Wohnbau Lörrach

What Wohnbau Lörrach does

Wohnbau Lörrach (legal entity Städtische Wohnbaugesellschaft Lörrach mbH) is a municipal housing company founded on July 3, 1956, headquartered at Schillerstraße 4, 79540 Lörrach, Germany. It is owned 81.8% by Stadt Lörrach, 9.1% by Stadt Schopfheim, and 9.1% by Sparkasse Lörrach-Rheinfelden, operating under a public-mission mandate to deliver affordable housing. The company manages approximately 4,100 apartments (3,060 owned) across 14 neighborhoods in Lörrach and Schopfheim, alongside roughly 130 commercial units, and reports FY2024 revenue of €33.8 million with a €3 million annual surplus on a €272.1 million balance sheet.

Its core offering is a vertically integrated rental housing ecosystem: residential and commercial space rental, WEG (condominium owner association) administration, third-party rental management for municipalities and institutional owners under a Generalmieter model, selective apartment sales from the portfolio, and value-add services such as guest apartments, community rooms, tenant gardens, and a social management department led by Dr. Katharina Winterhalder. Technology is delivered through an Aareon CRM-backed customer portal and mobile app (iOS/Android) plus an online rental-interest registration system via Wohnungshelden.

The business model is anchored on subscription-recurring rental income from the owned portfolio, supplemented by managed services fees from WEG and institutional clients and occasional transaction-based revenue from apartment privatizations. Go-to-market is direct-to-consumer: the company markets available units through its website, customer magazine 'wohnen und mehr', neighborhood events, and its in-house customer service office, with no third-party resellers. Pricing is not publicly disclosed but is structured around fair, subsidized rents; more than 90% of units are accessible to recipients of basic social benefits, reflecting the public-housing mission. New construction is executed at KfW 40 Plus efficiency standard (Schlichtergasse and the largest project to date, Neue Mitte Nordstadt, with 224 apartments and €97 million investment), and the company has won 60+ architecture and urban design awards since 1980.

Name

Wohnbau Lörrach

Legal name

Städtische Wohnbaugesellschaft Lörrach mbH

Website

https://wohnbau-loerrach.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Wohnbau Lörrach is a municipal housing company owning and managing approximately 4,100 rental apartments and 130 commercial units across Lörrach and Schopfheim, Germany, serving individual tenants, commercial tenants, condominium communities, and institutional clients under a public affordable-housing mandate.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), HOA / Condominium Association Management (BPAJAFAH), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Residential property rental
• Commercial property leasing
• Property management services
• Municipal housing services
• Affordable housing

Headquarters

HQ city

Lörrach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: Rental income from approximately 3,060 owned apartments and additional managed units. Revenue from fair, transparent rents with public subsidies utilized to maintain affordability.
2. Commercial Rental Income: Revenue from approximately 130 commercial units across their property portfolio including retail, offices, and medical practices.
3. Property Management Services (WEG): Administration services for Wohnungseigentümergemeinschaften (condominium owner associations) including commercial and technical management.
4. Third-Party Rental Management: Managing rental apartments and commercial units for cities, foundations, and other institutional investors as Generalmieter (master tenant).
5. Property Sales: Selective privatization of apartments from rental portfolio to tenants and external buyers, generating capital for new construction projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wohnbau Lörrach rents out approximately 4,100 residential apartments and 130 commercial units across 14 neighborhoods in Lörrach and Schopfheim, providing affordable, publicly-subsidized housing combined with professional property and neighborhood management. Beyond its own portfolio, it administers WEG condominium owner communities and manages third-party rental portfolios for cities, foundations, and institutional investors under Generalmieter (master tenant) arrangements. Supporting offerings include the Aareon-powered Kundenportal, on-site caretaker services, a 24/7 emergency hotline, social management programs, community spaces, guest apartments, tenant gardens, and selective privatization sales.

Product overview

Wohnbau Lörrach is a municipal housing company (Städtische Wohnbaugesellschaft Lörrach mbH) operating since 1956. The company offers a comprehensive housing ecosystem centered on approximately 4,100 rental apartments across 14 neighborhoods in Lörrach and Schopfheim. Core products include residential apartments (Mietwohnungen), commercial spaces (Gewerbeflächen), and professional property management services (WEG-Verwaltung, Mietverwaltung). Digital services are delivered through the Kundenportal (customer portal) powered by Aareon CRM, enabling tenants to manage consumption data, documents, and communications. Supporting services include Hausmeisterservice (on-site caretakers), Soziales Management (social support), Gemeinschaftsräume (community spaces), Gäste-Appartements (guest apartments), and Mietergärten (tenant gardens). The company also develops new construction projects including the flagship 'Neue Mitte Nordstadt' development (224 apartments, 97 million euros investment) and has won over 60 architecture prizes since 1980. Publications include the quarterly magazine 'wohnen und mehr' and annual Geschäftsberichte.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietwohnungen (Rental Apartments) Residential rental apartments ranging from studios to family apartments, including barrier-free units and senior living, across 14 neighborhoods in Lörrach and Schopfheim. Available to private individuals and families seeking affordable rental housing.
• Gewerbeflächen (Commercial Spaces) Approximately 130 commercial rental spaces including retail, offices, medical practices, and service businesses in Lörrach and Schopfheim, targeted at retailers, medical practitioners, and service businesses.
• Kundenportal (Customer Portal) Digital self-service platform for tenants to view consumption data, access documents, submit maintenance requests, and communicate with property management; available via web browser and mobile app (iOS/Android) for Wohnbau Lörrach tenants.
• Hausmeisterservice (Caretaker Service) On-site caretaker service in all residential complexes for maintenance coordination, repairs, and emergency response, including a 24/7 emergency hotline (0171 8538876); available to Wohnbau Lörrach tenants.
• Soziales Management (Social Management) Social management services including neighborhood support, community events, resident assistance in difficult situations, and coordination with social services, available to Wohnbau Lörrach tenants across all 14 neighborhoods.
• WEG-Verwaltung (Condominium Management) Professional management of residential and commercial property owner communities (Wohnungseigentümergemeinschaften) including administrative and technical services, targeted at condominium owner associations and individual property owners.
• Mietverwaltung (Third-Party Rental Management) Third-party rental management services for municipalities, institutions, and investors, including 200+ residential and commercial units managed as Generalmieter (master tenant), targeted at cities, foundations, and institutional investors.
• Wohnungskauf (Apartment Sales) Sale of selected apartments from the rental portfolio to eligible buyers with priority given to existing tenants; protects existing rental agreements; targeted at existing tenants and external individual buyers.
• Gäste-Appartements (Guest Apartments) Fully equipped guest apartments available for booking by tenants for visiting friends and family, including bedding and final cleaning.
• Gemeinschaftsräume (Community Spaces) Community rooms available for booking by tenants for events, celebrations, and neighborhood gatherings; present in multiple residential complexes.
• Mietergärten (Tenant Gardens) Garden plots assigned to ground-floor apartments and community gardens for tenant use, including guidelines for planting and maintenance.
• Aktionsfonds (Action Fund) Funding program supporting resident initiatives for community projects in areas of education, environment, sports, culture, and social activities.
• Neue Mitte Nordstadt Largest construction project in company history: 224 rental apartments, two senior living communities (24 places), REWE supermarket, bakery, medical practice, and bicycle workshop with investment of approximately 97 million euros.
• Brombach-Hauingen (Schlichtergasse) New construction and renovation project in Brombach-Hauingen including 57 new rental apartments across five buildings, community room, caretaker office, and integration project with AGJ-Wohnungslosenhilfe, built to KfW 40 Plus standard.

Quantifiable outcome

• More than 90% of apartments available to people receiving basic social benefits (Grundsicherung/Bürgergeld)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Stadtbau LörrachcoreStrategic or Co-development Partner · 1 January 2021Wholly-owned subsidiary company responsible for construction planning, project development, and architectural competition organization. Handles over-arching expert coordination for architectural competitions used by Wohnbau Lörrach.
• AGJ-WohnungslosenhilfecoreStrategic or Co-development PartnerSocial housing partnership providing housing for people who have experienced homelessness. LÖ-Housing project in Brombach-Hauingen integrates formerly homeless individuals with support services and social work.
• REWE (Family Eilitz)coreStrategic or Co-development PartnerMajor retail anchor tenant in Neue Mitte Nordstadt development. Supermarket opened July 2026 serves both new residents and surrounding neighborhood.
• Bäckerei HeitzmannsupportingStrategic or Co-development PartnerBakery with café tenant in Nordstadt quarter providing daily services to residents.
• AareoncoreTechnology or IntegrationTechnology partner providing CRM platform for customer portal, tenant management, and digital service delivery. Powers online tenant portal and mobile app.
• Alzheimerinitiative Dreiländereck e.V.supportingStrategic or Co-development PartnerInitiated senior shared living (WG) at Eisweiher development in Schopfheim for elderly residents requiring care.
• Evangelisches Altenwerk LörrachsupportingStrategic or Co-development PartnerPartner for senior living communities (Wohngemeinschaften) in Nordstadt project, providing ambulatory care services for 24 elderly residents.
• Sozialer Arbeitskreis Lörrach e.V.supportingStrategic or Co-development PartnerSocial initiative partner for integrative housing projects including Dammstraße development and housing for formerly homeless individuals.
• Stiftung KunzsupportingStrategic or Co-development PartnerFoundation enabling model housing project in Hauingen (Siegmeer) combining generations with community center and contact office.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• GESOBAU AG: Berlin municipal housing company (Städtische Wohnungsbaugesellschaft) managing ~45,000 apartments for the city of Berlin. Directly comparable as a German municipal landlord with a social-mandate, large multifamily portfolio, and in-house property management.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~135,000 apartments. Closely comparable as a large German städtische Wohnungsbaugesellschaft combining affordable rental housing, modernization programs, and tenant services.
• GEWOBAG Wohnungsbau-Aktiengesellschaft Berlin: Berlin municipal housing company managing ~70,000 apartments for the city. Comparable municipal ownership structure, social mission mandate, and mixed portfolio of owned and managed multifamily units.
• degewo AG: Berlin municipal housing company owned by the State of Berlin, managing ~75,000 apartments. Same structural model: city-owned, affordable multifamily rentals, plus WEG and third-party management services.
• Nassauische Heimstätte Wohnungs- und Entwicklungsgesellschaft mbH: Regional German housing company owned by the State of Hesse, managing ~60,000 apartments. Comparable as a state-affiliated residential landlord with similar new-construction, modernization, and subsidized housing programs.

Broad incumbents

• Vonovia SE: Germany's largest private residential landlord with ~540,000 apartments across the country. Comparable broad incumbent offering overlapping multifamily rental and property management services, but operating at vastly greater scale and without Wohnbau's municipal/social mandate.
• LEG Immobilien SE: Large German residential landlord (~166,000 apartments, mainly NRW). Comparable broad incumbent in the German multifamily rental market, but privately held by institutional investors rather than municipality-owned.

Regional players

• Wohnungsbaugenossenschaften Deutschland (regional cooperatives): German housing cooperatives (Baugenossenschaften) that operate multifamily rental portfolios under member-owned, mission-driven structures. Comparable affordable housing focus and tenant services, but distributed across many regional entities.
• Baugenossenschaft Mittelrhein eG: Regional German housing cooperative providing affordable multifamily rental housing to members. Comparable cooperative/mission-driven ownership model and tenant-focused services, though structured as a Genossenschaft rather than a municipal GmbH.

Others

• Stadtwerke / municipal real estate subsidiaries (general): Other German municipal real estate subsidiaries of city governments. Adjacent/ecosystem peers sharing the same städtische ownership model, public mandate, and reliance on municipal shareholders for capital and direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnbau Lörrach