Rodco
RODCO is a Michigan-based, founder-owned manufacturer of Christian anointing oils and related products, selling 21 fragrance varieties plus balms, personal care, and accessories to churches, Christian bookstores, and individuals since 1975.
- Company typePrivate
- Founded1975
- HeadquartersMason, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rodco does
RODCO Ltd. is a privately held, founder-owned manufacturer and wholesaler founded in 1975 and headquartered at PO Box 198, Mason, Michigan. The company specializes in anointing oils and related Christian religious products, master-blending imported olive oil (sourced from Italy, Greece, and Spain) with proprietary biblical fragrance formulations through three major importers. Its core product line includes 21 varieties of anointing oils—anchored by a flagship Frankincense & Myrrh blend—six varieties of anointing balms, a Shalom Myrrh personal care line (lotions, body wash, dusting powder), a Sariah ladies cologne/toilette line, and a range of oil-carrying accessories (aluminum capsules, roll-on vials, cross-shaped altar vessels). All containers are reportedly over-filled as a deliberate value signal.
Rodco firmographics
Firmographics- Name
- Rodco
- Legal name
- RODCO Ltd.
- Website
- https://rodco-ltd.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Short description
- RODCO is a Michigan-based, founder-owned manufacturer of Christian anointing oils and related products, selling 21 fragrance varieties plus balms, personal care, and accessories to churches, Christian bookstores, and individuals since 1975.
- Ownership category
- akta.pro rank
Rodco industry classification
Industry- Product category
- Religious Anointing Oils and Christian Personal Care Products
- NAICS
- Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Fats & Oils (2070), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)
- akta.pro secondary industry
- Commodity Edible Vegetable Oils (Refined/Bleached/Deodorized) (AFAJALAA)
Keywords
Where Rodco is headquartered
LocationHeadquarters
- HQ city
- Mason
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rodco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales - Anointing Oils and Balms: One-time sale of proprietary anointing oils (21 fragrances), balms, and related Christian products to retail stores, churches, ministries, and individual consumers. Products sold in various sizes from 1/4 oz to gallon bulk quantities.
- Fragrance and Personal Care Products: Sales of Myrrh-based personal care products including lotions, body wash, dusting powder, and colognes. One-time product purchases across multiple fragrance options.
- Carrying Devices and Accessories: Sales of oil carrying accessories including aluminum capsules, roll-on vials, cross vials, and altar vessels in various materials and sizes.
- Wholesale and Bulk Sales: Wholesale pricing offered to verified retail stores; bulk sales program for non-profit 501c3 churches and ministries at below-wholesale prices with quantity discounts available in pints, quarts, half-gallons, and gallons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Myrrh Gift Line products - various sizes and formulations |
| Unit Pricing | Pay-as-you-go | Carrying devices for anointing oil |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for verified retail stores |
| Unit Pricing | Multi-year contract | Bulk sales for 501c3 churches and ministries |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Rodco product offering
Product offeringCore offering
RODCO manufactures and wholesales an exclusive line of anointing oils, balms, personal care products, and specialty carrying devices for the world Christian market. The company's flagship product is its world-renowned Frankincense & Myrrh anointing oil, alongside a complete line of 21 biblical fragrances (Rose of Sharon, Lily of the Valleys, Spikenard, Balm of Gilead, etc.), six varieties of anointing balms, the Shalom Myrrh personal care line, Sariah fragrances, and accessories for carrying holy oils.
Product overview
RODCO is a manufacturer and distributor serving the world Christian market since 1975, specializing in anointing oils and related religious products. The core product line centers on 21 varieties of anointing oils (with Frankincense & Myrrh as the flagship), complemented by anointing balms in six varieties, fragrance-based personal care products (lotions, body wash, dusting powder, colognes), and carrying devices for holy oils. The company operates on a B2B and B2C model, selling through wholesale channels, bulk sales to churches and ministries, and retail distribution via Christian bookstores. All products are crafted using imported olive oil master-blended with Biblical fragrances derived from natural ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Shalom Myrrh: Product line featuring Myrrh moisturizing skin drench hand cream, body lotion, body wash, and body dusting powder.
- Sariah
Products and services
- Anointing Oils (21 biblical fragrances, including flagship Frankincense & Myrrh) Complete line of 21 distinct anointing oil fragrances (including flagship Frankincense & Myrrh, Rose of Sharon, Lily of the Valleys, Myrrh, Spikenard, Sweet Cinnamon, Cedar of Lebanon, Balm of Gilead, Holy Oil of Exodus, Prayer oil of the Holy Trinity, Oil of Joy/Gladness, The Light of Christ, Queen Esther, Mary, Ruth, Naomi, Revelation, Almond, Pomegranate, Lavender, and Rainfall) master-blended from golden olive oil with biblical fragrances, available in multiple sizes from 1/4 oz. up to gallon bulk for Christian anointing and blessing ceremonies.
- Anointing Balms (six varieties) Balm-type ointments including Balm of Gilead (woody-balmy), Balm of Healing (Frankincense & Myrrh), Balm of Spikenard (spicy-woody), Balm of Myrrh (soft sweet), Balm of Exodus (calamus, cassia, sweet cinnamon, myrrh blend), and Balm of Queen Esther (myrrh), formulated for Christians who prefer balm over oil-based application.
- Oil and Holy Water Carrying Devices Specialty containers for transporting anointing oil and holy water, including aluminum capsules with key chains, roll-on vials, cosmetic cases with see-through windows, glass swirl vials, Cross Anointing Oil Altar Vessels (6-inch, 4 oz. capacity), Cross Anointing Oil Vials (3-inch, 1/2 oz. capacity), and Transparent Cross Anointing Oil Vials, designed for individual Christian use and ministry settings.
- Shalom Myrrh Personal Care Line Shalom Myrrh-branded hand and body lotion (4 oz. at $8.00 and 8 oz. at $14.95), Myrrh body wash (8 oz. at $12.95), and Myrrh body dusting powder (4 oz. at $12.95) formulated with imported Myrrh fragrance, moisturizers, and emollients for Christian consumers seeking biblical-fragrance personal care products; noted for sustained all-day fragrance.
- Sariah Fragrance Line (Eau De Cologne and Eau De Toilette) Sariah Eau De Cologne in 1/2 oz. ($15.00) and 2 oz. ($49.00) Ultra Deluxe Gold Embossed Gift Boxed spray-mist format, and Sariah Eau De Toilette in 1/3 oz. purse-size Deluxe Gift Boxed touch-on swirl vial ($12.00), featuring highest-quality imported Myrrh fragrance (with Spikenard option) targeted at Christian women seeking biblical-themed luxury fragrances.
- Myrrh Fragrance Ring Set Gift-set product including a 1/4 oz. vial of Biblical Myrrh fragrance oil, scent ring, and dropper for light-bulb scenting; retails at $6.00 and is positioned as a Christian gift item.
- 12-Pack Anointing Oil Assortments Pre-packaged 12-vial assortments of anointing oils in 1/4 oz. to 4 oz. sizes (including Frankincense & Myrrh, Rose of Sharon, Lily of the Valleys, and Unscented olive oil varieties), available with optional Personal Cross Vials, positioned as convenient sampler and gift assortments for Christian bookstores, ministries, and individuals.
Quantifiable outcome
- Thousands of satisfied customers worldwide since the 1980s
- +2 more outcomes
Companies that use Rodco
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Rodco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rodco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Anchor DistributorscoreMajor distributor of RODCO's world-renowned anointing oils, carrying devices, and lotions to Christian bookstores. Contact: 1-800-444-4484. Recommended as a primary distribution channel for Christian bookstore customers.
- Send The Light (STL) DistributioncoreMajor distributor of RODCO's world-renowned anointing oils and related products to Christian bookstores and retail locations. Contact: 1-800-289-2772. Recommended alongside Anchor Distributors as a key distribution partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rodco competitors and assessment
Company assessmentDirect peers
- Group Publishing: Christian resource and curriculum company that also supplies physical products (VBS, church resources) to churches and Christian bookstores. Comparable to RODCO as a long-tenured supplier to the church and Christian-retail channel with bulk/501c3-friendly pricing programs.
- Christian Art Gifts: Wholesale supplier of Christian wall art, home décor, and gifts to Christian bookstores and churches. Comparable to RODCO in distribution model (wholesale + drop-ship to the Christian retail channel) and faith-based product positioning.
- Roman Inc. Manufacturer/distributor of inspirational and Christian home decor, gifts, and figurines sold through religious bookstores and wholesale. Directly comparable to RODCO as a long-tenured, faith-channel wholesale brand selling differentiated gift products.
Broad incumbents
- Precious Moments: Iconic Christian-inspired collectibles and gift brand sold through Christian retail and gift stores. Comparable to RODCO in faith-based positioning and reliance on religious bookstore distribution, but with a much larger installed collector base.
- Hallmark / Dayspring: Large-scale greeting card and gift brand with the Dayspring division dedicated to inspirational, faith-based cards and gifts. Comparable to RODCO on faith-based consumer products but operates at significantly greater scale with broader category coverage.
- David C Cook: Faith-based ministry and publisher that produces curriculum, church resources, and related physical products for the church channel. Overlaps with RODCO on serving churches and ministries with mission-aligned resources, though its primary category is curriculum rather than oils.
- Enesco: Established giftware and collectibles company whose portfolio includes Christian- and inspirationally-themed lines (e.g., inspirational figurines). Comparable to RODCO on the wholesale-to-Christian-channel model, though Enesco operates across many non-religious gift categories as well.
Emerging players
- doTERRA: Large multi-level-marketing essential oils company that has begun marketing specific oils for anointing and wellness practices. Operates with substantially more scale and capital than RODCO; competes for the same essential-oil end-use occasions but lacks RODCO's religious-channel wholesale positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodco leadership team
Management profileNumber of profiles
Profiles1 record
Rodco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodco
What does Rodco do?
RODCO manufactures and wholesales an exclusive line of anointing oils, balms, personal care products, and specialty carrying devices for the world Christian market. The company's flagship product is its world-renowned Frankincense & Myrrh anointing oil, alongside a complete line of 21 biblical fragrances (Rose of Sharon, Lily of the Valleys, Spikenard, Balm of Gilead, etc.), six varieties of anointing balms, the Shalom Myrrh personal care line, Sariah fragrances, and accessories for carrying holy oils.
Is Rodco a public or private company?
Rodco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodco founded?
Rodco was founded in 1975.
Where is Rodco based?
Rodco is headquartered in Mason, United States, in the North America region.
How does Rodco make money?
Four revenue lines are on record. Product Sales - Anointing Oils and Balms are the primary driver. The others are fragrance and Personal Care Products, carrying Devices and Accessories and wholesale and Bulk Sales.
Who are Rodco's main competitors?
Direct peers on record are Group Publishing, Christian Art Gifts and Roman Inc.. Broad incumbents are Precious Moments, Hallmark / Dayspring, David C Cook and Enesco. doTERRA is listed as an emerging player.
Does Rodco have an API?
No public API is recorded for Rodco.
What industry is Rodco in?
Rodco's product category is Religious Anointing Oils and Christian Personal Care Products. Its primary akta.pro industry code is CRADAOAL, Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids), with a secondary code of AFAJALAA, Commodity Edible Vegetable Oils (Refined/Bleached/Deodorized). Its NAICS code is 311225 and its SIC code is 2070.