Drink It Fresh

What Drink It Fresh does

Drink It Fresh (legal entity: Drink Eat Fresh SRL) is a Belgian startup that produces frozen premix cocktail and mocktail bags for both individual consumers and professional hospitality operators. The company was founded by three co-founders — François Adam, Olivia Lefèvre, and Damien Adam — and operates from Brussels, Belgium, with production carried out artisanally in a sheltered workshop. Its core product technology is a fresh-frozen premix process: organic ingredients are cut, pressed, and directly frozen without preservatives, colorings, additives, or flavorings, yielding a shelf life of more than one year in the freezer and eliminating waste from unsold inventory.

The product line comprises four core flavors — Mojito, Mojiberry, Belgian Mule, and Basil Smash — sold in two packaging formats: individual bags (packs of 3 for consumers and boxes of 20 for professionals) and XL boxes containing 40–50 cocktails for high-volume use. The company positions itself around three pain points: eliminating preparation time and expertise requirements for consumers, enabling non-specialist staff to serve consistent, high-quality cocktails at scale for professionals, and supporting a zero-waste service model.

Revenue is generated through two channels. B2C sales flow through the company's own e-commerce website (drinkitfresh.com), with a multilingual storefront (French, English, Dutch) targeting the Belgian and Benelux markets. B2B sales are quote-based, targeting restaurants, bars, hotels, catering companies, and event organizers; the XL box format and 3-cocktails-per-minute throughput figure are designed for events and festivals. The company is bootstrapped, with no disclosed funding rounds, and operates with a small team supplemented by interns and students.

Name

Drink It Fresh

Legal name

Drink Eat Fresh SRL

Website

https://drinkitfresh.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Drink It Fresh is a Belgian startup that produces organic, frozen premix cocktail and mocktail bags sold to individual consumers via e-commerce and to restaurants, bars, hotels, caterers, and event organizers via quote-based B2B sales, with production carried out in a sheltered workshop in Belgium.

Ownership category

akta.pro rank

Product category

Frozen Cocktail Premixes

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Frozen cocktail premix
• Mocktail preparation bags
• Organic cocktail mix
• Professional bar solutions
• Artisanal beverage mixes

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2C Product Sales: Sale of frozen premix cocktail/mocktail bags directly to individual consumers through e-commerce. Products sold in packs of 3 bags. Consumers add their own alcohol or sparkling water to prepare drinks at home.
2. B2B Professional Sales: Sale of frozen premix cocktail solutions to professional customers including events, restaurants, hotels, and catering companies. Two packaging options: individual bags (box of 20) and XL boxes (40-50 cocktails per box). Pricing is quote-based for professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Drink It Fresh produces and sells frozen organic cocktail and mocktail premix bags containing pre-portioned fresh ingredients (lime juice, mint, cane sugar, etc.) for four cocktail flavors (Mojito, Mojiberry, Belgian Mule, Basil Smash). Consumers and professionals combine a premix bag with 5cl of alcohol and 5cl of sparkling water to prepare a fresh cocktail in 30 seconds. Products are sold in consumer packs of 3 bags and in professional boxes (20 bags or XL 40–50 cocktail boxes) for restaurants, hotels, events, and catering businesses.

Product overview

DRINK iT FReSH offers frozen organic cocktail/mocktail premix bags that enable anyone to prepare fresh, 100% natural cocktails in under 30 seconds. The product line includes four core flavors: Mojito, Mojiberry (Raspberry Mojito), Belgian Mule, and Basil Smash. Products are available in two packaging formats for different customer segments: (1) Individual bags sold in packs of 3 for retail/consumer use, and (2) Professional packaging including individual bags (box of 20) and XL boxes (40-50 cocktails) for restaurants, hotels, events, and catering businesses. All products feature organic ingredients without preservatives, colorings, additives, or flavorings, and are prepared artisanally in Belgium in a sheltered workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojito Frozen Premix Classic cocktail premix bag featuring freshly squeezed lime juice with fresh mint and unrefined cane sugar, including lime slices and mint leaves as garnishes. Designed for use with rum, white rum, brown rum, or sparkling wine for cocktails; sparkling water or soft drinks for mocktails. Awarded Superior Taste Award from International Taste Institute at 91.6% score.
• Mojiberry (Raspberry Mojito) Frozen Premix Raspberry mojito variant combining freshly squeezed lime juice with fresh mint, fresh seasonal raspberries, and unrefined cane sugar. Pairs with white rum, gin, vodka, or sparkling wine for cocktails; sparkling water or tonic for mocktails.
• Belgian Mule Frozen Premix Cocktail inspired by the Moscow Mule featuring a subtle blend of ginger and cucumber with freshly squeezed lime juice and cane sugar, including lime and cucumber slices. Best with gin or vodka for cocktails; sparkling water or Ginger Ale for mocktails.
• Basil Smash Frozen Premix Modern and refreshing cocktail with freshly squeezed lime juice, basil, a pinch of salt, and unrefined cane sugar, including lime slices. Designed for cocktails with gin; sparkling water for mocktails.
• Individual Bags (Consumer Pack of 3) Individual premix bags sold to consumers in packs of 3 bags, with each bag containing all ingredients perfectly dosed for one cocktail or mocktail. Stored in freezer, ready in 30 seconds by adding alcohol and sparkling water. Sold through the company e-commerce site for home use.
• Individual Bags (Professional Box of 20) Individual premix bags sold per box of 20 for professional customers. Each bag contains all ingredients for one cocktail. Ideal for fluctuating demand and unexpected events. Quote-based pricing.
• XL Box (Professional Bulk 40–50 Cocktails) Professional bulk packaging containing 40 to 50 cocktails depending on cocktail size, with portioning done with an ice shovel or knife. Enables up to 3 cocktails per bartender per minute for large-scale events and establishments.

Quantifiable outcome

• Up to 6X faster cocktail preparation compared to traditional methods
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Eric BoschmanminorOthersEric Boschman, awarded 4th best sommelier in the world in 2008, provided endorsement quote for the product: 'It's a super tasty product and a great idea! [...] Objectively speaking, I love it, there are no flaws, it's perfect!'
• Jeremy HoussaminorOthersJeremy Houssa, described as The Mixologist, provided endorsement quote: 'It's really great, very well-balanced and very impressive! I'm looking for a negative side, but I can't find one.'
• Sergio PezzoliminorOthersSergio Pezzoli, awarded Best Bartender in the World in 2005, provided endorsement quote: 'It was a pleasure to help develop Drink it Fresh and improve their recipes.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinkitfresh
• Instagraminstagram.com/drinkitfresh
• Xx.com/DrinkitFresh1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drink It Fresh