What BirdBrain does

BirdBrain (operating as Distl) is a full-service digital marketing agency founded in 1998 and headquartered in Perth, Western Australia, serving primarily Australian SMB and mid-market clients with an integrated suite of branding, digital marketing, and web development services. The agency operates with 11–50 employees from its office at 3/73 Troy Terrace, Jolimont WA, under founder David Metcalf as Owner & Director. Service breadth spans brand strategy and identity, logo and graphic design, SEO including Generative Engine Optimisation (GEO) for AI search engines such as ChatGPT and Perplexity, Google Ads and programmatic advertising, social media marketing across LinkedIn, Instagram, Pinterest, Facebook, and TikTok, Spotify advertising, web design and development (WordPress, Shopify, custom eCommerce), content creation, and email marketing — all delivered by in-house specialist teams.

The agency's business model is professional services revenue generated through quote-based, multi-year client engagements. Pricing is not publicly disclosed; prospective clients are routed through website quote requests, phone (08 9381 4441), or email ([email protected]) for customized proposals. The go-to-market motion is consultative and sales-led, with direct-to-client distribution and no intermediary reseller channels. Marketing channels include an Insights content blog, organic SEO, paid search, and organic social. BirdBrain's customer base mixes SMB clients (Rocky Ridge Brewing, Mega Music, Stinson Air & Solar) with enterprise and institutional clients (Summit Homes Group, Burch Family Wines, DiskBank, Cancer Council, Curtin University, UWA), spanning brewing, music retail, home building, wine, financial services, solar, education, and nonprofit sectors.

BirdBrain is an independent, privately held entity. No parent company, subsidiaries, institutional investors, funding rounds, mergers, acquisitions, or financial disclosures appear in the input data. The firm's competitive positioning rests on its full-suite in-house capability, Google Partner and Meta Marketing Partner certifications, Spotify advertising partnership, and emerging GEO service line targeting AI-era search visibility. Revenue, headcount trends, and forward growth indicators are not disclosed in available sources.

Name

BirdBrain

Legal name

Distl

Website

http://www.birdbrain.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

BirdBrain (trading as Distl) is a full-service digital marketing agency founded in 1998 in Perth, Western Australia, delivering integrated branding, SEO, paid media, web design, and AI-search optimization services to Australian SMB and enterprise clients via in-house specialist teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Wembley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Revenue generated from providing integrated digital marketing services including SEO, Google Ads management, social media marketing, branding, web design, eCommerce development, and content creation. Services are offered as a full suite allowing clients to engage multiple services as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BirdBrain operates a full-service digital marketing agency (trading as Distl) based in Perth, Australia, delivering integrated branding, web design, SEO (including Generative Engine Optimisation for AI search), Google Ads, social media marketing, eCommerce, programmatic advertising, Spotify advertising, and content creation services from an in-house team. Clients can engage any combination of services as needed, with the agency positioning itself as a single partner for both brand-building and digital performance work.

Product overview

Distl is a full-service digital marketing agency offering an integrated suite of marketing and web services. The core offering combines SEO (including Generative Engine Optimisation for AI search), Google Ads, Social Media Marketing, and Branding services. Supporting these are Web Design and Development (including WordPress, Shopify, and eCommerce), Content Creation, Programmatic Advertising, Spotify Advertising, and Email Marketing. The agency positions itself as a one-stop solution where clients can engage as many or few services as needed, with all capabilities delivered in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimisation) Search engine optimization services that improve website visibility on Google and other search engines, including optimization for Generative Search Engines like ChatGPT and Perplexity. Designed for Australian businesses seeking qualified organic traffic.
• Google Ads Management Pay-per-click digital advertising on Google Search and the Google Display Network, designed to place businesses in front of qualified customers and deliver measurable ROAS.
• Social Media Marketing Content creation and targeted advertising across LinkedIn, Instagram, Pinterest, Facebook, and TikTok, designed to humanise brands and acquire customers organically and via paid social.
• Branding Brand strategy and brand identity services including logo design and graphic design, designed to build brand differentiation and brand equity for Australian businesses.
• Web Design and Development Website design and development services including WordPress sites, user experience design, domains, and web hosting, designed to deliver fast, easy-to-maintain websites that improve digital marketing campaign performance.
• Content Creation Strategic content creation services to humanise brands and produce unified marketing collateral with compelling storytelling, designed for businesses seeking differentiated brand communication.
• eCommerce Custom eCommerce website development built to integrate with digital marketing campaigns and drive online sales, designed for retail and direct-to-consumer brands.
• Programmatic Advertising Automated digital advertising across multiple networks for targeted audience reach, designed for businesses seeking qualified customer acquisition at scale.
• GEO (Generative Engine Optimisation) Optimization services specifically for generative AI search engines such as ChatGPT and Perplexity, designed for businesses seeking visibility in AI-driven search results.
• Spotify Advertising Audio advertising services on the Spotify platform for targeted audience reach, designed for businesses seeking audio-channel customer acquisition.
• Email Marketing Email marketing campaign development and management services, designed for businesses seeking direct customer communication and retention.

Quantifiable outcome

• High-ROI digital marketing services
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerDistl is a certified Google Partner, appearing in Google's partner directory. The partnership enables the agency to run Google Ads campaigns for clients and access Google's advertising platform resources and certifications.
• Meta (Facebook)coreGTM or Marketing PartnerDistl is a Meta Marketing Partner, certified to run Facebook and Instagram advertising campaigns. The partnership enables the agency to manage social media advertising on Meta's platforms.
• SpotifyminorGTM or Marketing PartnerDistl is listed in Spotify's advertising partner directory, enabling the agency to offer Spotify advertising services to clients.

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Royals: Perth-based full-service creative and digital marketing agency offering branding, web, SEO, and content services to Australian mid-market and enterprise clients. Directly comparable to Distl in geography, service mix, and target customer profile.
• Online Marketing Gurus: Australian digital marketing agency specializing in SEO, Google Ads, social, and web design. Comparable to Distl on full-service digital delivery and target SMB/mid-market segments, though based in Sydney/Melbourne.
• Atomic 212°: Independent Australian media and marketing agency offering paid media, SEO, social, and content. Comparable to Distl on multi-channel digital execution and enterprise client base across Australia.
• King Kong: Australian results-driven digital marketing agency offering SEO, PPC, social media, and web design to SMBs and growth-stage businesses. Closely comparable to Distl on service portfolio and Australian focus.
• Supple Digital: Australian digital agency offering SEO, Google Ads, web design, and content marketing. Directly comparable to Distl on service mix and target Australian business customers.
• Disruptive Advertising: US-based digital marketing agency focused on PPC, SEO, and CRO for mid-market clients. Comparable to Distl on paid-media-led service model and target customer segment.

Broad incumbents

• WebFX: Larger US-based full-service digital marketing agency offering SEO, PPC, web design, and content at scale. Comparable to Distl on service breadth, but operates at significantly greater scale and globally.
• Ogilvy Australia: WPP-owned global advertising network with Australian operations offering integrated creative, media, digital, and PR services. Overlaps with Distl on digital and branding services but operates at much larger scale with multinational clients.

Regional players

• The Brand Agency: Australian creative, brand, and digital agency with offices in Perth and other major cities. Comparable to Distl on branding and digital mix, with broader geographic coverage.
• Meerkats: Perth-based digital marketing and web design agency serving Australian SMBs. Closely comparable to Distl in Perth geography, full-service digital offering, and SMB target market.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/BirdBrainLogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdBrain