73 Degrees Realty

Name

73 Degrees Realty

Legal name

73 Degrees Realty

Website

https://73degrees.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Home selling services
• Property management services
• Green home real estate

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from residential property buying and selling services. The company represents buyers and sellers in residential transactions across San Diego County.
2. Property Management Services: Full-service property management including tenant placement, maintenance, accounting, and rental management for landlords. Currently managing 10+ rental units with services for both long-term unfurnished and vacation rentals.
3. Probate Real Estate Services: Certified probate real estate specialists providing services including estate sales, professional cleaning, repairs, and property liquidation for probate situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

73 Degrees Realty is a boutique residential real estate brokerage that represents home buyers and sellers across San Diego County through consultative agent services, customized seller marketing plans, and skilled negotiation. The firm also provides full-service property management for landlords, certified probate real estate services for estate clients, and a dedicated green/sustainable home specialization (73° Green) covering LEED, solar, water conservation, and off-grid properties.

Product overview

73 Degrees Realty operates as a boutique real estate brokerage offering a unified platform of residential real estate services for San Diego County. The core offerings include Find a Home (buyer representation), Sell a Home (listing/marketing services), Our Listings (property database), Market Statistics (quarterly market reports), Property Management (full-service landlord support), Probate Real Estate Services (estate property specialists), and Rentals (rental listings). The company also operates 73° Green as a specialized sub-brand focusing on sustainable/LEED homes, with a companion website GreenHomesSanDiego.com for green property searches. The product portfolio is delivered through traditional real estate service delivery with market analysis content and does not include a SaaS platform or technology product with API access.

Differentiator

Problem solved

Functional benefit

Brands

• GreenHomesSanDiego.com: A dedicated green homes search website for San Diego County, part of the company's commitment to sustainable real estate.

Products and services

• Find a Home Service Residential home buying assistance service helping buyers find properties across San Diego County with personalized consultation and skilled negotiation support. Designed for individual homebuyers seeking a consultative broker to guide property search, offer, and closing.
• Sell a Home Service Home selling service featuring customized marketing plans, expert negotiation, internet marketing of listings, drone photography, and virtual tours to achieve the best results for sellers. Targets individual homeowners in San Diego County.
• Our Listings Property listing database showcasing active listings, recently sold properties, and open house information for residential real estate in San Diego County. Used by buyers and sellers searching for available properties and sold comparables.
• Market Statistics Reports Quarterly and annual San Diego real estate market reports providing sales volume, inventory levels, loan rate trends, home values, and rental price analysis with forward predictions. Used by buyers, sellers, and investors for market intelligence.
• Property Management Full-service rental property management including tenant placement, maintenance, cleaning, accounting, and marketing for landlords in San Diego County. Covers both long-term unfurnished rentals and vacation rentals.
• Probate Real Estate Services Specialized probate real estate services including consultation, estate liquidation, professional cleaning, repairs, and property sales through off-market investor network or traditional MLS. Targets families, heirs, and trustees handling estate or trust property.
• 73° Green Sustainable Home Services Green and sustainable real estate services focusing on LEED certified homes, PV solar electric, solar hot water, off-grid properties, and water conservation features. Serves environmentally conscious buyers and sellers in San Diego County.
• Rentals Listings Rental property listings including active rentals and currently rented properties across San Diego County. Used by prospective tenants and landlord clients of 73 Degrees Realty's property management service.
• GreenHomesSanDiego.com Dedicated green homes search website for finding LEED certified, solar-equipped, and other environmentally sustainable properties for sale in San Diego County. Serves green home buyers as a focused property search tool.

Quantifiable outcome

• Properties sold over asking price - examples include $50k+ over asking, $20k over asking, 10% over list price
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• San Diego Green Building CouncilcoreStrategic or Co-development PartnerActive volunteer involvement with USGBC San Diego chapter. Adam Pascu chairs the annual green homes tour with SDGC and is networked with green home advocates and contractors locally. Key strategic partnership for green real estate specialization.
• San Diego Green Home MeetupminorOthers73 Degrees Realty manages and sponsors a local green home meetup group that meets several times yearly at different green homes in the community to view and discuss green real estate features.
• San Diego Association of Realtors (SDAR)coreOthersPrimary MLS data source for market statistics and property listings. Adam references SDAR stats directly for quarterly market reports and predictions.
• Kim Mulligan - Seattle Green Homes RealtorminorGTM or Marketing PartnerCertified REALTOR GREEN recommended as partner for clients looking outside Southern California. Adam maintains network of green realtors across California and Washington.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Realty: National incumbent brokerage with a large San Diego agent roster, offering the same buy/sell services as 73 Degrees but with significantly greater marketing and technology resources.
• Redfin: Tech-enabled discount brokerage operating in San Diego that competes on price and convenience rather than full-service boutique experience, capturing a portion of the addressable buyer pool.
• Compass: Tech-forward national brokerage that has aggressively expanded into San Diego, competing for both agents and listings with a platform-centric value proposition versus 73 Degrees' boutique offering.
• eXp Realty: Cloud-based national brokerage with no traditional offices; recruits independent agents (including in San Diego) with attractive commission splits, directly threatening boutique brokerages' ability to retain talent.
• Berkshire Hathaway HomeServices California Properties: Large franchised brokerage with deep San Diego presence; competes for the same listings and buyers but operates at much greater scale with national brand and lead-generation infrastructure.

Emerging players

• EcoBroker: Organization providing energy- and green-focused real estate training and certification; relevant peer because 73 Degrees' green specialization (NAR Green, 73° Green) is built on similar credentials and targets the same sustainability-minded buyer.

Direct peers

• Pacific Sotheby's International Realty: San Diego–headquartered boutique-to-mid-size residential brokerage operating across the same metro as 73 Degrees, with a similar high-touch agent model and overlap on higher-end listings (e.g., Kensington, coastal properties).
• San Diego Realty Co. Independent San Diego residential boutique brokerage with similar agent count and service-style positioning, competing for the same homeowners in overlapping submarkets.
• Willis Allen Real Estate: Long-standing San Diego boutique residential brokerage with similar agent count and service positioning, directly competing for sellers and buyers in the same San Diego County submarkets.

Regional players

• Big Block Realty: California-focused independent residential brokerage with similar independent-agent model; relevant peer for benchmarking commission splits, agent recruiting, and boutique operating economics in a California housing market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/73-Degrees-Realty-100064793811349
• LinkedInlinkedin.com/company/73-degrees-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 73 Degrees Realty