DREEAM

What DREEAM does

DREEAM is the educational and research division of Nottingham University Hospitals (NUH) NHS Trust, operating from A-Floor, West Block at Queen's Medical Centre in Nottingham, UK. The organisation delivers clinical skills training, postgraduate medical education, nursing and Allied Health Professional development, paediatric courses, advanced medical training programmes, and clinical research services. Its course portfolio spans 80+ offerings, from hands-on workshops in venepuncture, cannulation, and suturing through to Advanced Life Support (ALS), Paediatric Life Support (APLS), European Trauma Course, PACES exam preparation, and a recently launched 'AI Rx – Essential AI for Clinicians' module.

The technology stack centres on a Moodle-based eLearning platform (learning.dreeam.ac.uk) for digital course delivery and a CELCAT booking system underpinning five branded course portals — the main DREEAM portal, Institute of Care Excellence (ICE) for nursing/AHP, EMAS for ambulance service staff, Resuscitation Training Department, and Hepatology Education — each serving a distinct partner organisation on shared infrastructure. An active research team participates in 15+ clinical trials including GenOMICC, REMAP-CAP, ADAPT-SEPSIS, A2B, and others across critical care and emergency medicine.

Revenue mechanics are hybrid: courses delivered to NUH staff are largely free or internally funded, while external and certification-bearing courses are priced on a pay-as-you-go basis ranging from approximately £50 for eLearning modules (e.g., image interpretation) up to £625 for Advanced Life Support 2-day courses, with bespoke training contracts supplied to surrounding NHS Trusts and EMAS. Distribution is direct-to-consumer via the dreeam.ac.uk website and partner referral channels, with social media (Twitter/X @NUHDREEAM) and email supporting course marketing. The organisation is a department of a public sector NHS Trust rather than an independent commercial entity, with no external VC/PE investment and no public stock listing.

Name

DREEAM

Legal name

DREEAM

Website

https://dreeam.ac.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

DREEAM is the educational and research division of Nottingham University Hospitals NHS Trust, delivering clinical skills training, postgraduate medical education, and clinical research to NHS staff, regional healthcare partners, and university students across the East Midlands via 80+ courses and a Moodle-based eLearning platform.

Ownership category

akta.pro rank

Product category

Healthcare Education and Training Services

NAICS

Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Medical Assisting (Clinical & Administrative) (EDAOAJAA), Clinical Research Support (CRC/CTA) (EDAOAJAO)

Keywords

• Healthcare education training
• Clinical skills courses
• Resuscitation training programs
• Postgraduate medical education
• Emergency medicine training

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Course Fees: Course fees for healthcare education and training services. Pricing varies by course type and duration, ranging from free for some NUH staff courses to £625 for Advanced Life Support 2-day courses.
2. Bespoke Training Services: Customized training and education delivered to various staffing groups within NUH, surrounding Trusts, and external organizations including EMAS.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

DREEAM is a healthcare education and training centre embedded within Nottingham University Hospitals NHS Trust that delivers clinical skills workshops, nursing and AHP development courses, resuscitation and life support training, postgraduate medical education programmes, and clinical research studies. It serves NHS staff, medical trainees, ambulance service personnel, and external healthcare professionals through multiple branded booking portals and a Moodle-based eLearning platform, with active participation in 15+ national and international clinical trials.

Product overview

DREEAM (Direct Regional Emergency Education and Learning) is an educational centre at Nottingham University Hospitals NHS Trust offering a comprehensive portfolio of healthcare professional training. The organization provides clinical skills workshops, nursing and AHP courses, paediatric courses, medical education programmes, and eLearning through a Moodle-based platform. DREEAM operates multiple branded booking portals including the Institute of Care Excellence (ICE) for nursing development, Resuscitation Training courses, EMAS partnerships, and Hepatology Education. The centre delivers postgraduate medical education across foundation years, ACCS, HST, CESR, paediatrics, and GP VTS with supervision booking systems. It also conducts clinical research across critical care and emergency medicine specialties. Training is delivered through face-to-face workshops, simulation-based learning, and virtual sessions using platforms like Microsoft Teams.

Differentiator

Problem solved

Functional benefit

Brands

• Institute of Care Excellence (ICE): A course booking platform powered by DREEAM for nursing, midwifery and AHP professional development courses and conferences.
• Hepatology Education
• Resuscitation Training Department
• EMAS Course Bookings

Products and services

• Clinical Skills Workshops Hands-on training workshops covering fundamental clinical skills including venepuncture, cannulation, ECG performance, and suturing techniques for healthcare professionals.
• Nursing & AHP Courses Professional development courses for nurses and Allied Health Professionals covering community assessment, preoperative assessment, intravenous therapy, minor injuries, pre-hospital suturing, enhanced clinical skills, and neurology.
• Resuscitation Training Department Courses Life support training programmes including Advanced Life Support (ALS), Immediate Life Support (ILS), Neonatal Life Support (NLS), Paediatric Basic Life Support (PBLS), and APLS courses, with pricing from £175 to £625.
• Institute of Care Excellence (ICE) Professional development platform offering nursing, midwifery, and AHP courses including band progression programmes, leadership development, clinical supervision training, and standards for student supervision and assessment (SSSA). Most ICE courses are free for NUH staff.
• EMAS Course Bookings Training courses for East Midlands Ambulance Service staff including pre-hospital suturing pathway (theory and clinical placement), AWSAM, APLS, DVAC, ECG, image interpretation, and clinical skills programmes.
• Hepatology Education Courses Specialized hepatology training including Healthy Liver Course and Registered Nurses Liver Course (RNLC) offered through DREEAM's dedicated booking infrastructure.
• AI Rx - Essential AI for Clinicians Artificial intelligence training course designed specifically for clinicians to understand and apply AI technologies in healthcare settings.
• Postgraduate Medical Education Structured postgraduate medical training covering foundation years, ACCS, HST, CESR, paediatrics, and GP VTS with supervision booking and student calendar access through CELCAT.
• eLearning Modules Digital learning modules including image interpretation (£50), virtual patient scenarios, ECG and cardiac rhythm recognition, and suturing refresher courses (£73) accessible through the Moodle learning platform with self-service access.
• Clinical Research Studies Ongoing clinical trials including A2B, ADAPT-SEPSIS, GLAD, GenOMICC, Hemotion, UK-ROX, MAST, OXON, PHIND, REMAP-CAP, RAPID-I, SIGNET, SOS trial, and VITDALIZE focused on critical care and emergency medicine.
• Supervision Services Educational supervision booking slots for Trainee ACP Supervision and ED Workforce Supervision to enhance learning experiences.
• Basic Life Support Course Foundational life support training course for healthcare professionals covering essential emergency response techniques, promoted in November 2025 as a team confidence-building programme.

Quantifiable outcome

• Extensive course portfolio covering clinical skills, nursing, AHP, paediatric, medical, and eLearning categories
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• University of NottinghamcoreStrategic or Co-development PartnerAcademic partnership for medical education; DREEAM Director Prof Frank Coffey holds honorary positions; provides clinical placements and education delivery for medical students; Stephen Ojo serves as Honorary Assistant Professor at School of Medicine
• Nottingham Trent UniversitycoreStrategic or Co-development PartnerUniversity partnership for healthcare education delivery and student placements
• Nottingham University Hospitals (NUH) NHS TrustflagshipStrategic or Co-development PartnerParent organization hosting DREEAM; provides clinical environment and staff access; DREEAM delivers education to NUH employees across multiple departments
• East Midlands Ambulance Service (EMAS)coreChannel Partner/ Reseller/ DistributorEMAS staff training partnership with dedicated booking portal; courses include suturing, pre-hospital care, and clinical skills; DREEAM provides education delivery for EMAS personnel
• De Montfort UniversityminorStrategic or Co-development PartnerUniversity partnership for healthcare education collaboration
• Open UniversityminorStrategic or Co-development PartnerUniversity partnership for distance learning and education access
• University of DerbyminorStrategic or Co-development PartnerUniversity partnership for healthcare education
• Royal College of Emergency Medicine (RCEM)coreStrategic or Co-development PartnerProfessional body partnership; DREEAM provides RCEM-aligned courses including MRCEM Mock OSCE, FRCEM Mock OSCE; reference to RCEM Induction Booklet and curriculum alignment

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Royal Society of Medicine (RSM): The RSM is a long-established UK provider of continuing medical education, conferences, and training for clinicians. A broader incumbent serving a similar medical professional audience across multiple specialties.
• Health Education England (HEE) / NHS England Workforce Training: HEE (now part of NHS England) commissions and funds much of the NHS healthcare workforce education in England. DREEAM is a delivery partner; HEE itself is the broader incumbent that shapes demand, curriculum priorities, and funding flows for the entire NHS training market.
• Royal College of Emergency Medicine (RCEM): RCEM sets the emergency medicine curriculum and runs educational events including MRCEM/FRCEM exam prep. DREEAM is an RCEM-aligned delivery partner for OSCE mocks, but RCEM itself is the broader incumbent serving the same medical trainee audience nationally.

Direct peers

• Red Whale: Red Whale provides GP and primary care CPD courses (face-to-face and eLearning) in the UK. Comparable in business model (paid CPD courses for practising clinicians), though its primary audience is GPs rather than emergency/secondary care.
• NB Medical Education: NB Medical Education delivers CPD and clinical update courses for GPs and primary care clinicians across the UK. Same commercial CPD model as DREEAM, with overlapping customer segments in NHS primary and community care.
• BMJ Learning: BMJ Learning is a major UK e-learning platform offering CPD modules for doctors and healthcare professionals. DREEAM competes for the same clinician CPD wallet share via its Moodle-based eLearning courses and digital training portfolio.
• Doctors Academy: Doctors Academy delivers clinical skills and surgical training courses for medical students and trainees in the UK and internationally. Directly comparable to DREEAM's clinical skills workshops and postgraduate medical education offerings.
• e-Learning for Healthcare (e-LfH): e-LfH is an NHS-funded programme providing high-quality e-learning content for healthcare professionals across England. Directly comparable to DREEAM's Moodle-based eLearning portfolio and a key competitor for digital CPD time and budget.
• Resuscitation Council UK: The UK body that owns the ALS, ILS, NLS and EPALS curricula and accredits training centres. DREEAM delivers RCUK-certified courses through its Resuscitation Training Department portal, making RCUK both a content partner and primary competitor in life support training.
• Advanced Life Support Group (ALSG): ALSG is a UK-based charity that designs and delivers emergency and acute care training programmes (ALS, APLS, MIMMS, etc.), the same certification space where DREEAM operates. It is the closest direct competitor in the course content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NUHDREEAM
• LinkedInlinkedin.com/company/dreeam-nuh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DREEAM