Gecko Press
- Company typePrivate
- Founded1980
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Gecko Press firmographics
Firmographics- Name
- Gecko Press
- Legal name
- Gecko Press Ltd
- Website
- https://geckopress.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gecko Press industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Early Readers & Chapter Books Publishing (MPAJAFAB)
Keywords
Where Gecko Press is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Gecko Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Physical Book Sales: Gecko Press generates revenue through the sale of physical children's books distributed globally through bookstore partners and online retailers across North America, UK, Ireland, Australia, and New Zealand.
- Digital Book Sales: Ebooks distributed by Lerner Publishing Group and available from major ebook retailers including Amazon US/UK, Apple iBooks, and Google Play. Audiobooks also available for selected titles.
- International Rights: Gecko Press licenses foreign translation rights to publishers in China, Taiwan, Turkey, and other markets through agencies like Mundt Agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail sale through bookstores and online retailers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Gecko Press product offering
Product offeringCore offering
Gecko Press publishes 16-20 children's books per year, with approximately 85 percent of titles translated from other languages (primarily Swedish, French, and German). The catalog spans picture books, board books, chapter books, ebooks, and audiobooks, marketed to children ages 0-14 and sold through bookstores and online retailers across North America, the UK, Ireland, Australia, and New Zealand.
Product overview
Gecko Press is a children's book publisher based in New Zealand that publishes 16-20 books annually, with 85 percent being translations from other languages (primarily from Sweden, France, and Germany). The company operates as an international imprint of Lerner Publishing Group, distributing books throughout the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. Their product portfolio includes picture books, board books, chapter books, ebooks, and audiobooks. Notable book series include the My Happy Life series (7 books) and the Detective Gordon series. Many of their titles have won international awards including New York Times Best Illustrated awards and Hans Christian Andersen medals.
Differentiator
Problem solved
Functional benefit
Products and services
- My Happy Life Series
Companies that use Gecko Press
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Gecko Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gecko Press partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Lerner Publishing GroupcoreLerner Publishing Group distributes Gecko Press ebooks globally through major retailers including Amazon, Apple iBooks, and Google Play. They also serve as the parent company (imprint) for Gecko Press and handle US sales and distribution for physical books.
- Walker Books Australia Pty LtdcoreWalker Books Australia handles sales and distribution for Gecko Press books in Australia and New Zealand, with Harper Entertainment Distribution Services (HEDS) managing order fulfillment.
- Raincoast Book DistributioncoreRaincoast Book Distribution handles book distribution in Canada, serving bookstores and retailers with Gecko Press titles.
- Bounce! Sales & MarketingcoreBounce! Sales & Marketing handles sales and marketing for Gecko Press in the UK and Ireland, with Macmillan Distribution (MDL) managing logistics and order fulfillment.
- Mundt AgencycoreMundt Agency handles world rights inquiries for Gecko Press international rights, managing foreign rights licensing across global markets.
- Bookman (China and Taiwan)coreBookman handles rights licensing for Gecko Press in China, and Sushin handles Taiwan rights, enabling translated editions in these Asian markets.
- AnatoliaLit (Turkey)coreAnatoliaLit, represented by Ayşenur Müslümanoğlu, handles Gecko Press rights licensing for the Turkish market.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
Gecko Press competitors and assessment
Company assessmentBroad incumbents
- Usborne Publishing: Large independent UK children's book publisher with strong picture-book and early-reader lines. Comparable as an established specialty children's publisher with international distribution and a quality-focused brand.
- Walker Books: UK-based independent children's book publisher with extensive picture-book and chapter-book lists, and parent of Walker Books Australia (Gecko Press's ANZ distributor). Comparable in editorial philosophy for quality children's literature and is operationally linked via distribution.
- Lerner Publishing Group: US children's book publisher and parent company of Gecko Press, distributing its titles in North America. Comparable as a fellow children's publisher under the same corporate umbrella, and key channel for US sales.
Direct peers
- Barefoot Books: Independent children's book publisher known for international and multicultural picture books with strong educational positioning. Comparable in emphasizing global content, illustrations, and classroom-readiness.
- Enchanted Lion Books: US-based independent children's book publisher with a focused catalog of translated and international picture books and middle-grade titles. Closest direct competitor in the translated literary children's book niche that Gecko Press occupies.
- Pushkin Children's Books: Imprint of Pushkin Press that publishes translated children's fiction and picture books for English-speaking audiences. Highly comparable in mission and translation-heavy catalog focus.
- Eerdmans Books for Young Readers: Children's imprint of Eerdmans Publishing producing literary picture books and middle-grade titles, including translated works. Comparable as a small independent pursuing high-quality, often award-recognized children's literature.
Regional players
- Allen & Unwin (Children's): Major Australia and New Zealand children's book publisher, with shared geography and overlapping picture-book and middle-grade lists. Comparable as a regional peer in the Australasian children's market where Gecko Press is HQ'd.
Emerging players
- Elsewhere Editions: Small US publisher specializing in translated picture books from underrepresented countries. Overlaps with Gecko Press's curated translation model but at a smaller, more boutique scale.
Others
- Tate Publishing (Children's): UK publisher of art and illustration books including children's titles with strong production values. Loosely comparable as a small-format publisher with international art-driven children's content and museum/institutional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gecko Press social profiles
Digital presenceGecko Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gecko Press leadership team
Management profileNumber of profiles
Gecko Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gecko Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gecko Press
What does Gecko Press do?
Gecko Press publishes 16-20 children's books per year, with approximately 85 percent of titles translated from other languages (primarily Swedish, French, and German). The catalog spans picture books, board books, chapter books, ebooks, and audiobooks, marketed to children ages 0-14 and sold through bookstores and online retailers across North America, the UK, Ireland, Australia, and New Zealand.
Is Gecko Press a public or private company?
Gecko Press is a private company. It is classified as corporate owned and is currently operating.
When was Gecko Press founded?
Gecko Press was founded in 1980. It employs 51 to 100 people.
Where is Gecko Press based?
Gecko Press is headquartered in Wellington, New Zealand, in the Oceania region.
How does Gecko Press make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Book Sales and international Rights.
Who are Gecko Press's main competitors?
Broad incumbents on record are Usborne Publishing, Walker Books and Lerner Publishing Group. Direct peers are Barefoot Books, Enchanted Lion Books, Pushkin Children's Books and Eerdmans Books for Young Readers. Allen & Unwin (Children's) is listed as a regional player. Elsewhere Editions is listed as an emerging player. Tate Publishing (Children's) is listed as an others.
Does Gecko Press have an API?
No public API is recorded for Gecko Press.
What industry is Gecko Press in?
Gecko Press's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAB, Early Readers & Chapter Books Publishing. Its NAICS code is 51313 and its SIC code is 2731.