Perceptive
Perceptive is a New Zealand-based customer experience and market research firm that operates its in-house Customer Monitor platform (powered by Qualtrics) to deliver NPS tracking, voice-of-customer programmes, brand health tracking, behavioral insights, and public-sector research to enterprise clients across New Zealand and Australia.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Perceptive does
Perceptive Group Limited is a privately held New Zealand-headquartered customer experience and market research firm founded in 2004, operating across New Zealand and Australia with a headcount of 11-50 employees. Its commercial core is Customer Monitor, an in-house SaaS platform that collects ongoing customer feedback, tracks Net Promoter Score (NPS), and surfaces the analysis through interactive dashboards powered by Qualtrics, with a CRM two-way API enabling integration with most customer relationship management systems. Around this core platform Perceptive wraps a portfolio of adjacent research offerings: SAPIEN for behavioural insights, tailored Brand Health Tracking programmes, a New Zealand Omnibus research service, and a Public Sector Experience capability for government and citizen-experience measurement.
The company sells on a subscription/recurring basis to B2B enterprises (and selectively to public-sector and smaller commercial accounts) via a consultative enterprise field-sales motion, supported by dedicated customer experience consultants who design programmes, advise on touchpoint measurement, and deliver in-depth strategic analysis; pricing is quote-based, gated behind a Book Demo call-to-action, with no public price tiers disclosed. Named enterprise customers span recruitment (Salt), logistics/export (Kotahi), real estate (Ray White), steel distribution (Steel and Tube), hearing healthcare (Triton Hearing), tech consulting (The Instillery), industrial cleaning (EcoLab), glass manufacturing (Viridian Glass), manufacturing (AKS Industries), and health insurance (UniMed), with documented outcomes such as Ray White achieving 95% programme uptake and 30%+ NPS growth within three months and Kotahi moving from a non-leader to THE NPS market leader by its July 2020 survey.
Perceptive firmographics
Firmographics- Name
- Perceptive
- Legal name
- Perceptive Group Limited
- Website
- https://customermonitor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perceptive is a New Zealand-based customer experience and market research firm that operates its in-house Customer Monitor platform (powered by Qualtrics) to deliver NPS tracking, voice-of-customer programmes, brand health tracking, behavioral insights, and public-sector research to enterprise clients across New Zealand and Australia.
- Ownership category
- akta.pro rank
Where Perceptive is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Perceptive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Customer Experience Management Platform: Subscription-based access to Customer Monitor platform with ongoing customer feedback collection and analysis. Includes regular customer surveys, consultative approach, and strategic guidance delivered by customer experience consultants.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Perceptive product offering
Product offeringCore offering
Perceptive operates a customer experience management and market research business anchored by its in-house Customer Monitor SaaS platform. The platform collects and analyses ongoing customer feedback, tracks Net Promoter Score (NPS), and delivers Qualtrics-powered interactive dashboards, supported by dedicated customer experience consultants who provide strategic guidance and bespoke insights.
Product overview
Perceptive is a customer experience and market research company offering a portfolio of research solutions. The core offering is Customer Monitor, an enterprise-level customer experience management platform that collects customer feedback, tracks Net Promoter Score (NPS), and provides analytics dashboards. This is complemented by SAPIEN for behavioural insights, Brand Health Tracking programmes, an Omnibus research service, and Public Sector Experience solutions. The products work together to provide organizations with comprehensive voice of customer programmes, brand tracking, and employee experience measurement capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Customer Monitor: In-house customer experience management platform used for collecting and analysing ongoing customer feedback, tracking Net Promoter Score (NPS), and generating personalised dashboards powered by Qualtrics.
Products and services
- Customer Monitor
Quantifiable outcome
- Ray White achieved 95% uptake within three months and over 30% NPS growth
- +2 more outcomes
Companies that use Perceptive
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Perceptive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Perceptive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QualtricscoreQualtrics provides the platform technology powering Perceptive's intuitive and interactive dashboards. Perceptive leverages Qualtrics' capabilities to deliver tailored dashboards that can be customized to client business needs.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Perceptive competitors and assessment
Company assessmentDirect peers
- Qualtrics: Global leader in experience management software that powers Perceptive's Customer Monitor dashboards and directly competes for enterprise CX/NPS programs. Same product category, same target buyers, same delivery model — and a partnership that creates both leverage and channel conflict risk for Perceptive.
- SurveyMonkey: Widely used survey and CX feedback platform offering NPS, customer satisfaction, and employee experience tools — overlapping with Customer Monitor's core survey-and-dashboard functionality for similar mid-market and enterprise buyers.
- AskNicely: New Zealand-based NPS and customer experience platform. Closest geographic and product peer: same SMB/mid-market NPS-tooling space as the Customer Monitor product line, with strong competition for the same regional accounts.
- Nice Satmetrix: NICE's NPS and customer experience management business; pioneer of NPS methodology. Directly competes with Perceptive's NPS-centric programmes for enterprise VoC contracts.
- Medallia: Enterprise customer experience and voice-of-customer platform competing for the same NPS, journey analytics, and VoC budgets that Perceptive targets with Customer Monitor. Closely aligned product, customer profile, and enterprise sales motion.
- InMoment: CX platform offering voice-of-customer, NPS tracking, and customer experience analytics to mid-market and enterprise customers — directly overlapping with Customer Monitor's value proposition and target buyer.
Broad incumbents
- Ipsos: Global market research firm with strong CX, brand equity, and public sector experience practices — comparable service mix to Perceptive's CX, Brand Health, and Public Sector offerings, but with much larger global scale.
- NielsenIQ: Global consumer insights and brand performance measurement company whose brand and customer experience services overlap with Perceptive's Brand Health Tracking and CX programmes at enterprise scale.
- Kantar: Global market research and insights giant offering brand health tracking, customer experience, and behavioural insights that overlap with Perceptive's Brand Health Tracking, SAPIEN, and Customer Monitor propositions for large enterprise clients.
Regional players
- Roy Morgan Research: Australia and New Zealand's leading long-standing market and social research firm, offering omnibus, brand, and customer research comparable to Perceptive's Omnibus, Brand Health, and Customer Monitor services across the same ANZ geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Perceptive social profiles
Digital presencePerceptive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perceptive leadership team
Management profileNumber of profiles
Perceptive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perceptive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perceptive
What does Perceptive do?
Perceptive operates a customer experience management and market research business anchored by its in-house Customer Monitor SaaS platform. The platform collects and analyses ongoing customer feedback, tracks Net Promoter Score (NPS), and delivers Qualtrics-powered interactive dashboards, supported by dedicated customer experience consultants who provide strategic guidance and bespoke insights.
Is Perceptive a public or private company?
Perceptive is a private company. It is classified as unknown and is currently operating.
When was Perceptive founded?
Perceptive was founded in 2004. It employs 11 to 50 people.
Where is Perceptive based?
Perceptive is headquartered in Auckland, New Zealand, in the Oceania region.
How does Perceptive make money?
One revenue line is on record: customer Experience Management Platform.
Who are Perceptive's main competitors?
Direct peers on record are Qualtrics, SurveyMonkey, AskNicely, Nice Satmetrix, Medallia and InMoment. Broad incumbents are Ipsos, NielsenIQ and Kantar. Roy Morgan Research is listed as a regional player.
Does Perceptive have an API?
Yes. Customer Monitor has an API that enables integration with most CRMs to accommodate a two-way flow of data. The API allows Customer Monitor to connect with external CRM systems for data synchronization.