collateam

What collateam does

CollaTeam (legally Colla Tech Sdn Bhd) is a Malaysian digital talent marketplace founded in 2021, headquartered in Kuala Lumpur. The platform operates as a two-sided marketplace connecting freelance talent — including KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), content creators, designers, developers, and digital marketers — with brands and employers seeking digital marketing services and labor. It supports full-time, part-time, freelance, and remote work opportunities across 100+ job categories, with particular specialization in influencer marketing campaigns on platforms including Instagram, TikTok, and XiaoHongShu (小红书). The company is privately held, founder-led, bootstrapped, and reports 11-50 employees.

The platform's core technical components include CollaPay, an escrow-based payment protection system for transactions between talents and employers; Colla vCard, a digital business card for talent portfolio sharing; portfolio showcase and campaign management modules; and integrations with Google OAuth for authentication, WhatsApp for support communications, and Google Drive for content submission. Sub-brands include CollaJobs (full-time/part-time positions), Colla Gigs (freelance short-term projects), CollaGuide (blog and career resource center), and recurring event programming such as the Virtual Career Fair, WBA (Business Alliance) Program, and IA (Internet Alliance) Summit. CollaTeam is officially registered as a MySE (Malaysia Sharing Economy) platform with the Malaysian Government (Platform No: DAD/SMED/DM/CTSB/NMF/2026/05/022, valid through 06 May 2028) and is an official MDEC Sharing Economy Partner.

The business model is freemium: registration is free for both talent and employer sides, job postings are free and unlimited, and revenue is generated through marketplace commissions or take rates on transactions facilitated through the CollaPay escrow system. Go-to-market combines self-serve product-led growth with a community-led motion anchored by events, and the platform reports 22,000+ verified talents, 1,000+ campaigns managed since inception, 500+ active campaigns and live jobs at present, and RM1,000,000 in cumulative job opportunities matched.

Name

collateam

Legal name

Colla Tech Sdn Bhd

Website

https://colla.team

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CollaTeam is a Malaysian digital talent marketplace connecting 22,000+ verified freelancers, KOLs, KOCs, and content creators with brands for influencer marketing campaigns, freelance gigs, and full-time or part-time employment opportunities.

Ownership category

akta.pro rank

Product category

Freelance & Talent Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industry

Marketplace & Platform Seller Payouts (FSAMAKAE)

Keywords

• Freelance marketplace platform
• KOL influencer marketing
• Talent job marketplace
• Gig economy platform
• Digital creator network

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Platform Transaction Facilitation: The platform facilitates transactions between brands/employers and talents/freelancers. Revenue is derived from take rates or commissions on transactions processed through the CollaPay escrow system. Registration and job postings are free for both parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CollaTeam operates a digital talent marketplace that connects Malaysian employers and brands with freelance talent, KOLs, KOCs, and content creators. The platform offers job postings (full-time/part-time via CollaJobs), freelance gigs (Colla Gigs), and influencer marketing campaign management. Transactions are secured through CollaPay, an escrow-based payment protection system. Registration and job postings are free; revenue is generated through commissions on facilitated transactions.

Product overview

CollaTeam is Malaysia's digital talent marketplace operated by Colla Tech Sdn Bhd, founded in 2021. The platform operates as a unified ecosystem with three core product lines: (1) Job Marketplace comprising CollaJobs for full-time/part-time positions and Colla Gigs for freelance projects; (2) KOL/KOC Influencer Network connecting brands with Xiaohongshu, TikTok, and Instagram creators for campaign collaborations; and (3) Payment infrastructure through CollaPay escrow system. Additional modules include Colla vCard for digital business cards, Portfolio Showcase for work samples, and Campaign Management for influencer marketing. The platform also organizes Virtual Career Fair events and maintains the Colla Guide blog resource center. CollaTeam supports 100+ job categories and serves as a MySE-registered gig platform recognized by the Malaysia Government.

Differentiator

Problem solved

Functional benefit

Brands

• CollaPay: Secure payment and escrow system for protecting transactions between talents and employers.
• Colla vCard
• Colla Jobs
• Colla Gigs

Products and services

• CollaJobs Job marketplace for full-time and part-time positions connecting employers with job seekers in Malaysia, supporting 100+ job categories.
• Colla Gigs Freelance gig marketplace for short-term projects and temporary work opportunities, connecting freelancers with employers across creative, technical, and digital categories.
• KOL/KOC Influencer Network Network of verified Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) for influencer marketing campaigns, specializing in XiaoHongShu, TikTok, and Instagram creators available for brand collaborations.
• CollaPay Secure payment system with escrow functionality that ensures safe transactions between talents and employers, protecting both parties during collaborations.
• Campaign Management Platform Platform for brands to post influencer marketing campaigns and connect with KOLs/KOCs, supporting paid, barter, and hybrid collaboration models with campaign tracking and analytics.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MDEC (Malaysia Digital Economy Corporation)coreStrategic or Co-development Partner · 1 January 2021Official MDEC Sharing Economy Partner - a strategic government partnership recognizing CollaTeam as a key player in Malaysia's digital economy ecosystem. This partnership validates the platform's compliance with Malaysian regulations and supports its position as a legitimate gig economy platform.
• PERKESO (Social Security Organisation)coreStrategic or Co-development PartnerCollaboration with PERKESO since 2022 supporting the Gig Workers Bill (RUU Gig 2025) which was historically passed. Platform supports mandatory SOCSO coverage for gig workers under Act 872.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Glints: SEA-based talent recruitment platform with strong presence in Malaysia, Singapore and Indonesia. Comparable as a regional talent marketplace peer, though focused more on full-time tech and professional hiring than gig/influencer work.
• JobStreet (SEEK Asia): Leading Malaysian and SEA job board for full-time and part-time roles. Regional peer to CollaTeam's Colla Jobs offering; competes for employer hiring spend in the same Malaysian market but focuses on traditional employment rather than influencer/creator campaigns.
• Kalibrr: SEA recruitment and talent marketplace platform headquartered in the Philippines. Comparable to CollaTeam's hiring functionality but operating in a different SEA geography without CollaTeam's China-platform influencer focus.

Direct peers

• Toptal: Vetted freelance network focused on premium software, design and finance talent. Comparable to CollaTeam's verified-talent positioning, although serving a higher-end enterprise segment rather than mass influencer/creator gigs.
• Fiverr: Leading marketplace for freelance services with predefined gig packages. Directly comparable to CollaTeam's gig-based listings and KOL/KOC campaign model, and a benchmark for how a pure-play marketplace monetises transactions.
• Hired (LHH Recruitment Solutions): Tech and creative talent marketplace now part of LHH. Comparable to CollaTeam's verified-talent marketplace model in design/development, with more focus on full-time placement than influencer campaigns.
• 99designs (by Vista): Global design services marketplace connecting brands with freelance designers via contests and direct hire. Closely comparable to CollaTeam's designer/creative talent category and campaign-driven engagement style.
• Upwork: Global freelance marketplace connecting businesses with independent professionals across writing, design, development and marketing. Direct peer to CollaTeam's Colla Gigs and freelance offering, though serving a much broader, global customer base.

Emerging players

• Mihuru / PinkCollar: Emerging regional gig economy and services marketplaces in SEA that target women or specific segments. Comparable as emerging marketplace peers competing for the same pool of Malaysian employers seeking flexible talent.

Broad incumbents

• Influencer.com / Influencer Marketing Hub platforms: Global influencer marketing platforms and tooling (e.g. Influencer.com, IMA, Aspire). Broad incumbent peers to CollaTeam's KOL/KOC marketplace, offering analytics and campaign tooling but generally serving larger brand budgets and global creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about collateam