app for trip planning, an interactive mapping tool (maps.achensee.com), an AI-powered chatbot for visitor inquiries, live webcam streams via wetter.com, and an event calendar with booking capabilities. The Achensee Erlebniscard offers summer experience access. Brochures, hiking programs, and a children's program provide visitor information and activities. Online booking and merchandise sales are handled through the Achensee Markenshop and feratel-powered booking engine.

Differentiator

Problem solved

Functional benefit

Products and services

• AchenseeCard (Guest Card) Complimentary guest card provided to visitors staying at accommodations in the Achensee region, offering free public bus transportation and additional regional benefits throughout the stay. It is intended for tourists and short-term visitors exploring the Achensee area.
• Achensee Erlebniscard Summer experience card offering free or discounted access to regional activities, tours, and leisure offerings throughout the Achensee area, targeted at seasonal visitors.
• myAchensee Web App Digital vacation companion available as a web app, enabling visitors to organize trip itineraries, discover attractions, and access regional tourism information via mobile or desktop.
• Interaktive Karte (Interactive Map) Web-based cartographic tool at maps.achensee.com for discovering locations, planning routes, and accessing tour information for summer and winter seasons.
• Achensee Markenshop (Brand Shop) Official online merchandise store offering branded Achensee products, souvenirs, apparel, and regional specialty items for purchase.
• Achensee KI-Chatbot AI-powered virtual assistant on the website delivering instant responses to visitor inquiries about regional offerings, operating hours, and services through a conversational text interface.
• Live Webcam Player Live streaming player for regional webcam feeds at Zwölferkopf (Pertisau) and Hochalmlifte Christlum (Achenkirch), enabling real-time visual monitoring of current conditions.
• Event Calendar Online portal displaying year-round seasonal events, activities, and experiences with booking integration for visitor participation.
• Brochures and Maps Collection of complimentary and premium promotional materials including accommodation directories, summer info booklets, hiking and biking guides, trail maps, and cycling route maps.
• Achensee Kinderprogramm (Children's Program) Supervised summer activity program for children featuring exploration, games, and educational nature experiences running from 29 June to 4 September 2026.
• Achensee Wanderprogramm (Hiking Program) Organized group hiking activities and guided nature walks led by local experts across scenic trails in the Karwendel and Rofan mountain regions.
• Booking Engine Integrated online reservation system powered by feratel for securing accommodations and booking experiences throughout the region, including package holidays insured under EU Package Travel Directive 2015/2302.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• feratel media technologies AGcoreTechnology or Integrationferatel provides the booking platform (booking.achensee.com), Destinationsmanagementsystem (Deskline) for accommodation mediation, and prospect order processing. The partnership handles accommodation bookings, experience bookings, and package holiday sales. Pauschalreisen (package holidays) are insured against insolvency through TVA as required by EU Directive 2015/2302.
• wetter.com GmbHcoreTechnology or Integrationwetter.com provides the webcam player and live-stream service for Achensee's webcams located at Zwölferkopf (Pertisau) and Hochalmlifte Christlum (Achenkirch). They process user data including IP addresses for displaying live camera views.
• web-crossing GmbHminorImplementation/ SI/ Consulting PartnerWeb development partner responsible for building and maintaining the Achensee Tourism websites (www.achensee.com and job-life.achensee.com). Located at Eduard-Bodem-Gasse 9, 6020 Innsbruck.
• NOVA Computer & Management GmbH & Co. KGminorOthersOfficial data protection officer (Datenschutzbeauftragter) for Tourismusverband Achensee. Located at Klosterangerstraße 4a, 6020 Innsbruck. Can be contacted via [email protected].
• TVA TourismusversicherungsagenturminorOthersProvides insolvency insurance for package holidays (Pauschalreisen) sold through the Achensee booking system, in compliance with EU Package Travel Directive 2015/2302.
• Verband der Tiroler TourismusverbändeminorOthersRegional tourism association membership organization that Tourismusverband Achensee belongs to.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SalzburgerLand Tourismus: State-level DMO for Salzburg region in Austria. Comparable as a neighboring Austrian public-sector tourism marketing organization at broader geographic scale.
• Tirol Werbung: State-level tourism marketing organization for Tirol. Same tier of public governance structure under Tiroler Tourismusgesetz, but operating statewide rather than the Achensee sub-region.

Direct peers

• Tourismusverband Pitztal: Regional DMO for the Pitztal valley in Tirol. Comparable small-to-mid-size Tirol DMO with comparable year-round Alpine destination services and guest infrastructure.
• Tourismusverband Wilder Kaiser: DMO for the Wilder Kaiser region in Tirol. Comparable Tirol DMO with multi-village governance, year-round outdoor activities, and integrated guest-card benefits.
• Tourismusverband St. Anton am Arlberg: Regional DMO for St. Anton in Tirol. Comparable premium Alpine winter-and-summer destination with booking mediation, event programming, and accommodation directory.
• Tourismusverband Kitzbühel: Official tourism board for Kitzbühel in Tirol. Comparable as a Tirol-based regional DMO operating a multi-season Alpine destination with package-booking, events, and accommodation mediation.
• Tourismusverband Schladming-Dachstein: Regional DMO for Schladming-Dachstein in Styria. Comparable Austrian regional tourism board with multi-season mountain programming and integrated booking services.
• Tourismusverband Mayrhofen-Hippach: A regional DMO for the Zillertal valley in Tirol. Directly comparable as an Austrian Alpine destination marketing organization with year-round activity programming, accommodation mediation, and guest-card services at similar scale.
• Tourismusverband Zell am See-Kaprun: Austrian lake-and-mountain destination DMO. Highly comparable to Achensee as a year-round destination built around an Alpine lake with ski area access, summer activities, and booking-engine services.
• Tourismusverband Seefeld: DMO for the Seefeld plateau in Tirol. Comparable Austrian Alpine destination organization with summer hiking/cycling and winter sports offerings plus guest-card program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tvbachensee
• YouTubeyoutube.com/user/TVBAchensee
• Facebookfacebook.com/Achensee.Tourismus
• LinkedInlinkedin.com/company/achensee-tourismus
• Instagraminstagram.com/achensee_tirol
• Pinterestpinterest.at/achensee_tirol/_created

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achensee