Xoi lac

What Xoi lac does

Xoi lac (operating as Xoilac TV, Trực Tiếp Bóng Đá FPT, and livemusicsession.tv) is a Hanoi-based, Vietnamese-language live sports streaming platform founded around 2020. It targets domestic sports fans who lack the willingness or ability to pay for premium sports subscriptions, offering free, web-based 4K live streams of football (Premier League, Champions League, La Liga, Bundesliga, World Cup 2026) and other sports including basketball, badminton, volleyball, and esports. The platform is affiliated with FPT Telecom's FPT Play service and positions itself as a free alternative to FPT Play's paid tier.

The product is a single integrated web platform rather than a stack of standalone services. Core technology centers on aggregating third-party streaming links and broadcasting them through a responsive, multi-device player, augmented by a suite of content modules: real-time match schedules, live standings, Bet365-sourced betting odds, second-by-second livescores, match highlights, sports news, and an interactive live chat with on-air commentators. Expert betting predictions (Soi kèo) are produced in partnership with Bongdanet.

The business model is freemium to the end user with zero subscription fees. Revenue is generated entirely from advertising and affiliate commissions driven by a network of at least 12 betting site partners (including haywin.page, yo88.phd, zowin.srl, and others). Distribution is direct-to-consumer via SEO-optimized news content and organic search, with the betting affiliate banners representing the primary commercial conversion point. Headcount is 51–100, the company is privately held with no disclosed funding, and it is founder-operated with a single named representative (Hoàng Việt Anh, Người Đại Diện).

Name

Xoi lac

Legal name

Xoilac TV

Website

https://xoilac.tel

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Xoi lac (Xoilac TV) is a Hanoi-based free live sports streaming platform serving Vietnamese fans of football, basketball, badminton, volleyball, and esports, monetized via advertising and betting-site affiliate partnerships and affiliated with FPT Telecom's FPT Play service.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPACAAAE

Sports Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYMPACACAF

Sports Live Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

SECONDARYMPACACAM

Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

Keywords

• Live sports streaming
• Football broadcasting
• Free sports platform
• Match schedule service
• Betting odds aggregator

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Xoi lac operates a free, advertising- and affiliate-supported online platform at livemusicsession.tv that aggregates and streams live broadcast links for football and other sports events (basketball, badminton, volleyball, esports) to Vietnamese viewers in 4K quality. The platform bundles the live streams with supplementary information modules including match schedules, league standings, real-time livescores, match highlights, sports news, betting odds comparisons, and expert betting predictions.

Product overview

Xoi lac (also known as Xoilac TV, Trực Tiếp Bóng Đá FPT, or FPT Play) is a Vietnamese online sports streaming platform that operates as a single unified product combining live sports broadcasting with supplementary information services. The core platform provides free 4K live streaming of football, basketball, badminton, volleyball, and esports events, supported by an integrated suite of modules including real-time match schedules (Lịch thi đấu), live standings (Bảng xếp hạng), betting odds comparison (Tỷ lệ kèo), second-by-second score updates (Livescore), match highlights, sports news, and interactive live chat with commentators. The platform also provides expert betting predictions (Soi kèo) through partnership with Bongdanet.

Differentiator

Problem solved

Functional benefit

Products and services

• Xoilac TV Free Live Sports Streaming (Trực Tiếp Bóng Đá FPT) A free, ad-supported web streaming platform at livemusicsession.tv providing 4K live broadcasts of football leagues such as Premier League, Champions League, La Liga and Bundesliga, as well as basketball, badminton, volleyball, esports and World Cup 2026 coverage, with live Vietnamese-language commentary and bundled supplementary modules (match schedules, standings, livescore, highlights, news, betting odds, expert predictions).

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Vidio: Indonesian OTT platform (Emtek Group) offering live sports streaming including football leagues, plus entertainment. Comparable as an SEA-domiciled live sports streaming platform mixing licensed premium content with free, ad-supported tiers; serves a neighboring price-sensitive SEA market with similar sports-fan dynamics to Vietnam.

Broad incumbents

• MyTV Vietnam: VNPT-operated IPTV and OTT platform in Vietnam offering live TV channels including sports. Comparable as a Vietnam-domiciled multi-channel live video distribution service competing for the same football-viewing audience; distinct in being telco-bundled and licensed versus Xoilac's free, affiliate-driven web model.
• VTVcab ON: Vietnamese pay-TV and OTT platform operated by VTVcab, offering live sports channels including football and international sports content. Comparable as a Vietnam-domiciled live-sports distribution service targeting Vietnamese households; comparable business model as a subscription/rights-based sports broadcaster rather than free ad-supported.
• FPT Play: FPT Telecom's flagship licensed OTT platform offering premium live sports (including Premier League, Champions League, La Liga, Bundesliga) alongside movies and series. Directly comparable to Xoilac as both stream the same top-tier football rights in Vietnam; FPT Play is the licensed/paid counterpart that Xoilac's free offering explicitly positions itself against.
• Rakuten TV / Sports: European OTT streaming service offering live sports (LaLiga, etc.) alongside movies and TV. Comparable as a multi-device sports streaming platform with a mix of free ad-supported and paid tiers; serves different geographies but mirrors Xoilac's hybrid free/affiliate-style monetization philosophy at licensed-operator scale.
• VTV (Vietnam Television): National public broadcaster operating VTV5/VTV6 sports channels that cover domestic and select international football. Comparable as a Vietnam-domiciled live sports broadcaster with rights-backed content; comparable audience but fully licensed, free-to-air and government-owned, structurally different from Xoilac's affiliate-funded model.
• beIN Sports Connect: Subscription streaming companion to beIN Sports' premium TV channels, delivering live football (including Champions League in some markets) and other sports to OTT subscribers. Comparable as a rights-licensed live football streaming product; comparable use cases (live match viewing + multi-device) but operating in different geographies with pay-TV heritage.
• K+ Vietnam: Premium pay-TV sports operator (VTVcab / Canal+ joint venture) holding major football rights in Vietnam including Premier League. Comparable to Xoilac as a Vietnam-focused live sports broadcaster serving football fans; differs in being a licensed, paid satellite/IPTV bundle rather than a free web stream monetized via betting affiliates.
• ESPN+: Disney-operated subscription sports streaming service in the U.S. offering live MLB, NHL, NFL, college sports, and select international football. Comparable as a rights-based live sports streaming product with subscription + ads monetization; differs in scale, geography, and being a fully licensed premium service.
• DAZN: Global sports streaming subscription service covering football (LaLiga, Serie A), boxing, MMA, and other sports across multiple markets. Comparable as a multi-league live football streaming platform with subscription monetization; differs as a fully licensed international OTT operator at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/xoilactel
• Facebookfacebook.com/xoilactel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xoi lac