Den Frie Rådgivning

What Den Frie Rådgivning does

Den Frie Rådgivning is a voluntary social association (frivillig social forening) registered in Denmark (CVR 35308202) and headquartered at Risingsvej 118, Odense. It delivers free, confidential, and independent advisory services to people in vulnerable positions, operating five core service lines: Åben Rådgivning (open holistic counseling), Privatøkonomisk Oprydning/PROP (private financial cleanup), Hjælp til det Digitale (digital services assistance), RO PÅ! (stress and chaos management), and Børnefamilien (family support). The organization held Rådgivningsdanmark accreditation for 2023-2026 and won the Holdspillerprisen in 2019 (Odense Kommune) and 2022 (FrivilligGalla, jointly with OUF and Dansk Flygtningehjælp Odense).

The technology footprint is modest and centered on a public website offering a self-service 'Værktøjskasse' (toolbox) that includes a Budgetskema budget spreadsheet, Madplan + indkøbsliste meal planning with shopping list, and a Guide to family finances. No public API, mobile app, or proprietary AI system is offered. Multilingual advisory is delivered in 28 languages, with most users securing an appointment within two weeks. Service delivery is direct, in-person by appointment, with volunteer-driven outreach and referrals from municipal and NGO partners.

The revenue model is a nonprofit blend of membership fees (50 DKK annually), voluntary donations (including MobilePay to #52079), and grants or public funding. Total revenue is not publicly disclosed. Distribution relies on word-of-mouth, community referrals, partnerships with municipalities and NGOs, and earned media. The entity is privately held, has no parent company, and has no disclosed funding rounds. Outcomes reported for 2025 include approximately 2,000 clients served, 94% receiving the help they expected, and 76% having their problem solved.

Name

Den Frie Rådgivning

Legal name

Den Frie Rådgivning

Website

https://dfr.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Den Frie Rådgivning is a Danish voluntary social association in Odense providing free, confidential, multilingual advisory services on finances, digital navigation, stress, and family support to people in vulnerable positions, funded by donations, membership fees, and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership fees: Annual membership subscriptions at 50 DKK per year, providing supporters with involvement in the organization's mission
2. Donations: Voluntary financial contributions from supporters via MobilePay (#52079) or other payment methods
3. Grants and public funding: Funding from public sources and foundations to support operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Den Frie Rådgivning is a voluntary social association in Odense, Denmark that provides free, confidential, and independent advisory services to people in vulnerable positions. The organization offers holistic counseling covering five core service areas: open counseling (Åben Rådgivning), private financial cleanup (Privatøkonomisk Oprydning/PROP), digital assistance (Hjælp til det Digitale), stress management (RO PÅ!), and family support (Børnefamilien).

Product overview

Den Frie Rådgivning is a voluntary social welfare organization offering a unified platform of free, confidential, and impartial advisory services to people in vulnerable positions. The core offerings consist of five counseling services: Åben Rådgivning (general holistic counseling), Privatøkonomisk Oprydning/PROP (private financial cleanup), Hjælp til det Digitale (digital assistance), RO PÅ! (stress management), and Børnefamilien (family support). These are supplemented by a Værktøjskasse (toolbox) containing practical self-service tools including Budgetskema (budget spreadsheet), Madplan + indkøbsliste (meal planner with shopping list), and a Guide. The organization emphasizes holistic support, helping individuals understand their rights, opportunities, and obligations while building their capacity to take action in their own lives.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 94% of users received the help they expected
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Odense Kommune (Odense Municipality)coreStrategic or Co-development PartnerMunicipal partnership for collaborative social initiatives. Den Frie Rådgivning received the Team Player Prize from Odense Municipality in 2019, demonstrating strong collaborative relationships in the local social services ecosystem.
• Foreningen for ukrainere i Odense (OUF)coreStrategic or Co-development PartnerPartnership with Ukrainian refugee organization in Odense. Together they won the Team Player Prize at FrivilligGalla 2022 for collaborative work helping Ukrainian refugees settle in Denmark.
• Dansk Flygtningehjælp Odense (Danish Refugee Council Odense)coreStrategic or Co-development PartnerPartnership with Danish Refugee Council in Odense. Collaborated with OUF and Den Frie Rådgivning to provide advisory services to Ukrainian refugees, winning the Team Player Prize at FrivilligGalla 2022.
• RådgivningsdanmarkcoreOthersUmbrella organization for Danish advisory services. Den Frie Rådgivning holds accreditation from Rådgivningsdanmark for 2023-2026, indicating compliance with quality and ethical standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Socialstyrelsen (Danish Social Agency): National government agency under the Ministry of Social Affairs that oversees social services policy and funding in Denmark. Comparable as the broad institutional counterpart funding and shaping the social advisory landscape.
• Rådgivningsdanmark: National umbrella organization for free social advisory services in Denmark. Comparable as the accrediting body and convening network for social advisory providers like Den Frie Rådgivning.

Direct peers

• Kirkens Korshær: Danish church-based social welfare organization providing counseling, social support, and crisis aid to vulnerable populations nationally. Directly comparable mission, volunteer-supported delivery model, and free-of-charge service ethos.
• Blå Kors Danmark: Danish nonprofit providing social counseling, family support, and treatment for vulnerable people with addiction and financial challenges. Directly comparable to Den Frie Rådgivning's Privatøkonomisk Oprydning (PROP) and Børnefamilien services.
• Røde Kors Danmark (Danish Red Cross): National humanitarian organization delivering social support, refugee integration, and family services. Overlaps with Den Frie Rådgivning on community-based social advisory and refugee support, with significantly broader geographic reach.
• Dansk Flygtningehjælp (Danish Refugee Council): Denmark's largest refugee and integration NGO. Already a direct partner of Den Frie Rådgivning in Odense, it delivers comparable advisory, integration, and case-management services to refugees and other vulnerable groups across Denmark.
• Børns Vilkår: Danish children's rights organization providing counseling to children and families on welfare, legal, and social issues. Comparable as a free, confidential advisory provider to families and vulnerable youth.
• Frelsens Hær (Salvation Army Denmark): Operates social services, family counseling, and welfare support across Denmark. Comparable as a Christian-rooted nonprofit providing holistic, free social advisory and material support to people in vulnerable positions.
• KFUM's Sociale Arbejde (KFUM Social Work): Danish social work organization supporting socially vulnerable adults and families through counseling, housing, and outreach. Comparable mission, volunteer engagement, and free-of-charge delivery to vulnerable populations.

Emerging players

• Foreningen af ukrainere i Odense (OUF): Odense-based Ukrainian community association that collaborates with Den Frie Rådgivning to deliver refugee support. Comparable as a community-led peer serving overlapping Ukrainian-refugee clients in the same local geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/denfrieradgivning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Frie Rådgivning