Cesare Trucillo

What Cesare Trucillo does

Cesare Trucillo S.p.A. is a privately held Italian coffee company headquartered in Salerno and founded in 1950 by Cesare Trucillo, now led by the second-generation Matteo Trucillo under a single-member private limited company (SPA Unipersonale) structure. The company procures green coffee from Central and South America, Africa, and Asia, then roasts, blends, and packages coffee for three primary customer segments: bar and HoReCa professionals (primary), home coffee enthusiasts, and office/corporate buyers, with a secondary persona of aspiring baristas and coffee professionals. It also operates Accademia Trucillo, a professional coffee training school established in 1998, and a physical coffee shop footprint that includes the Trucillo Caffè in Dubai.

The core production process centers on proprietary bean selection, blending, and a convection roasting method run for 15-17 minutes to ensure uniform roasting, with quality control centralized in an in-house Trucillo Coffee Lab located at the Salerno facility. The product portfolio spans whole beans, ground coffee, ESE pods, and Nespresso-compatible aluminum capsules, organized into multiple sub-brands: the Espresso Speaks Italian (ESI) collection, the Costa d'Amalfi 1950 Heritage Collection, the Ecstatic specialty line, and Trucillo Green for sustainability-themed SKUs. A complementary accessories line features a patented 60cc Trucillo Cup design (with a 'salva-espresso' level marker), the Espresso Perfetto, Logo World, and ESI cup collections, and branded mugs and gift boxes.

Cesare Trucillo monetizes through three primary revenue streams. One-time product sales of coffee and accessories flow through the e-commerce store at shop.trucillo.it with worldwide shipping via DHL, a partner/dealer network serving regional HoReCa accounts, and Trucillo Caffè retail locations. Pricing is unit-based for products (€49.00 for a 6-pack of ESI cups, €10.00 for a 250g Costa d'Amalfi can, €4.00 for a 10-pack of Nespresso-compatible capsules) and customized on inquiry for Accademia training courses (Full Coffee Week, Barista Base, Latte Art, Espresso Italiano Specialist, and custom programs). The Accademia also serves as a Permanent Training Point for IIAC and the Istituto Nazionale Espresso Italiano, generating course revenue, certifications, and a professional community that supports the broader B2B sales channel across Italy and selected international markets.

Name

Cesare Trucillo

Legal name

Cesare Trucillo S.p.A.

Website

https://trucillo.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Italian coffee roaster Cesare Trucillo S.p.A., founded in 1950 in Salerno, supplies beans, ground, pods, and capsules to HoReCa, office, and home customers, and runs the Accademia Trucillo training academy and branded coffee shops.

Ownership category

akta.pro rank

Product category

Italian Espresso Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Italian espresso coffee
• Coffee roasting production
• Barista training courses
• Coffee cups accessories
• Specialty coffee blends

Headquarters

HQ city

Salerno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Products Sales: Sale of coffee beans, ground coffee, pods, capsules, and specialty products through e-commerce and retail channels
2. Trucillo Cups and Merchandise: Sale of branded coffee cups (espresso 60cc, cappuccino 205cc, mugs 340cc, desk mugs), gift boxes, and merchandise
3. Accademia Training Courses: Professional barista training courses including Full Coffee Week, Barista Base, Latte Art, Espresso Italiano Specialist, and custom courses. Duration 4-8 hours, provides certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cesare Trucillo is an Italian coffee company that procures green coffee from Central/South America, Africa, and Asia, then roasts, blends, and packages it into a full range of products including coffee beans, ground coffee, ESE pods, and Nespresso-compatible aluminum capsules. In addition to physical coffee products, the company sells branded coffee cups and accessories (including a patented 60cc Trucillo Cup) and operates Accademia Trucillo, a professional barista training academy established in 1998.

Product overview

Cesare Trucillo is an Italian coffee company with over 70 years of history, producing and selling high-quality Italian espresso coffee products. The product portfolio centers on coffee products (beans, ground, pods, capsules, specialty) across multiple sub-brands including the Espresso Speaks Italian (ESI) collection, Costa d'Amalfi 1950 Heritage Collection, and Ecstatic specialty line. The company also offers a complementary line of branded coffee cups and accessories featuring patented designs (Trucillo Cup, Espresso Perfetto Collection, Logo World Collection) in various sizes (60cc espresso, 205cc cappuccino, 340cc mug, desk mug). Services include Accademia Trucillo, an international coffee training academy operating since 1998, and the Trucillo Coffee Shop. Products are distributed through e-commerce (shop.trucillo.it) and the main website (trucillo.it), with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Espresso Speaks Italian: A collection celebrating the Italian language of gestures expressed in the ritual of espresso preparation.
• Espresso Perfetto Collection
• Logo World Collection
• Accademia Trucillo
• Trucillo Green
• Costa d'Amalfi 1950

Products and services

• Coffee Beans Whole coffee beans including 100% Arabica and Arabica/Robusta blends, sourced from Central/Southern America, Africa, and Asia for home and professional use.
• Ground Coffee Pre-ground coffee for various brewing methods including Moka pot, available in 250g and 500g packages for home and office users.
• Coffee Pods E.S.E. 7g coffee pods for compatible machines, including Deca (decaffeinated) variety in packs of 50 pods for home and office use.
• Coffee Capsules Aluminum Nespresso-compatible capsules including Classico (10 capsules, €4.00) in 5g portion size for universal home machine compatibility.
• Specialty Coffee Premium specialty coffee selections including Bio (organic) beans in 500g and 1000g sizes for premium home and HoReCa customers.
• Costa d'Amalfi 1950 Collection Heritage collection including Positano Morning Blend, Ravello 100% Arabica, and Vietri 100% Arabica in 250g packaging inspired by the Amalfi Coast region, launched in 2025.
• Ecstatic Specialty Coffee Trucillo's specialty coffee line for premium coffee enthusiasts.
• Espresso Speaks Italian Capsules & Beans Capsules and bean-format product line featuring the Espresso Speaks Italian collection celebrating Italian hand gestures, including 500g bean options.
• Trucillo Coffee Cup 60cc (Patented) Patented 60cc espresso cup with unique design where the Trucillo logotype tilt becomes the cup outline and the 'C' of Trucillo forms the handle; priced at €29.00 for a set of 6.
• Cappuccino Cup 205cc 205cc cappuccino cup designed for espresso and milk combinations, priced at €39.00 for a set of 6.
• Mug 340cc 340cc mug for larger coffee servings, priced at €53.00 for a set of 6.
• Desk Mug Professional desk mug designed for office use, priced at €38.00.
• Accademia Trucillo Training Courses International learning center offering barista training courses since 1998, including Full Coffee Week (with world champion Chiara Bergonzi), Barista Base, Latte Art, Espresso Italiano Specialist (Certified Italian Espresso), ABC del Caffè, and custom courses; durations 4–8 hours; delivered on-site at Trucillo headquarters in Salerno.
• Trucillo Coffee Shop Physical coffee shop locations (including Trucillo Caffè in Dubai) where Italian espresso and brewed coffee are served, combining Italian tradition with modern café experience.

Quantifiable outcome

• Accademia Trucillo has been training professionals since 1998
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Istituto Internazionale Assaggiatori Caffè (IIAC)coreStrategic or Co-development PartnerCollaboration for professional coffee taster certification courses. Accademia Trucillo is a Permanent Training Point for IIAC, offering courses like 'Patente di Assaggiatore del Caffè' that lead to official certification.
• Istituto Nazionale Espresso ItalianocoreStrategic or Co-development PartnerCollaboration for Espresso Italiano Specialist certification courses that qualify operators under the Certified Italian Espresso program.
• International Institute of Coffee TasterscoreStrategic or Co-development PartnerAccademia Trucillo serves as Permanent Training Point and Itinerant School, organizing courses in Italy and abroad for professional coffee education.
• Schools, Hospitality Institutes, Food&Beverage AssociationsminorStrategic or Co-development PartnerCollaborations with educational institutions and industry associations to spread the culture of high-quality Italian espresso coffee.
• Chiara BergonziminorStrategic or Co-development PartnerWorld coffee champion and barista trainer who leads the Full Coffee Week masterclass at Accademia Trucillo.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Costadoro: Historic Italian coffee roaster from Turin with a premium positioning and HoReCa presence. Comparable to Trucillo's heritage-driven branding and B2B HoReCa focus.
• Caffè Borbone: Italian coffee roaster with a strong presence in compatible capsules and a multi-channel DTC and retail model. Closely comparable to Trucillo in product mix, with materially larger capsule revenue.
• Pellini Caffè: Italian coffee roaster serving HoReCa, retail, and single-serve capsules. Comparable mid-sized Italian competitor with a similar multi-channel distribution approach.
• Kimbo: Neapolitan coffee roaster with a comparable traditional Italian espresso positioning and HoReCa focus. Similar family-business heritage and regional Italian identity to Trucillo.
• illycaffè: Premium Italian espresso brand with a comparable direct-to-consumer, foodservice, and capsule strategy. Competes with Trucillo for premium shelf space and HoReCa accounts, with a much larger global footprint.
• Segafredo Zanetti: Italian coffee roaster operating across HoReCa, retail, and franchised coffee bars. Directly comparable to Trucillo's Bar/HoReCa and coffee shop model, with broader international café distribution.
• Bristot (Profilo Bristot): Italian coffee brand owned by Massimo Zanetti, competing in the same roasted beans, ground coffee, and pods category. Closely comparable on premium Italian espresso positioning.
• Lavazza: Italy's largest coffee roaster and a global espresso brand. Directly competes with Trucillo across roasted beans, ground coffee, capsules, and HoReCa distribution, with substantially greater scale and international reach.

Regional players

• Diemme Caffè: Italian specialty coffee roaster (Padova) with strong HoReCa presence and proprietary blends. Comparable on roasting and HoReCa focus but primarily serves the Italian domestic market.

Broad incumbents

• Massimo Zanetti Beverage Group: Large Italian-headquartered coffee group owning brands such as Segafredo, Boncaffè, and Hills Bros. Operates broadly in the same category as Trucillo across retail, HoReCa, and private-label manufacturing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/caffetrucillo
• Facebookfacebook.com/caffetrucillo
• Instagraminstagram.com/caffetrucillo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cesare Trucillo