Berlin Fashion Week

What Berlin Fashion Week does

Berlin Fashion Week is a biannual fashion industry event platform held in January/February (Autumn/Winter) and July (Spring/Summer), with the most recent editions being AW26 (January 30 – February 2, 2026) and the upcoming SS27 (July 2–5, 2026). It is operated by Berlin Partner für Wirtschaft und Technologie GmbH on behalf of the Berlin Senate Department for Economic Affairs, Energy and Public Enterprises (Senatsverwaltung für Wirtschaft, Energie und Betriebe), with co-financing from the European Regional Development Fund (EFRE) under the Projekt Zukunft initiative, and is implemented in partnership with Fashion Council Germany (CEO Scott Lipinski, Chairwoman Christiane Arp). The platform serves emerging and established fashion designers, press, buyers, retailers, and fashion-conscious consumers through an integrated portfolio of formats: Berlin Contemporary (19 designers awarded €25,000 each for runway/presentations), Studio2Retail (6 German labels awarded €5,000 each for B2C events), Der Berliner Salon (a curated exhibition at the Gemäldegalerie celebrating its 10th anniversary), RAUM.Berlin (a 16-label progressive presentation format), METAMORPHOSIS (a talk series powered by eBay on circularity and sustainability), Berlin Curated (long-term talent platform), and Berlin Showroom (Paris-based international market access). The event is free to attend and is positioned around themes of responsibility, freedom, inclusion, creativity, and sustainability, including a Sustainability Requirements framework adopted from Copenhagen Fashion Week standards. The business model is publicly funded, with revenue derived from Senate appropriations, EFRE co-financing, and a diversified mix of commercial sponsors including MARTINI, Airbnb, Don Julio, NIO, eBay, Hotel Zoo Berlin, Hotel Château Royal, and Epic Drive. Berlin Fashion Week is headquartered in Berlin, Germany, employs 11–50 people, and sits within a local fashion ecosystem of more than 5,000 companies and 25,000 employees. The organization has no proprietary technology stack or AI capabilities; its core technology is a digital media hub (bfw.presscloud.com/digitalshowroom/) supporting press and buyer access.

Name

Berlin Fashion Week

Legal name

Berlin Partner für Wirtschaft und Technologie GmbH

Website

https://fashionweek.berlin

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin Fashion Week is a publicly funded biannual fashion event platform in Berlin, operated by Berlin Partner on behalf of the Berlin Senate, serving designers, press, buyers, and consumers through runway shows, exhibitions, and competition programs like Berlin Contemporary and Studio2Retail.

Ownership category

akta.pro rank

Product category

Fashion Industry Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

Professional & Association Conferences (MPAGAGAB)

Keywords

• Fashion week events
• Runway shows
• Designer competitions
• Fashion talent support
• Fashion industry platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Others, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Production and Sponsorship: Berlin Fashion Week operates as a publicly funded fashion industry event. Revenue is generated through sponsorship deals with partners (MARTINI, Airbnb, Don Julio, NIO), government funding from Senatsverwaltung für Wirtschaft, Energie und Betriebe/Projekt Zukunft, and co-financing from the European Regional Development Fund (EFRE). The event provides platforms for fashion brands to showcase collections without charging admission fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Berlin Fashion Week is a biannual fashion industry event (January/February for Fall/Winter and July for Spring/Summer) operated on behalf of the Berlin Senate that produces runway shows, designer presentations, curated exhibitions, B2C retail events, and industry talks across a portfolio of sub-formats (Berlin Contemporary, Studio2Retail, Der Berliner Salon, RAUM.Berlin, METAMORPHOSIS, Berlin Curated, Berlin Showroom). The organization runs concept competitions that award €25,000 (Berlin Contemporary) and €5,000 (Studio2Retail) to selected designers, provides accreditation, scheduling, and digital press resources, and is free to attend for the public.

Product overview

Berlin Fashion Week is a bi-annual fashion event (held in January/February for Autumn/Winter and July for Spring/Summer seasons) operated by Berlin Partner für Wirtschaft und Technologie GmbH on behalf of the Berlin Senate Department for Economic Affairs, Energy and Public Enterprises. The organization manages a portfolio of interconnected programs including: the main Berlin Fashion Week event featuring runway shows and presentations; the Berlin Contemporary and Studio2Retail concept competitions providing €25,000 and €5,000 awards respectively to fashion designers; DER BERLINER SALON exhibition format; RAUM.Berlin presentation platform; Berlin Curated talent platform; METAMORPHOSIS talk series; and Berlin Showroom international platform. The organization also provides accreditation, scheduling, hotel partnerships, shuttle services, and operates sustainability requirements and the Berlin Fashion Week Charter as compliance frameworks. Fashion Council Germany implements the concept competition programs in partnership with Projekt Zukunft, funded by the Berlin Senate and EFRE (European Regional Development Fund).

Differentiator

Problem solved

Functional benefit

Brands

• Berlin Contemporary: Competition format supporting innovative fashion show and presentation concepts with 25,000 EUR prizes
• Studio2Retail
• Der Berliner Salon
• RAUM.Berlin
• METAMORPHOSIS
• Berlin Curated
• Konzeptwettbewerb

Quantifiable outcome

• Up to 25,000 EUR funding per Berlin Contemporary winner; 5,000 EUR per Studio2Retail winner
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• MARTINImajorGTM or Marketing Partner · 18 June 2026MARTINI serves as a major sponsor accompanying Berlin Fashion Week SS27. The partnership provides visibility across fashion week events and promotional materials.
• AirbnbmajorGTM or Marketing Partner · 4 June 2026Airbnb became a partner of Berlin Fashion Week, likely providing accommodation services and promotional support for attendees.
• NIOminorGTM or Marketing PartnerNIO serves as the Mobility Partner of Berlin Fashion Week, providing electric vehicle transportation for attendees and guests.
• Hotel Zoo BerlinminorGTM or Marketing PartnerHotel Zoo Berlin provides accommodation services for fashion week guests and attendees.
• Hotel Château RoyalminorGTM or Marketing PartnerHotel Château Royal partnered with Berlin Fashion Week for exclusive hospitality and event hosting.
• Epic DriveminorGTM or Marketing PartnerEpic Drive provides luxury limousine services for fashion week transportation needs.
• Don JuliominorGTM or Marketing PartnerDon Julio returned as official partner of Berlin Fashion Week, providing beverage services for events.
• Fashion Council GermanycoreStrategic or Co-development PartnerFashion Council Germany is the primary organizational partner implementing the Berlin Fashion Week concept competition and coordinating industry initiatives. CEO Scott Lipinski and Chairwoman Christiane Arp lead organizational efforts.
• eBaymajorGTM or Marketing PartnereBay powers the METAMORPHOSIS talk series 'dialogues about change' during Berlin Fashion Week, focusing on circularity and sustainability discussions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copenhagen Fashion Week: Copenhagen Fashion Week is the closest direct peer to Berlin Fashion Week: both are publicly-supported Scandinavian/German fashion weeks that have pioneered mandatory sustainability requirements (Berlin adopted Copenhagen's framework). Both target emerging and progressive designers with government backing.

Broad incumbents

• Paris Fashion Week (FHCM): Organized by the Fédération de la Haute Couture et de la Mode, Paris Fashion Week is the largest and most commercially significant fashion week globally. Comparable as a fashion show organizer, but operates at vastly greater scale, with established luxury houses, ticketed events, and global buyer pull.

Peers

• Milan Fashion Week (Camera Nazionale della Moda Italiana):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/berlinfashionwe
• Facebookfacebook.com/berlinfashionweek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin Fashion Week