Action Media Group
Action Media Group is a Moscow-based professional information services company that provides reference systems, online education, and professional media to Russian government bodies, budget organizations, and working professionals across 12 industry verticals, with reported penetration of 60%+ of Russian budget organizations.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM type—
- Offering—
What Action Media Group does
Action Media Group (Группа Актион) is a Moscow-based professional information services company serving Russian government institutions, budget organizations, and working professionals across 12 industry verticals (accounting, education, medicine, labor protection, law, finance, HR, management, government procurement, government finance, culture, and construction). The company's flagship product, Action 360, is a corporate reference and educational system that bundles specialized reference systems with online consulting, professional development courses with state-recognized diplomas, and personalized professional media. The company reports that more than 60% of Russian budget organizations, 50% of all schools, and 80% of medical facilities use its products, and it operates the Unified Reference-Expert Space (ЕСЭП) national project with regional authorities in 40+ Russian regions, building on 25 years of government collaboration. It also holds official Qualification Assessment Center status and plays a leading role in developing professional standards for accountants, lawyers, finance directors, and tax consultants, with more than 100 ministry and agency specialists serving as regular authors and experts.
The platform is supported by proprietary technology including a Big Data marketing system that segments 10 million potential clients across 200+ B2B products, an ML-based lead scoring system, an interactive article creation platform with AI writing recommendations, and the «Главбух Ассистент» (Glavbukh Assistant) accounting-tech service. Content is distributed through 12 industry-specific web portals, magazines with combined annual circulation of 10 million, and 11 million monthly website visitors. Action Media Group generates revenue primarily through recurring corporate subscriptions to reference systems and online education, professional media subscriptions, and advertising placement across its print and digital properties. The legal structure consists of two Russian LLCs — OOO «Группа Актион» (holding entity, registered 2015) and OOO «Актион-диджитал» (operating entity, registered 2007) — both headquartered at 1st Zemelny Lane, 1, Moscow. No public listing, parent company, or institutional investor is disclosed in the available data.
Action Media Group firmographics
Firmographics- Name
- Action Media Group
- Legal name
- OOO «Группа Актион»
- Website
- https://action-media.ru
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Action Media Group is a Moscow-based professional information services company that provides reference systems, online education, and professional media to Russian government bodies, budget organizations, and working professionals across 12 industry verticals, with reported penetration of 60%+ of Russian budget organizations.
- Ownership category
- akta.pro rank
Action Media Group industry classification
Industry- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where Action Media Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Action Media Group business model
Business modelRevenue model
- Corporate Subscriptions: Annual and multi-year subscriptions to professional reference systems and knowledge bases for organizations including accounting, legal, HR, finance, and government sectors.
- Online Education Services: Professional skill development and qualification upgrading courses with official diplomas on modern online platforms.
- Professional Media Subscriptions: Professional news publications and industry trends with content personalization, including magazines and digital content.
- Advertising: Advertising placement in printed magazines (10 million annual circulation) and websites (11 million monthly visitors).
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Action Media Group product offering
Product offeringCore offering
Action Media Group (Группа Актион) operates Action 360, a unified corporate reference and educational platform that delivers professional knowledge, regulatory updates, and training across 12 industry verticals (accounting, law, finance, HR, medicine, education, government procurement, construction, culture, labor protection, management, government finance). The core revenue is generated through subscription-based access to reference systems, online continuing education with official diplomas, personalized professional media, and advertising across its digital and print properties.
Product overview
Action Media Group (Группа Актион) operates a multi-product platform portfolio serving over 10 million professionals across 12 industry verticals in Russia. The core offering is Актион 360 — a unified corporate reference and educational platform that encompasses four main product lines: (1) Reference Systems — specialized knowledge bases with online consulting; (2) Online Education — professional development with official diplomas; (3) Professional Media — personalized industry news and trends; and (4) Главбух Ассистент — an AI-powered accounting tech service. Supporting the platform are 12 industry-specific portals (Accounting, Education, Medicine, Labor Protection, Law, Finance, HR, Management, Government Procurement, Government Finance, Culture, and Construction) that provide targeted content and resources. The company also develops proprietary technology innovations including an interactive article creation platform, Big Data marketing systems, and ML-based lead management.
Differentiator
Problem solved
Functional benefit
Brands
- Актион 360: Corporate reference and educational system
- Справочные системы
- Онлайн-образование
- Профессиональные СМИ
- Главбух Ассистент
- Action Digital School
- Единое справочно-экспертное пространство (ЕСЭП)
- Клуб главбухов
Quantifiable outcome
- 9.3 million article readers in June 2026
- +4 more outcomes
Companies that use Action Media Group
Customer profileNamed customers7 records
Segments3 records
Action Media Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Action Media Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Regional Government Authorities (40+ regions)corePartnership with regional authorities across 40+ Russian regions to implement the Unified Reference-Expert Space (ЕСЭП) national project - a nationwide initiative to improve quality of government administration. This represents the company's flagship government collaboration initiative operating for 25 years.
- Ministry and Agency Specialists (100+)coreOver 100 specialists from Russian ministries and government agencies serve as regular authors and experts for Action's professional content, providing authoritative regulatory and policy expertise.
- VK (VKontakte)minorSocial media platform with tracking pixels/beacons installed for marketing and audience engagement purposes.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Action Media Group competitors and assessment
Company assessmentBroad incumbents
- Thomson Reuters: Global provider of professional information and workflow solutions for legal, tax, accounting, and compliance professionals. Comparable as a multi-vertical professional information subscription and reference business, with broader international scope than Action.
- Wolters Kluwer: Global professional information services company providing tax, accounting, legal, regulatory, and healthcare compliance content and software. Comparable to Action Media Group across multiple verticals with broader geographic reach but overlapping product categories.
- RELX (LexisNexis / Reed Elsevier): Global professional information and analytics company operating LexisNexis for legal and regulatory information. Comparable business model to Action Media Group's subscription reference systems and professional media, with broader geographic scale and deeper technology stack.
- Bloomberg Tax & Accounting: Provider of tax, accounting, and compliance research and workflow tools for accounting professionals. Comparable to Action's accounting vertical portal and reference systems, with deeper international reach and a similar subscription-based professional reference model.
Direct peers
- ConsultantPlus (КонсультантПлюс): Russia's leading legal and regulatory reference system serving accountants, lawyers, and HR professionals. Directly comparable to Action 360 in providing subscription-based professional reference systems with online consulting across overlapping vertical markets in Russia.
- Garant (Garant.ru): Major Russian legal and regulatory information provider serving legal, accounting, and government professionals with subscription reference databases. Closely comparable to Action's Справочные системы product line in product, audience, and business model.
Emerging players
- Skillbox: Leading Russian online education platform offering professional development courses with certificates. Comparable to Action's online education line targeting the same professional audience, though Skillbox focuses more broadly on tech and creative skills.
- 1C Company (1С): Russia's dominant accounting and ERP software provider serving the same accountant and finance professional audience as Action Media Group. Overlapping customer base, complementary product, and natural peer in the Russian professional information ecosystem.
Regional players
- HeadHunter (hh.ru): Russia's leading online recruitment platform serving HR professionals and employers. Comparable as a Russian B2B professional services platform with subscription/listing revenue and employer advertising, though focused on recruitment rather than professional knowledge.
Others
- Yandex.Zen / Yandex Media Services: Russian digital media and content platform with significant audience scale and advertising technology. Comparable to Action's professional media business in serving large Russian audiences with content and advertising, though not focused on professional verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Action Media Group social profiles
Digital presenceAction Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Media Group leadership team
Management profileNumber of profiles
Action Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Media Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Media Group
What does Action Media Group do?
Action Media Group (Группа Актион) operates Action 360, a unified corporate reference and educational platform that delivers professional knowledge, regulatory updates, and training across 12 industry verticals (accounting, law, finance, HR, medicine, education, government procurement, construction, culture, labor protection, management, government finance). The core revenue is generated through subscription-based access to reference systems, online continuing education with official diplomas, personalized professional media, and advertising across its digital and print properties.
Is Action Media Group a public or private company?
Action Media Group is a private company. It is currently operating.
When was Action Media Group founded?
Action Media Group was founded in 2015. It employs 1,001 to 5,000 people.
Where is Action Media Group based?
Action Media Group is headquartered in Moscow, Russia, in the Europe region.
How does Action Media Group make money?
Four revenue lines are on record. Corporate Subscriptions are the primary driver. The others are online Education Services, professional Media Subscriptions and advertising.
Who are Action Media Group's main competitors?
Broad incumbents on record are Thomson Reuters, Wolters Kluwer, RELX (LexisNexis / Reed Elsevier) and Bloomberg Tax & Accounting. Direct peers are ConsultantPlus (КонсультантПлюс) and Garant (Garant.ru). Emerging players are Skillbox and 1C Company (1С). HeadHunter (hh.ru) is listed as a regional player. Yandex.Zen / Yandex Media Services is listed as an others.
Does Action Media Group have an API?
No public API is recorded for Action Media Group.
What industry is Action Media Group in?
Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 5418 and its SIC code is 7310.