Milan Health Club

What Milan Health Club does

Milan Health Club is a single-location, owner-operated fitness and wellness center in Milan's Città Studi district (Via Strambio 22), operated under the legal entity SSD Gimnasia Milano (Società Sportiva Dilettantistica), a private Italian sports association affiliated with F.I.P.E. and recognized by CONI. Founded in 2008, the facility serves individual members, rehabilitation clients, and institutional/corporate accounts through a combination of gym access, supervised personal training, group fitness classes (yoga, Pilates, Zumba, dance, body pump, functional training), and clinical services including physiotherapy, osteopathy, pressotherapy, and Pancafit postural training.

The company operates an exclusively Technogym-equipped facility augmented with health-safety infrastructure: AED cardioprotection, CO2 air-quality monitoring, ion-exchange water softening, and the Pancafit Raggi Method validated by academic institutions. Revenue is generated through multiple recurring and transactional streams — annual subscription tiers (Open Gold, Easy, Under 24, Open passes), paid group courses, personal training add-ons, physiotherapy/osteopathy/pressotherapy professional services, in-house medical certificate issuance, and an emerging BLSD training certification partnership with SAVA T&C.

The go-to-market is direct-to-consumer via a physical facility, digital website (mhcmilano.it), SEO, content marketing, community events such as the Summer Party, and channel partnerships including institutional conventions with IRCCS Istituto Tumori di Milano and Politecnico di Milano, plus corporate welfare integrations (Edenred, Eudaimon). The company does not have a parent, has raised no external capital, and operates as a private SSD structure with VAT/P.I. 06025580967.

Name

Milan Health Club

Legal name

MILANO HEALTH CLUB

Website

https://mhcmilano.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Milan Health Club is a single-location Italian fitness and wellness center in Milan's Città Studi district, offering Technogym-equipped gym facilities, personal training, daily group classes, physiotherapy, osteopathy, and postural training to individual members and corporate welfare clients.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAEAI

Training & Practice Facilities (Team Performance Centers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Fitness center services
• Personal training
• Group fitness classes
• Physiotherapy services
• Postural training

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gym Memberships (Subscription): Recurring membership fees providing access to gym facilities, equipment, and included classes. Multiple tiers are offered: Open Gold (full-week access), Easy (weekday morning access), Under 24 (for members under 24 years old), and open passes.
2. Personal Training Sessions: Continuous and personalized assistance from qualified personal trainers during workouts, offered as an add-on to standard membership.
3. Paid Group Courses: Certain group classes such as Modern Dance, Classical Dance, Zumba, and Postural Gymnastics are offered as paid courses in addition to standard membership.
4. Physiotherapy Services: Customized therapeutic programs performed by graduates in rehabilitation therapy, offered as a separate service.
5. Pressotherapy: Treatment procedure using specialized equipment to provide lightness and relief to legs, offered as a paid service.
6. Osteopathy: Health discipline service based on integrated and complementary approach to traditional medicine, offered as a separate consultation.
7. Medical Certificate Issuance: The gym directly issues medical certificates necessary for non-competitive sports activities, provided at the reception.
8. Corporate Welfare (Edenred & Eudaimon): Clients with Ticket Welfare (Edenred and Eudaimon) have the option to purchase gym membership using voucher benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Milan Health Club operates a single-location fitness and wellness center in Milan's Città Studi district, providing gym access exclusively with Technogym equipment, qualified personal trainers, and a daily schedule of group fitness classes. Beyond standard fitness, the facility delivers integrated health and rehabilitation services including physiotherapy, osteopathy, pressotherapy, Pancafit postural training, specialized medical consultations, and direct issuance of medical certificates for non-competitive sports.

Product overview

Milan Health Club is a fitness and wellness facility offering a comprehensive range of services centered around its core gym and training offerings. The club provides Personal Training and daily Group Fitness Classes as its primary services, complemented by health services including Physiotherapy, Osteopathy, Pressotherapy, and Pancafit postural training. The facility is equipped exclusively with Technogym equipment and features additional amenities such as cardioprotection with AED, spa-quality showers with filtered water, and air quality monitoring. The club offers subscription memberships (Open Gold, Easy, Under 24, Open passes) and also provides medical certificate services and specialized medical consultations within the facility. Safety and wellness features include BLSD training courses for members.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SAVA T&C (Italian Resuscitation Council Instructors)minorStrategic or Co-development Partner · 15 May 2026Milan Health Club collaborates with SAVA T&C, whose instructors are affiliated with the Italian Resuscitation Council, to offer BLSD (Basic Life Support and Defibrillation) courses for non-healthcare operators. Successful participants receive AREU Lombardia and Italian Resuscitation Council certification.
• IRCCS Istituto Tumori di MilanominorChannel Partner/ Reseller/ DistributorMilan Health Club has a convention/partnership with IRCCS Istituto Tumori di Milano, allowing their staff members to access the gym's facilities and services under the agreement.
• Politecnico di MilanominorChannel Partner/ Reseller/ DistributorMilan Health Club has a convention/partnership with Politecnico di Milano. The gym also accepts both curricular and extracurricular internship/trainee students from the university.
• Edenred (Ticket Welfare)minorChannel Partner/ Reseller/ DistributorMilan Health Club accepts Edenred Ticket Welfare vouchers as payment for gym membership, enabling corporate clients to use welfare benefits for fitness access.
• EudaimonminorChannel Partner/ Reseller/ DistributorMilan Health Club accepts Eudaimon welfare vouchers as payment for gym membership, enabling corporate clients to use welfare benefits for fitness access.
• F.I.P.E. (Federazione Italiana Federpesistica)coreOthersAffiliation with F.I.P.E. (Italian Weightlifting Federation), officially recognized by CONI. This federation affiliation provides professional credibility, adherence to federal sporting standards, and safeguarding protocols for members. The gym's personal trainers operate under F.I.P.E. professional standards.
• UNIMI (Università degli Studi di Milano)minorOthersMilan Health Club accepts both curricular (one or more) and extracurricular (for graduates within 12 months of study completion) internship/trainee students from UNIMI.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Italian Gym Network (consorzio palestre): Italian federation/association of independent gyms; relevant ecosystem comparator given MHC's F.I.P.E. federation affiliation and independent gym positioning.

Broad incumbents

• Isokinetic: Italian sports rehabilitation and orthopedic recovery network; comparable to MHC's physiotherapy/osteopathy/Pancafit portion of the offering and relevant to its rehabilitation-focused customer segment.
• Technogym (Wellness Center concept): MHC's exclusive equipment supplier, but also operates Technogym-branded wellness/fitness concepts globally; relevant as a broader reference point for premium fitness centers combining equipment, training, and health services.

Direct peers

• Anytime Fitness Italia: 24/7 franchise fitness network with multiple Milan-area clubs; directly comparable membership-based gym model targeting similar consumer segments.
• FitActive Italia: Italian low-cost fitness chain with broad Milan footprint; competes directly for the same broad membership-based gym customers as Milan Health Club.
• McFit Italia: Europe's largest low-cost gym operator with Italian locations in Milan; competes directly in the subscription gym membership category MHC serves.
• Klab Italia: Boutique premium fitness club in Milan offering membership, group classes, and personal training; overlaps with MHC on Milan geography and mid-to-premium fitness positioning.
• Virgin Active Italia: Premium multi-location fitness club chain operating across major Italian cities including Milan; offers memberships, group classes, and personal training comparable to MHC's core offering at significantly larger scale.
• 20 Hours Club: Italian fitness center chain operating in Milan; offers gym, courses, and personalized training services targeting a similar mid-market Milan customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milan Health Club