Electro Elite Madrid

What Electro Elite Madrid does

Electro Élite Madrid SL is a privately held Spanish electrical materials distributor founded in 2013 and headquartered in the Villaverde district of Madrid. The company operates as a value-added reseller of industrial electrical equipment, lighting, climate control, telecommunications hardware, intercom systems, and renewable energy components from over 70 manufacturer brands including Schneider Electric, Siemens, ABB, Legrand, Jung, Bticino, Simon, General Cable, and Daikin. Its catalog exceeds 10,000 product references organized into nine product lines spanning conductors, switchgear, protection devices, enclosures, cable management, LED lighting, air conditioning, telecommunications, and photovoltaic systems.

The company serves two primary customer segments: professional contractors, installers, and electricians (B2B), and residential end-customers (B2C). Distribution operates through a hybrid model combining a physical store and warehouse at C/Laguna de Cameros 7 with an owned delivery fleet for 24-72 hour service across the Community of Madrid, a full e-commerce storefront at electroelite.es/tienda, and a dedicated B2B professional portal offering tiered pricing. Revenue is generated primarily through hardware sales with promotional discounting (up to 80% on selected items) and quote-based pricing for larger orders; payment is processed via bank gateway and PayPal.

Named enterprise engagements include project-based supply to Mercadona (lighting) and El Corte Inglés (electrical installation materials). The firm is family-owned with no institutional capital, is part of the Pixelcut Group corporate affiliation, and operates with a headcount in the 11-50 range. Geographic reach is bounded to the Madrid region, with no disclosed expansion or financial metrics.

Name

Electro Elite Madrid

Legal name

Electro Élite Madrid SL

Website

https://electroelite.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

akta.pro secondary industries

AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

Keywords

• Electrical materials distribution
• Industrial automation products
• LED lighting supply
• Electrical switchgear distribution
• Photovoltaic installation supplies

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Material Distribution: Distribution and sale of electrical materials including cables, mechanisms, protection equipment, lighting, air conditioning, and industrial automation components. Revenue is generated through product sales to both B2B (professionals, contractors) and B2C (end consumers) customers via their physical location in Madrid and online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Electro Élite Madrid is a Madrid-based distributor of industrial electrical materials, lighting, and related equipment, selling more than 10,000 product references from 70+ manufacturers including Schneider Electric, Siemens, ABB, Simon, JUNG, Bticino, Legrand, Daikin, and General Cable. It operates a physical store and warehouse alongside an e-commerce storefront and a B2B professional portal, delivering directly to customers in the Community of Madrid using its own vehicle fleet. Its customers are primarily professional electricians, installers, and contractors, with secondary service to residential end consumers and industrial buyers.

Product overview

Electro Elite Madrid operates as a comprehensive electrical materials distributor offering a unified catalog of 9 main product lines and over 10,000 product references. The portfolio spans electrical cables (conductors), LED lighting, air conditioning systems, switchgear and protection devices, enclosures and cabinets, cable management solutions, telecommunications equipment, and intercom systems. The core offering is complemented by industrial automation components, renewable energy (photovoltaic) solutions, and professional tools. They distribute products from major brands including Schneider Electric, Siemens, ABB, Simon, JUNG, BJC, BTICINO, Legrand, General Cable, Chint, Daikin, Fujitsu, and Prilux, among others. Their photovoltaic kits provide bundled solutions for solar self-consumption installations.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Solutions (Iluminación y LED) Comprehensive LED lighting solutions for residential and commercial applications, including lamps, downlights, panels, strips, projectors, and emergency lighting, distributed to professional contractors and end consumers in the Madrid region.
• Electrical Conductors and Cables (Conductores eléctricos) Electrical conductors and cables for various applications including halogen-free cables (H07Z1-K, H05Z1-K), power cables (RZ1-K, RV-K, SZ1-K), flexible cables (H05VV-F), solar cables, and copper grounding conductors, sourced from suppliers such as General Cable (Prysmian Group).
• Climate Control and Air Conditioning (Climatización y energía) Air conditioning systems including split units (2000-6000 BTU), multi-split systems, ducted units, and cassette units with Inverter DC technology, from brands such as Saunier Duval, Daikin, Fujitsu, Daitsu, and FREE-O.
• Electrical Switchgear (Aparamenta eléctrica) Electrical switchgear including switches, sockets, fuses, circuit breakers, electrical panels, and protection components for industrial and residential installations.
• Protection Devices and Mechanisms (Protección y mecanismos) Safety devices and systems designed to protect electrical installations against surges, short circuits, and other risks, including RCDs (differential switches), circuit breakers, and overvoltage protectors.
• Enclosures and Cabinets (Envolventes y armarios) Robust enclosures and cabinets for housing and protecting electrical and electronic equipment in industrial and commercial environments, including surface, recessed, watertight, metal, and polyester variants.
• Cable Management Solutions (Canalizaciones y bandejas)

Quantifiable outcome

• Over 80% energy savings compared to traditional lighting when using LED products
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, strategic and minor.

• Pixelcut Group (Parent Company)coreOthersElectro Élite Madrid belongs to the Pixelcut Group, a parent company providing organizational support and resources. The company displays the Pixelcut Group logo on their website indicating this affiliation.
• Schneider ElectricstrategicTechnology or IntegrationKey brand partner providing automation and control products, electrical distribution equipment, and industrial automation solutions. Electro Élite Madrid offers Schneider Electric products for panel assembly, industrial automation, and electrical distribution applications.
• BJCstrategicTechnology or IntegrationBrand partner specializing in electrical mechanisms and wiring devices. Products include Iris, Viva, and Mega series mechanisms distributed through Electro Élite Madrid.
• Jung ElectricstrategicTechnology or IntegrationPremium brand partner for electrical mechanisms. Electro Élite Madrid distributes Jung products including the LS990 series.
• General Cable (Prysmian Group)strategicTechnology or IntegrationKey supplier of electrical cables and conductors. Products include RZ1-K, SZ1-K, RV-K cables and solar cables.
• SiemensstrategicTechnology or IntegrationPartner brand for industrial automation components, circuit breakers, and building technology products including detectors for smoke and CO.
• Chint ElectriccoreTechnology or IntegrationKey supplier of electrical components including contactors, circuit breakers, and photovoltaic kit components. Featured in photovoltaic kits sold by Electro Élite Madrid.
• ABBstrategicTechnology or IntegrationGlobal technology company partner providing electrification and automation products distributed by Electro Élite Madrid.
• SimonstrategicTechnology or IntegrationSpanish brand partner specializing in electrical mechanisms. Electro Élite Madrid distributes Simon series including 27, 31, 75, 77, 82, and 100.
• LegrandstrategicTechnology or IntegrationGlobal specialist in electrical and digital building infrastructure. Distributed through Electro Élite Madrid's catalog.
• BticinostrategicTechnology or IntegrationItalian brand partner for electrical mechanisms. Products include Living-Light and Absolute series mechanisms.
• FermaxstrategicTechnology or IntegrationSpanish manufacturer of door entry systems and video door phones. Electro Élite Madrid distributes Fermax products and promotes their Blue app for call forwarding.
• Saunier DuvalstrategicTechnology or IntegrationBrand partner for air conditioning products including Split, Ducted, and Cassette systems with Inverter DC technology.
• DaikinstrategicTechnology or IntegrationGlobal air conditioning manufacturer. Products distributed through Electro Élite Madrid's climate control category.
• NacexminorChannel Partner/ Reseller/ DistributorCourier and logistics partner for product deliveries. Shipping through Nacex with 24-72 hour delivery timeframe.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonepar: Global electrical products distributor with a major Spanish (Iberian) presence; competes directly with Electro Élite Madrid across B2B contractor and installer channels, carrying many of the same tier-1 brand portfolios (Schneider, Siemens, ABB).
• Farnell / element14: Distributor of electronic and electrical components with strong Spain/Europe presence; competes in the industrial automation, electrical components and installer supply segments served by Electro Élite Madrid.
• Rexel: French-headquartered global electrical distribution group operating in Spain; offers a comparable multi-brand catalog of cables, lighting, automation and protection equipment to professional installer customers.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components; partially overlaps with Electro Élite Madrid in electronic components and industrial automation categories for professional buyers in Spain.
• RS Components (Spain): UK-based electronic and electrical product distributor with a localized Spanish e-commerce site; competes for the same professional and SMB buyers, particularly on automation, components and tool SKUs.

Broad incumbents

• Würth: German global leader in fastening and electrical supplies with a strong Spanish subsidiary; broader industrial catalog than Electro Élite Madrid but overlaps significantly in electrical materials and tools for installers.

Regional players

• Distelec: Spanish electrical materials distributor operating regionally; comparable mid-sized competitor focused on B2B supply of cables, protection and lighting materials, similar to Electro Élite Madrid's go-to-market.
• Electricidad Pastor: Spanish regional distributor of electrical materials serving installers and contractors; directly comparable in size, catalog breadth and customer profile to Electro Élite Madrid in a different Spanish geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Electroelite_m
• Facebookfacebook.com/electroelitemadrid
• LinkedInlinkedin.com/company/electroelite
• Instagraminstagram.com/electroelitemadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro Elite Madrid