Hoedemakers

What Hoedemakers does

Hoedemakers is a family-owned Dutch construction and development company founded in 1931 and headquartered in Rosmalen ('s-Hertogenbosch), operating across three integrated business units: Planontwikkeling (plan development), Nieuwbouw (new construction), and Vastgoedonderhoud (property maintenance). The company serves housing corporations, municipalities, healthcare providers, and private home buyers, handling land acquisition, development, construction, sales, and after-sales maintenance in-house. Its portfolio includes the mkrs van morgen innovation platform, which encompasses mkrs woont (modular housing concepts targeting 17-month delivery cycles) and mkrs gezond (healthy indoor climate solutions, including the HetGezondeWonen package of CO2/moisture/fine-dust sensors, extra-capacity heat-recovery ventilation, floor cooling, and loam-plaster finishes) — both grounded in a 5-year Healthy Home pilot study conducted with SPARK Campus in two near-zero-energy homes in De Lanen, Rosmalen. Revenue is generated through project-based new construction (housing corporations, municipalities, healthcare facilities), transformation/renovation work, multi-year maintenance contracts (including a 24/7 service department), and sales of homes in own-developed neighborhoods such as De Lanen (~300 homes delivered 2016-2024). Go-to-market is direct enterprise field sales targeting Dutch institutional buyers, supported by regional marketing, community events, and an active project portal; pricing is custom per project with no public list pricing. The firm holds ISO 9001, ISO 14001, VCA**, Woningborg, PSO Trede 3 and S-BB certifications, and recently added a miscanthus biobased-material partnership and a new director (Alkin Kemperman) joining Marc Hoedemakers as Simon Passier transitioned to advisor.

Name

Hoedemakers

Legal name

Hoedemakers bouw BV en/of Hoedemakers ontwikkeling BV

Website

https://hoedemakers.nu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoedemakers is a family-owned Dutch construction and development company founded in 1931, serving housing corporations, municipalities, and private buyers with integrated plan development, new construction, and maintenance services underpinned by its mkrs innovation platform.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Residential construction services
• Property development
• Building maintenance services
• Modular housing solutions
• Healthy indoor climate

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New Construction Projects: Revenue from building new residential and commercial properties, both for own development (selling to private buyers) and for external clients (housing corporations, municipalities). Projects include apartments, single-family homes, and healthcare facilities.
2. Property Maintenance Services: Revenue from maintenance, renovation and large-scale maintenance contracts for housing corporations and property owners. Includes 24/7 service department for rapid and transparent handling of service and maintenance requests.
3. Plan Development: Revenue from developing housing projects in collaboration with municipalities and housing corporations, including urban development and residential area planning.
4. Transformation Projects: Revenue from transforming existing buildings (offices, warehouses) into residential or other functions, often faster and more cost-effective than new construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hoedemakers is a family-owned construction and development company offering an integrated full-service approach spanning Planontwikkeling (plan development), Nieuwbouw (new construction), and Vastgoedonderhoud (property maintenance). The company develops, builds, sells, and maintains residential and commercial properties in-house. It also operates the mkrs van morgen innovation platform, producing proprietary concepts including mkrs woont modular housing and mkrs gezond / HetGezondeWonen healthy indoor climate solutions.

Product overview

Hoedemakers is a family-owned construction and development company offering integrated services across three business units: Planontwikkeling (property development), Nieuwbouw (new construction), and Vastgoedonderhoud (property maintenance). The company operates the mkrs van morgen innovation platform, which encompasses two sub-brands: mkrs woont (modular housing concepts with fast, affordable, and sustainable solutions) and mkrs gezond (healthy indoor climate solutions). HetGezondeWonen is a key product/module providing smart packages of technical features for healthy indoor climate in new and existing buildings. The portfolio also includes the Healthy Home pilot project (2015-2019 research basis for HetGezondeWonen) and partnerships for biobased building materials like miscanthus.

Differentiator

Problem solved

Functional benefit

Brands

• mkrs woont: Modular housing concept offering fast, affordable, and future-proof residential solutions including various house types from apartments to detached homes.
• mkrs gezond
• HetGezondeWonen
• Healthy Home

Products and services

• Nieuwbouw (New Construction) Customer-oriented construction of residential, commercial, and recreational buildings with early-stage customer involvement. Delivers custom solutions through close collaboration, applying the company's expertise in plan development, design, and execution.
• Planontwikkeling (Property Development) Plan development services for residential building projects including ground-bound and multi-story homes, working with municipalities and housing corporations on area development, urban planning, and heritage preservation.
• Vastgoedonderhoud (Property Maintenance) Comprehensive property maintenance including sustainability upgrades, building transformations, renovations, painting services, and 24/7 maintenance services through a dedicated service department handling requests digitally with rapid response.
• mkrs woont Modular housing concept offering fast, affordable and sustainable residential solutions. Standardized house types from apartment to detached house provide a balance between standardization and customization, with optional modules for circular, nature-inclusive, climate-adaptive building, and healthy indoor climate.
• HetGezondeWonen Smart package of technical and construction provisions for healthy indoor climate covering air, moisture, light, temperature and sound. Includes F7 fine dust filters, advanced heat-recovery ventilation at 140-150% capacity, CO2-controlled ventilation, moisture sensors, floor heating/cooling, and leemstuc (loam plaster) wall finishes. Applicable to new build and existing buildings.
• mkrs gezond Innovation label for healthy indoor climate solutions making a healthy indoor climate accessible to everyone through HetGezondeWonen, partner organization Gezond Binnen, and Healthy Home Consortium.

Quantifiable outcome

• Up to 140-150% WTW ventilation capacity ensuring healthier air than standard
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Miscanthus AgricoreStrategic or Co-development Partner · 1 January 2025Collaboration with consortium of growers and industrial partners focused on complete chain from planting material to end product. Miscanthus is a fast-growing crop used as biobased construction material, with one hectare capturing 4x more CO2 than forest. Hoedemakers grows miscanthus on their own land, with harvest expected from 2026 onwards for use in facades, insulation materials and circular construction concepts.
• Building BalanceminorStrategic or Co-development Partner · 1 January 2025National initiator of biobased building connecting farmers, builders and policymakers to establish regional chains. Introduced Hoedemakers to Miscanthus Agri partnership for biobased construction materials.
• Healthy Home ConsortiumcoreStrategic or Co-development Partner · 1 January 2024Partnership of entrepreneurs, suppliers, producers, knowledge institutes, interest organizations and government working together on improving air quality in homes. Includes participation from businesses, research institutions and government bodies.
• TU/e (Eindhoven University of Technology)minorStrategic or Co-development Partner · 1 January 2024Technical university collaborating with Hoedemakers within the mkrs van morgen innovation platform for developing new housing solutions.
• Gezond BinnenminorStrategic or Co-development Partner · 1 January 2024Partner organization for mkrs gezond initiative, working on promoting healthy indoor climate solutions in Dutch housing.
• SPARK CampuscoreStrategic or Co-development Partner · 1 January 2019Innovation center that collaborated with Hoedemakers on the Healthy Home pilot project. Research partnership involving 5-year study in two identical homes in De Groote Wielen neighborhood comparing air quality and resident experience.
• Educational Institutions in Den BoschminorStrategic or Co-development Partner · 1 January 2019Educational partners collaborating with Hoedemakers and SPARK Campus on the Healthy Home pilot research project studying indoor air quality in sustainable homes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wauboer: Dutch regional construction company with residential, renovation and maintenance services for housing corporations and private clients. Similar integrated service offering to Hoedemakers but in a different Dutch region.
• Ploegam: Regional Dutch construction and development company serving housing corporations and municipalities primarily in the east of the Netherlands. Comparable end-to-end model and customer base, but operating in a different geography.

Broad incumbents

• Dura Vermeer: Dutch construction and real-estate company with divisions covering residential development, new-build and renovation/maintenance. Closely comparable business mix to Hoedemakers, including housing-corporation and municipal clients, but operates nationally.
• BAM Group (Royal BAM): Large Dutch-headquartered construction group active in residential, commercial and civil works across the Netherlands and internationally. Overlaps with Hoedemakers in residential new-build, renovation and property maintenance for institutional clients.
• Heijmans: Major Dutch listed construction and real-estate developer with residential, infrastructure and maintenance operations across the Netherlands. Comparable to Hoedemakers across plan development, new-build housing and renovation/maintenance services, but operates at national scale rather than regional.
• TBI Holdings: Dutch holding of construction and engineering companies (e.g., ERA Contour, Croonwolter&dros) active in residential development, new-build and technical services. Comparable in residential development and maintenance, though portfolio is broader than Hoedemakers'.
• VolkerWessels: Large Dutch construction and development group with significant residential development and renovation activities. Comparable in offering (plan development, construction, maintenance) but at much greater scale and geographic reach than Hoedemakers.
• Ballast Nedam: Dutch construction and development firm with residential and mixed-use projects across the Netherlands. Comparable in integrated development-and-construction model and Dutch housing-corporation customer base.

Direct peers

• RoosGroep: Mid-sized Dutch construction and development group active in plan development, residential new-build and renovation/maintenance. Closely comparable in size, integrated offering and Dutch housing-corporation/municipal customer base.
• VORM Bouw: Mid-sized Dutch residential developer and builder focused on new-build housing, area development and renovation. Highly comparable to Hoedemakers in scale, integrated development-construction model and Dutch housing-corporation clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=UpK5bWf-_TY
• Xx.com/bouwenisbeleven

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoedemakers