Alpine Insurance & Financial

What Alpine Insurance & Financial does

Alpine Insurance & Financial is a Calgary-based Canadian insurance brokerage, founded in 2002, operating with a 101–250 employee footprint per firmographic disclosure. The associated legal entity, Brokerlink Inc., is described across the source data as a multi-decade Canadian insurance brokerage (30+ years operating history) that intermediates personal and commercial insurance by shopping among 100+ insurance carriers to deliver comparative quotes to individuals and businesses across all 13 Canadian provinces and territories.

The platform offers a comprehensive product suite spanning personal lines (car, motorcycle, ATV, snowmobile, boat, trailer, RV, home, condo, tenant, vacation property, pet, travel, life, health, group, and employee benefits) and commercial lines (commercial auto and property, general liability, cyber, professional liability/E&O, directors & officers, business interruption, equipment breakdown, builders risk, event liability, trade credit, crime, farm, and home business). Underlying technology comprises a digital quote engine at quotes.brokerlink.ca, a self-serve customer portal (BrokerLink Connect), and a mobile application on iOS and Android. Distribution is omnichannel: 24/7 online quoting, inside sales at 1-866-724-2372, and a national network of local branch offices. The firm has accumulated 30,940+ Google reviews averaging 4.7 stars and serves what the source describes as 1M+ customers.

Revenue mechanics are commission-based: the brokerage earns commissions from carriers on policies placed and renewed. Pricing is quote-based and not publicly disclosed. Customers are overwhelmingly individuals and small businesses per disclosed testimonials, with no enterprise anchor accounts identified. The legal-name and operating-status fields resolve to Brokerlink Inc. as the associated legal entity, and no parent company, subsidiary structure, or ownership details are disclosed for Alpine Insurance & Financial specifically, which represents a meaningful data gap.

Name

Alpine Insurance & Financial

Legal name

Brokerlink Inc.

Website

https://alpineinsurance.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpine Insurance & Financial is a Calgary-based Canadian insurance brokerage (founded 2002) intermediating personal and commercial coverage across carriers, with operational data indicating association with BrokerLink's nationwide digital-and-branch brokerage platform serving individuals and SMBs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Multi-carrier insurance comparison
• Canadian insurance broker

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: BrokerLink operates as an insurance broker earning commissions from multiple insurance companies when policies are placed and renewed. The company shops among Canada's leading insurance companies to offer customers a range of options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alpine Insurance & Financial operates as a Canadian insurance brokerage (legal entity Brokerlink Inc.) that shops across 100+ insurance companies to deliver customized personal and business insurance solutions, including vehicle, property, life, health, travel, and commercial coverage products, distributed through local branches, a self-serve online quote portal, a customer management portal (BrokerLink Connect), and a mobile application.

Product overview

BrokerLink is a Canadian insurance brokerage offering a comprehensive insurance platform with both personal and business insurance products. The company operates as a comparison brokerage, shopping among 100+ insurance companies to offer customers customized solutions. Personal insurance products include car, home, condo, tenant, RV, motorcycle, boat, ATV, snowmobile, trailer, vacation property, pet, travel, life, health insurance, and employee benefits. Business insurance offerings include commercial auto, commercial property, commercial general liability, cyber insurance, professional liability (errors and omissions), directors & officers, business interruption, equipment breakdown, course of construction (builder's risk), farm insurance, home business insurance, event liability, and over 200 total business insurance options. The platform also provides a self-serve customer portal (BrokerLink Connect) and a mobile app for policy management. Insurance is offered across 13 Canadian provinces and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comprehensive vehicle insurance coverage for personal automobiles, shopped across 100+ insurance providers.
• Home Insurance Property insurance coverage for homeowners protecting their residence and personal belongings.
• Condo Insurance Insurance coverage specifically designed for condominium owners.
• Tenant Insurance Insurance coverage for renters protecting their personal belongings and liability.
• RV Insurance Insurance coverage for recreational vehicles including motorhomes and travel trailers.
• Motorcycle Insurance Insurance coverage for motorcycles and motorbike riders.
• Boat Insurance Insurance coverage for watercraft and boats.
• ATV Insurance Insurance coverage for all-terrain vehicles.
• Snowmobile Insurance Insurance coverage for snowmobiles.
• Trailer Insurance Insurance coverage for various types of trailers.
• Vacation Property & Cottage Insurance Insurance coverage for vacation properties and cottages.
• Pet Insurance Insurance coverage for pets.
• Travel Insurance Insurance coverage for travelers including trip cancellation, medical, and baggage coverage.
• Life Insurance Life insurance coverage for financial protection of dependents.
• Health Insurance Health insurance coverage for medical expenses.
• Employee Benefits Group insurance and employee benefit programs for businesses.
• Group Insurance Group insurance plans for organizations and associations.
• Commercial Auto Insurance Vehicle insurance coverage for commercial businesses and fleets.
• Commercial Property Insurance Property insurance for commercial buildings and business assets.
• Commercial General Liability Insurance Liability coverage protecting businesses against third-party claims.
• Cyber Insurance Insurance coverage for cyber risks, data breaches, and digital threats.
• Professional Liability Insurance Errors and omissions insurance protecting professionals against negligence claims.
• Directors & Officers Liability Insurance D&O coverage protecting company leadership from legal claims.
• Business Interruption Insurance Coverage for lost income during business disruptions.
• Equipment Breakdown Insurance Coverage for sudden breakdown of business equipment.
• Course of Construction Insurance Builder's risk insurance for construction projects.
• Farm Insurance Insurance coverage for agricultural operations and farms.
• Home Business Insurance Insurance for home-based businesses.
• Event Liability Insurance Insurance coverage for events and gatherings.
• Insurance Bundle Bundled insurance packages offering discounts for multiple policies.

Quantifiable outcome

• Over 1 million customers served over 30+ years of operation
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intact Financial CorporationcoreOEM/ Whitelabel/ Licensing PartnerIntact Financial Corporation is the parent/licensor providing BrokerLink with licensed use of Intact Design and Intact Insurance Design trademarks. Intact is a leading Canadian insurance provider and represents a core partnership for branding and potentially underwriting relationships.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• TD Insurance: Canadian insurance arm of TD Bank offering auto, home, life, and travel insurance through direct and advisor channels. Comparable personal lines offering but leverages TD's massive retail banking customer base for distribution advantage.
• Aon Canada: Global insurance brokerage with Canadian operations providing risk management, commercial insurance, and reinsurance services. Comparable intermediary model but with much larger scale and corporate client focus.
• Marsh Canada Limited: Global insurance broker and risk advisor with significant Canadian presence focused on commercial and specialty lines. Comparable brokerage model but with enterprise and large-commercial focus versus Alpine's SMB and personal orientation.
• Hub International Limited: Large North American insurance brokerage with significant Canadian operations offering personal, commercial, and specialty insurance. Comparable brokerage model but operates at much greater scale and geographic breadth than Alpine.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial Canadian operations. Comparable brokerage intermediary model serving personal and commercial clients, but with global scale and broader service offerings.
• Intact Financial Corporation: Canada's largest P&C insurer and a core licensing/underwriting partner for many Canadian brokerages. Comparable ecosystem player — competes with brokers via direct channels while also serving as a key carrier placement partner for brokerage distribution.

Direct peers

• Belairdirect: Canadian direct-to-consumer insurance provider owned by Intact Financial, offering auto and home insurance online and by phone. Comparable personal lines focus but bypasses the broker distribution channel, representing a direct competitive threat.
• Co-operators Group Limited: Canadian multi-line insurer and financial services co-operative offering home, auto, life, and commercial insurance through a hybrid agent-broker model. Comparable multi-line Canadian insurance distribution, though operates as insurer-distributor hybrid rather than pure brokerage.
• Westland Insurance Group: Western Canada-focused insurance brokerage headquartered in British Columbia, offering personal and commercial insurance across multiple provinces. Comparable mid-sized Canadian brokerage with similar multi-carrier distribution model and Western Canadian footprint.
• BrokerLink: Canadian insurance brokerage operating in the same personal and commercial lines, with 5,000+ employees and 1M+ customers across 13 provinces and territories. Directly comparable business model (multi-carrier brokerage with digital and branch distribution) but materially larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/alpineinsures
• Facebookfacebook.com/AlpineInsuranceAlberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Insurance & Financial