One of many

What One of many does

One of many is a UK-based, founder-led women's leadership and coaching organization that operates an online membership platform anchored by its Living the Change program. Founded in 2014 by Dr Joanna Martin and headquartered at 11 Old Bond Street, Mayfair, London, the company delivers a proprietary methodology called the Soft Power Paradigm — a coaching framework designed specifically for women's biology and energy cycles rather than adapted from masculine leadership models. The platform combines a six-module Transformation Curriculum, a video training library, group and 1:1 coaching sessions, embodiment workshops, and a community platform, supported by the trademarked Women's PowerTypes™ profiling system.

The product portfolio is multi-tiered: Living the Change is offered on Essentials (£37/month or £370/year) and Premium (£347/month or £3,470/year, including 1:1 coaching, PowerTypes Cards, and a One Woman Conference ticket) subscriptions. Adjacent sub-programmes include BeFruitful, BePowerful, BeFulfilled, BeLove, BeVital, and BeWealth, while Lead the Change (£9,990, 12-month) has been retired. A standalone Coaching Certification program (oneofmany.coach) trains women to become certified coaches in the methodology, creating a B2B2C distribution layer. Physical products include the Women's PowerTypes Cards and the Amazon Best Seller book 'Superwoman: Escaping the Myth' by Dr Joanna Martin, and the biennial One Woman Conference anchors in-person events.

Revenue is generated primarily through recurring subscriptions, supplemented by certification cohorts, conference ticket sales, book and product sales, and a free BeOne community that funnels users into paid programs via content marketing, free guides, and the PowerTypes assessment. The company is privately held with no external institutional funding disclosed, serving a distributed long-tail of professional women, entrepreneurs, corporate leaders, activists, mothers, and aspiring coaches across global markets, with a stated mission of reaching 1 million women internationally. The Hunger Project is a brand ambassador and investor partner, with a portion of member revenues supporting women-centred development work in Africa, South Asia, and Central America.

Name

One of many

Legal name

One of many Ltd

Website

https://oneofmany.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

One of many is a UK-based women's leadership and coaching organization founded in 2014 by Dr Joanna Martin, delivering its proprietary Soft Power Paradigm through the Living the Change membership, sub-programmes (BeFruitful, BePowerful), a coach certification track, the One Woman Conference, and the Women's PowerTypes profiling system, serving professional women globally.

Ownership category

akta.pro rank

Product category

Women's Leadership Coaching

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI), Behavior Change & Motivational Coaching (HSADAGAF), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Women's leadership coaching
• Professional development programs
• Coaching certification
• Online transformational courses
• Community-driven empowerment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Living the Change Membership: Monthly and annual subscription membership providing access to online training library, group coaching calls, community access, and embodiment workshops. Tiered pricing (Essentials £37/month, Premium £347/month) enables upsell. Annual commitment incentivized with 2-month savings and bonus courses.
2. Coaching Certification: Training and certification program for women wanting to become One of many Certified Women's Coaches. Creates network of coaches who may refer clients or use the methodology.
3. Events and Conferences: One Woman Conference (biennial) and Elevate Workshops provide in-person transformational experiences. Premium members receive conference tickets as part of membership benefits.
4. Book Sales: Published book 'Superwoman: Escaping the Myth' by Dr Joanna Martin sold via Amazon. Amazon Best Seller status indicates revenue from book sales.
5. Products: Women's PowerTypes Cards physical product. Additional products include Superwoman book.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

One of many provides subscription-based online transformational coaching programs for professional women, centred on the proprietary "Soft Power Paradigm." It sells course memberships (Living the Change, BeFruitful, BePowerful, BeWealth, etc.), women's coaching certification, a paid annual conference, assessment tools, and physical products such as the PowerTypes Cards and an Amazon bestseller book.

Product overview

One of many® is a women-focused leadership development and coaching organization offering a multi-product portfolio centered around its core Living the Change online programme and Coaching Certification. The ecosystem includes specialized sub-programmes (BeFruitful, BePowerful), the annual One Woman Conference, the Women's PowerTypes assessment tool, an Amazon bestselling book, free workshops (Elevate), and a free community membership (BeOne). Lead The Change was a signature 12-month programme that has been retired. The portfolio is designed holistically to support grassroots women leaders through online courses, in-person events, coaching certification, assessment tools, and community resources.

Differentiator

Problem solved

Functional benefit

Brands

• Living the Change: Online transformational program for personal and professional development
• BeFruitful
• BeFulfilled
• BeLove
• BeVital
• BeWealth
• BePowerful
• Coaching Certification
• One Woman Conference
• Women's PowerTypes™ Profile
• Women's PowerTypes Cards

Products and services

• Living the Change Online transformational coaching programme for professional women covering personal and professional development, with a video training library, group coaching calls, community access, and optional 1:1 coaching sessions.
• BeFruitful Online programme focused on time and energy management secrets for busy women, designed to help participants move from frantic to fruitful.
• BePowerful Online programme integrating a new model of power designed by women, for women, aimed at awakening potency and radiance.
• Coaching Certification Training and certification programme that qualifies women to become One of many Certified Women's Coaches using the company's proprietary Soft Power methodology.
• One Woman Conference Biennial flagship two-day in-person conference in the UK bringing together hundreds of women leaders for transformative learning and networking.
• Women's PowerTypes Profile Proprietary personal and leadership strengths assessment tool to help women understand themselves and current challenges more deeply.
• Women's PowerTypes Cards Physical card deck that visually represents the five Women's PowerTypes (Warrioress, Lover, Mother, Queen, Sorceress) and serves as a personal development reminder tool.
• Superwoman: Escaping the Myth Amazon bestseller book by Dr. Joanna Martin combining storytelling, reflection, and practical exercises on reclaiming impact without burnout.
• Elevate Workshops Free live three-hour virtual workshop for women who coach, lead, or are ready to start supporting others, serving as an entry point for paid programmes.
• BeOne Community Free membership community offering peer support, Soft PowerCasts audio content, access to the BeOne Library, and discounts on training programmes.
• BeLove Online programme focused on relationships and love for women.
• BeVital Online programme focused on vitality and health for women.
• BeWealth Online programme focused on wealth and financial empowerment for women.
• BeFulfilled Online programme for women seeking purpose and fulfilment without compromise.

Quantifiable outcome

• Customer billed £32,000 within nine weeks of Be Wealth course
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Hunger ProjectcoreStrategic or Co-development PartnerOne of many is proud to be brand Ambassador Partners and Investors in The Hunger Project, supporting women-centred community-led development work in Africa, South Asia, and Central America. A portion of member investments goes toward this work. Partnership aligned with company's mission supporting grassroots women leaders internationally and commitment to UN Millennium Development Goal of Gender Equality.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Mama Glow: Mama Glow offers women's wellness, doula, and maternal health education programs, intersecting with One of many's audience of professional women and mothers, and adjacent to the company's "Mothers" segment focused on parenting with presence.

Direct peers

• Jenna Kutcher: Jenna Kutcher sells online courses and membership communities targeting ambitious women entrepreneurs and leaders, comparable in audience, pricing model, and online course + community architecture to One of many.
• Marie Forleo (B-School): Marie Forleo's B-School is a direct peer — both are women-focused online coaching/membership programs selling subscription courses on leadership, business, and personal development to professional women, using tiered digital curriculum and community models.
• Melyssa Griffin (Maker + Muse): Melyssa Griffin's Maker + Muse is a paid membership and courses platform for female entrepreneurs pursuing purpose-driven business and personal growth, closely mirroring One of many's target customer and subscription-based community model.
• School of Self-Image: School of Self-Image by Courtney Victoria runs online courses and memberships focused on women's personal transformation and confidence, similar in audience, female-focused curriculum, and digital subscription offering to One of many.
• The Life Coach School: The Life Coach School offers online coaching certification and subscription programs with strong community and content library elements, serving aspiring coaches and personal development clients — directly comparable to One of many's certification + membership model.
• Beautiful You Coaching Academy: Beautiful You is a women's life-coaching certification and course platform, comparable in offering women's coach certification programs, self-paced curriculum, and a community-led growth model targeting female personal/professional development.

Broad incumbents

• BetterUp: BetterUp is a large incumbent in the coaching and corporate wellness space, selling leadership development and 1:1 coaching to enterprises. Comparable in addressing women's leadership, burnout, and corporate coaching demand, but operates at much greater scale and as a broader platform rather than a women-focused niche.
• iPEC Coaching: iPEC is a broader, established coaching certification institution offering accredited coach training programs with corporate and individual tracks — comparable in the coach certification and corporate wellness segments, but at larger scale and broader scope than One of many.

Others

• Eventbrite (used as event platform comparator): Eventbrite is not a direct peer but an enabler for the live-workshop and conference distribution model One of many uses for Elevate Workshops and the One Woman Conference, and useful as a market signal for women's leadership event demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Customer concentration

• Xx.com/oneofmanywomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One of many