BFJ

What BFJ does

bfj株式会社 (BFJ Inc.) is a privately held Japanese professional services and marketing analytics firm headquartered in Meguro, Tokyo, with a branch office in Fukuoka (Hakata). Founded in 2020, the company built a three-pillar service portfolio centered on bfj Scope, a patented advertising effectiveness analytics product that uses a granted Japanese patent (JP 7630213 B1) covering a noise removal system based on statistical causal inference and the Difference-in-Differences (DID) methodology. The product integrates TVCM, digital advertising, POS, and weather data into a multi-variable correlation analysis to isolate the pure contribution of awareness advertising to business KPIs such as branded keyword searches, site visits, leads, and conversions.

The company monetizes bfj Scope via three monthly subscription tiers — Audit (¥600,000), Full Agency (¥1,000,000), and In-house Support (¥2,000,000) — targeting Japanese mid-to-large enterprises that struggle to quantify awareness advertising ROI. Beyond bfj Scope, BFJ offers a Marketing Support consulting service built on a "visualize / verbalize / fix" three-axis framework, a new-graduate recruitment placement service called Our Chance, and an e-commerce business line. The go-to-market model combines direct enterprise sales with content-led demand generation through blog columns, case studies (publicly featuring SUBARU and OBC), white papers, and free consultation/analysis entry points capped at five companies per month.

BFJ is bootstrapped, with no external venture capital, private equity, or parent company disclosed. Revenue grew from approximately ¥180 million in FY2020 to ¥950 million in FY2024, representing approximately 200% year-over-year growth for two consecutive years. The company operates with 11–50 employees and serves a Japan-only customer base, with current product and commercial focus on strengthening its domestic enterprise presence rather than international expansion.

Name

BFJ

Legal name

bfj株式会社

Website

https://bf-j.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

bfj株式会社 is a Japan-based marketing analytics and consulting firm that helps enterprises measure and optimize awareness-advertising ROI via its patented bfj Scope service using Difference-in-Differences and noise-removal technology, complemented by marketing support, new-graduate recruitment, and e-commerce services.

Ownership category

akta.pro rank

Product category

Marketing Analytics Services

NAICS

Marketing Research and Public Opinion Polling (54191), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Marketing analytics services
• Advertising effectiveness measurement
• Marketing consulting services
• Marketing mix modeling
• Brand awareness analytics

Headquarters

HQ city

Meguro

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. bfj Scope Analysis Services: Three-tier pricing structure for marketing analytics and advertising effectiveness measurement services. Services include audit/agency coordination, ROI calculation, allocation planning, delivery design, operational optimization, and dashboard construction. The company also generates revenue from marketing consulting services and internship/new graduate recruitment placement fees.
2. Marketing Consulting & Execution Services: Comprehensive marketing support services including strategy, execution, and improvement across three axes: visualization (analytics), verbalization (consulting), and fixing (execution). The company positions itself as a business talent development firm that produces professionals capable of driving business decisions and execution.
3. Our Chance - New Graduate Recruitment Services: A new graduate placement service that introduces top business-experienced students to client companies. Revenue is generated through placement fees from companies seeking to hire the introduced graduates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

bfj provides marketing analytics and consulting services for Japanese enterprises. Its flagship product bfj Scope uses a patented noise-removal technology (JP 7630213 B1) combined with Difference-in-Differences (DID) statistical methodology to quantify the contribution of awareness advertising (TVCM, YouTube, OOH, 交通広告) to business KPIs such as branded searches, MQLs, and conversions. The company also delivers full-funnel marketing support (visualization, verbalization, fixing), new graduate recruitment placement (Our Chance), and e-commerce business support.

Product overview

bfj Inc. operates as a talent development company that provides three interconnected service lines: (1) bfj Scope — a patented cognitive advertising ROI analysis service that visualizes awareness advertising effects (YouTube, TVCM, OOH) on business KPIs using Difference-in-Differences methodology, available in three pricing tiers (Audit at ¥600,000~, Full Agency at ¥1,000,000~, and In-house Support at ¥2,000,000~ per month); (2) マーケティング支援 (Marketing Support) — a full-funnel marketing service offering analysis, consulting, and execution across the three pillars of visualization, verbalization, and optimization; and (3) EC事業 (E-commerce) and Our Chance (new graduate recruitment) as secondary service lines. The portfolio centers on bfj Scope for advertising analytics and marketing support for strategic marketing execution.

Differentiator

Problem solved

Functional benefit

Brands

• bfj Scope: 認知広告のROIを可視化する分析サービス。特許取得のノイズ除去技術で、認知広告の効果を事業KPIにヒットさせる新たな分析手法を提供。TVCM・YouTube・交通広告などの認知施策の効果測定を実施。
• Our Chance
• EC事業

Products and services

• bfj Scope Awareness advertising ROI visualization and analysis service. Uses a patented noise-removal system (JP 7630213 B1) and Difference-in-Differences (DID) methodology to isolate pure advertising effects from external noise (seasonality, competitor activity, market fluctuations). Integrates TVCM, digital ads, POS, temperature and weather data (全相関分析) to quantify contribution to business KPIs such as purchase volume, MQLs, branded search, and conversions. Offered in three monthly subscription tiers starting from ¥600,000.
• Marketing Support (マーケティング支援) Full-funnel marketing support delivered across three pillars: 見える化 (visualization/analytics), 言える化 (verbalization/consulting), and 直せる化 (fixing/execution). Provides strategy, execution, and improvement support covering TVCM, digital ads, POS data integration, and ROI-based advertising strategy for advertiser clients.
• Our Chance New graduate recruitment placement service that introduces top business-experienced students (with long-term internship backgrounds) to client companies. Revenue is generated through placement fees from companies seeking to hire the introduced graduates.
• EC Business (EC事業) E-commerce business operations and support services operated as an adjacent service line alongside the company's marketing and analytics offerings.

Quantifiable outcome

• 150%+ ROI improvement for awareness advertising investment (OBC case)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFJ