SERRA

What SERRA does

SERRA (legal entity Talleres Serra, S.L.) is a third-generation, family-owned Spanish manufacturer of industrial machinery for the corrugated cardboard industry, headquartered in Martorell, Barcelona. Founded in 1940 and formally incorporated in 1984, the company designs and builds modular peripherals and intralogistics systems that integrate with single-pass digital printing lines—covering pre-feeding, quality control, coating, drying, stacking, autonomous material transport (LGVs), and AI-based factory safety. Its flagship product line is the patented SERRAPID quick die change system, with more than 2,000 units installed worldwide, alongside complementary offerings such as SERRANVIL grindless anvils, Scrapfree stripping cylinders, SERRAJIG die adapters, and the SERRASTOCK automated die storage system.

SERRA's commercial model is built on direct enterprise sales to two customer segments: digital printer OEMs (including EFI, Durst, HP, and Barberán), which integrate SERRA peripherals into their complete digital printing solutions, and end-user corrugated board and box manufacturers that purchase equipment for retrofit or greenfield installations. Pricing is quote-based, with flagship products ranging from €28,000–€50,000 for SERRARM die handlers to €50,000–€80,000 for SERRAPID quick die change systems. Revenue is supplemented by a spare parts catalog of more than 140,000 references, training services, and a technical helpline with typical resolution times under two hours. The company exports to more than 50 countries, with international sales accounting for 83% of annual turnover, and supports customers through trade show participation (TAPPI CORREXPO, FEFCO, SUPERCORR), content marketing, and an active LinkedIn/YouTube presence.

SERRA has positioned itself as the leading independent peripheral supplier to the single-pass digital corrugated printing market, leveraging over 80 years of accumulated engineering expertise, a portfolio of patents on core technologies (SERRAPID, SERRANVIL, pre-feeder gripper), and the 2013 FEFCO Gold Award for Best Innovation won jointly with Barberán and Chimigraf. The company is ISO 9001 certified, operates a recently tripled (~30,000 sq ft) production facility partially powered by solar energy, and is an associate member of FEFCO. CEO Ramón Serra leads the business with over 40 years of industry experience, and the firm remains privately held with no external institutional investors.

Name

SERRA

Legal name

Talleres Serra, S.L.

Website

https://serra.com.es

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

SERRA is a third-generation, family-owned Spanish manufacturer of industrial machinery and modular peripherals for the corrugated cardboard industry, specializing in quick die change systems, digital printing peripherals, and autonomous intralogistics equipment serving OEMs and converters in over 50 countries.

Ownership category

akta.pro rank

Product category

Industrial Machinery for Corrugated Packaging

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Industrial machinery manufacturing
• Corrugated packaging equipment
• Digital printing peripherals
• Die cutting systems
• Factory automation solutions

Headquarters

HQ city

Martorell

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Machinery Sales: Sale of industrial machinery and equipment for corrugated cardboard manufacturing including digital printer peripherals, die cutting systems, die storage solutions, and intralogistics equipment. Sold to OEMs and end customers.
2. Spare Parts: Supply of replacement parts including 'SERRA Original' parts manufactured by SERRA and 'SERRA Certified' parts created by others and authorized by SERRA, with over 140,000 part references.
3. Training Services: Introductory and advanced training courses for operators and maintenance workers combining classroom instruction with real-world experience.
4. Technical Support and Helpline: Technical helpline services providing remote diagnosis and resolution, with most issues resolved in under two hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SERRA manufactures industrial machinery and modular peripheral systems for the corrugated cardboard industry, including digital printing peripherals (feeders, stackers, dryers, coaters, quality control units), quick-change die cutting cylinders, die storage and handling systems, intralogistics equipment (autonomous LGVs, conveyors, palletizers), and AI-driven applications. The products are designed as plug-and-play modules that integrate with major digital printer brands (Barberán, EFI, Durst, HP) to provide complete automated solutions for corrugated board manufacturers worldwide.

Product overview

SERRA is a leading manufacturer of industrial machinery for the corrugated cardboard industry, offering a comprehensive portfolio of modular, plug-and-play peripherals and systems designed to integrate with digital printing lines. The product portfolio includes: (1) Digital Printer Peripherals for complete digital printing line automation - PRE-FEEDER, FEEDER (TwinFeed), QUALITY CONTROL (PrintGuard), COATER OPV (PrintShield), DRYER NIR (FastDry), and multiple stacking solutions including FULL STACKER, HIGH LINE STACKER, ROBOT STACKER (BotStack), and BUNDLE STACKER; (2) Intralogistics solutions including CONVEYOR systems, AUTONOMOUS LGV (Laser Guided Vehicles), PALLETIZER, FLAT ROTATOR, and STACK FLIPPER; (3) AI Applications including FACTORY SAFETY (Safeguard AI) and PARKING LOTS (TrafficMaster AI); (4) Die Cutting systems including SERRAPID quick die change cylinders, SERRANVIL grindless anvil, SCRAP STRIPPING, Scrapfree, and SERRAJIG die adapter; (5) Die Storage solutions including SERRASTOCK automatic storage, RAIL STORAGE (RailStor), and KART STORAGE (KartStor); (6) Die Handling equipment including SERRARM die handler and DIE TRANSPORT (SerraRM); and (7) Other machines including WAXAPP wax applicator. All products are designed to work together as integrated modular solutions for corrugated board manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• SERRAPID: Quick-change rotary die cutting cylinder system that enables die changes in under 30 seconds
• SERRANVIL
• SERRAM
• SERRASTOCK
• SERRARM
• PrintGuard
• BotStack
• SerrAjig
• WaxApp
• Scrapfree
• SmoothCut

Products and services

• SERRAPID Quick Die Change System Advanced quick-change rotary die cutting cylinder that enables die changes in under 30 seconds without tools. Compatible with 99% of rotary die cutters, used by corrugated board manufacturers to reduce downtime and increase productivity. Pricing ranges from €50,000 to €80,000 depending on cylinder size.
• Autonomous LGV Mobile Robot Conveyor Mobile robot conveyor combining autonomous mobile robotics with precise laser guidance for automated transport of corrugated board stacks within warehouses and manufacturing facilities. Provides automatic data capture and real-time visibility into production and logistics processes.
• PrintGuard Quality Control System Quality control unit for digital printing lines that detects damaged corrugated board sheets using sensitive fingers and sensors before they enter the digital printer, automatically stopping the process when defects are found. Reduces waste and increases efficiency.
• Robot Pre-Feeder Pre-feeder with patented gripper design and robotic arm that enables selective board flipping functionality for digital printing lines, increasing productivity with fully automatic operation.
• SERRARM Rotary Die Weightless Handler Rotary die weightless handler providing swift and efficient die changes while reducing physical strain on workers and enabling one-person operation with ergonomic design. Pricing ranges from €28,000 to €50,000 based on rail configuration complexity.
• Scrapfree Stripping System Stripping die cutting cylinder system with scrub ejection for strap-free die-cut boxes, featuring 40% increase in load capacity, robust interior eccentric joint, and torque limiter with operator alert system for enhanced safety.
• BotStack Robot Stacker Robot stacker designed to automate post-printing stacking and organizing tasks using intelligent algorithms and precise robotic movements, enabling fully programmable layouts with the ability to pick and rotate bundles as needed.
• PRE-FEEDER (Chargebot) Automatic feeder that adapts to sheet size and thickness with precision control, acting as a robotic unit that rotates bundles to align orientation and improve line flexibility for digital printing.
• FEEDER (TwinFeed) Precision feeder that automatically adapts to sheet size and thickness, working with PRE-FEEDER to reduce errors, save time, and boost consistency across digital printing runs.
• PrintShield Coater OPV Applies uniform, adjustable layer of varnish to protect digitally printed sheets. Compatible with water-based and UV coatings, supporting a wide range of digital ink chemistries for digital printing lines.
• FastDry NIR Dryer Near-infrared drying technology with smart sensors that adapt to substrate type and ink load in real time, preserving print quality while lowering energy costs for digital printing lines.
• FullStack Stacker Stacking system that manages large vertical stacks with precision for post-print handling in digital printing lines.
• High Line Stacker Stacking system allowing elevated flows and inline automation for digital printing output.
• BundStack Bundle Stacker Stacking system that handles short-run groupings with accuracy and space efficiency for digital printing output.
• Conveyor System Conveyor system for intralogistics solutions enabling material transport within corrugated manufacturing facilities.
• Palletizer Equipment for automated palletizing of corrugated board stacks within manufacturing facilities.
• Flat Rotator Equipment for rotating stacks of corrugated board during material handling operations.
• Stack Flipper Equipment for flipping stacks of corrugated board during handling operations.
• SERRASTOCK Automatic Die Storage Fully automatic cutting die and stereo storage solution for storing rotary dies, flat dies, and stereos with specialized racks preventing damage.
• RailStor Rail Die Storage Rail-based die storage system for organized die management.
• KartStor Kart Die Storage Kart-based die storage system for die handling and storage.
• SERRANVIL Grindless Anvil (SmoothCut) Countercylinder die system with rotation providing smooth cutting surface technology that eliminates the need for anvil grinding and extends the lifespan of anvil covers and dies.
• Scrap Stripping System Stripping die cutting cylinder with scrub ejection system for strap-free die-cut boxes, ensuring high-quality products and sustainable operations.
• SERRAJIG Die Adapter Die adapter that adapts old dies to the SERRAPID pattern quickly, accurately, and seamlessly for error-free conversion.
• SerraRM Die Transport Die transport equipment for moving dies within corrugated manufacturing facilities.
• WaxApp Wax Applicator Advanced hot/cold wax applicator with anti-splash design, digital control screen, and uniform wax application for corrugated cardboard and paperboard.
• Safeguard AI Factory Safety AI-driven factory safety application for reducing accidents and improving workplace safety in manufacturing facilities.
• TrafficMaster AI Traffic Control AI application for traffic control in parking lot environments and facility traffic management.

Quantifiable outcome

• Die change time reduced from 15-25 minutes to under 5 minutes
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• BarberáncoreStrategic or Co-development PartnerStrategic partnership in digital printing technology. SERRA collaborated with Barberán on their first single-pass digital printing line in 2013, which won the Gold Award for Best Innovation in the Corrugated Paper Sector at FEFCO Technical Seminar.
• ChimigrafcoreStrategic or Co-development PartnerJoint development partnership in single-pass digital printing technology with Chimigraf for the 2013 Gold Award-winning system.
• Digital Printer OEMs (EFI, Durst, HP)majorTechnology or IntegrationSERRA peripherals are integrated with digital printers from major OEMs including Barberán, EFI, Durst, and HP. SERRA provides compatible feeding, stacking, and quality control peripheral systems.
• FEFCO (European Federation of Corrugated Cardboard Manufacturers)majorOthersSERRA is an associate member of FEFCO, participating actively in their technical seminars and industry events.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bobst: Bobst is a large Swiss-based packaging machinery manufacturer serving folding carton, corrugated, and flexible packaging converters globally. Comparable as a broad incumbent with overlapping die cutting, printing peripheral, and converting automation products, but operating across multiple packaging segments beyond SERRA's corrugated focus.
• Durst Group: Durst produces industrial digital printing systems including its Tau single-pass corrugated press. It is named as a SERRA integration partner but operates as a broad incumbent in industrial inkjet, competing and collaborating across the digital corrugated printing ecosystem.
• Electronics For Imaging (EFI): EFI manufactures digital inkjet printers for corrugated and packaging, including the Nozomi single-pass press. It is one of SERRA's named OEM integration partners but is also a broader incumbent in digital printing for packaging, with overlapping customer relationships in corrugated converters.

Direct peers

• EMBA Machinery: EMBA manufactures corrugated converting equipment including rotary die cutters, slitter scorers, and inline finishing machinery. Comparable to SERRA's die cutting and converting peripheral business serving corrugated box manufacturers.
• Sun Automation Group: Sun Automation supplies corrugated converting equipment including rotary die cutters, feed systems, and inline machinery to box plants. Overlaps with SERRA in die cutting and corrugated converting peripheral equipment serving the same end customers.
• BW Papersystems (Marquip): BW Papersystems (including the Marquip brand) manufactures corrugated sheeters, slitters, and converting equipment for box plants. Overlaps with SERRA in converting and finishing equipment sold to corrugated manufacturers.
• Fosber: Fosber manufactures corrugated converting lines including flexo folder-gluers and downstream automation. It serves the same corrugated converter customer base as SERRA, with overlapping peripheral/inline automation product categories. Now part of the Barry-Wehmiller group.
• Erhardt+Leimer (E+L): Erhardt+Leimer produces web guiding, tension control, inspection, and automation peripherals for converting and printing lines. Directly comparable to SERRA's PrintGuard quality control and LGV/intralogistics offerings, serving the same corrugated and packaging converter customers.
• ASC Machine Tools: ASC Machine Tools designs and builds rotary die cutters, inline finishing equipment, and converting machinery for the corrugated industry. Most directly comparable to SERRA's SERRAPID quick die change and die cutting cylinder product lines.
• BHS Corrugated Maschinen- und Anlagenbau: BHS is one of the world's largest manufacturers of corrugated machinery, including corrugators, printing/converting equipment, and inline peripheral systems. Comparable to SERRA because it sells integrated machinery and peripherals to the same corrugated box manufacturers globally, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@talleresserra2196
• LinkedInlinkedin.com/company/serra-sl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERRA