Pe Jay Creations

What Pe Jay Creations does

Pe Jay Creations is a US-based designer jewelry company founded in 1950 and headquartered in Secaucus, New Jersey. The company designs and sells jewelry including bangles, rings, earrings, and pendants, and provides ancillary customer services such as repairs, alterations, and cleaning. It operates as a private, direct-to-consumer retailer with a workforce of 11-50 employees.

The business runs an omnichannel distribution model combining physical retail stores, an owned e-commerce website (pejaycreations.com), mobile applications, telephone sales, social media presence, and in-store events. Marketing relies on third-party digital advertising networks (Facebook, Rubicon, Twitter) and Google Analytics for site measurement, with email used for promotional communications and customer engagement. Customer data collection spans online browsing behavior, in-store information cards, and transaction history, all governed by a published privacy notice.

Revenue is generated primarily through one-time sales of designer jewelry products and related services, with a historical credit-card financing program previously offered under a separate privacy notice. Pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, no M&A activity, no leadership changes, and no expansion signals in the source data, indicating a long-established but stable, low-public-profile specialty retail operation.

Name

Pe Jay Creations

Legal name

Pe Jay Creations

Website

https://pejaycreations.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Pe Jay Creations is a US designer jewelry company founded in 1950 that designs and sells bangles, rings, earrings, and pendants directly to retail consumers through physical stores, e-commerce, and mobile channels.

Ownership category

akta.pro rank

Product category

Designer Jewelry

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRAKABAD

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Designer jewelry
• Fashion accessories
• Fine jewelry retail
• Jewelry repair services
• Consumer jewelry ecommerce

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Products Sales: The company generates revenue through the sale of designer jewelry products, including transaction processing, order fulfillment, and delivery services. They also offer related services such as repairs, alterations, cleaning, and other customer services.
2. Credit Card Account (Historical): The company previously offered Pe Jay Creations credit card accounts to customers for purchases, though this is noted as a separate offering managed under its own privacy notice.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pe Jay Creations is a designer (fashion designer) jewelry company that designs and sells its own bangles, rings, earrings, and pendants to consumers. In addition to its jewelry line, the company offers complementary after-sales services including repairs, alterations, and cleaning, and reaches customers through physical retail stores, an e-commerce website, mobile applications, and telephone ordering.

Product overview

Pe Jay Creations is a designer jewelry company established since 1950. The company offers designer jewelry products through their e-commerce website (pejaycreations.com). The primary product offering is designer jewelry, sold directly to consumers through their online platform. They operate both online channels (website, mobile applications, social media) and offline channels (physical stores, telephone, events). Their online services include customer account management, order processing and fulfillment, customer support (repairs, alterations, cleaning), and promotional communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Bangles Designer-style bangles designed and sold under the Pe Jay Creations brand to individual consumers via stores, website, mobile apps, and telephone.
• Designer Rings Designer-style rings designed and sold under the Pe Jay Creations brand to individual consumers via stores, website, mobile apps, and telephone.
• Designer Earrings Designer-style earrings designed and sold under the Pe Jay Creations brand to individual consumers via stores, website, mobile apps, and telephone.
• Designer Pendants Designer-style pendants designed and sold under the Pe Jay Creations brand to individual consumers via stores, website, mobile apps, and telephone.
• Jewelry Repair Service Repair service offered by Pe Jay Creations to support its jewelry customers with fixing and restoring pieces purchased from the company.
• Jewelry Alteration Service Alteration service offered by Pe Jay Creations to modify or adjust jewelry pieces for its customers.
• Jewelry Cleaning Service Cleaning service offered by Pe Jay Creations to maintain and care for jewelry pieces purchased from the company.
• Pe Jay Creations Credit Card Account Proprietary Pe Jay Creations credit card account historically offered to customers as a financing option for jewelry purchases (now discontinued per the privacy notice).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Mejuri: Digital-native DTC fine and fashion jewelry brand selling rings, earrings, necklaces, and bracelets directly to consumers online. Comparable direct-to-consumer designer jewelry model with strong digital focus.
• Alex and Ani: DTC fashion jewelry brand known for bangles, bracelets, and charm-based designs sold through owned retail and e-commerce. Comparable focus on bangles and meaningful, design-led jewelry sold DTC.
• BaubleBar: Fashion jewelry retailer offering rings, earrings, necklaces, and bracelets via e-commerce and retail. Closely comparable fashion/designer jewelry assortment with direct-to-consumer positioning.
• Blue Nile: Online-first jewelry retailer specializing in rings, earrings, necklaces, and pendants sold directly to consumers. Comparable e-commerce-led DTC jewelry model with similar core categories.
• Pandora: Global fashion jewelry brand selling bracelets, rings, earrings, and pendants through DTC stores and e-commerce. Highly comparable product mix (bangles, rings, earrings) and DTC multi-channel model.

Broad incumbents

• Kay Jewelers: Large national jewelry retail chain selling rings, earrings, pendants, and bangles across a broad assortment. Overlaps heavily on product categories and multi-channel DTC retail footprint.
• Tiffany & Co. Iconic luxury jewelry brand with stores and direct e-commerce selling rings, earrings, bracelets, and pendants. Comparable product categories and DTC model, though at a much higher price tier.
• Zales: Established national jewelry retailer with stores and e-commerce selling fashion and fine jewelry including rings, earrings, and pendants. Comparable product breadth and omnichannel DTC distribution.

Emerging players

• Brilliant Earth: DTC online jewelry retailer focused on engagement rings, earrings, and fine jewelry with an emphasis on design and storytelling. Comparable direct-to-consumer designer jewelry model with digital-first execution.

Others

• Etsy (handmade jewelry sellers): Online marketplace aggregating independent designers and makers of fashion jewelry, including bangles, rings, earrings, and pendants. Comparable product categories through a different (marketplace) distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pe Jay Creations