Ocean Kayak
- Company typePrivate
- Founded1971
- HeadquartersRacine, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ocean Kayak firmographics
Firmographics- Name
- Ocean Kayak
- Legal name
- Johnson Outdoors Inc.
- Website
- https://www.oceankayak.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ocean Kayak industry classification
Industry- Product category
- Recreational Kayaks
- NAICS
- Ship and Boat Building (33661), Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- akta.pro primary industry
- Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO)
- akta.pro secondary industries
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Ocean Kayak is headquartered
LocationHeadquarters
- HQ city
- Racine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ocean Kayak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Kayak Hardware Sales: Ocean Kayak generates revenue through the sale of finished kayaks, including paddle, pedal, motorized, and ePDL+ propulsion variants. Revenue is one-time at point of sale with no recurring component.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ocean Kayak product offering
Product offeringCore offering
Ocean Kayak designs, manufactures, and sells premium sit-on-top recreational kayaks under the Malibu product line, including solo kayaks (Malibu 9.5, Malibu 11.5), tandem kayaks (Malibu Two, Malibu Two XL), and pedal-driven kayaks (Malibu Pedal). The brand is now part of Old Town's premium watercraft portfolio, manufactured at Old Town's facility in Maine, USA. Complementary accessories including paddles, life jackets, cup holders, rod holders, and rigging components are sold alongside the kayaks.
Product overview
Ocean Kayak is a brand of premium sit-on-top recreational kayaks now backed by the Old Town brand. The product portfolio centers on the Malibu line, which includes solo kayaks (Malibu 9.5, Malibu 11.5), tandem kayaks (Malibu Two, Malibu Two XL), and pedal-powered kayaks (Malibu Pedal). The kayaks are designed and manufactured at Old Town's facility in Old Town, Maine, USA. Ocean Kayak also offers complementary accessories including frame seat kits, paddles, life jackets, cup holders, rod holders, and kayak carriers.
Differentiator
Problem solved
Functional benefit
Brands
- Old Town Ocean Kayak: The innovative sit-on-top kayaks that have inspired countless adventures on the water, now backed by the Old Town brand. Includes models like Malibu Two, Malibu Two XL, Malibu 9.5, Malibu 11.5, and Malibu Pedal.
Products and services
- Ocean Kayak Malibu Two A tandem sit-on-top recreational kayak featuring comfortable seating, multiple storage options, and cupholders. Designed for stable, comfortable family paddling with accommodation for multiple paddlers and gear.
- Ocean Kayak Malibu Two XL An extended version of the Malibu Two tandem kayak, providing additional space and capacity for larger families or more gear. Features the same comfortable seating and storage options as the standard Malibu Two.
- Ocean Kayak Malibu 9.5 A compact solo recreational kayak that is easy-to-paddle, designed for comfortable solo adventures with features intended to make time on the water enjoyable.
- Ocean Kayak Malibu 11.5 A solo recreational kayak offering more length than the 9.5 model for enhanced speed and tracking, while maintaining comfort and features for enjoyable paddling adventures.
- Ocean Kayak Malibu Pedal A pedal-powered recreational kayak featuring stable and maneuverable design with thoughtful features throughout. Marketed as a do-it-all pedal kayak for the entire family.
Companies that use Ocean Kayak
Customer profileSegments2 records
Ideal customer profiles2 records
Ocean Kayak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ocean Kayak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Johnson Outdoors Inc.coreOcean Kayak is a brand under Johnson Outdoors Inc., a parent company listed on NASDAQ (JOUT). Johnson Outdoors owns multiple outdoor recreation brands including Jetboil, Humminbird, Minn Kota, SCUBAPRO, and Carlisle.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ocean Kayak competitors and assessment
Company assessmentDirect peers
- Hobie Company: Hobie is a leading manufacturer of pedal-driven recreational and fishing kayaks, directly competing with Ocean Kayak's Malibu Pedal and ePDL+ propulsion models in the same sit-on-top recreational category.
- Pelican International: Pelican is one of the largest paddle sports manufacturers globally, offering sit-on-top recreational kayaks at entry and mid-tier price points that directly overlap with Ocean Kayak's Malibu line.
- Perception Kayaks (Confluence Outdoor): Perception is a long-established recreational kayak brand offering sit-on-top models across multiple price points, directly competing with Ocean Kayak's family/recreational positioning.
- Wilderness Systems: Wilderness Systems produces premium recreational and fishing sit-on-top kayaks with pedal and paddle propulsion, overlapping with Ocean Kayak's premium positioning in the same retail channels.
- Old Town Canoe: Old Town is the sister brand of Ocean Kayak within Johnson Outdoors, sharing manufacturing and distribution. Their canoe and kayak lines compete for the same family/recreational customer in adjacent product categories.
- Native Watercraft: Native Watercraft specializes in pedal-driven and propeller-driven fishing/recreational kayaks, competing head-to-head with Ocean Kayak's Malibu Pedal and motorized offerings.
- Jackson Kayak: Jackson Kayak manufactures recreational, fishing, and whitewater kayaks and is a direct competitor in the sit-on-top recreational segment with strong direct-to-consumer distribution.
- BIC Sport: BIC Sport produces sit-on-top recreational kayaks targeted at entry-level families and rental fleets, competing with Ocean Kayak's value-tier and family-tandem offerings.
Emerging players
- Sevylor: Sevylor focuses on inflatable kayaks and paddle sports, overlapping with Ocean Kayak's recreational family segment but addressing a different form-factor within paddle sports.
Broad incumbents
- Johnson Outdoors Inc. Johnson Outdoors is the publicly traded parent company of Ocean Kayak and a broader outdoor recreation incumbent spanning marine electronics (Humminbird, Minn Kota), diving (SCUBAPRO), and paddle sports.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ocean Kayak social profiles
Digital presenceOcean Kayak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Kayak leadership team
Management profileNumber of profiles
Ocean Kayak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Kayak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Kayak
What does Ocean Kayak do?
Ocean Kayak designs, manufactures, and sells premium sit-on-top recreational kayaks under the Malibu product line, including solo kayaks (Malibu 9.5, Malibu 11.5), tandem kayaks (Malibu Two, Malibu Two XL), and pedal-driven kayaks (Malibu Pedal). The brand is now part of Old Town's premium watercraft portfolio, manufactured at Old Town's facility in Maine, USA. Complementary accessories including paddles, life jackets, cup holders, rod holders, and rigging components are sold alongside the kayaks.
Is Ocean Kayak a public or private company?
Ocean Kayak is a private company. It is classified as corporate owned and is currently operating.
When was Ocean Kayak founded?
Ocean Kayak was founded in 1971. It employs 1 to 10 people.
Where is Ocean Kayak based?
Ocean Kayak is headquartered in Racine, United States, in the North America region.
How does Ocean Kayak make money?
One revenue line is on record: kayak Hardware Sales.
Who are Ocean Kayak's main competitors?
Direct peers on record are Hobie Company, Pelican International, Perception Kayaks (Confluence Outdoor), Wilderness Systems, Old Town Canoe, Native Watercraft, Jackson Kayak and BIC Sport. Sevylor is listed as an emerging player. Johnson Outdoors Inc. is listed as a broad incumbent.
Does Ocean Kayak have an API?
No public API is recorded for Ocean Kayak.
What industry is Ocean Kayak in?
Ocean Kayak's product category is Recreational Kayaks. Its primary akta.pro industry code is IMAJAEAO, Yacht Tenders & Auxiliary Leisure Craft Manufacturing, with a secondary code of CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles). Its NAICS code is 33661.