Uitvaart.com

What Uitvaart.com does

Uitvaart.com, operating as Uitvaart.nl, is a Dutch private limited company (B.V. Uitvaart.com, KVK 33279505) headquartered in Amsterdam that has functioned as a national direct-to-consumer funeral services provider since 1999. The company's core activity is arranging and conducting funerals across the Netherlands, delivered through ten named package tiers spanning direct cremation (from €1,995) to natural burial (from €9,750), plus pre-planning ("bij leven") and free informational tools including a non-binding online quote form, a downloadable checklist, an expert Q&A section, and a national business directory (Bedrijvengids) of crematoria, cemeteries, florists and memorial suppliers. Customers are primarily bereaved families contacting a 24/7 national phone line (088-848-82-27) answered directly by experienced funeral directors rather than a call center, with a stated on-site response time of under two hours.

The underlying technology is a content-rich informational website (uitvaart.nl) rather than a proprietary software platform; it functions as a service hub, SEO-driven demand generation layer, and lead-conversion mechanism. No patents, proprietary algorithms, hardware, or distinct technology stack are disclosed. Marketing is content-led: SEO-optimised articles, expert columns, video via Uitvaart.tv, and a published 4.7/5 customer rating build trust and organic acquisition in a category where buying is emotionally triggered and time-pressured by Dutch legal deadlines (a minimum of 36 hours and a maximum of six working days after death for burial or cremation).

The business model is fee-for-service: per-case revenue from funeral packages (one-time license), supplemented by directory/listing revenue from suppliers in the Bedrijvengids, and ancillary advisory income via the expert Q&A service. Pricing is published transparently on the website and positioned as materially below traditional funeral homes (claimed €5,000–€7,000 vs €8,000–€10,000 market average). The company is privately held with no external investors, no parent entity, no subsidiaries, no funding rounds, and no M&A activity disclosed. Sponsor relationships with de Facultatieve Groep and ZDG appear on the website footer, indicating modest industry affiliation rather than equity ties.

Name

Uitvaart.com

Legal name

B.V. Uitvaart.com

Website

https://uitvaart.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Uitvaart.com (operating as Uitvaart.nl) is a Dutch nationwide direct-to-consumer funeral services provider offering ten package tiers from €1,995, supported by a 24/7 phone line, published pricing, and free educational content for bereaved and pre-planning families across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Funeral service packages: Uitvaart.com charges for arranging and conducting funerals. Packages range from direct cremation (v.a. €1,995) to complete and exclusive funerals (v.a. €4,950–€6,140). Prices are published on the website for transparency. Revenue is earned on a per-case basis as a fee-for-service model.
2. Pre-planned funeral arrangements: Customers can pre-register their funeral wishes and request a quote in advance. This generates revenue when the funeral is eventually conducted, and serves as a lead-generation mechanism.
3. Business directory / advertising: The Bedrijvengids (business directory) on uitvaart.nl lists crematoria, funeral homes, memorial product suppliers, and other related businesses. Listings appear to be fee-based for suppliers wishing to advertise, generating referral/listing revenue.
4. Expert advice and consultation: The site features a 'Vraag een expert' (Ask an expert) section with experts in law, notarial affairs, insurance, and digital legacy, suggesting a consulting or advisory revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Uitvaart.com (operating as Uitvaart.nl) arranges and conducts funerals nationwide across the Netherlands through ten published fixed-price service packages spanning direct cremation, intimate farewells, home funerals, complete and exclusive cremations, and burial and natural burial options. It handles all administrative, logistical, and ceremonial work — from death declaration and permits to coordination with crematoria, cemeteries, transport, flowers, and catering — and complements the funeral packages with free digital tools (online quote request, checklist, crematorium price comparison) and a third-party supplier directory.

Product overview

Uitvaart.com operates uitvaart.nl as a national funeral services company offering a comprehensive portfolio of funeral packages and services across the Netherlands. The core offering consists of ten named funeral packages spanning cremation and burial options at various price points (from €1,995 for direct cremation to €9,750 for natural burial), supplemented by a suite of free digital tools (online quote request form, downloadable checklist, information library, and crematorium price comparison tool) and a business directory connecting customers with third-party funeral-related suppliers. The company emphasizes 24/7 availability, direct contact with experienced funeral directors, and nationwide service coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Directe crematie
• Een laatste groet
• Thuisuitvaart crematie
• Intieme crematie
• Complete Uitvaart
• Exclusieve Uitvaart
• Begrafenis Basis
• Begrafenis Uitgebreid
• Begrafenis Compleet
• Natuurbegrafenis
• Bedrijvengids (Business Directory)
• Vraag een Expert (Ask an Expert)

Quantifiable outcome

• Arrival within 2 hours of a death call
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• de Facultatieve GroepminorOthersListed as a sponsor on uitvaart.nl. de Facultatieve Groep is a funeral industry services provider. The sponsorship appears on the footer of the main website. The nature of the relationship is not further detailed in the available sources.
• ZDGminorOthersListed as a sponsor on uitvaart.nl alongside de Facultatieve Groep. The nature and depth of the relationship is not further detailed in the available sources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Uitvaartverzekering.nl: Dutch online comparison site for funeral insurance and pre-paid funeral plans. Adjacent to Uitvaart.com's pre-planning business and competes for the same pre-need customer intent in the Dutch market.

Direct peers

• Coöperatie DELA: Largest funeral cooperative in the Netherlands with over a million members, offering funeral services and pre-paid funeral plans nationally. Directly comparable to Uitvaart.com's nationwide funeral services proposition, but at much greater scale and with member-funded economics.
• Facultatieve: Dutch funeral services provider listed as a sponsor on uitvaart.nl. Operates crematoria, funeral centers, and related services nationally, making it both a partner/competitor and a directly comparable Dutch funeral services peer.
• ZDG: Dutch funeral-services organization listed as a sponsor on uitvaart.nl. Operates in the same death-care category and serves as both a partner/funder and a comparable Dutch funeral services peer.
• Natuurbegraven Nederland: Dutch operator of natural burial grounds, offering an eco-friendly alternative to traditional burial. Competes most directly with Uitvaart.com's 'Natuurbegrafenis' (€9,750) package for environmentally conscious Dutch families.
• Yarden: Was a major Dutch funeral cooperative offering pre-paid plans and funeral services nationwide (merged into DELA in 2019). Comparable in service scope and target customer to Uitvaart.com.
• Monuta: Major Dutch funeral services and pre-paid funeral plan provider operating nationwide. Offers a comparable service menu (cremation, burial, natural burial) and competes with Uitvaart.com for the same Dutch bereaved-family customer segment.

Regional players

• Dignity PLC: UK-listed funeral services operator with a comparable direct-to-consumer funeral services model across cremation and burial. Useful UK comparable for the per-case funeral services unit economics Uitvaart.com runs, although operating in a different geography.

Broad incumbents

• Carriage Services: US-listed provider of funeral and cemetery services with a comparable portfolio of branded local funeral homes. A useful benchmark for scaled, multi-brand funeral services operations outside the Dutch market.
• Service Corporation International: Largest funeral services and cemetery operator in North America. Operates a directly comparable funeral services portfolio at vastly greater scale, providing a benchmark for what scaled funeral services economics look like.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uitvaart
• Facebookfacebook.com/uitvaartnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uitvaart.com